[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.80,0:00:03.82,Default,,0000,0000,0000,,In India, we have these huge families. Dialogue: 0,0:00:03.84,0:00:06.42,Default,,0000,0000,0000,,I bet a lot of you all\Nmust have heard about it. Dialogue: 0,0:00:06.44,0:00:09.28,Default,,0000,0000,0000,,Which means that there are\Na lot of family events. Dialogue: 0,0:00:09.84,0:00:13.72,Default,,0000,0000,0000,,So as a child, my parents\Nused to drag me to these family events. Dialogue: 0,0:00:14.36,0:00:17.38,Default,,0000,0000,0000,,But the one thing\Nthat I always looked forward to Dialogue: 0,0:00:17.40,0:00:19.44,Default,,0000,0000,0000,,was playing around with my cousins. Dialogue: 0,0:00:20.16,0:00:22.46,Default,,0000,0000,0000,,And there was always this one uncle Dialogue: 0,0:00:22.48,0:00:23.74,Default,,0000,0000,0000,,who used to be there, Dialogue: 0,0:00:23.76,0:00:25.62,Default,,0000,0000,0000,,always ready, jumping around with us, Dialogue: 0,0:00:25.64,0:00:27.14,Default,,0000,0000,0000,,having games for us, Dialogue: 0,0:00:27.16,0:00:29.96,Default,,0000,0000,0000,,making us kids have the time of our lives. Dialogue: 0,0:00:30.92,0:00:33.26,Default,,0000,0000,0000,,This man was extremely successful: Dialogue: 0,0:00:33.28,0:00:35.28,Default,,0000,0000,0000,,he was confident and powerful. Dialogue: 0,0:00:35.92,0:00:40.32,Default,,0000,0000,0000,,But then I saw this hale and hearty person\Ndeteriorate in health. Dialogue: 0,0:00:41.24,0:00:43.52,Default,,0000,0000,0000,,He was diagnosed with Parkinson's. Dialogue: 0,0:00:44.76,0:00:48.82,Default,,0000,0000,0000,,Parkinson's is a disease that causes\Ndegeneration of the nervous system, Dialogue: 0,0:00:48.84,0:00:51.82,Default,,0000,0000,0000,,which means that this person\Nwho used to be independent Dialogue: 0,0:00:51.84,0:00:57.08,Default,,0000,0000,0000,,suddenly finds tasks like drinking coffee,\Nbecause of tremors, much more difficult. Dialogue: 0,0:00:57.80,0:01:00.46,Default,,0000,0000,0000,,My uncle started using a walker to walk, Dialogue: 0,0:01:00.48,0:01:01.70,Default,,0000,0000,0000,,and to take a turn, Dialogue: 0,0:01:01.72,0:01:05.78,Default,,0000,0000,0000,,he literally had to take\None step at a time, like this, Dialogue: 0,0:01:05.80,0:01:07.04,Default,,0000,0000,0000,,and it took forever. Dialogue: 0,0:01:08.24,0:01:11.42,Default,,0000,0000,0000,,So this person, who used to be\Nthe center of attention Dialogue: 0,0:01:11.44,0:01:13.50,Default,,0000,0000,0000,,in every family gathering, Dialogue: 0,0:01:13.52,0:01:15.60,Default,,0000,0000,0000,,was suddenly hiding behind people. Dialogue: 0,0:01:16.40,0:01:19.76,Default,,0000,0000,0000,,He was hiding from the pitiful look\Nin people's eyes. Dialogue: 0,0:01:20.44,0:01:22.52,Default,,0000,0000,0000,,And he's not the only one in the world. Dialogue: 0,0:01:23.28,0:01:28.78,Default,,0000,0000,0000,,Every year, 60,000 people\Nare newly diagnosed with Parkinson's, Dialogue: 0,0:01:28.80,0:01:30.84,Default,,0000,0000,0000,,and this number is only rising. Dialogue: 0,0:01:32.36,0:01:37.78,Default,,0000,0000,0000,,As designers, we dream that our designs\Nsolve these multifaceted problems, Dialogue: 0,0:01:37.80,0:01:40.62,Default,,0000,0000,0000,,one solution that solves it all, Dialogue: 0,0:01:40.64,0:01:42.92,Default,,0000,0000,0000,,but it need not always be like that. Dialogue: 0,0:01:43.68,0:01:46.50,Default,,0000,0000,0000,,You can also target simple problems Dialogue: 0,0:01:46.52,0:01:50.44,Default,,0000,0000,0000,,and create small solutions for them\Nand eventually make a big impact. Dialogue: 0,0:01:51.12,0:01:54.50,Default,,0000,0000,0000,,So my aim here was\Nto not cure Parkinson's, Dialogue: 0,0:01:54.52,0:01:57.70,Default,,0000,0000,0000,,but to make their everyday tasks\Nmuch more simple, Dialogue: 0,0:01:57.72,0:01:59.12,Default,,0000,0000,0000,,and then make an impact. Dialogue: 0,0:02:00.04,0:02:03.60,Default,,0000,0000,0000,,Well, the first thing I targeted\Nwas tremors, right? Dialogue: 0,0:02:04.44,0:02:08.98,Default,,0000,0000,0000,,My uncle told me that he had stopped\Ndrinking coffee or tea in public Dialogue: 0,0:02:09.00,0:02:10.48,Default,,0000,0000,0000,,just out of embarrassment, Dialogue: 0,0:02:11.00,0:02:14.48,Default,,0000,0000,0000,,so, well, I designed the no-spill cup. Dialogue: 0,0:02:15.08,0:02:17.94,Default,,0000,0000,0000,,It works just purely on its form. Dialogue: 0,0:02:17.96,0:02:23.22,Default,,0000,0000,0000,,The curve on top deflects the liquid\Nback inside every time they have tremors, Dialogue: 0,0:02:23.24,0:02:26.08,Default,,0000,0000,0000,,and this keeps the liquid inside\Ncompared to a normal cup. Dialogue: 0,0:02:26.80,0:02:31.72,Default,,0000,0000,0000,,But the key here is that it is not tagged\Nas a Parkinson's patient product. Dialogue: 0,0:02:32.04,0:02:36.46,Default,,0000,0000,0000,,It looks like a cup that could be used\Nby you, me, any clumsy person, Dialogue: 0,0:02:36.48,0:02:40.48,Default,,0000,0000,0000,,and that makes it much more comforting\Nfor them to use, to blend in. Dialogue: 0,0:02:41.92,0:02:44.58,Default,,0000,0000,0000,,So, well, one problem solved, Dialogue: 0,0:02:44.60,0:02:45.84,Default,,0000,0000,0000,,many more to go. Dialogue: 0,0:02:46.64,0:02:49.06,Default,,0000,0000,0000,,All this while, I was interviewing him, Dialogue: 0,0:02:49.08,0:02:50.62,Default,,0000,0000,0000,,questioning him, Dialogue: 0,0:02:50.64,0:02:54.34,Default,,0000,0000,0000,,and then I realized that I was getting\Nvery superficial information, Dialogue: 0,0:02:54.36,0:02:57.18,Default,,0000,0000,0000,,or just answers to my questions. Dialogue: 0,0:02:57.20,0:03:00.36,Default,,0000,0000,0000,,But I really needed to dig deeper\Nto get a new perspective. Dialogue: 0,0:03:01.00,0:03:04.74,Default,,0000,0000,0000,,So I thought, well,\Nlet's observe him in his daily tasks, Dialogue: 0,0:03:04.76,0:03:07.12,Default,,0000,0000,0000,,while he's eating, while he's watching TV. Dialogue: 0,0:03:07.80,0:03:11.86,Default,,0000,0000,0000,,And then, when I was actually\Nobserving him walking to his dining table, Dialogue: 0,0:03:11.88,0:03:17.06,Default,,0000,0000,0000,,it struck me, this man who finds it\Nso difficult to walk on flat land, Dialogue: 0,0:03:17.08,0:03:18.80,Default,,0000,0000,0000,,how does he climb a staircase? Dialogue: 0,0:03:19.32,0:03:23.02,Default,,0000,0000,0000,,Because in India we do not have\Na fancy rail that takes you up a staircase Dialogue: 0,0:03:23.04,0:03:25.06,Default,,0000,0000,0000,,like in the developed countries. Dialogue: 0,0:03:25.08,0:03:27.20,Default,,0000,0000,0000,,One actually has to climb the stairs. Dialogue: 0,0:03:27.92,0:03:29.18,Default,,0000,0000,0000,,So he told me, Dialogue: 0,0:03:29.20,0:03:31.20,Default,,0000,0000,0000,,"Well, let me show you how I do it." Dialogue: 0,0:03:31.88,0:03:33.92,Default,,0000,0000,0000,,Let's take a look at what I saw. Dialogue: 0,0:03:36.96,0:03:39.62,Default,,0000,0000,0000,,So he took really long\Nto reach this position, Dialogue: 0,0:03:39.64,0:03:41.50,Default,,0000,0000,0000,,and then all this while, I'm thinking, Dialogue: 0,0:03:41.52,0:03:43.46,Default,,0000,0000,0000,,"Oh my God, is he really going to do it? Dialogue: 0,0:03:43.48,0:03:46.38,Default,,0000,0000,0000,,Is he really, really going to do it\Nwithout his walker?" Dialogue: 0,0:03:46.40,0:03:47.60,Default,,0000,0000,0000,,And then ... Dialogue: 0,0:03:50.28,0:03:52.60,Default,,0000,0000,0000,,(Laughter) Dialogue: 0,0:03:56.68,0:03:58.84,Default,,0000,0000,0000,,And the turns, he took them so easily. Dialogue: 0,0:04:01.24,0:04:02.48,Default,,0000,0000,0000,,So -- shocked? Dialogue: 0,0:04:02.92,0:04:04.40,Default,,0000,0000,0000,,Well, I was too. Dialogue: 0,0:04:07.32,0:04:10.30,Default,,0000,0000,0000,,So this person who could not\Nwalk on flat land Dialogue: 0,0:04:10.32,0:04:12.40,Default,,0000,0000,0000,,was suddenly a pro at climbing stairs. Dialogue: 0,0:04:13.72,0:04:18.38,Default,,0000,0000,0000,,On researching this, I realized that\Nit's because it's a continuous motion. Dialogue: 0,0:04:18.40,0:04:21.54,Default,,0000,0000,0000,,There's this other man\Nwho also suffers from the same symptoms Dialogue: 0,0:04:21.56,0:04:22.98,Default,,0000,0000,0000,,and uses a walker, Dialogue: 0,0:04:23.00,0:04:25.10,Default,,0000,0000,0000,,but the moment he's put on a cycle, Dialogue: 0,0:04:25.12,0:04:26.82,Default,,0000,0000,0000,,all his symptoms vanish, Dialogue: 0,0:04:26.84,0:04:28.92,Default,,0000,0000,0000,,because it is a continuous motion. Dialogue: 0,0:04:29.56,0:04:33.86,Default,,0000,0000,0000,,So the key for me was to translate\Nthis feeling of walking on a staircase Dialogue: 0,0:04:33.88,0:04:35.28,Default,,0000,0000,0000,,back to flat land. Dialogue: 0,0:04:35.88,0:04:38.82,Default,,0000,0000,0000,,And a lot of ideas\Nwere tested and tried on him, Dialogue: 0,0:04:38.84,0:04:42.36,Default,,0000,0000,0000,,but the one that finally worked\Nwas this one. Let's take a look. Dialogue: 0,0:04:45.44,0:04:48.50,Default,,0000,0000,0000,,(Laughter) Dialogue: 0,0:04:48.52,0:04:52.98,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:04:53.00,0:04:54.46,Default,,0000,0000,0000,,He walked faster, right? Dialogue: 0,0:04:54.48,0:04:57.68,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:04:59.24,0:05:02.02,Default,,0000,0000,0000,,I call this the staircase illusion, Dialogue: 0,0:05:02.04,0:05:06.62,Default,,0000,0000,0000,,and actually when the staircase illusion\Nabruptly ended, he froze, Dialogue: 0,0:05:06.64,0:05:08.66,Default,,0000,0000,0000,,and this is called freezing of gait. Dialogue: 0,0:05:08.68,0:05:09.90,Default,,0000,0000,0000,,So it happens a lot, Dialogue: 0,0:05:09.92,0:05:13.86,Default,,0000,0000,0000,,so why not have a staircase illusion\Nflowing through all their rooms, Dialogue: 0,0:05:13.88,0:05:16.24,Default,,0000,0000,0000,,making them feel much more confident? Dialogue: 0,0:05:17.44,0:05:20.10,Default,,0000,0000,0000,,You know, technology is not always it. Dialogue: 0,0:05:20.12,0:05:22.90,Default,,0000,0000,0000,,What we need are human-centered solutions. Dialogue: 0,0:05:22.92,0:05:25.14,Default,,0000,0000,0000,,I could have easily\Nmade it into a projection, Dialogue: 0,0:05:25.16,0:05:27.50,Default,,0000,0000,0000,,or a Google Glass, or something like that. Dialogue: 0,0:05:27.52,0:05:29.84,Default,,0000,0000,0000,,But I stuck to simple print on the floor. Dialogue: 0,0:05:30.36,0:05:33.30,Default,,0000,0000,0000,,This print could be taken into hospitals Dialogue: 0,0:05:33.32,0:05:35.72,Default,,0000,0000,0000,,to make them feel much more welcome. Dialogue: 0,0:05:36.60,0:05:39.70,Default,,0000,0000,0000,,What I wish to do\Nis make every Parkinson's patient Dialogue: 0,0:05:39.72,0:05:42.18,Default,,0000,0000,0000,,feel like my uncle felt that day. Dialogue: 0,0:05:42.20,0:05:45.88,Default,,0000,0000,0000,,He told me that I made him feel\Nlike his old self again. Dialogue: 0,0:05:47.12,0:05:51.12,Default,,0000,0000,0000,,"Smart" in today's world\Nhas become synonymous to high tech, Dialogue: 0,0:05:51.96,0:05:55.12,Default,,0000,0000,0000,,and the world is only getting\Nsmarter and smarter day by day. Dialogue: 0,0:05:55.80,0:05:59.48,Default,,0000,0000,0000,,But why can't smart be something\Nthat's simple and yet effective? Dialogue: 0,0:06:00.32,0:06:04.30,Default,,0000,0000,0000,,All we need is a little bit of empathy\Nand some curiosity, Dialogue: 0,0:06:04.32,0:06:06.58,Default,,0000,0000,0000,,to go out there, observe. Dialogue: 0,0:06:06.60,0:06:08.50,Default,,0000,0000,0000,,But let's not stop at that. Dialogue: 0,0:06:08.52,0:06:12.18,Default,,0000,0000,0000,,Let's find these complex problems.\NDon't be scared of them. Dialogue: 0,0:06:12.20,0:06:15.78,Default,,0000,0000,0000,,Break them, boil them down\Ninto much smaller problems, Dialogue: 0,0:06:15.80,0:06:18.30,Default,,0000,0000,0000,,and then find simple solutions for them. Dialogue: 0,0:06:18.32,0:06:21.34,Default,,0000,0000,0000,,Test these solutions, fail if needed, Dialogue: 0,0:06:21.36,0:06:23.52,Default,,0000,0000,0000,,but with newer insights to make it better. Dialogue: 0,0:06:24.24,0:06:28.50,Default,,0000,0000,0000,,Imagine what we all could do\Nif we all came up with simple solutions. Dialogue: 0,0:06:28.52,0:06:32.00,Default,,0000,0000,0000,,What would the world be like\Nif we combined all our simple solutions? Dialogue: 0,0:06:32.88,0:06:35.90,Default,,0000,0000,0000,,Let's make a smarter world,\Nbut with simplicity. Dialogue: 0,0:06:35.92,0:06:37.14,Default,,0000,0000,0000,,Thank you. Dialogue: 0,0:06:37.16,0:06:40.20,Default,,0000,0000,0000,,(Applause)