[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.86,0:00:05.55,Default,,0000,0000,0000,,What does it mean to spend our time well?
Dialogue: 0,0:00:08.11,0:00:09.98,Default,,0000,0000,0000,,I spend a lot of my time
Dialogue: 0,0:00:10.46,0:00:13.62,Default,,0000,0000,0000,,thinking about how to spend my time.
Dialogue: 0,0:00:14.91,0:00:17.20,Default,,0000,0000,0000,,Probably too much --\NI probably obsess over it.
Dialogue: 0,0:00:17.22,0:00:18.67,Default,,0000,0000,0000,,My friends think I do.
Dialogue: 0,0:00:18.69,0:00:23.18,Default,,0000,0000,0000,,But I feel like I kind of have to,\Nbecause these days,
Dialogue: 0,0:00:23.20,0:00:27.09,Default,,0000,0000,0000,,it feels like little bits of my time\Nkind of slip away from me,
Dialogue: 0,0:00:27.11,0:00:31.63,Default,,0000,0000,0000,,and when that happens, it feels like\Nparts of my life are slipping away.
Dialogue: 0,0:00:33.09,0:00:34.24,Default,,0000,0000,0000,,Specifically,
Dialogue: 0,0:00:34.26,0:00:37.11,Default,,0000,0000,0000,,it feels like little bits\Nof my time get slipped away
Dialogue: 0,0:00:37.13,0:00:38.74,Default,,0000,0000,0000,,to various things like this,
Dialogue: 0,0:00:38.76,0:00:40.73,Default,,0000,0000,0000,,like technology -- I check things.
Dialogue: 0,0:00:41.52,0:00:42.80,Default,,0000,0000,0000,,I'll give you an example.
Dialogue: 0,0:00:43.59,0:00:45.58,Default,,0000,0000,0000,,If this email shows up --
Dialogue: 0,0:00:45.60,0:00:48.29,Default,,0000,0000,0000,,how many of you have gotten\Nan email like this, right?
Dialogue: 0,0:00:48.31,0:00:50.61,Default,,0000,0000,0000,,I've been tagged in a photo.
Dialogue: 0,0:00:51.68,0:00:53.49,Default,,0000,0000,0000,,When this appears,
Dialogue: 0,0:00:53.51,0:00:56.92,Default,,0000,0000,0000,,I can't help but click on it right now.
Dialogue: 0,0:00:56.95,0:00:59.49,Default,,0000,0000,0000,,Right? Because, like,\Nwhat if it's a bad photo?
Dialogue: 0,0:00:59.51,0:01:01.22,Default,,0000,0000,0000,,So I have to click it right now.
Dialogue: 0,0:01:01.58,0:01:04.03,Default,,0000,0000,0000,,But I'm not just going\Nto click "See photo,"
Dialogue: 0,0:01:04.05,0:01:06.95,Default,,0000,0000,0000,,what I'm actually going to do\Nis spend the next 20 minutes.
Dialogue: 0,0:01:06.98,0:01:08.15,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:08.18,0:01:12.21,Default,,0000,0000,0000,,But the worst part is that I know\Nthis is what's going to happen,
Dialogue: 0,0:01:12.24,0:01:15.68,Default,,0000,0000,0000,,and even knowing\Nthat's what's going to happen
Dialogue: 0,0:01:15.71,0:01:18.52,Default,,0000,0000,0000,,doesn't stop me\Nfrom doing it again the next time.
Dialogue: 0,0:01:19.87,0:01:22.63,Default,,0000,0000,0000,,Or I find myself in a situation like this,
Dialogue: 0,0:01:24.10,0:01:27.67,Default,,0000,0000,0000,,where I check my email\Nand I pull down to refresh,
Dialogue: 0,0:01:29.16,0:01:32.52,Default,,0000,0000,0000,,But the thing is that 60 seconds later,
Dialogue: 0,0:01:32.54,0:01:35.67,Default,,0000,0000,0000,,I'll pull down to refresh again.
Dialogue: 0,0:01:38.14,0:01:39.95,Default,,0000,0000,0000,,Why am I doing this?
Dialogue: 0,0:01:39.97,0:01:41.78,Default,,0000,0000,0000,,This doesn't make any sense.
Dialogue: 0,0:01:43.01,0:01:46.51,Default,,0000,0000,0000,,But I'll give you a hint\Nwhy this is happening.
Dialogue: 0,0:01:48.36,0:01:52.86,Default,,0000,0000,0000,,What do you think makes\Nmore money in the United States
Dialogue: 0,0:01:53.55,0:01:59.22,Default,,0000,0000,0000,,than movies, game parks\Nand baseball combined?
Dialogue: 0,0:02:01.74,0:02:02.98,Default,,0000,0000,0000,,Slot machines.
Dialogue: 0,0:02:05.20,0:02:07.89,Default,,0000,0000,0000,,How can slot machines make all this money
Dialogue: 0,0:02:08.80,0:02:13.58,Default,,0000,0000,0000,,when we play with such small\Namounts of money?
Dialogue: 0,0:02:14.02,0:02:15.68,Default,,0000,0000,0000,,We play with coins.
Dialogue: 0,0:02:15.70,0:02:16.98,Default,,0000,0000,0000,,How is this possible?
Dialogue: 0,0:02:18.14,0:02:20.08,Default,,0000,0000,0000,,Well, the thing is ...
Dialogue: 0,0:02:21.49,0:02:24.58,Default,,0000,0000,0000,,my phone is a slot machine.
Dialogue: 0,0:02:25.81,0:02:27.80,Default,,0000,0000,0000,,Every time I check my phone,
Dialogue: 0,0:02:27.82,0:02:30.14,Default,,0000,0000,0000,,I'm playing the slot machine to see,
Dialogue: 0,0:02:30.16,0:02:31.35,Default,,0000,0000,0000,,what am I going to get?
Dialogue: 0,0:02:31.92,0:02:33.08,Default,,0000,0000,0000,,What am I going to get?
Dialogue: 0,0:02:33.11,0:02:34.95,Default,,0000,0000,0000,,Every time I check my email,
Dialogue: 0,0:02:34.97,0:02:36.43,Default,,0000,0000,0000,,I'm playing the slot machine,
Dialogue: 0,0:02:36.45,0:02:38.06,Default,,0000,0000,0000,,saying, "What am I going to get?"
Dialogue: 0,0:02:38.08,0:02:40.81,Default,,0000,0000,0000,,Every time I scroll a news feed,
Dialogue: 0,0:02:41.33,0:02:43.28,Default,,0000,0000,0000,,I'm playing the slot machine to see,
Dialogue: 0,0:02:43.30,0:02:44.88,Default,,0000,0000,0000,,what am I going to get next?
Dialogue: 0,0:02:46.35,0:02:47.50,Default,,0000,0000,0000,,And the thing is that,
Dialogue: 0,0:02:47.52,0:02:50.61,Default,,0000,0000,0000,,again, knowing exactly\Nhow this works -- and I'm a designer,
Dialogue: 0,0:02:50.64,0:02:52.91,Default,,0000,0000,0000,,I know exactly how\Nthe psychology of this works,
Dialogue: 0,0:02:52.94,0:02:54.79,Default,,0000,0000,0000,,I know exactly what's going on --
Dialogue: 0,0:02:54.82,0:02:57.06,Default,,0000,0000,0000,,but it doesn't leave me with any choice,
Dialogue: 0,0:02:57.08,0:02:59.13,Default,,0000,0000,0000,,I still just get sucked into it.
Dialogue: 0,0:03:00.17,0:03:01.98,Default,,0000,0000,0000,,So what are we going to do?
Dialogue: 0,0:03:02.99,0:03:06.01,Default,,0000,0000,0000,,Because it leaves us\Nwith this all-or-nothing relationship
Dialogue: 0,0:03:06.04,0:03:07.52,Default,,0000,0000,0000,,with technology, right?
Dialogue: 0,0:03:08.48,0:03:10.02,Default,,0000,0000,0000,,You're either on,
Dialogue: 0,0:03:10.51,0:03:12.88,Default,,0000,0000,0000,,and you're connected\Nand distracted all the time,
Dialogue: 0,0:03:12.91,0:03:14.76,Default,,0000,0000,0000,,or you're off,
Dialogue: 0,0:03:14.78,0:03:16.04,Default,,0000,0000,0000,,but then you're wondering,
Dialogue: 0,0:03:16.06,0:03:17.69,Default,,0000,0000,0000,,am I missing something important?
Dialogue: 0,0:03:18.35,0:03:20.61,Default,,0000,0000,0000,,In other words, you're either distracted
Dialogue: 0,0:03:21.44,0:03:23.50,Default,,0000,0000,0000,,or you have fear of missing out.
Dialogue: 0,0:03:24.36,0:03:25.52,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:03:26.82,0:03:30.92,Default,,0000,0000,0000,,So we need to restore choice.
Dialogue: 0,0:03:31.94,0:03:34.46,Default,,0000,0000,0000,,We want to have\Na relationship with technology
Dialogue: 0,0:03:34.49,0:03:38.69,Default,,0000,0000,0000,,that gives us back choice\Nabout how we spend time with it,
Dialogue: 0,0:03:38.72,0:03:41.77,Default,,0000,0000,0000,,and we're going to need\Nhelp from designers,
Dialogue: 0,0:03:42.66,0:03:45.47,Default,,0000,0000,0000,,because knowing this stuff doesn't help.
Dialogue: 0,0:03:45.49,0:03:47.54,Default,,0000,0000,0000,,We're going to need design help.
Dialogue: 0,0:03:47.57,0:03:49.49,Default,,0000,0000,0000,,So what would that look like?
Dialogue: 0,0:03:50.66,0:03:53.46,Default,,0000,0000,0000,,So let's take an example that we all face:
Dialogue: 0,0:03:53.49,0:03:55.53,Default,,0000,0000,0000,,chat -- text messaging.
Dialogue: 0,0:03:56.09,0:03:57.67,Default,,0000,0000,0000,,So let's say there's two people.
Dialogue: 0,0:03:57.69,0:04:00.85,Default,,0000,0000,0000,,Nancy's on the left\Nand she's working on a document,
Dialogue: 0,0:04:00.87,0:04:02.08,Default,,0000,0000,0000,,and John's on the right.
Dialogue: 0,0:04:02.67,0:04:04.31,Default,,0000,0000,0000,,And John suddenly remembers,
Dialogue: 0,0:04:04.33,0:04:07.93,Default,,0000,0000,0000,,"I need to ask Nancy\Nfor that document before I forget."
Dialogue: 0,0:04:10.29,0:04:11.96,Default,,0000,0000,0000,,So when he sends her that message,
Dialogue: 0,0:04:11.98,0:04:14.07,Default,,0000,0000,0000,,it blows away her attention.
Dialogue: 0,0:04:15.44,0:04:18.84,Default,,0000,0000,0000,,That's what we're doing all the time,\Nbulldozing each other's attention,
Dialogue: 0,0:04:18.87,0:04:20.28,Default,,0000,0000,0000,,left and right.
Dialogue: 0,0:04:20.31,0:04:22.07,Default,,0000,0000,0000,,And there's serious cost to this,
Dialogue: 0,0:04:22.53,0:04:25.16,Default,,0000,0000,0000,,because every time\Nwe interrupt each other,
Dialogue: 0,0:04:26.73,0:04:29.98,Default,,0000,0000,0000,,it takes us about 23 minutes, on average,
Dialogue: 0,0:04:30.00,0:04:31.84,Default,,0000,0000,0000,,to refocus our attention.
Dialogue: 0,0:04:31.86,0:04:35.21,Default,,0000,0000,0000,,We actually cycle through\Ntwo different projects
Dialogue: 0,0:04:35.24,0:04:37.94,Default,,0000,0000,0000,,before we come back\Nto the original thing we were doing.
Dialogue: 0,0:04:38.81,0:04:43.15,Default,,0000,0000,0000,,This is Gloria Mark's research\Ncombined with Microsoft research,
Dialogue: 0,0:04:43.17,0:04:44.53,Default,,0000,0000,0000,,that showed this.
Dialogue: 0,0:04:44.55,0:04:48.51,Default,,0000,0000,0000,,And her research also shows\Nthat it actually trains bad habits.
Dialogue: 0,0:04:48.53,0:04:50.98,Default,,0000,0000,0000,,The more interruptions we get externally,
Dialogue: 0,0:04:51.48,0:04:55.76,Default,,0000,0000,0000,,it's conditioning and training us\Nto interrupt ourselves.
Dialogue: 0,0:04:56.30,0:04:59.88,Default,,0000,0000,0000,,We actually self-interrupt\Nevery three-and-a-half minutes.
Dialogue: 0,0:05:01.18,0:05:02.33,Default,,0000,0000,0000,,This is crazy.
Dialogue: 0,0:05:02.35,0:05:03.65,Default,,0000,0000,0000,,So how do we fix this?
Dialogue: 0,0:05:03.68,0:05:06.93,Default,,0000,0000,0000,,Because Nancy and John are in this\Nall-or-nothing relationship.
Dialogue: 0,0:05:06.95,0:05:08.45,Default,,0000,0000,0000,,Nancy might want to disconnect,
Dialogue: 0,0:05:08.48,0:05:09.83,Default,,0000,0000,0000,,but then she'd be worried:
Dialogue: 0,0:05:09.85,0:05:11.90,Default,,0000,0000,0000,,What if I'm missing something important?
Dialogue: 0,0:05:12.30,0:05:14.26,Default,,0000,0000,0000,,Design can fix this problem.
Dialogue: 0,0:05:15.31,0:05:17.34,Default,,0000,0000,0000,,Let's say you have\NNancy again on the left,
Dialogue: 0,0:05:17.37,0:05:18.54,Default,,0000,0000,0000,,John on the right.
Dialogue: 0,0:05:18.56,0:05:21.26,Default,,0000,0000,0000,,And John remembers,\N"I need to send Nancy that document."
Dialogue: 0,0:05:21.28,0:05:22.51,Default,,0000,0000,0000,,Except this time,
Dialogue: 0,0:05:22.53,0:05:24.47,Default,,0000,0000,0000,,Nancy can mark that she's focused.
Dialogue: 0,0:05:24.49,0:05:26.46,Default,,0000,0000,0000,,Let's say she drags a slider and says,
Dialogue: 0,0:05:26.48,0:05:28.41,Default,,0000,0000,0000,,"I want to be focused for 30 minutes,"
Dialogue: 0,0:05:28.43,0:05:29.87,Default,,0000,0000,0000,,so -- bam -- she's focused.
Dialogue: 0,0:05:30.77,0:05:33.39,Default,,0000,0000,0000,,Now when John wants to message her,
Dialogue: 0,0:05:33.42,0:05:35.54,Default,,0000,0000,0000,,he can get the thought off of his mind --
Dialogue: 0,0:05:35.57,0:05:37.64,Default,,0000,0000,0000,,because he has a need,\Nhe has this thought,
Dialogue: 0,0:05:37.66,0:05:40.09,Default,,0000,0000,0000,,and he needs to dump it out\Nbefore he forgets.
Dialogue: 0,0:05:40.74,0:05:42.27,Default,,0000,0000,0000,,Except this time,
Dialogue: 0,0:05:42.29,0:05:46.59,Default,,0000,0000,0000,,it holds the messages\Nso that Nancy can still focus,
Dialogue: 0,0:05:46.62,0:05:49.16,Default,,0000,0000,0000,,but John can get the thought\Noff of his mind.
Dialogue: 0,0:05:50.88,0:05:54.07,Default,,0000,0000,0000,,But this only works\Nif one last thing is true,
Dialogue: 0,0:05:54.10,0:05:58.58,Default,,0000,0000,0000,,which is that Nancy needs to know\Nthat if something is truly important,
Dialogue: 0,0:05:59.56,0:06:01.24,Default,,0000,0000,0000,,John can still interrupt.
Dialogue: 0,0:06:04.16,0:06:08.27,Default,,0000,0000,0000,,But instead of having constant\Naccidental or mindless interruptions,
Dialogue: 0,0:06:08.30,0:06:10.98,Default,,0000,0000,0000,,we're now only creating\Nconscious interruptions,
Dialogue: 0,0:06:12.98,0:06:14.51,Default,,0000,0000,0000,,So we're doing two things here.
Dialogue: 0,0:06:14.53,0:06:17.63,Default,,0000,0000,0000,,We're creating a new choice\Nfor both Nancy and John,
Dialogue: 0,0:06:18.44,0:06:21.24,Default,,0000,0000,0000,,But there's a second, subtle thing\Nwe're doing here, too.
Dialogue: 0,0:06:22.02,0:06:25.15,Default,,0000,0000,0000,,And it's that we're changing\Nthe question we're answering.
Dialogue: 0,0:06:25.92,0:06:28.91,Default,,0000,0000,0000,,Instead of the goal of chat being:
Dialogue: 0,0:06:30.06,0:06:33.25,Default,,0000,0000,0000,,"Let's design it so it's easy\Nto send a message" --
Dialogue: 0,0:06:33.28,0:06:34.71,Default,,0000,0000,0000,,that's the goal of chat,
Dialogue: 0,0:06:34.73,0:06:37.43,Default,,0000,0000,0000,,it should be really easy to send\Na message to someone --
Dialogue: 0,0:06:37.81,0:06:40.89,Default,,0000,0000,0000,,we change the goal to something\Ndeeper and a human value,
Dialogue: 0,0:06:40.91,0:06:45.12,Default,,0000,0000,0000,,which is: "Let's create the highest\Npossible quality communication
Dialogue: 0,0:06:45.14,0:06:47.62,Default,,0000,0000,0000,,in a relationship between two people.
Dialogue: 0,0:06:48.16,0:06:50.03,Default,,0000,0000,0000,,So we upgraded the goal.
Dialogue: 0,0:06:51.83,0:06:54.64,Default,,0000,0000,0000,,Now, do designers\Nactually care about this?
Dialogue: 0,0:06:54.67,0:06:59.70,Default,,0000,0000,0000,,Do we want to have conversations\Nabout what these deeper human goals are?
Dialogue: 0,0:07:00.54,0:07:02.30,Default,,0000,0000,0000,,Well, I'll tell you one story.
Dialogue: 0,0:07:02.32,0:07:05.39,Default,,0000,0000,0000,,A little over a year ago,
Dialogue: 0,0:07:05.42,0:07:08.50,Default,,0000,0000,0000,,I got to help organize a meeting
Dialogue: 0,0:07:08.52,0:07:13.39,Default,,0000,0000,0000,,between some of technology's leading\Ndesigners and Thich Nhat Hanh.
Dialogue: 0,0:07:14.30,0:07:19.13,Default,,0000,0000,0000,,Thich Nhat Hanh is an international\Nspokesperson for mindfulness meditation.
Dialogue: 0,0:07:19.16,0:07:20.91,Default,,0000,0000,0000,,And it was the most amazing meeting.
Dialogue: 0,0:07:20.93,0:07:22.95,Default,,0000,0000,0000,,You have to imagine -- picture a room --
Dialogue: 0,0:07:22.98,0:07:26.83,Default,,0000,0000,0000,,on one side of the room,\Nyou have a bunch of tech geeks;
Dialogue: 0,0:07:26.85,0:07:28.35,Default,,0000,0000,0000,,on the other side of the room,
Dialogue: 0,0:07:28.37,0:07:33.36,Default,,0000,0000,0000,,you have a bunch of long brown robes,\Nshaved heads, Buddhist monks.
Dialogue: 0,0:07:34.44,0:07:37.67,Default,,0000,0000,0000,,And the questions were about\Nthe deepest human values,
Dialogue: 0,0:07:37.70,0:07:40.02,Default,,0000,0000,0000,,like what does the future\Nof technology look like
Dialogue: 0,0:07:40.04,0:07:42.25,Default,,0000,0000,0000,,when you're designing\Nfor the deepest questions
Dialogue: 0,0:07:42.28,0:07:43.76,Default,,0000,0000,0000,,and the deepest human values?
Dialogue: 0,0:07:44.44,0:07:48.14,Default,,0000,0000,0000,,And our conversation centered\Non listening more deeply
Dialogue: 0,0:07:48.16,0:07:50.09,Default,,0000,0000,0000,,to what those values might be.
Dialogue: 0,0:07:50.93,0:07:52.64,Default,,0000,0000,0000,,He joked in our conversation
Dialogue: 0,0:07:52.66,0:07:54.61,Default,,0000,0000,0000,,that what if, instead of a spell check,
Dialogue: 0,0:07:55.55,0:07:57.58,Default,,0000,0000,0000,,you had a compassion check,
Dialogue: 0,0:07:57.61,0:08:01.97,Default,,0000,0000,0000,,meaning, you might highlight a word\Nthat might be accidentally abrasive --
Dialogue: 0,0:08:01.99,0:08:03.91,Default,,0000,0000,0000,,perceived as abrasive by someone else.
Dialogue: 0,0:08:04.84,0:08:08.82,Default,,0000,0000,0000,,So does this kind of conversation\Nhappen in the real world,
Dialogue: 0,0:08:08.84,0:08:10.96,Default,,0000,0000,0000,,not just in these design meetings?
Dialogue: 0,0:08:11.92,0:08:13.09,Default,,0000,0000,0000,,Well, the answer is yes,
Dialogue: 0,0:08:13.12,0:08:15.41,Default,,0000,0000,0000,,and one of my favorites is Couchsurfing.
Dialogue: 0,0:08:16.41,0:08:18.87,Default,,0000,0000,0000,,If you didn't know,\NCouchsurfing is a website
Dialogue: 0,0:08:18.89,0:08:22.78,Default,,0000,0000,0000,,that matches people\Nwho are looking for a place to stay
Dialogue: 0,0:08:22.80,0:08:25.67,Default,,0000,0000,0000,,with a free couch, from someone\Nwho's trying to offer it.
Dialogue: 0,0:08:26.18,0:08:27.73,Default,,0000,0000,0000,,So, great service --
Dialogue: 0,0:08:27.75,0:08:29.42,Default,,0000,0000,0000,,what would their design goal be?
Dialogue: 0,0:08:29.44,0:08:32.19,Default,,0000,0000,0000,,What are you designing\Nfor if you work at Couchsurfing?
Dialogue: 0,0:08:32.21,0:08:36.74,Default,,0000,0000,0000,,Well, you would think\Nit's to match guests with hosts.
Dialogue: 0,0:08:37.59,0:08:38.74,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:08:38.76,0:08:40.02,Default,,0000,0000,0000,,That's a pretty good goal.
Dialogue: 0,0:08:40.04,0:08:42.96,Default,,0000,0000,0000,,But that would kind of be like\Nour goal with messaging before,
Dialogue: 0,0:08:42.98,0:08:45.35,Default,,0000,0000,0000,,where we're just trying\Nto deliver a message.
Dialogue: 0,0:08:45.37,0:08:47.52,Default,,0000,0000,0000,,So what's the deeper, human goal?
Dialogue: 0,0:08:48.18,0:08:50.12,Default,,0000,0000,0000,,Well, they set their goal
Dialogue: 0,0:08:50.14,0:08:55.80,Default,,0000,0000,0000,,as the need to create lasting,\Npositive experiences and relationships
Dialogue: 0,0:08:55.82,0:08:57.98,Default,,0000,0000,0000,,between people who've never met before.
Dialogue: 0,0:08:59.34,0:09:01.93,Default,,0000,0000,0000,,And the most amazing thing\Nabout this was in 2007,
Dialogue: 0,0:09:01.95,0:09:04.59,Default,,0000,0000,0000,,they introduced a way to measure this,
Dialogue: 0,0:09:04.62,0:09:06.07,Default,,0000,0000,0000,,which is incredible.
Dialogue: 0,0:09:06.09,0:09:07.40,Default,,0000,0000,0000,,I'll tell you how it works.
Dialogue: 0,0:09:07.42,0:09:08.97,Default,,0000,0000,0000,,For every design goal you have,
Dialogue: 0,0:09:08.99,0:09:11.06,Default,,0000,0000,0000,,you have to have\Na corresponding measurement
Dialogue: 0,0:09:11.08,0:09:12.63,Default,,0000,0000,0000,,to know how you're doing --
Dialogue: 0,0:09:12.66,0:09:13.99,Default,,0000,0000,0000,,a way of measuring success.
Dialogue: 0,0:09:14.02,0:09:15.31,Default,,0000,0000,0000,,So what they do is,
Dialogue: 0,0:09:15.34,0:09:17.78,Default,,0000,0000,0000,,let's say you take two people who meet up,
Dialogue: 0,0:09:20.12,0:09:23.76,Default,,0000,0000,0000,,and they take the number of days\Nthose two people spent together,
Dialogue: 0,0:09:25.01,0:09:28.48,Default,,0000,0000,0000,,and then they estimate how many\Nhours were in those days --
Dialogue: 0,0:09:29.14,0:09:31.95,Default,,0000,0000,0000,,how many hours did\Nthose two people spend together?
Dialogue: 0,0:09:31.98,0:09:34.11,Default,,0000,0000,0000,,And then after they spend\Nthat time together,
Dialogue: 0,0:09:34.14,0:09:35.33,Default,,0000,0000,0000,,they ask both of them:
Dialogue: 0,0:09:35.35,0:09:37.31,Default,,0000,0000,0000,,How positive was your experience?
Dialogue: 0,0:09:37.33,0:09:40.38,Default,,0000,0000,0000,,Did you have a good experience\Nwith this person that you met?
Dialogue: 0,0:09:40.95,0:09:44.32,Default,,0000,0000,0000,,And they subtract\Nfrom those positive hours
Dialogue: 0,0:09:44.35,0:09:47.66,Default,,0000,0000,0000,,the amount of time\Npeople spent on the website,
Dialogue: 0,0:09:48.42,0:09:51.14,Default,,0000,0000,0000,,because that's a cost to people's lives.
Dialogue: 0,0:09:51.66,0:09:53.43,Default,,0000,0000,0000,,Why should we value that as success?
Dialogue: 0,0:09:54.07,0:09:55.52,Default,,0000,0000,0000,,And what you were left with
Dialogue: 0,0:09:55.55,0:10:00.29,Default,,0000,0000,0000,,is something they refer to as "net\Norchestrated conviviality,"
Dialogue: 0,0:10:00.31,0:10:02.99,Default,,0000,0000,0000,,or, really, just a net\N"Good Times" created.
Dialogue: 0,0:10:03.02,0:10:08.05,Default,,0000,0000,0000,,The net hours that would have never\Nexisted, had Couchsurfing not existed.
Dialogue: 0,0:10:08.80,0:10:12.76,Default,,0000,0000,0000,,Can you imagine how inspiring it would be\Nto come to work every day
Dialogue: 0,0:10:12.78,0:10:14.28,Default,,0000,0000,0000,,and measure your success
Dialogue: 0,0:10:14.30,0:10:19.33,Default,,0000,0000,0000,,in the actual net new contribution\Nof hours in people's lives
Dialogue: 0,0:10:19.35,0:10:21.95,Default,,0000,0000,0000,,that are positive,\Nthat would have never existed
Dialogue: 0,0:10:21.98,0:10:24.79,Default,,0000,0000,0000,,if you didn't do what you were\Nabout to do at work today?
Dialogue: 0,0:10:25.69,0:10:30.67,Default,,0000,0000,0000,,Can you imagine a whole world\Nthat worked this way?
Dialogue: 0,0:10:31.56,0:10:34.32,Default,,0000,0000,0000,,Can you imagine a social network that --
Dialogue: 0,0:10:34.34,0:10:35.93,Default,,0000,0000,0000,,let's say you care about cooking,
Dialogue: 0,0:10:35.95,0:10:38.98,Default,,0000,0000,0000,,and it measured its success\Nin terms of cooking nights organized
Dialogue: 0,0:10:39.00,0:10:41.97,Default,,0000,0000,0000,,and the cooking articles\Nthat you were glad you read,
Dialogue: 0,0:10:41.99,0:10:44.97,Default,,0000,0000,0000,,and subtracted from that the articles\Nyou weren't glad you read
Dialogue: 0,0:10:44.100,0:10:47.56,Default,,0000,0000,0000,,or the time you spent scrolling\Nthat you didn't like?
Dialogue: 0,0:10:48.01,0:10:51.50,Default,,0000,0000,0000,,Imagine a professional social network
Dialogue: 0,0:10:51.53,0:10:55.44,Default,,0000,0000,0000,,that, instead of measuring its success\Nin terms of connections created
Dialogue: 0,0:10:55.47,0:10:57.06,Default,,0000,0000,0000,,or messages sent,
Dialogue: 0,0:10:57.08,0:11:01.39,Default,,0000,0000,0000,,instead measured its success in terms\Nof the job offers that people got
Dialogue: 0,0:11:01.42,0:11:03.25,Default,,0000,0000,0000,,that they were excited to get.
Dialogue: 0,0:11:04.28,0:11:07.92,Default,,0000,0000,0000,,And subtracted the amount of time\Npeople spent on the website.
Dialogue: 0,0:11:08.64,0:11:11.68,Default,,0000,0000,0000,,Or imagine dating services,
Dialogue: 0,0:11:11.70,0:11:13.44,Default,,0000,0000,0000,,like maybe Tinder or something,
Dialogue: 0,0:11:13.46,0:11:16.94,Default,,0000,0000,0000,,where instead of measuring the number\Nof swipes left and right people did,
Dialogue: 0,0:11:16.97,0:11:19.05,Default,,0000,0000,0000,,which is how they measure success today,
Dialogue: 0,0:11:19.07,0:11:25.22,Default,,0000,0000,0000,,instead measured the deep, romantic,\Nfulfilling connections people created.
Dialogue: 0,0:11:26.61,0:11:28.67,Default,,0000,0000,0000,,Whatever that was for them, by the way.
Dialogue: 0,0:11:31.89,0:11:35.11,Default,,0000,0000,0000,,But can you imagine a whole world\Nthat worked this way,
Dialogue: 0,0:11:35.14,0:11:37.39,Default,,0000,0000,0000,,that was helping you spend your time well?
Dialogue: 0,0:11:39.01,0:11:41.04,Default,,0000,0000,0000,,Now to do this you also need a new system,
Dialogue: 0,0:11:41.06,0:11:42.74,Default,,0000,0000,0000,,because you're probably thinking,
Dialogue: 0,0:11:42.76,0:11:44.32,Default,,0000,0000,0000,,today's Internet economy --
Dialogue: 0,0:11:44.34,0:11:45.78,Default,,0000,0000,0000,,today's economy in general --
Dialogue: 0,0:11:45.80,0:11:47.07,Default,,0000,0000,0000,,is measured in time spent.
Dialogue: 0,0:11:47.09,0:11:49.14,Default,,0000,0000,0000,,The more users you have,
Dialogue: 0,0:11:49.16,0:11:50.54,Default,,0000,0000,0000,,the more usage you have,
Dialogue: 0,0:11:50.57,0:11:51.88,Default,,0000,0000,0000,,the more time people spend,
Dialogue: 0,0:11:51.91,0:11:53.57,Default,,0000,0000,0000,,that's how we measure success.
Dialogue: 0,0:11:54.42,0:11:56.35,Default,,0000,0000,0000,,But we've solved this problem before.
Dialogue: 0,0:11:57.34,0:11:59.90,Default,,0000,0000,0000,,We solved it with organic,
Dialogue: 0,0:11:59.92,0:12:02.86,Default,,0000,0000,0000,,when we said we need\Nto value things a different way.
Dialogue: 0,0:12:02.88,0:12:05.82,Default,,0000,0000,0000,,We said this is a different kind of food.
Dialogue: 0,0:12:07.07,0:12:09.12,Default,,0000,0000,0000,,So we can't compare it\Njust based on price;
Dialogue: 0,0:12:09.14,0:12:10.98,Default,,0000,0000,0000,,this is a different category of food.
Dialogue: 0,0:12:11.00,0:12:13.74,Default,,0000,0000,0000,,We solved it with Leed Certification,
Dialogue: 0,0:12:13.76,0:12:17.21,Default,,0000,0000,0000,,where we said this\Nis a different kind of building
Dialogue: 0,0:12:17.23,0:12:21.38,Default,,0000,0000,0000,,that stood for different values\Nof environmental sustainability.
Dialogue: 0,0:12:22.50,0:12:26.55,Default,,0000,0000,0000,,What if we had something\Nlike that for technology?
Dialogue: 0,0:12:27.77,0:12:32.97,Default,,0000,0000,0000,,What if we had something\Nwhose entire purpose and goal
Dialogue: 0,0:12:32.99,0:12:37.27,Default,,0000,0000,0000,,was to help create net new positive\Ncontributions to human life?
Dialogue: 0,0:12:38.97,0:12:42.33,Default,,0000,0000,0000,,And what if we could\Nvalue it a different way,
Dialogue: 0,0:12:42.35,0:12:43.85,Default,,0000,0000,0000,,so it would actually work?
Dialogue: 0,0:12:44.63,0:12:48.56,Default,,0000,0000,0000,,Imagine you gave this different\Npremium shelf space on app stores.
Dialogue: 0,0:12:48.59,0:12:50.92,Default,,0000,0000,0000,,Imagine you had web browsers\Nthat helped route you
Dialogue: 0,0:12:50.95,0:12:53.42,Default,,0000,0000,0000,,to these kinds of design products.
Dialogue: 0,0:12:55.48,0:12:59.97,Default,,0000,0000,0000,,Can you imagine how exciting it would be\Nto live and create that world?
Dialogue: 0,0:13:01.21,0:13:03.93,Default,,0000,0000,0000,,We can create this world today.
Dialogue: 0,0:13:04.98,0:13:07.75,Default,,0000,0000,0000,,Company leaders, all you have to do --
Dialogue: 0,0:13:07.77,0:13:10.66,Default,,0000,0000,0000,,only you can prioritize a new metric,
Dialogue: 0,0:13:11.15,0:13:15.55,Default,,0000,0000,0000,,which is your metric for net positive\Ncontribution to human life.
Dialogue: 0,0:13:15.57,0:13:17.62,Default,,0000,0000,0000,,And have an honest\Nconversation about that.
Dialogue: 0,0:13:17.65,0:13:19.81,Default,,0000,0000,0000,,Maybe you're not\Ndoing so well to start with,
Dialogue: 0,0:13:19.83,0:13:21.52,Default,,0000,0000,0000,,but let's start that conversation.
Dialogue: 0,0:13:23.04,0:13:28.73,Default,,0000,0000,0000,,Designers, you can redefine success;\Nyou can redefine design.
Dialogue: 0,0:13:28.75,0:13:32.69,Default,,0000,0000,0000,,Arguably, you have more power\Nthan many people in your organization
Dialogue: 0,0:13:32.71,0:13:35.63,Default,,0000,0000,0000,,to create the choices\Nthat all of us live by.
Dialogue: 0,0:13:36.31,0:13:37.71,Default,,0000,0000,0000,,Maybe like in medicine,
Dialogue: 0,0:13:37.74,0:13:39.59,Default,,0000,0000,0000,,where we have a Hippocratic oath
Dialogue: 0,0:13:39.62,0:13:43.74,Default,,0000,0000,0000,,to recognize the responsibility\Nand this higher value
Dialogue: 0,0:13:43.76,0:13:45.33,Default,,0000,0000,0000,,that we have to treat patients.
Dialogue: 0,0:13:45.36,0:13:47.40,Default,,0000,0000,0000,,What if designers had something like that,
Dialogue: 0,0:13:47.42,0:13:49.25,Default,,0000,0000,0000,,in terms of this new kind of design?
Dialogue: 0,0:13:50.67,0:13:52.67,Default,,0000,0000,0000,,And users, for all of us --
Dialogue: 0,0:13:52.70,0:13:56.20,Default,,0000,0000,0000,,we can demand technology\Nthat works this way.
Dialogue: 0,0:13:57.18,0:13:58.84,Default,,0000,0000,0000,,Now it may seem hard,
Dialogue: 0,0:13:58.87,0:14:03.26,Default,,0000,0000,0000,,but McDonald's didn't have salads\Nuntil the consumer demand was there.
Dialogue: 0,0:14:04.53,0:14:08.72,Default,,0000,0000,0000,,Walmart didn't have organic food\Nuntil the consumer demand was there.
Dialogue: 0,0:14:08.75,0:14:13.49,Default,,0000,0000,0000,,We have to demand\Nthis new kind of technology.
Dialogue: 0,0:14:14.19,0:14:15.48,Default,,0000,0000,0000,,And we can do that.
Dialogue: 0,0:14:16.09,0:14:17.60,Default,,0000,0000,0000,,And doing that
Dialogue: 0,0:14:17.63,0:14:21.14,Default,,0000,0000,0000,,would amount to shifting\Nfrom a world that's driven and run
Dialogue: 0,0:14:21.17,0:14:23.74,Default,,0000,0000,0000,,entirely on time spent,
Dialogue: 0,0:14:25.15,0:14:29.19,Default,,0000,0000,0000,,to world that's driven by time well spent.
Dialogue: 0,0:14:31.57,0:14:33.66,Default,,0000,0000,0000,,I want to live in this world,
Dialogue: 0,0:14:33.68,0:14:35.77,Default,,0000,0000,0000,,and I want this conversation to happen.
Dialogue: 0,0:14:36.59,0:14:38.44,Default,,0000,0000,0000,,Let's start that conversation now.
Dialogue: 0,0:14:39.71,0:14:40.86,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:14:40.88,0:14:42.78,Default,,0000,0000,0000,,(Applause)