WEBVTT 00:00:28.628 --> 00:00:33.525 October 16, 1993, 00:00:33.549 --> 00:00:35.452 1:17am. 00:00:35.476 --> 00:00:38.536 The phone rang at my parents' home. 00:00:38.560 --> 00:00:40.631 I answered on the second ring. 00:00:40.655 --> 00:00:42.989 I pretty much knew who was calling. 00:00:43.320 --> 00:00:46.986 The voice on the other end spoke for maybe 10 seconds. 00:00:47.991 --> 00:00:49.724 My reply was even shorter. 00:00:50.757 --> 00:00:52.157 "Do not resuscitate." 00:00:53.086 --> 00:00:55.819 I was 18 years old when I lost my father. 00:00:59.696 --> 00:01:01.373 Several years later, 00:01:01.397 --> 00:01:03.652 I was reading the book by Ernest Becker, 00:01:03.676 --> 00:01:05.024 "The Denial of Death." 00:01:05.048 --> 00:01:07.349 He won the Pulitzer prize for it in 1972. 00:01:07.927 --> 00:01:10.838 And I'll paraphrase an entire book in three sentences. 00:01:11.326 --> 00:01:14.409 Man is the only sentient species, 00:01:14.433 --> 00:01:17.674 who, at a very early point in his life, 00:01:17.698 --> 00:01:20.192 knows that he will cease to exist, 00:01:21.041 --> 00:01:26.672 and that he does everything he can to run, shield and hide himself 00:01:26.696 --> 00:01:28.496 from that inevitable truth. 00:01:30.324 --> 00:01:33.623 And so, now you know how I became a futurist. 00:01:34.814 --> 00:01:35.964 That was my running. 00:01:37.620 --> 00:01:40.996 So I've been "futuring," which is a term I made up -- NOTE Paragraph 00:01:41.020 --> 00:01:42.276 (Laughter) NOTE Paragraph 00:01:42.300 --> 00:01:43.516 about three seconds ago. 00:01:43.540 --> 00:01:46.356 I've been futuring for about 20 years, 00:01:46.380 --> 00:01:49.716 and when I first started, I would sit down with people, 00:01:49.740 --> 00:01:52.636 and say, "Hey, let's talk 10, 20 years out." 00:01:52.660 --> 00:01:54.281 And they'd say, "Great." 00:01:54.760 --> 00:01:57.256 And I've been seeing that time horizon 00:01:57.280 --> 00:01:59.336 get shorter and shorter 00:01:59.360 --> 00:02:00.976 and shorter, 00:02:01.000 --> 00:02:04.376 so much so that I met with a CEO two months ago 00:02:04.400 --> 00:02:06.776 and I said -- we started our initial conversation. 00:02:06.800 --> 00:02:10.536 He goes, "I love what you do. I want to talk about the next six months." NOTE Paragraph 00:02:10.560 --> 00:02:12.160 (Laughter) NOTE Paragraph 00:02:13.160 --> 00:02:16.296 We have a lot of problems that we are facing. 00:02:16.320 --> 00:02:19.040 These are civilizational-scale problems. 00:02:20.840 --> 00:02:22.896 The issue though is, 00:02:22.920 --> 00:02:24.616 we can't solve them 00:02:24.640 --> 00:02:27.216 using the mental models that we use right now 00:02:27.240 --> 00:02:28.816 to try and solve these problems. 00:02:28.840 --> 00:02:31.796 Yes, a lot of great technical work is being done, 00:02:31.820 --> 00:02:37.196 but there is a problem that we need to solve for a priori, before, 00:02:37.220 --> 00:02:40.020 if we want to really move the needle on those big problems. 00:02:41.880 --> 00:02:43.616 "Short-termism." 00:02:43.640 --> 00:02:46.096 Right? There's no marches. There's no bracelets. 00:02:46.120 --> 00:02:49.976 There's no petitions that you can sign to be against short-termism. 00:02:51.000 --> 00:02:53.816 I tried to put one up, and no one signed. 00:02:53.840 --> 00:02:55.236 It was weird. NOTE Paragraph 00:02:57.000 --> 00:03:00.137 But it prevents us from doing so much. 00:03:00.161 --> 00:03:02.575 And, by the way, this is on policy, 00:03:02.599 --> 00:03:05.456 this is at home, this is on the major issues. 00:03:05.480 --> 00:03:08.176 Short-termism, for many reasons, 00:03:08.200 --> 00:03:10.872 has pervaded every nook and cranny of our reality, 00:03:10.896 --> 00:03:13.442 yet it's something that we don't actually talk about, 00:03:13.466 --> 00:03:15.427 but it prevents us from doing so much. 00:03:16.920 --> 00:03:18.496 I just want you to take a second 00:03:18.520 --> 00:03:22.336 and just think about an issue that you're thinking, working on. 00:03:22.360 --> 00:03:24.336 It could be personal, it could be at work 00:03:24.360 --> 00:03:26.416 or it could be move-the-needle world stuff, 00:03:26.440 --> 00:03:28.776 and think about how far out you tend to think 00:03:28.800 --> 00:03:31.320 about the solution set for that. NOTE Paragraph 00:03:34.620 --> 00:03:39.036 Because short-termism prevents the CEO 00:03:39.060 --> 00:03:41.700 from buying really expensive safety equipment. 00:03:42.620 --> 00:03:44.596 It'll hurt the bottom line. 00:03:44.620 --> 00:03:46.420 So we get the Deepwater Horizon. 00:03:48.500 --> 00:03:51.364 Short-termism prevents teachers 00:03:51.388 --> 00:03:54.796 from spending quality one-on-one time with their students. 00:03:54.820 --> 00:03:56.956 So right now in America, 00:03:56.980 --> 00:03:59.820 a high school student drops out every 26 seconds. 00:04:01.760 --> 00:04:04.496 Short-termism prevents Congress -- 00:04:04.520 --> 00:04:07.136 sorry if there's anyone in here from Congress -- NOTE Paragraph 00:04:07.160 --> 00:04:08.696 (Laughter) NOTE Paragraph 00:04:08.720 --> 00:04:10.776 or not really that sorry -- NOTE Paragraph 00:04:10.800 --> 00:04:13.016 (Laughter) NOTE Paragraph 00:04:13.040 --> 00:04:16.216 from putting money into a real infrastructure bill. 00:04:16.240 --> 00:04:18.856 So what we get is the I-35W bridge collapse 00:04:18.880 --> 00:04:20.696 over the Mississippi a few years ago, 00:04:20.720 --> 00:04:21.920 13 killed. 00:04:23.790 --> 00:04:26.550 It wasn't always like this. We did the Panama Canal. 00:04:29.130 --> 00:04:31.386 We pretty much have eradicated global polio. 00:04:31.410 --> 00:04:34.210 We did the transcontinental railroad, the Marshall Plan. 00:04:35.050 --> 00:04:38.850 And it's not just big, physical infrastructure problems and issues. 00:04:39.410 --> 00:04:41.306 Women's suffrage, the right to vote. 00:04:41.330 --> 00:04:44.106 But in our short-termist time, 00:04:44.130 --> 00:04:46.626 where everything seems to happen right now 00:04:46.650 --> 00:04:51.146 and we can only think out past the next tweet or timeline post, 00:04:51.170 --> 00:04:53.186 we get hyper-reactionary. NOTE Paragraph 00:04:53.210 --> 00:04:54.490 So what do we do? 00:04:56.900 --> 00:05:00.156 We take people who are fleeing their war-torn country, 00:05:00.180 --> 00:05:01.436 and we go after them. 00:05:01.460 --> 00:05:05.076 We take low-level drug offenders, and we put them away for life. 00:05:05.100 --> 00:05:07.476 And then we build McMansions without even thinking 00:05:07.500 --> 00:05:10.366 about how people are going to get between them and their job. 00:05:10.390 --> 00:05:11.870 It's a quick buck. NOTE Paragraph 00:05:12.780 --> 00:05:15.116 Now, the reality is, for a lot of these problems, 00:05:15.140 --> 00:05:17.916 there are some technical fixes, 00:05:17.940 --> 00:05:19.156 a lot of them. 00:05:19.180 --> 00:05:22.716 I call these technical fixes sandbag strategies. 00:05:22.740 --> 00:05:24.436 So you know there's a storm coming, 00:05:24.460 --> 00:05:27.196 the levee is broken, no one's put any money into it, 00:05:27.220 --> 00:05:29.036 you surround your home with sandbags. 00:05:29.060 --> 00:05:30.860 And guess what? It works. 00:05:32.620 --> 00:05:34.636 Storm goes away, the water level goes down, 00:05:34.660 --> 00:05:36.036 you get rid of the sandbags, 00:05:36.060 --> 00:05:38.580 and you do this storm after storm after storm. 00:05:39.940 --> 00:05:41.420 And here's the insidious thing. 00:05:42.140 --> 00:05:44.036 A sandbag strategy 00:05:44.060 --> 00:05:45.260 can get you reelected. 00:05:46.380 --> 00:05:47.756 A sandbag strategy 00:05:47.780 --> 00:05:49.956 can help you make your quarterly numbers. NOTE Paragraph 00:05:49.980 --> 00:05:52.956 Now, if we want to move forward 00:05:52.980 --> 00:05:55.756 into a different future than the one we have right now, 00:05:55.780 --> 00:05:57.836 because I don't think we've hit -- 00:05:57.860 --> 00:05:59.836 2016 is not peak civilization. NOTE Paragraph 00:05:59.860 --> 00:06:01.196 (Laughter) NOTE Paragraph 00:06:01.220 --> 00:06:02.996 There's some more we can do. 00:06:03.562 --> 00:06:06.939 For the issue of short-termism, yeah, there's a lot of technical fixes. 00:06:06.963 --> 00:06:09.717 I could spend the next four hours going down a list 00:06:09.741 --> 00:06:13.016 of tax policy, insurance, 00:06:13.040 --> 00:06:16.676 just a litany of things that we could do to tackle short-termism. 00:06:16.700 --> 00:06:21.316 But my argument is that unless we shift our mental models and our mental maps 00:06:21.340 --> 00:06:23.676 on how we think about the short, 00:06:23.700 --> 00:06:25.396 it's not going to happen. NOTE Paragraph 00:06:25.420 --> 00:06:28.396 So what I've developed is something called "longpath," 00:06:28.420 --> 00:06:30.156 and it's a practice. 00:06:30.180 --> 00:06:34.116 And longpath isn't a kind of one-and-done exercise. 00:06:34.140 --> 00:06:36.836 I'm sure everyone here at some point has done an off-site 00:06:36.860 --> 00:06:38.956 with a lot of Post-It notes and whiteboards, 00:06:38.980 --> 00:06:41.876 and you do -- 00:06:41.900 --> 00:06:44.356 no offense to the consultants in here who do that -- 00:06:44.380 --> 00:06:45.996 and you do a long-term plan, 00:06:46.020 --> 00:06:48.460 and then two weeks later, everyone forgets about it. 00:06:50.060 --> 00:06:53.236 Right? Or a week later. If you're lucky, three months. 00:06:53.260 --> 00:06:56.836 It's a practice because it's not necessarily a thing that you do. 00:06:56.860 --> 00:07:00.636 It's a process where you have to revisit different ways of thinking 00:07:00.660 --> 00:07:03.076 for every major decision that you're working on. 00:07:03.100 --> 00:07:05.580 So I want to go through those three ways of thinking. NOTE Paragraph 00:07:06.780 --> 00:07:07.944 So the first; 00:07:07.968 --> 00:07:10.733 I'm going to say it slow, so I can say it properly. 00:07:10.757 --> 00:07:12.624 Trans-generational thinking. 00:07:14.000 --> 00:07:16.216 I love the philosophers: 00:07:16.240 --> 00:07:18.056 Plato, Socrates, Habermas, Heidegger. 00:07:18.080 --> 00:07:19.280 I was raised on them. 00:07:20.680 --> 00:07:22.616 But they all did one thing 00:07:22.640 --> 00:07:24.616 that didn't actually seem like a big deal 00:07:24.640 --> 00:07:26.976 until I really started kind of looking into this. 00:07:27.000 --> 00:07:28.816 And they all took, 00:07:28.840 --> 00:07:31.736 as a unit of measure for their entire reality 00:07:31.760 --> 00:07:33.713 of what it meant to be virtuous and good, 00:07:35.150 --> 00:07:36.350 the single lifespan, 00:07:37.360 --> 00:07:38.560 from birth to death. 00:07:39.870 --> 00:07:41.926 But here's a problem with these issues: 00:07:41.950 --> 00:07:43.366 they stack up on top of us, 00:07:43.390 --> 00:07:46.526 because the only way we know how to do something good in the world 00:07:46.550 --> 00:07:48.766 is if we do it between our birth and our death. 00:07:48.790 --> 00:07:50.486 That's what we're programmed to do. 00:07:50.510 --> 00:07:52.966 If you go to the self-help section in any bookstore, 00:07:52.990 --> 00:07:54.230 it's all about you. 00:07:55.630 --> 00:07:57.486 Which is great, 00:07:57.510 --> 00:08:00.430 unless you're dealing with some of these major issues. 00:08:02.190 --> 00:08:04.630 And so with transgenerational thinking, 00:08:05.510 --> 00:08:08.166 which is really kind of transgenerational ethics, 00:08:08.190 --> 00:08:11.806 you're able to expand how you think about these problems, 00:08:11.830 --> 00:08:14.590 what is your role in helping to solve them. NOTE Paragraph 00:08:15.950 --> 00:08:21.069 This isn't something that just has to be done at the Security Council chamber. 00:08:21.810 --> 00:08:25.066 It's something that you can do in a very kind of personal way. 00:08:25.090 --> 00:08:29.506 So every once in a while, if I'm lucky, my wife and I like to go out to dinner, 00:08:29.530 --> 00:08:32.786 and we have three children under the age of seven. 00:08:32.810 --> 00:08:35.239 So you can imagine it's a very peaceful, quiet meal. NOTE Paragraph 00:08:35.263 --> 00:08:36.466 (Laughter) NOTE Paragraph 00:08:36.490 --> 00:08:42.066 So we sit down and literally all I want to do is just eat and chill, 00:08:42.090 --> 00:08:44.746 and my kids have a completely and totally different idea 00:08:44.770 --> 00:08:46.346 of what we're going to be doing. 00:08:46.370 --> 00:08:48.706 And so my first idea 00:08:48.730 --> 00:08:50.626 is my sandbag strategy, right? 00:08:50.650 --> 00:08:52.986 It's to go into my pocket and take out the iPhone 00:08:53.010 --> 00:08:54.466 and give them "Frozen" 00:08:54.490 --> 00:08:57.450 or some other bestselling game thing. 00:08:58.570 --> 00:09:02.266 And then I stop 00:09:02.290 --> 00:09:06.866 and I have to kind of put on this transgenerational thinking cap. 00:09:06.890 --> 00:09:09.866 I don't do this in the restaurant, because it would be bizarre, 00:09:09.890 --> 00:09:11.186 but I have to -- 00:09:11.210 --> 00:09:13.826 I did it once, and that's how I learned it was bizarre. NOTE Paragraph 00:09:13.850 --> 00:09:14.866 (Laughter) NOTE Paragraph 00:09:14.890 --> 00:09:19.010 And you have to kind of think, "OK, I can do this." 00:09:19.770 --> 00:09:21.490 But what is this teaching them? 00:09:24.610 --> 00:09:27.226 So what does it mean if I actually bring some paper 00:09:27.250 --> 00:09:28.986 or engage with them in conversation? 00:09:29.010 --> 00:09:31.346 It's hard, and I'm making this very personal. 00:09:31.370 --> 00:09:32.746 It's actually more traumatic 00:09:32.770 --> 00:09:35.506 than some of the big issues that I work on in the world -- 00:09:35.530 --> 00:09:37.070 entertaining my kids at dinner. 00:09:37.370 --> 00:09:40.506 But what it does is it connects them here in the present with me, 00:09:40.530 --> 00:09:41.786 but it also -- 00:09:41.810 --> 00:09:45.266 and this is the crux of transgenerational thinking ethics -- 00:09:45.290 --> 00:09:48.586 it sets them up to how they're going to interact with their kids 00:09:48.610 --> 00:09:50.690 and their kids and their kids. NOTE Paragraph 00:09:53.370 --> 00:09:55.050 Second, futures thinking. 00:09:56.519 --> 00:10:00.486 When we think about the future -- 00:10:00.510 --> 00:10:01.661 Don't close your eyes, 00:10:01.685 --> 00:10:03.783 everyone always says that and no one does. 00:10:03.807 --> 00:10:05.608 Pretend to close your eyes. 00:10:05.632 --> 00:10:06.728 (Laughter) 00:10:06.752 --> 00:10:08.930 Think 10, 15 years out, 00:10:09.930 --> 00:10:11.788 give me a vision of what the future is. 00:10:13.010 --> 00:10:15.666 You don't have to give it to me, but think in your head. 00:10:15.690 --> 00:10:17.826 And what you're probably going to see 00:10:17.850 --> 00:10:19.666 is the dominant cultural lens 00:10:19.690 --> 00:10:22.746 that dominates our thinking about the future right now: 00:10:22.770 --> 00:10:23.970 technology. 00:10:24.850 --> 00:10:26.586 So when we think about the problems, 00:10:26.610 --> 00:10:28.786 we always put it through a technological lens, 00:10:28.810 --> 00:10:32.066 a tech-centric, a techno-utopia, and there's nothing wrong with that, 00:10:32.090 --> 00:10:35.386 but it's something that we have to really think deeply about 00:10:35.410 --> 00:10:38.266 if we're going to move on these major issues, 00:10:38.290 --> 00:10:40.346 because it wasn't always like this. Right? 00:10:40.370 --> 00:10:43.010 The ancients had their way of thinking 00:10:43.850 --> 00:10:45.370 about what the future was. 00:10:46.650 --> 00:10:51.546 The Church definitely had their idea of what the future could be, 00:10:51.570 --> 00:10:54.506 and you could actually pay your way into that future. Right? 00:10:54.530 --> 00:10:56.466 And luckily for humanity, 00:10:57.490 --> 00:10:59.626 we got the scientific revolution. 00:11:01.650 --> 00:11:03.306 From there, we got the technology, 00:11:03.330 --> 00:11:04.986 but what has happened -- 00:11:05.010 --> 00:11:07.370 And by the way, this is not a critique. 00:11:08.410 --> 00:11:10.786 I love technology. 00:11:10.810 --> 00:11:12.745 Everything in my house talks back to me, 00:11:12.769 --> 00:11:14.946 from my children to my speakers to everything. NOTE Paragraph 00:11:14.970 --> 00:11:17.786 (Laughter) NOTE Paragraph 00:11:17.810 --> 00:11:23.506 But we've abdicated the future from the high priests in Rome 00:11:23.530 --> 00:11:26.610 to the high priests of Silicon Valley. 00:11:27.970 --> 00:11:31.306 So when we think, well, how are we going to deal with climate 00:11:31.330 --> 00:11:32.906 or with poverty or homelessness, 00:11:32.930 --> 00:11:36.050 our first reaction is to think about it through a technology lens. 00:11:37.170 --> 00:11:41.786 And look, I'm not advocating that we go to this guy. 00:11:41.810 --> 00:11:43.730 I love Joel, don't get me wrong, 00:11:44.490 --> 00:11:46.146 but I'm not saying we go to Joel. 00:11:46.170 --> 00:11:47.986 What I'm saying is we have to rethink 00:11:48.010 --> 00:11:52.786 our base assumption about only looking at the future in one way, 00:11:52.810 --> 00:11:54.946 only looking at it through the dominant lens. 00:11:54.970 --> 00:11:57.146 Because our problems are so big and so vast 00:11:57.170 --> 00:11:59.986 that we need to open ourselves up. NOTE Paragraph 00:12:00.010 --> 00:12:03.730 So that's why I do everything in my power not to talk about the future. 00:12:04.410 --> 00:12:06.130 I talk about futures. 00:12:06.610 --> 00:12:08.346 It opens the conversation again. 00:12:08.370 --> 00:12:10.826 So when you're sitting and thinking 00:12:10.850 --> 00:12:14.026 about how do we move forward on this major issue -- 00:12:14.050 --> 00:12:15.586 it could be at home, 00:12:15.610 --> 00:12:17.586 it could be at work, 00:12:17.610 --> 00:12:20.466 it could be again on the global stage -- 00:12:20.490 --> 00:12:24.906 don't cut yourself off from thinking about something beyond technology as a fix 00:12:24.930 --> 00:12:28.466 because we're more concerned about technological evolution right now 00:12:28.490 --> 00:12:30.626 than we are about moral evolution. 00:12:30.650 --> 00:12:32.666 And unless we fix for that, 00:12:32.690 --> 00:12:35.266 we're not going to be able to get out of short-termism 00:12:35.290 --> 00:12:37.106 and get to where we want to be. NOTE Paragraph 00:12:37.130 --> 00:12:39.890 The final, telos thinking. This comes from the Greek root. 00:12:40.370 --> 00:12:42.626 Ultimate aim and ultimate purpose. 00:12:42.650 --> 00:12:45.010 And it's really asking one question: 00:12:46.610 --> 00:12:47.810 to what end? 00:12:48.770 --> 00:12:51.786 When was the last time you asked yourself: To what end? 00:12:53.810 --> 00:12:57.610 And when you asked yourself that, how far out did you go? 00:12:58.090 --> 00:13:01.090 Because long isn't long enough anymore. 00:13:02.010 --> 00:13:03.906 Three, five years doesn't cut it. 00:13:03.930 --> 00:13:06.210 It's 30, 40, 50, 100 years. NOTE Paragraph 00:13:07.950 --> 00:13:13.966 In Homer's epic, "The Odyssey," 00:13:13.990 --> 00:13:17.046 Odysseus had the answer to his "what end." 00:13:17.070 --> 00:13:18.470 It was Ithaca. 00:13:18.830 --> 00:13:20.926 It was this bold vision of what he wanted -- 00:13:20.950 --> 00:13:22.326 to return to Penelope. 00:13:22.350 --> 00:13:24.966 And I can tell you, because of the work that I'm doing, 00:13:24.990 --> 00:13:27.846 but also you know it intuitively -- we have lost our Ithaca. 00:13:27.870 --> 00:13:31.406 We have lost our "to what end," so we stay on this hamster wheel. 00:13:31.430 --> 00:13:33.606 And yes, we're trying to solve these problems, 00:13:33.630 --> 00:13:36.470 but what comes after we solve the problem? 00:13:37.110 --> 00:13:40.350 And unless you define what comes after, people aren't going to move. 00:13:41.087 --> 00:13:44.476 Thomas Kuhn, who gave us the famous term "paradigm shift" -- 00:13:44.500 --> 00:13:48.818 the part about that book that isn't as famous 00:13:48.842 --> 00:13:51.061 is where he said, "People don't shift 00:13:51.085 --> 00:13:54.168 unless they have a vision of what it is they're shifting to." 00:13:54.883 --> 00:13:58.806 The frog won't leap from one lily pad to the next without seeing it. 00:14:00.858 --> 00:14:03.882 And you can't tell the frog a one-sentence telos statement. 00:14:03.906 --> 00:14:05.764 It needs to be fully fleshed out. 00:14:05.788 --> 00:14:08.917 This was the power of what Martin Luther King, Jr. did. 00:14:10.096 --> 00:14:13.451 He went through the list of problems and issues, 00:14:13.475 --> 00:14:16.363 but then, he gave you a strong understanding 00:14:16.387 --> 00:14:20.058 of what it was; "I have a dream" -- what will come after? 00:14:20.082 --> 00:14:22.385 This isn't just about business, 00:14:22.409 --> 00:14:25.746 but the businesses that do consistently, who break out of short-termism 00:14:25.770 --> 00:14:27.787 not surprisingly are family-run businesses. 00:14:27.811 --> 00:14:31.461 They're transgenerational. They're telos. They think about the futures. 00:14:31.485 --> 00:14:35.181 And this is an ad for Patek Philippe. They're 175 years old, 00:14:35.205 --> 00:14:38.262 and what's amazing is that they literally embody 00:14:38.286 --> 00:14:41.103 this kind of longpathian sense in their brand, 00:14:41.127 --> 00:14:44.024 because, by the way, you never actually own a Patek Philippe, 00:14:44.048 --> 00:14:45.624 and I definitely won't -- NOTE Paragraph 00:14:45.967 --> 00:14:47.117 (Laughter) NOTE Paragraph 00:14:47.141 --> 00:14:50.142 unless somebody wants to just throw 25,000 dollars on the stage. 00:14:50.166 --> 00:14:53.366 You merely look after it for the next generation. NOTE Paragraph 00:14:56.590 --> 00:14:59.046 So it's important that we remember, 00:14:59.070 --> 00:15:02.206 the future, we treat it like a noun. 00:15:02.230 --> 00:15:04.486 It's not. It's a verb. 00:15:04.510 --> 00:15:05.766 It requires action. 00:15:05.790 --> 00:15:07.606 It requires us to push into it. 00:15:07.630 --> 00:15:09.566 It's not this thing that washes over us. 00:15:09.590 --> 00:15:12.246 It's something that we actually have total control over. 00:15:12.270 --> 00:15:15.166 But in a short-term society, we end up feeling like we don't. 00:15:15.190 --> 00:15:16.526 We feel like we're trapped. 00:15:16.550 --> 00:15:17.750 We can push through that. NOTE Paragraph 00:15:19.750 --> 00:15:22.869 Now I'm getting more comfortable 00:15:22.893 --> 00:15:25.133 in the fact that at some point 00:15:26.110 --> 00:15:27.390 in the inevitable future, 00:15:28.638 --> 00:15:29.838 I will die. 00:15:30.910 --> 00:15:35.007 But because of these new ways of thinking and doing, 00:15:35.031 --> 00:15:38.968 both in the outside world and also with my family at home, 00:15:38.992 --> 00:15:42.129 and what I'm leaving my kids, I get more comfortable in that fact. 00:15:42.153 --> 00:15:45.290 And it's something that a lot of us are really uncomfortable with, 00:15:45.314 --> 00:15:46.514 but I'm telling you, 00:15:47.511 --> 00:15:49.006 think it through. 00:15:49.030 --> 00:15:51.766 Apply this type of thinking and you can push yourself past 00:15:51.790 --> 00:15:53.846 what's inevitably very, very uncomfortable. NOTE Paragraph 00:15:53.870 --> 00:15:57.590 And it all begins really with yourself asking this question: 00:15:58.511 --> 00:16:00.271 What is your longpath? 00:16:01.566 --> 00:16:04.463 But I ask you, when you ask yourself that 00:16:04.487 --> 00:16:06.744 now or tonight or behind a steering wheel 00:16:06.768 --> 00:16:10.128 or in the boardroom or the situation room: 00:16:12.070 --> 00:16:14.246 push past the longpath, 00:16:14.270 --> 00:16:17.566 quick, oh, what's my longpath the next three years or five years? 00:16:17.590 --> 00:16:21.206 Try and push past your own life if you can 00:16:21.230 --> 00:16:23.606 because it makes you do things a little bit bigger 00:16:23.630 --> 00:16:25.310 than you thought were possible. NOTE Paragraph 00:16:26.550 --> 00:16:29.550 Yes, we have huge, huge problems out there. 00:16:31.550 --> 00:16:33.950 With this process, with this thinking, 00:16:34.870 --> 00:16:36.470 I think we can make a difference. 00:16:36.867 --> 00:16:39.526 I think you can make a difference, 00:16:39.550 --> 00:16:41.166 and I believe in you guys. NOTE Paragraph 00:16:41.190 --> 00:16:42.406 Thank you. NOTE Paragraph 00:16:42.430 --> 00:16:45.571 (Applause)