[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:17.00,0:00:28.00,Default,,0000,0000,0000,,Five years ago, I experienced a bit of what it must have been like, to be Alice in Wonderland. Penn State asked me, a communications teacher, to teach a communications class for engineering students.
Dialogue: 0,0:00:28.00,0:00:31.00,Default,,0000,0000,0000,,And I was scared.
Dialogue: 0,0:00:31.00,0:00:38.00,Default,,0000,0000,0000,,Really scared! Scared of these students, with their big brains, and their big books, and their big, unfamiliar words.
Dialogue: 0,0:00:38.00,0:00:48.00,Default,,0000,0000,0000,,But, as these conversations unfolded, I experienced what Alice must have, when she went down that rabbit hole, and saw that door to a whole new world.
Dialogue: 0,0:00:48.00,0:00:51.00,Default,,0000,0000,0000,,Thats just how I felt, as I had those conversations with the students.
Dialogue: 0,0:00:51.00,0:00:58.00,Default,,0000,0000,0000,,I was amazed at the ideas that they had, and I wanted others to experience this wonderland as well.
Dialogue: 0,0:00:58.00,0:01:02.00,Default,,0000,0000,0000,,And I believe the key to opening that door, is great communication
Dialogue: 0,0:01:02.00,0:01:08.00,Default,,0000,0000,0000,,We desperately need great communication from our scientists and engineers, in order to change the world
Dialogue: 0,0:01:08.00,0:01:14.00,Default,,0000,0000,0000,,Our scientists and engineers are the ones, that are tackling our greatest challenges,
Dialogue: 0,0:01:14.00,0:01:17.00,Default,,0000,0000,0000,,from energy, to environment, to health care, among others
Dialogue: 0,0:01:17.00,0:01:22.00,Default,,0000,0000,0000,,And if we don't know about it, and understand it, then the work isn't done.
Dialogue: 0,0:01:22.00,0:01:26.00,Default,,0000,0000,0000,,And I believe that it's our responsibility, as non-scientists, to have these interactions.
Dialogue: 0,0:01:26.00,0:01:32.00,Default,,0000,0000,0000,,But these great conversations can't occur, if our scientists and engineers don't invite us in to see their Wonderland
Dialogue: 0,0:01:32.00,0:01:36.00,Default,,0000,0000,0000,,So, scientists and engineers - please!
Dialogue: 0,0:01:36.00,0:01:38.00,Default,,0000,0000,0000,,Talk nerdy to us!
Dialogue: 0,0:01:38.00,0:01:42.00,Default,,0000,0000,0000,,I want to share a few keys on how you can do that,
Dialogue: 0,0:01:42.00,0:01:47.00,Default,,0000,0000,0000,,to make sure that we can see that your science is sexy, and that your engineering is engaging
Dialogue: 0,0:01:47.00,0:01:51.00,Default,,0000,0000,0000,,First question, to answer for us: So what?
Dialogue: 0,0:01:51.00,0:01:55.00,Default,,0000,0000,0000,,Tell us why your science is relevant to us!
Dialogue: 0,0:01:55.00,0:01:59.00,Default,,0000,0000,0000,,Don't just tell me that you study trabeculae -
Dialogue: 0,0:01:59.00,0:02:02.00,Default,,0000,0000,0000,,but tell me that you study trabeculae, which is the mesh-like structure of our bones,
Dialogue: 0,0:02:02.00,0:02:06.00,Default,,0000,0000,0000,,because it's important to understanding and treating osteoporosis.
Dialogue: 0,0:02:06.00,0:02:11.00,Default,,0000,0000,0000,,And when you're describing your science, be aware of jargon.
Dialogue: 0,0:02:11.00,0:02:14.00,Default,,0000,0000,0000,,Jargon is a barrier to our understanding of your ideas.
Dialogue: 0,0:02:14.00,0:02:21.00,Default,,0000,0000,0000,,Sure, you can say "spacial" and "temporal", but why not say "space" and "time", which is so much more accessible to us?
Dialogue: 0,0:02:21.00,0:02:26.00,Default,,0000,0000,0000,,And making your ideas accessible to us, is not the same as dumbing it down.
Dialogue: 0,0:02:26.00,0:02:32.00,Default,,0000,0000,0000,,Instead, as Einstein said, "Make everything as simple as possible, but no simpler."
Dialogue: 0,0:02:32.00,0:02:37.00,Default,,0000,0000,0000,,You can clearly communicate your science without compromising the ideas
Dialogue: 0,0:02:37.00,0:02:43.00,Default,,0000,0000,0000,,A few things to consider are, having examples, stories and analogies -
Dialogue: 0,0:02:43.00,0:02:46.00,Default,,0000,0000,0000,,Those are ways to engage and excite us about your content.
Dialogue: 0,0:02:46.00,0:02:51.00,Default,,0000,0000,0000,,And, when presenting your work, drop the bullet points.
Dialogue: 0,0:02:51.00,0:02:55.00,Default,,0000,0000,0000,,Have you ever wondered why they're called bullet points?
Dialogue: 0,0:02:55.00,0:02:59.00,Default,,0000,0000,0000,,What do bullets do? They kill!
Dialogue: 0,0:02:59.00,0:03:00.00,Default,,0000,0000,0000,,And they will kill your presentation.
Dialogue: 0,0:03:00.00,0:03:07.00,Default,,0000,0000,0000,,A slide like this, is not only boring, but it relies too much on the language area of our brain and causes us
Dialogue: 0,0:03:07.00,0:03:08.00,Default,,0000,0000,0000,,to become overwhelmed.
Dialogue: 0,0:03:08.00,0:03:13.00,Default,,0000,0000,0000,,Instead, this example slide by Genevive Brown is much more effective.
Dialogue: 0,0:03:13.00,0:03:17.00,Default,,0000,0000,0000,,It's showing that the special structure of trabeculae are so strong,
Dialogue: 0,0:03:17.00,0:03:21.00,Default,,0000,0000,0000,,that they actually inspired the unique design of the Eiffel tower.
Dialogue: 0,0:03:21.00,0:03:25.00,Default,,0000,0000,0000,,And the trick here, is to make a single, readable sentence
Dialogue: 0,0:03:25.00,0:03:28.00,Default,,0000,0000,0000,,that the audience can key into, if they get a bit lost
Dialogue: 0,0:03:28.00,0:03:36.00,Default,,0000,0000,0000,,and provide visuals, which appeal to our other senses and create a deeper sense of understanding of what's being described
Dialogue: 0,0:03:36.00,0:03:38.00,Default,,0000,0000,0000,,I think these are just a few keys
Dialogue: 0,0:03:38.00,0:03:40.00,Default,,0000,0000,0000,,that can help the rest of us
Dialogue: 0,0:03:40.00,0:03:44.00,Default,,0000,0000,0000,,to open that door, and see the wonderland that is science and engineering
Dialogue: 0,0:03:44.00,0:03:49.00,Default,,0000,0000,0000,,And because the engineers that I have worked with have taught me
Dialogue: 0,0:03:49.00,0:03:51.00,Default,,0000,0000,0000,,to become in touch with my inner nerd,
Dialogue: 0,0:03:51.00,0:03:53.00,Default,,0000,0000,0000,,I want to summarize with a simple equation
Dialogue: 0,0:03:53.00,0:03:57.00,Default,,0000,0000,0000,,Take your science
Dialogue: 0,0:03:57.00,0:03:59.00,Default,,0000,0000,0000,,Subtract your bullet points and your jargon
Dialogue: 0,0:03:59.00,0:04:03.00,Default,,0000,0000,0000,,Divide by relevance, meaning share what's relevant to the audience
Dialogue: 0,0:04:03.00,0:04:08.00,Default,,0000,0000,0000,,And multiply it by the passion that you have for this incredible work that you're doing
Dialogue: 0,0:04:08.00,0:04:12.00,Default,,0000,0000,0000,,And that is going to equal incredible interaction
Dialogue: 0,0:04:12.00,0:04:14.00,Default,,0000,0000,0000,,that are full of understanding.
Dialogue: 0,0:04:14.00,0:04:18.00,Default,,0000,0000,0000,,And so, scientists and enginners, when you solve this equation,
Dialogue: 0,0:04:18.00,0:04:26.00,Default,,0000,0000,0000,,by all means - talk nerdy to me.