1
00:00:28,628 --> 00:00:33,525
October 16, 1993,

2
00:00:33,549 --> 00:00:35,452
1:17am.

3
00:00:35,476 --> 00:00:38,536
The phone rang at my parents' home.

4
00:00:38,560 --> 00:00:40,631
I answered on the second ring.

5
00:00:40,655 --> 00:00:42,989
I pretty much knew who was calling.

6
00:00:43,320 --> 00:00:46,986
The voice on the other end
spoke for maybe 10 seconds.

7
00:00:47,991 --> 00:00:49,724
My reply was even shorter.

8
00:00:50,757 --> 00:00:52,157
"Do not resuscitate."

9
00:00:53,086 --> 00:00:55,819
I was 18 years old when I lost my father.

10
00:00:59,696 --> 00:01:01,373
Several years later,

11
00:01:01,397 --> 00:01:03,652
I was reading the book by Ernest Becker,

12
00:01:03,676 --> 00:01:05,024
"The Denial of Death."

13
00:01:05,048 --> 00:01:07,349
He won the Pulitzer prize for it in 1972.

14
00:01:07,927 --> 00:01:10,838
And I'll paraphrase an entire book
in three sentences.

15
00:01:11,326 --> 00:01:14,409
Man is the only sentient species,

16
00:01:14,433 --> 00:01:17,674
who, at a very early point in his life,

17
00:01:17,698 --> 00:01:20,192
knows that he will cease to exist,

18
00:01:21,041 --> 00:01:26,672
and that he does everything he can
to run, shield and hide himself

19
00:01:26,696 --> 00:01:28,496
from that inevitable truth.

20
00:01:30,324 --> 00:01:33,623
And so, now you know
how I became a futurist.

21
00:01:34,814 --> 00:01:35,964
That was my running.

22
00:01:37,620 --> 00:01:40,996
So I've been "futuring,"
which is a term I made up --

23
00:01:41,020 --> 00:01:42,276
(Laughter)

24
00:01:42,300 --> 00:01:43,516
about three seconds ago.

25
00:01:43,540 --> 00:01:46,356
I've been futuring for about 20 years,

26
00:01:46,380 --> 00:01:49,716
and when I first started,
I would sit down with people,

27
00:01:49,740 --> 00:01:52,636
and say, "Hey,
let's talk 10, 20 years out."

28
00:01:52,660 --> 00:01:54,281
And they'd say, "Great."

29
00:01:54,760 --> 00:01:57,256
And I've been seeing that time horizon

30
00:01:57,280 --> 00:01:59,336
get shorter and shorter

31
00:01:59,360 --> 00:02:00,976
and shorter,

32
00:02:01,000 --> 00:02:04,376
so much so that I met
with a CEO two months ago

33
00:02:04,400 --> 00:02:06,776
and I said -- we started
our initial conversation.

34
00:02:06,800 --> 00:02:10,536
He goes, "I love what you do.
I want to talk about the next six months."

35
00:02:10,560 --> 00:02:12,160
(Laughter)

36
00:02:13,160 --> 00:02:16,296
We have a lot of problems
that we are facing.

37
00:02:16,320 --> 00:02:19,040
These are civilizational-scale problems.

38
00:02:20,840 --> 00:02:22,896
The issue though is,

39
00:02:22,920 --> 00:02:24,616
we can't solve them

40
00:02:24,640 --> 00:02:27,216
using the mental models
that we use right now

41
00:02:27,240 --> 00:02:28,816
to try and solve these problems.

42
00:02:28,840 --> 00:02:31,796
Yes, a lot of great
technical work is being done,

43
00:02:31,820 --> 00:02:37,196
but there is a problem that
we need to solve for a priori, before,

44
00:02:37,220 --> 00:02:40,020
if we want to really
move the needle on those big problems.

45
00:02:41,880 --> 00:02:43,616
"Short-termism."

46
00:02:43,640 --> 00:02:46,096
Right? There's no marches.
There's no bracelets.

47
00:02:46,120 --> 00:02:49,976
There's no petitions that you can sign
to be against short-termism.

48
00:02:51,000 --> 00:02:53,816
I tried to put one up, and no one signed.

49
00:02:53,840 --> 00:02:55,236
It was weird.

50
00:02:57,000 --> 00:03:00,137
But it prevents us from doing so much.

51
00:03:00,161 --> 00:03:02,575
And, by the way, this is on policy,

52
00:03:02,599 --> 00:03:05,456
this is at home,
this is on the major issues.

53
00:03:05,480 --> 00:03:08,176
Short-termism, for many reasons,

54
00:03:08,200 --> 00:03:10,872
has pervaded every
nook and cranny of our reality,

55
00:03:10,896 --> 00:03:13,442
yet it's something
that we don't actually talk about,

56
00:03:13,466 --> 00:03:15,427
but it prevents us from doing so much.

57
00:03:16,920 --> 00:03:18,496
I just want you to take a second

58
00:03:18,520 --> 00:03:22,336
and just think about an issue
that you're thinking, working on.

59
00:03:22,360 --> 00:03:24,336
It could be personal, it could be at work

60
00:03:24,360 --> 00:03:26,416
or it could be
move-the-needle world stuff,

61
00:03:26,440 --> 00:03:28,776
and think about
how far out you tend to think

62
00:03:28,800 --> 00:03:31,320
about the solution set for that.

63
00:03:34,620 --> 00:03:39,036
Because short-termism prevents the CEO

64
00:03:39,060 --> 00:03:41,700
from buying really
expensive safety equipment.

65
00:03:42,620 --> 00:03:44,596
It'll hurt the bottom line.

66
00:03:44,620 --> 00:03:46,420
So we get the Deepwater Horizon.

67
00:03:48,500 --> 00:03:51,364
Short-termism prevents teachers

68
00:03:51,388 --> 00:03:54,796
from spending quality
one-on-one time with their students.

69
00:03:54,820 --> 00:03:56,956
So right now in America,

70
00:03:56,980 --> 00:03:59,820
a high school student
drops out every 26 seconds.

71
00:04:01,760 --> 00:04:04,496
Short-termism prevents Congress --

72
00:04:04,520 --> 00:04:07,136
sorry if there's anyone
in here from Congress --

73
00:04:07,160 --> 00:04:08,696
(Laughter)

74
00:04:08,720 --> 00:04:10,776
or not really that sorry --

75
00:04:10,800 --> 00:04:13,016
(Laughter)

76
00:04:13,040 --> 00:04:16,216
from putting money
into a real infrastructure bill.

77
00:04:16,240 --> 00:04:18,856
So what we get
is the I-35W bridge collapse

78
00:04:18,880 --> 00:04:20,696
over the Mississippi a few years ago,

79
00:04:20,720 --> 00:04:21,920
13 killed.

80
00:04:23,790 --> 00:04:26,550
It wasn't always like this.
We did the Panama Canal.

81
00:04:29,130 --> 00:04:31,386
We pretty much
have eradicated global polio.

82
00:04:31,410 --> 00:04:34,210
We did the transcontinental railroad,
the Marshall Plan.

83
00:04:35,050 --> 00:04:38,850
And it's not just big, physical
infrastructure problems and issues.

84
00:04:39,410 --> 00:04:41,306
Women's suffrage, the right to vote.

85
00:04:41,330 --> 00:04:44,106
But in our short-termist time,

86
00:04:44,130 --> 00:04:46,626
where everything seems to happen right now

87
00:04:46,650 --> 00:04:51,146
and we can only think out
past the next tweet or timeline post,

88
00:04:51,170 --> 00:04:53,186
we get hyper-reactionary.

89
00:04:53,210 --> 00:04:54,490
So what do we do?

90
00:04:56,900 --> 00:05:00,156
We take people who are fleeing
their war-torn country,

91
00:05:00,180 --> 00:05:01,436
and we go after them.

92
00:05:01,460 --> 00:05:05,076
We take low-level drug offenders,
and we put them away for life.

93
00:05:05,100 --> 00:05:07,476
And then we build McMansions
without even thinking

94
00:05:07,500 --> 00:05:10,366
about how people are going
to get between them and their job.

95
00:05:10,390 --> 00:05:11,870
It's a quick buck.

96
00:05:12,780 --> 00:05:15,116
Now, the reality is,
for a lot of these problems,

97
00:05:15,140 --> 00:05:17,916
there are some technical fixes,

98
00:05:17,940 --> 00:05:19,156
a lot of them.

99
00:05:19,180 --> 00:05:22,716
I call these technical fixes
sandbag strategies.

100
00:05:22,740 --> 00:05:24,436
So you know there's a storm coming,

101
00:05:24,460 --> 00:05:27,196
the levee is broken,
no one's put any money into it,

102
00:05:27,220 --> 00:05:29,036
you surround your home with sandbags.

103
00:05:29,060 --> 00:05:30,860
And guess what? It works.

104
00:05:32,620 --> 00:05:34,636
Storm goes away,
the water level goes down,

105
00:05:34,660 --> 00:05:36,036
you get rid of the sandbags,

106
00:05:36,060 --> 00:05:38,580
and you do this storm
after storm after storm.

107
00:05:39,940 --> 00:05:41,420
And here's the insidious thing.

108
00:05:42,140 --> 00:05:44,036
A sandbag strategy

109
00:05:44,060 --> 00:05:45,260
can get you reelected.

110
00:05:46,380 --> 00:05:47,756
A sandbag strategy

111
00:05:47,780 --> 00:05:49,956
can help you make your quarterly numbers.

112
00:05:49,980 --> 00:05:52,956
Now, if we want to move forward

113
00:05:52,980 --> 00:05:55,756
into a different future
than the one we have right now,

114
00:05:55,780 --> 00:05:57,836
because I don't think we've hit --

115
00:05:57,860 --> 00:05:59,836
2016 is not peak civilization.

116
00:05:59,860 --> 00:06:01,196
(Laughter)

117
00:06:01,220 --> 00:06:02,996
There's some more we can do.

118
00:06:03,562 --> 00:06:06,939
For the issue of short-termism, yeah,
there's a lot of technical fixes.

119
00:06:06,963 --> 00:06:09,717
I could spend the next four hours
going down a list

120
00:06:09,741 --> 00:06:13,016
of tax policy, insurance,

121
00:06:13,040 --> 00:06:16,676
just a litany of things
that we could do to tackle short-termism.

122
00:06:16,700 --> 00:06:21,316
But my argument is that unless we shift
our mental models and our mental maps

123
00:06:21,340 --> 00:06:23,676
on how we think about the short,

124
00:06:23,700 --> 00:06:25,396
it's not going to happen.

125
00:06:25,420 --> 00:06:28,396
So what I've developed
is something called "longpath,"

126
00:06:28,420 --> 00:06:30,156
and it's a practice.

127
00:06:30,180 --> 00:06:34,116
And longpath isn't
a kind of one-and-done exercise.

128
00:06:34,140 --> 00:06:36,836
I'm sure everyone here
at some point has done an off-site

129
00:06:36,860 --> 00:06:38,956
with a lot of Post-It notes
and whiteboards,

130
00:06:38,980 --> 00:06:41,876
and you do --

131
00:06:41,900 --> 00:06:44,356
no offense to the consultants
in here who do that --

132
00:06:44,380 --> 00:06:45,996
and you do a long-term plan,

133
00:06:46,020 --> 00:06:48,460
and then two weeks later,
everyone forgets about it.

134
00:06:50,060 --> 00:06:53,236
Right? Or a week later.
If you're lucky, three months.

135
00:06:53,260 --> 00:06:56,836
It's a practice because
it's not necessarily a thing that you do.

136
00:06:56,860 --> 00:07:00,636
It's a process where you have
to revisit different ways of thinking

137
00:07:00,660 --> 00:07:03,076
for every major decision
that you're working on.

138
00:07:03,100 --> 00:07:05,580
So I want to go through
those three ways of thinking.

139
00:07:06,780 --> 00:07:07,944
So the first;

140
00:07:07,968 --> 00:07:10,733
I'm going to say it slow,
so I can say it properly.

141
00:07:10,757 --> 00:07:12,624
Trans-generational thinking.

142
00:07:14,000 --> 00:07:16,216
I love the philosophers:

143
00:07:16,240 --> 00:07:18,056
Plato, Socrates, Habermas, Heidegger.

144
00:07:18,080 --> 00:07:19,280
I was raised on them.

145
00:07:20,680 --> 00:07:22,616
But they all did one thing

146
00:07:22,640 --> 00:07:24,616
that didn't actually seem like a big deal

147
00:07:24,640 --> 00:07:26,976
until I really started
kind of looking into this.

148
00:07:27,000 --> 00:07:28,816
And they all took,

149
00:07:28,840 --> 00:07:31,736
as a unit of measure
for their entire reality

150
00:07:31,760 --> 00:07:33,713
of what it meant to be virtuous and good,

151
00:07:35,150 --> 00:07:36,350
the single lifespan,

152
00:07:37,360 --> 00:07:38,560
from birth to death.

153
00:07:39,870 --> 00:07:41,926
But here's a problem with these issues:

154
00:07:41,950 --> 00:07:43,366
they stack up on top of us,

155
00:07:43,390 --> 00:07:46,526
because the only way we know
how to do something good in the world

156
00:07:46,550 --> 00:07:48,766
is if we do it between
our birth and our death.

157
00:07:48,790 --> 00:07:50,486
That's what we're programmed to do.

158
00:07:50,510 --> 00:07:52,966
If you go to the self-help section
in any bookstore,

159
00:07:52,990 --> 00:07:54,230
it's all about you.

160
00:07:55,630 --> 00:07:57,486
Which is great,

161
00:07:57,510 --> 00:08:00,430
unless you're dealing
with some of these major issues.

162
00:08:02,190 --> 00:08:04,630
And so with transgenerational thinking,

163
00:08:05,510 --> 00:08:08,166
which is really kind of
transgenerational ethics,

164
00:08:08,190 --> 00:08:11,806
you're able to expand
how you think about these problems,

165
00:08:11,830 --> 00:08:14,590
what is your role
in helping to solve them.

166
00:08:15,950 --> 00:08:21,069
This isn't something that just has to be
done at the Security Council chamber.

167
00:08:21,810 --> 00:08:25,066
It's something that you can do
in a very kind of personal way.

168
00:08:25,090 --> 00:08:29,506
So every once in a while, if I'm lucky,
my wife and I like to go out to dinner,

169
00:08:29,530 --> 00:08:32,786
and we have three children
under the age of seven.

170
00:08:32,810 --> 00:08:35,239
So you can imagine
it's a very peaceful, quiet meal.

171
00:08:35,263 --> 00:08:36,466
(Laughter)

172
00:08:36,490 --> 00:08:42,066
So we sit down and literally
all I want to do is just eat and chill,

173
00:08:42,090 --> 00:08:44,746
and my kids have a completely
and totally different idea

174
00:08:44,770 --> 00:08:46,346
of what we're going to be doing.

175
00:08:46,370 --> 00:08:48,706
And so my first idea

176
00:08:48,730 --> 00:08:50,626
is my sandbag strategy, right?

177
00:08:50,650 --> 00:08:52,986
It's to go into my pocket
and take out the iPhone

178
00:08:53,010 --> 00:08:54,466
and give them "Frozen"

179
00:08:54,490 --> 00:08:57,450
or some other bestselling game thing.

180
00:08:58,570 --> 00:09:02,266
And then I stop

181
00:09:02,290 --> 00:09:06,866
and I have to kind of put on
this transgenerational thinking cap.

182
00:09:06,890 --> 00:09:09,866
I don't do this in the restaurant,
because it would be bizarre,

183
00:09:09,890 --> 00:09:11,186
but I have to --

184
00:09:11,210 --> 00:09:13,826
I did it once, and that's how
I learned it was bizarre.

185
00:09:13,850 --> 00:09:14,866
(Laughter)

186
00:09:14,890 --> 00:09:19,010
And you have to kind of think,
"OK, I can do this."

187
00:09:19,770 --> 00:09:21,490
But what is this teaching them?

188
00:09:24,610 --> 00:09:27,226
So what does it mean
if I actually bring some paper

189
00:09:27,250 --> 00:09:28,986
or engage with them in conversation?

190
00:09:29,010 --> 00:09:31,346
It's hard, and I'm making this
very personal.

191
00:09:31,370 --> 00:09:32,746
It's actually more traumatic

192
00:09:32,770 --> 00:09:35,506
than some of the big issues
that I work on in the world --

193
00:09:35,530 --> 00:09:37,070
entertaining my kids at dinner.

194
00:09:37,370 --> 00:09:40,506
But what it does is it connects them
here in the present with me,

195
00:09:40,530 --> 00:09:41,786
but it also --

196
00:09:41,810 --> 00:09:45,266
and this is the crux
of transgenerational thinking ethics --

197
00:09:45,290 --> 00:09:48,586
it sets them up to how they're
going to interact with their kids

198
00:09:48,610 --> 00:09:50,690
and their kids and their kids.

199
00:09:53,370 --> 00:09:55,050
Second, futures thinking.

200
00:09:56,519 --> 00:10:00,486
When we think about the future --

201
00:10:00,510 --> 00:10:01,661
Don't close your eyes,

202
00:10:01,685 --> 00:10:03,783
everyone always says that and no one does.

203
00:10:03,807 --> 00:10:05,608
Pretend to close your eyes.

204
00:10:05,632 --> 00:10:06,728
(Laughter)

205
00:10:06,752 --> 00:10:08,930
Think 10, 15 years out,

206
00:10:09,930 --> 00:10:11,788
give me a vision of what the future is.

207
00:10:13,010 --> 00:10:15,666
You don't have to give it to me,
but think in your head.

208
00:10:15,690 --> 00:10:17,826
And what you're probably going to see

209
00:10:17,850 --> 00:10:19,666
is the dominant cultural lens

210
00:10:19,690 --> 00:10:22,746
that dominates our thinking
about the future right now:

211
00:10:22,770 --> 00:10:23,970
technology.

212
00:10:24,850 --> 00:10:26,586
So when we think about the problems,

213
00:10:26,610 --> 00:10:28,786
we always put it through
a technological lens,

214
00:10:28,810 --> 00:10:32,066
a tech-centric, a techno-utopia,
and there's nothing wrong with that,

215
00:10:32,090 --> 00:10:35,386
but it's something that we have to
really think deeply about

216
00:10:35,410 --> 00:10:38,266
if we're going to move
on these major issues,

217
00:10:38,290 --> 00:10:40,346
because it wasn't always like this. Right?

218
00:10:40,370 --> 00:10:43,010
The ancients had their way of thinking

219
00:10:43,850 --> 00:10:45,370
about what the future was.

220
00:10:46,650 --> 00:10:51,546
The Church definitely had their idea
of what the future could be,

221
00:10:51,570 --> 00:10:54,506
and you could actually pay your way
into that future. Right?

222
00:10:54,530 --> 00:10:56,466
And luckily for humanity,

223
00:10:57,490 --> 00:10:59,626
we got the scientific revolution.

224
00:11:01,650 --> 00:11:03,306
From there, we got the technology,

225
00:11:03,330 --> 00:11:04,986
but what has happened --

226
00:11:05,010 --> 00:11:07,370
And by the way, this is not a critique.

227
00:11:08,410 --> 00:11:10,786
I love technology.

228
00:11:10,810 --> 00:11:12,745
Everything in my house talks back to me,

229
00:11:12,769 --> 00:11:14,946
from my children
to my speakers to everything.

230
00:11:14,970 --> 00:11:17,786
(Laughter)

231
00:11:17,810 --> 00:11:23,506
But we've abdicated the future
from the high priests in Rome

232
00:11:23,530 --> 00:11:26,610
to the high priests of Silicon Valley.

233
00:11:27,970 --> 00:11:31,306
So when we think, well,
how are we going to deal with climate

234
00:11:31,330 --> 00:11:32,906
or with poverty or homelessness,

235
00:11:32,930 --> 00:11:36,050
our first reaction is to think about it
through a technology lens.

236
00:11:37,170 --> 00:11:41,786
And look, I'm not advocating
that we go to this guy.

237
00:11:41,810 --> 00:11:43,730
I love Joel, don't get me wrong,

238
00:11:44,490 --> 00:11:46,146
but I'm not saying we go to Joel.

239
00:11:46,170 --> 00:11:47,986
What I'm saying is we have to rethink

240
00:11:48,010 --> 00:11:52,786
our base assumption about
only looking at the future in one way,

241
00:11:52,810 --> 00:11:54,946
only looking at it
through the dominant lens.

242
00:11:54,970 --> 00:11:57,146
Because our problems
are so big and so vast

243
00:11:57,170 --> 00:11:59,986
that we need to open ourselves up.

244
00:12:00,010 --> 00:12:03,730
So that's why I do everything in my power
not to talk about the future.

245
00:12:04,410 --> 00:12:06,130
I talk about futures.

246
00:12:06,610 --> 00:12:08,346
It opens the conversation again.

247
00:12:08,370 --> 00:12:10,826
So when you're sitting and thinking

248
00:12:10,850 --> 00:12:14,026
about how do we move forward
on this major issue --

249
00:12:14,050 --> 00:12:15,586
it could be at home,

250
00:12:15,610 --> 00:12:17,586
it could be at work,

251
00:12:17,610 --> 00:12:20,466
it could be again on the global stage --

252
00:12:20,490 --> 00:12:24,906
don't cut yourself off from thinking
about something beyond technology as a fix

253
00:12:24,930 --> 00:12:28,466
because we're more concerned
about technological evolution right now

254
00:12:28,490 --> 00:12:30,626
than we are about moral evolution.

255
00:12:30,650 --> 00:12:32,666
And unless we fix for that,

256
00:12:32,690 --> 00:12:35,266
we're not going to be able
to get out of short-termism

257
00:12:35,290 --> 00:12:37,106
and get to where we want to be.

258
00:12:37,130 --> 00:12:39,890
The final, telos thinking.
This comes from the Greek root.

259
00:12:40,370 --> 00:12:42,626
Ultimate aim and ultimate purpose.

260
00:12:42,650 --> 00:12:45,010
And it's really asking one question:

261
00:12:46,610 --> 00:12:47,810
to what end?

262
00:12:48,770 --> 00:12:51,786
When was the last time
you asked yourself: To what end?

263
00:12:53,810 --> 00:12:57,610
And when you asked yourself that,
how far out did you go?

264
00:12:58,090 --> 00:13:01,090
Because long isn't long enough anymore.

265
00:13:02,010 --> 00:13:03,906
Three, five years doesn't cut it.

266
00:13:03,930 --> 00:13:06,210
It's 30, 40, 50, 100 years.

267
00:13:07,950 --> 00:13:13,966
In Homer's epic, "The Odyssey,"

268
00:13:13,990 --> 00:13:17,046
Odysseus had the answer to his "what end."

269
00:13:17,070 --> 00:13:18,470
It was Ithaca.

270
00:13:18,830 --> 00:13:20,926
It was this bold vision
of what he wanted --

271
00:13:20,950 --> 00:13:22,326
to return to Penelope.

272
00:13:22,350 --> 00:13:24,966
And I can tell you,
because of the work that I'm doing,

273
00:13:24,990 --> 00:13:27,846
but also you know it intuitively --
we have lost our Ithaca.

274
00:13:27,870 --> 00:13:31,406
We have lost our "to what end,"
so we stay on this hamster wheel.

275
00:13:31,430 --> 00:13:33,606
And yes, we're trying
to solve these problems,

276
00:13:33,630 --> 00:13:36,470
but what comes after we solve the problem?

277
00:13:37,110 --> 00:13:40,350
And unless you define what comes after,
people aren't going to move.

278
00:13:41,087 --> 00:13:44,476
Thomas Kuhn, who gave us
the famous term "paradigm shift" --

279
00:13:44,500 --> 00:13:48,818
the part about that book
that isn't as famous

280
00:13:48,842 --> 00:13:51,061
is where he said, "People don't shift

281
00:13:51,085 --> 00:13:54,168
unless they have a vision
of what it is they're shifting to."

282
00:13:54,883 --> 00:13:58,806
The frog won't leap from one lily pad
to the next without seeing it.

283
00:14:00,858 --> 00:14:03,882
And you can't tell the frog
a one-sentence telos statement.

284
00:14:03,906 --> 00:14:05,764
It needs to be fully fleshed out.

285
00:14:05,788 --> 00:14:08,917
This was the power
of what Martin Luther King, Jr. did.

286
00:14:10,096 --> 00:14:13,451
He went through the list
of problems and issues,

287
00:14:13,475 --> 00:14:16,363
but then, he gave you
a strong understanding

288
00:14:16,387 --> 00:14:20,058
of what it was; "I have a dream" --
what will come after?

289
00:14:20,082 --> 00:14:22,385
This isn't just about business,

290
00:14:22,409 --> 00:14:25,746
but the businesses that do consistently,
who break out of short-termism

291
00:14:25,770 --> 00:14:27,787
not surprisingly
are family-run businesses.

292
00:14:27,811 --> 00:14:31,461
They're transgenerational. They're telos.
They think about the futures.

293
00:14:31,485 --> 00:14:35,181
And this is an ad for Patek Philippe.
They're 175 years old,

294
00:14:35,205 --> 00:14:38,262
and what's amazing
is that they literally embody

295
00:14:38,286 --> 00:14:41,103
this kind of longpathian sense
in their brand,

296
00:14:41,127 --> 00:14:44,024
because, by the way,
you never actually own a Patek Philippe,

297
00:14:44,048 --> 00:14:45,624
and I definitely won't --

298
00:14:45,967 --> 00:14:47,117
(Laughter)

299
00:14:47,141 --> 00:14:50,142
unless somebody wants to just
throw 25,000 dollars on the stage.

300
00:14:50,166 --> 00:14:53,366
You merely look after it
for the next generation.

301
00:14:56,590 --> 00:14:59,046
So it's important that we remember,

302
00:14:59,070 --> 00:15:02,206
the future, we treat it like a noun.

303
00:15:02,230 --> 00:15:04,486
It's not. It's a verb.

304
00:15:04,510 --> 00:15:05,766
It requires action.

305
00:15:05,790 --> 00:15:07,606
It requires us to push into it.

306
00:15:07,630 --> 00:15:09,566
It's not this thing that washes over us.

307
00:15:09,590 --> 00:15:12,246
It's something that we
actually have total control over.

308
00:15:12,270 --> 00:15:15,166
But in a short-term society,
we end up feeling like we don't.

309
00:15:15,190 --> 00:15:16,526
We feel like we're trapped.

310
00:15:16,550 --> 00:15:17,750
We can push through that.

311
00:15:19,750 --> 00:15:22,869
Now I'm getting more comfortable

312
00:15:22,893 --> 00:15:25,133
in the fact that at some point

313
00:15:26,110 --> 00:15:27,390
in the inevitable future,

314
00:15:28,638 --> 00:15:29,838
I will die.

315
00:15:30,910 --> 00:15:35,007
But because of these new ways
of thinking and doing,

316
00:15:35,031 --> 00:15:38,968
both in the outside world
and also with my family at home,

317
00:15:38,992 --> 00:15:42,129
and what I'm leaving my kids,
I get more comfortable in that fact.

318
00:15:42,153 --> 00:15:45,290
And it's something that a lot of us
are really uncomfortable with,

319
00:15:45,314 --> 00:15:46,514
but I'm telling you,

320
00:15:47,511 --> 00:15:49,006
think it through.

321
00:15:49,030 --> 00:15:51,766
Apply this type of thinking
and you can push yourself past

322
00:15:51,790 --> 00:15:53,846
what's inevitably
very, very uncomfortable.

323
00:15:53,870 --> 00:15:57,590
And it all begins really
with yourself asking this question:

324
00:15:58,511 --> 00:16:00,271
What is your longpath?

325
00:16:01,566 --> 00:16:04,463
But I ask you, when you ask yourself that

326
00:16:04,487 --> 00:16:06,744
now or tonight or behind a steering wheel

327
00:16:06,768 --> 00:16:10,128
or in the boardroom or the situation room:

328
00:16:12,070 --> 00:16:14,246
push past the longpath,

329
00:16:14,270 --> 00:16:17,566
quick, oh, what's my longpath
the next three years or five years?

330
00:16:17,590 --> 00:16:21,206
Try and push past your own life if you can

331
00:16:21,230 --> 00:16:23,606
because it makes you do things
a little bit bigger

332
00:16:23,630 --> 00:16:25,310
than you thought were possible.

333
00:16:26,550 --> 00:16:29,550
Yes, we have huge,
huge problems out there.

334
00:16:31,550 --> 00:16:33,950
With this process, with this thinking,

335
00:16:34,870 --> 00:16:36,470
I think we can make a difference.

336
00:16:36,867 --> 00:16:39,526
I think you can make a difference,

337
00:16:39,550 --> 00:16:41,166
and I believe in you guys.

338
00:16:41,190 --> 00:16:42,406
Thank you.

339
00:16:42,430 --> 00:16:45,571
(Applause)