WEBVTT 00:00:08.437 --> 00:00:09.599 Hi I'm Justin Rosenstein. 00:00:09.599 --> 00:00:10.779 I'm the cofounder of Asana. 00:00:10.779 --> 00:00:12.369 Asana makes software that enables 00:00:12.369 --> 00:00:13.899 teamwork without email. 00:00:13.899 --> 00:00:15.709 Email is an antiquated technology 00:00:15.709 --> 00:00:17.229 that was really intended as 00:00:17.229 --> 00:00:18.628 upgrade to the post offices 00:00:18.628 --> 00:00:19.791 which is very lowest 00:00:19.791 --> 00:00:21.251 common denominator system 00:00:21.251 --> 00:00:23.341 that allow us to pass information around. 00:00:23.341 --> 00:00:24.485 And when you think about 00:00:24.485 --> 00:00:26.525 how email back in the day was used 00:00:26.525 --> 00:00:28.663 email was used for everything 00:00:28.663 --> 00:00:30.203 from in your personal life 00:00:30.203 --> 00:00:31.147 to sharing photos 00:00:31.147 --> 00:00:32.245 and organizing events 00:00:32.245 --> 00:00:33.621 to in your work life. 00:00:33.621 --> 00:00:34.946 Today you wouldn't dream of 00:00:34.946 --> 00:00:36.751 sending a photo album to your friends 00:00:36.751 --> 00:00:37.849 using email. 00:00:37.849 --> 00:00:39.371 Instead you use more appropriate 00:00:39.371 --> 00:00:40.751 sophisticated technology. 00:00:40.751 --> 00:00:42.506 But the workplace has been still 00:00:42.506 --> 00:00:43.606 stuck in that email era 00:00:43.606 --> 00:00:45.051 and people and companies today 00:00:45.051 --> 00:00:47.225 are still addicted to Outlook and Gmail. 00:00:47.225 --> 00:00:48.319 And so we are providing 00:00:48.319 --> 00:00:49.271 a better technology 00:00:49.271 --> 00:00:51.033 that upgrades email for the workplace 00:00:51.033 --> 00:00:52.523 and allows you to understand 00:00:52.523 --> 00:00:54.259 all the things your team is working on, 00:00:54.259 --> 00:00:55.544 who's responsible for what, 00:00:55.544 --> 00:00:56.874 how all the pieces of the puzzle 00:00:56.874 --> 00:00:57.580 fit together. 00:00:57.580 --> 00:00:58.663 And something that's 00:00:58.663 --> 00:00:59.757 much better than email 00:00:59.757 --> 00:01:01.524 is really what the new world is coming to 00:01:01.524 --> 00:01:03.152 and the best teams has already adopted 00:01:03.152 --> 00:01:04.592 these new ways of doing things. 00:01:04.592 --> 00:01:06.573 The reason people spend so much time 00:01:06.573 --> 00:01:07.924 on this work about work 00:01:07.924 --> 00:01:09.681 on just making sure the left hand knows 00:01:09.681 --> 00:01:11.804 what the right hand is doing is because 00:01:11.804 --> 00:01:13.763 teams fundamentally lack clarity. 00:01:13.763 --> 00:01:15.295 There are really basic questions 00:01:15.295 --> 00:01:15.994 that seems like 00:01:15.994 --> 00:01:17.608 any teams would want the answer to. 00:01:17.608 --> 00:01:19.089 What are all the steps between now 00:01:19.089 --> 00:01:20.365 and accomplishing our goal? 00:01:20.365 --> 00:01:21.612 Who's working on what? 00:01:21.612 --> 00:01:22.911 Who's dependent on what? 00:01:22.911 --> 00:01:24.431 What's the status of each thing? 00:01:24.431 --> 00:01:25.913 What's the state of conversation 00:01:25.913 --> 00:01:26.726 around each thing? 00:01:26.726 --> 00:01:27.826 What's the high-level reason 00:01:27.826 --> 00:01:29.008 that we're doing all this work 00:01:29.008 --> 00:01:29.842 in the first place? 00:01:29.842 --> 00:01:31.737 And while a lot of them are human problems 00:01:31.737 --> 00:01:33.286 technology can really step in 00:01:33.286 --> 00:01:35.531 and give people huge amounts of clarity 00:01:35.531 --> 00:01:37.507 into answers to all of those questions. 00:01:37.507 --> 00:01:39.508 Not through some painstaking process of 00:01:39.508 --> 00:01:41.313 manually reading every single email 00:01:41.313 --> 00:01:42.791 and sitting as a fly on the wall 00:01:42.791 --> 00:01:43.780 in every single meeting 00:01:43.780 --> 00:01:44.878 to try to piece together 00:01:44.878 --> 00:01:46.102 all the state of the world 00:01:46.102 --> 00:01:47.842 by giving tools that allow you to 00:01:47.842 --> 00:01:48.811 do that automatically 00:01:48.811 --> 00:01:50.249 by marrying the work itself 00:01:50.249 --> 00:01:52.022 with the conversation into one place 00:01:52.022 --> 00:01:53.893 and enabling that perfect clarity 00:01:53.893 --> 00:01:56.334 of plan, responsibility, and purpose.