[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:16.00,0:00:21.00,Default,,0000,0000,0000,,Five years ago, I experienced a bit of what it must have been like to Alice in Wonderland
Dialogue: 0,0:00:21.00,0:00:28.00,Default,,0000,0000,0000,,Penn State asked me, a communications teacher, to teach a communications class to engineering students.
Dialogue: 0,0:00:28.00,0:00:31.00,Default,,0000,0000,0000,,And I was scared.
Dialogue: 0,0:00:31.00,0:00:32.00,Default,,0000,0000,0000,,Really scared!
Dialogue: 0,0:00:32.00,0:00:36.00,Default,,0000,0000,0000,,Scared of these students with their big brains, and their big books, and their big, unfamiliar words.
Dialogue: 0,0:00:36.00,0:00:43.00,Default,,0000,0000,0000,,But as these conversations unfolded,
Dialogue: 0,0:00:43.00,0:00:45.00,Default,,0000,0000,0000,,I experienced what Alice must have, when she went down that rabbit hole
Dialogue: 0,0:00:45.00,0:00:47.00,Default,,0000,0000,0000,,and saw that door to a whole new world.
Dialogue: 0,0:00:47.00,0:00:51.00,Default,,0000,0000,0000,,That was how I felt as I had those conversations with those students -
Dialogue: 0,0:00:51.00,0:00:55.00,Default,,0000,0000,0000,,I was amazed at the ideas that they had,
Dialogue: 0,0:00:55.00,0:00:58.00,Default,,0000,0000,0000,,And I wanted others to experience this Wonderland as well
Dialogue: 0,0:00:58.00,0:01:01.00,Default,,0000,0000,0000,,And I believe the key to opening that door, is great communication.
Dialogue: 0,0:01:01.00,0:01:08.00,Default,,0000,0000,0000,,We desperately need great communication from our scientists and engineers in order to change the world.
Dialogue: 0,0:01:08.00,0:01:14.00,Default,,0000,0000,0000,,Our scientists and engineers are the ones that are tackling our grandest challenges,
Dialogue: 0,0:01:14.00,0:01:17.00,Default,,0000,0000,0000,,from energy to environment to healthcare among others
Dialogue: 0,0:01:17.00,0:01:22.00,Default,,0000,0000,0000,,And if we don't know about it and don't understand it, then the work isn't done
Dialogue: 0,0:01:22.00,0:01:26.00,Default,,0000,0000,0000,,And I believe it's our responsibility as non-scientists to have these interactions
Dialogue: 0,0:01:26.00,0:01:32.00,Default,,0000,0000,0000,,But these great conversations can't occur, if our scientists and engineers don't invite us in.
Dialogue: 0,0:01:32.00,0:01:36.00,Default,,0000,0000,0000,,So scientists and engineers - please!
Dialogue: 0,0:01:36.00,0:01:38.00,Default,,0000,0000,0000,,Talk nerdy to us!
Dialogue: 0,0:01:38.00,0:01:42.00,Default,,0000,0000,0000,,I want to share a few keys on how you can do that
Dialogue: 0,0:01:42.00,0:01:45.00,Default,,0000,0000,0000,,to make sure that we see that your science is sexy
Dialogue: 0,0:01:45.00,0:01:48.00,Default,,0000,0000,0000,,and that your engineering is engaging
Dialogue: 0,0:01:48.00,0:01:51.00,Default,,0000,0000,0000,,First question to answer for us: So what?
Dialogue: 0,0:01:51.00,0:01:55.00,Default,,0000,0000,0000,,Tell us why your science is relevant to us.
Dialogue: 0,0:01:55.00,0:01:58.00,Default,,0000,0000,0000,,Don't just tell me that you study trabeculae
Dialogue: 0,0:01:58.00,0:02:02.00,Default,,0000,0000,0000,,But tell me that you study trabeculae, which is the mesh-like structure of our bones
Dialogue: 0,0:02:02.00,0:02:06.00,Default,,0000,0000,0000,,because it's important to understanding and treating osteoporosis
Dialogue: 0,0:02:06.00,0:02:09.00,Default,,0000,0000,0000,,And when you're describing your science,
Dialogue: 0,0:02:09.00,0:02:11.00,Default,,0000,0000,0000,,be aware of jargon.
Dialogue: 0,0:02:11.00,0:02:16.00,Default,,0000,0000,0000,,Jargon is a barrier to our understanding of your ideas
Dialogue: 0,0:02:16.00,0:02:17.00,Default,,0000,0000,0000,,Sure - you can say "spacial" and "temporal"
Dialogue: 0,0:02:17.00,0:02:21.00,Default,,0000,0000,0000,,But why not say "space" and "time", which is so much more accessible to us
Dialogue: 0,0:02:21.00,0:02:26.00,Default,,0000,0000,0000,,And making your ideas accessible, is not the same as dumbing it down
Dialogue: 0,0:02:26.00,0:02:29.00,Default,,0000,0000,0000,,Instead, as Einstein said -
Dialogue: 0,0:02:29.00,0:02:32.00,Default,,0000,0000,0000,,"Make everything as simple as possible, but no simpler."
Dialogue: 0,0:02:32.00,0:02:35.00,Default,,0000,0000,0000,,You can clearly communicate your science
Dialogue: 0,0:02:35.00,0:02:38.00,Default,,0000,0000,0000,,without compromising the ideas.
Dialogue: 0,0:02:38.00,0:02:42.00,Default,,0000,0000,0000,,A few things to consider are having examples, stories
Dialogue: 0,0:02:42.00,0:02:45.00,Default,,0000,0000,0000,,and analogies - those are ways to excite us about your content
Dialogue: 0,0:02:45.00,0:02:49.00,Default,,0000,0000,0000,,And when presenting your work
Dialogue: 0,0:02:49.00,0:02:53.00,Default,,0000,0000,0000,,Drop the bullet points!
Dialogue: 0,0:02:53.00,0:02:55.00,Default,,0000,0000,0000,,Have you ever wondered why they're called bullet points?
Dialogue: 0,0:02:55.00,0:02:58.00,Default,,0000,0000,0000,,What do bullets do? Bullets kill!
Dialogue: 0,0:02:58.00,0:03:00.00,Default,,0000,0000,0000,,And they will kill your presentation.
Dialogue: 0,0:03:00.00,0:03:03.00,Default,,0000,0000,0000,,A slide like this, is not only boring,
Dialogue: 0,0:03:03.00,0:03:07.00,Default,,0000,0000,0000,,but it relies too much on the language-area of our brain
Dialogue: 0,0:03:07.00,0:03:08.00,Default,,0000,0000,0000,,and causes us to become overwhelmed.
Dialogue: 0,0:03:08.00,0:03:13.00,Default,,0000,0000,0000,,Instead, this example slide by Genevive Brown, is much more effective
Dialogue: 0,0:03:13.00,0:03:17.00,Default,,0000,0000,0000,,It's showing that the special structure of trabeculae
Dialogue: 0,0:03:17.00,0:03:21.00,Default,,0000,0000,0000,,is so strong, that they actually inspired the unique design of the Eiffel tower
Dialogue: 0,0:03:21.00,0:03:25.00,Default,,0000,0000,0000,,And the trick here, is to use a single, readable sentence
Dialogue: 0,0:03:25.00,0:03:28.00,Default,,0000,0000,0000,,that the audience can key into if they get a bit lost
Dialogue: 0,0:03:28.00,0:03:32.00,Default,,0000,0000,0000,,And can provide visuals which appeal to our other senses
Dialogue: 0,0:03:32.00,0:03:34.00,Default,,0000,0000,0000,,and create a deeper sense of understanding of what's being described
Dialogue: 0,0:03:34.00,0:03:38.00,Default,,0000,0000,0000,,So I think these are just a few keys,
Dialogue: 0,0:03:38.00,0:03:41.00,Default,,0000,0000,0000,,that can help the rest of us
Dialogue: 0,0:03:41.00,0:03:44.00,Default,,0000,0000,0000,,to open that door, and see the Wonderland that is science and engineering
Dialogue: 0,0:03:44.00,0:03:47.00,Default,,0000,0000,0000,,And because the engineers that I have worked with
Dialogue: 0,0:03:47.00,0:03:51.00,Default,,0000,0000,0000,,have taught me to become really in touch with my inner nerd,
Dialogue: 0,0:03:51.00,0:03:53.00,Default,,0000,0000,0000,,I want to summarize with an equation
Dialogue: 0,0:03:53.00,0:03:55.00,Default,,0000,0000,0000,,Take your science
Dialogue: 0,0:03:55.00,0:03:59.00,Default,,0000,0000,0000,,Subtract your bullet points and your jargon
Dialogue: 0,0:03:59.00,0:04:03.00,Default,,0000,0000,0000,,Divide by relevance - meaning share what's relevant to the audience
Dialogue: 0,0:04:03.00,0:04:08.00,Default,,0000,0000,0000,,And multiply by the passion that you have for this incredible work that you're doing
Dialogue: 0,0:04:08.00,0:04:13.00,Default,,0000,0000,0000,,And that is going to equal incredible interactions that are full of understanding
Dialogue: 0,0:04:13.00,0:04:16.00,Default,,0000,0000,0000,,And so scientists and engineers -
Dialogue: 0,0:04:16.00,0:04:18.00,Default,,0000,0000,0000,,when you've solved this equation,
Dialogue: 0,0:04:18.00,0:04:23.00,Default,,0000,0000,0000,,by all means: Talk nerdy to me!