9:59:59.000,9:59:59.000 Just over a mile away from here 9:59:59.000,9:59:59.000 in Edinburgh's old town 9:59:59.000,9:59:59.000 is Panmure House. 9:59:59.000,9:59:59.000 Panmure House 9:59:59.000,9:59:59.000 was the home of the world-renowned[br]Scottish economist Adam Smith. 9:59:59.000,9:59:59.000 In his important work[br]"The Wealth of Nations," 9:59:59.000,9:59:59.000 Adam Smith argued,[br]amongst many other things, 9:59:59.000,9:59:59.000 that the measurement of a country's wealth 9:59:59.000,9:59:59.000 was not just its gold and silver reserves. 9:59:59.000,9:59:59.000 It was the totality of the country's[br]production and commerce. 9:59:59.000,9:59:59.000 I guess it was one of the earliest[br]descriptions of what we now know today 9:59:59.000,9:59:59.000 as Gross Domestic Product, GDP. 9:59:59.000,9:59:59.000 Now, in the years since, of course, 9:59:59.000,9:59:59.000 that measurement[br]of production and commerce, 9:59:59.000,9:59:59.000 GDP, has become ever more important, 9:59:59.000,9:59:59.000 to the point that today, 9:59:59.000,9:59:59.000 and I don't believe that this[br]is what Adam Smith would have intended, 9:59:59.000,9:59:59.000 that it is often seen as[br]the most important measurement 9:59:59.000,9:59:59.000 of a country's overall success. 9:59:59.000,9:59:59.000 And my argument today 9:59:59.000,9:59:59.000 is that it is time for that to change. 9:59:59.000,9:59:59.000 You know, what we choose to measure[br]as a country matters. 9:59:59.000,9:59:59.000 It really matters, because[br]it drives political focus, 9:59:59.000,9:59:59.000 it drives at public activity, 9:59:59.000,9:59:59.000 and against that context, 9:59:59.000,9:59:59.000 I think the limitations of GDP[br]as a measurement of a country's success 9:59:59.000,9:59:59.000 is all too obvious. 9:59:59.000,9:59:59.000 You know, GDP measures[br]the output of all of our work, 9:59:59.000,9:59:59.000 but it says nothing about[br]the nature of that work, 9:59:59.000,9:59:59.000 about whether that work[br]is worthwhile or fulfilling. 9:59:59.000,9:59:59.000 It puts a value, for example, 9:59:59.000,9:59:59.000 on illegal drug consumption, 9:59:59.000,9:59:59.000 but not on unpaid care. 9:59:59.000,9:59:59.000 It values activity in the short term[br]that boosts the economy 9:59:59.000,9:59:59.000 even if that activity is hugely damaging 9:59:59.000,9:59:59.000 to the sustainability of our planet 9:59:59.000,9:59:59.000 in the longer term. 9:59:59.000,9:59:59.000 And when we reflect on the past decade[br]of political and economic upheaval, 9:59:59.000,9:59:59.000 of growing inequalities, 9:59:59.000,9:59:59.000 and when we look ahead to the challenges[br]of the climate emergency, 9:59:59.000,9:59:59.000 increasing automation, 9:59:59.000,9:59:59.000 an aging population, 9:59:59.000,9:59:59.000 then I think the argument for the case[br]for a much broader definition 9:59:59.000,9:59:59.000 of what it means to be successful[br]as a country, as a society, 9:59:59.000,9:59:59.000 is compelling, and increasingly so. 9:59:59.000,9:59:59.000 And that is why Scotland in 2018 9:59:59.000,9:59:59.000 took the lead, took the initiative[br]in establishing a new network 9:59:59.000,9:59:59.000 called the Wellbeing Economy[br]Governments group, 9:59:59.000,9:59:59.000 bringing together as founding members 9:59:59.000,9:59:59.000 the countries of Scotland, Iceland,[br]and New Zealand for obvious reasons. 9:59:59.000,9:59:59.000 We're sometimes called the SIN countries, 9:59:59.000,9:59:59.000 although our focus is very much[br]on the common good. 9:59:59.000,9:59:59.000 And the purpose of this group[br]is to challenge that focus 9:59:59.000,9:59:59.000 on the narrow measurement of GDP, 9:59:59.000,9:59:59.000 to say that, yes, economic growth matters. 9:59:59.000,9:59:59.000 It is important. 9:59:59.000,9:59:59.000 But it is not all that is important. 9:59:59.000,9:59:59.000 And growth in GDP should not be pursued 9:59:59.000,9:59:59.000 at any or all cost. 9:59:59.000,9:59:59.000 In fact, the argument of that group 9:59:59.000,9:59:59.000 is that the goal, the objective[br]of economic policy 9:59:59.000,9:59:59.000 should be collective wellbeing: 9:59:59.000,9:59:59.000 how happy and healthy a population is, 9:59:59.000,9:59:59.000 not just how wealthy a population is. 9:59:59.000,9:59:59.000 And I will touch on the policy[br]implications of that in a moment, 9:59:59.000,9:59:59.000 but I think particularly[br]in the world we live in today 9:59:59.000,9:59:59.000 it has a deeper resonance. 9:59:59.000,9:59:59.000 You know, when we focus on wellbeing, 9:59:59.000,9:59:59.000 we start a conversation 9:59:59.000,9:59:59.000 that provokes profound[br]and fundamental questions. 9:59:59.000,9:59:59.000 What really matters to us in our lives? 9:59:59.000,9:59:59.000 What do we value in[br]the communities we live in? 9:59:59.000,9:59:59.000 What kind of country,[br]what kind of society, 9:59:59.000,9:59:59.000 do we really want to be? 9:59:59.000,9:59:59.000 And when we engage people[br]in those questions, 9:59:59.000,9:59:59.000 in finding the answers to those questions, 9:59:59.000,9:59:59.000 then I believe that we have[br]a much better chance 9:59:59.000,9:59:59.000 of addressing the alienation[br]and disaffection from politics 9:59:59.000,9:59:59.000 that is so prevalent in so many countries 9:59:59.000,9:59:59.000 across the developed world today. 9:59:59.000,9:59:59.000 In policy terms, this journey[br]for Scotland started back in 2007 9:59:59.000,9:59:59.000 when we published what we call[br]our National Performance Framework, 9:59:59.000,9:59:59.000 looking at the range of indicators[br]that we measure ourselves against. 9:59:59.000,9:59:59.000 And those indicators are as varied[br]as income inequality, 9:59:59.000,9:59:59.000 the happiness of children,[br]access to green spaces, 9:59:59.000,9:59:59.000 access to housing. 9:59:59.000,9:59:59.000 None of these are captured[br]in GDP statistics, 9:59:59.000,9:59:59.000 but they are all fundamental[br]to a healthy and a happy society. 9:59:59.000,9:59:59.000 (Applause) 9:59:59.000,9:59:59.000 And that broader approach is at the heart[br]of our economic strategy, 9:59:59.000,9:59:59.000 where we give equal importance[br]to tackling inequality 9:59:59.000,9:59:59.000 as we do to economic competitiveness. 9:59:59.000,9:59:59.000 It drives our commitment to fair work,[br]making sure that work is fulfilling 9:59:59.000,9:59:59.000 and well-paid. 9:59:59.000,9:59:59.000 It's behind our decision to establish[br]a just transition commission 9:59:59.000,9:59:59.000 to guide our path[br]to a carbon zero economy. 9:59:59.000,9:59:59.000 We know from economic[br]transformations of the past 9:59:59.000,9:59:59.000 that if we're not careful,[br]there are more losers than winners. 9:59:59.000,9:59:59.000 And as we face up to the challenges[br]of climate change and automation, 9:59:59.000,9:59:59.000 we must not make those mistakes again. 9:59:59.000,9:59:59.000 The work we're doing here in Scotland[br]is, I think, significant, 9:59:59.000,9:59:59.000 but we have much, much to learn[br]from other countries. 9:59:59.000,9:59:59.000 I mentioned a moment ago[br]our partners at nations 9:59:59.000,9:59:59.000 in the wellbeing network, 9:59:59.000,9:59:59.000 Iceland and New Zealand. 9:59:59.000,9:59:59.000 So I'm noting, and I will leave it to you[br]to decide whether this is relevant or not 9:59:59.000,9:59:59.000 that all three of these countries[br]are currently led by women. 9:59:59.000,9:59:59.000 (Applause)