[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:08.44,0:00:09.60,Default,,0000,0000,0000,,Hi I'm Justin Rosenstein.
Dialogue: 0,0:00:09.60,0:00:10.78,Default,,0000,0000,0000,,I'm the cofounder of Asana.
Dialogue: 0,0:00:10.78,0:00:12.37,Default,,0000,0000,0000,,Asana makes software that enables
Dialogue: 0,0:00:12.37,0:00:13.90,Default,,0000,0000,0000,,teamwork without email.
Dialogue: 0,0:00:13.90,0:00:15.71,Default,,0000,0000,0000,,Email is an antiquated technology
Dialogue: 0,0:00:15.71,0:00:17.23,Default,,0000,0000,0000,,that was really intended as
Dialogue: 0,0:00:17.23,0:00:18.63,Default,,0000,0000,0000,,upgrade to the post offices
Dialogue: 0,0:00:18.63,0:00:19.79,Default,,0000,0000,0000,,which is very lowest
Dialogue: 0,0:00:19.79,0:00:21.25,Default,,0000,0000,0000,,common denominator system
Dialogue: 0,0:00:21.25,0:00:23.34,Default,,0000,0000,0000,,that allow us to pass information around.
Dialogue: 0,0:00:23.34,0:00:24.48,Default,,0000,0000,0000,,And when you think about
Dialogue: 0,0:00:24.48,0:00:26.52,Default,,0000,0000,0000,,how email back in the day was used
Dialogue: 0,0:00:26.52,0:00:28.66,Default,,0000,0000,0000,,email was used for everything
Dialogue: 0,0:00:28.66,0:00:30.20,Default,,0000,0000,0000,,from in your personal life
Dialogue: 0,0:00:30.20,0:00:31.15,Default,,0000,0000,0000,,to sharing photos
Dialogue: 0,0:00:31.15,0:00:32.24,Default,,0000,0000,0000,,and organizing events
Dialogue: 0,0:00:32.24,0:00:33.62,Default,,0000,0000,0000,,to in your work life.
Dialogue: 0,0:00:33.62,0:00:34.95,Default,,0000,0000,0000,,Today you wouldn't dream of
Dialogue: 0,0:00:34.95,0:00:36.75,Default,,0000,0000,0000,,sending a photo album to your friends
Dialogue: 0,0:00:36.75,0:00:37.85,Default,,0000,0000,0000,,using email.
Dialogue: 0,0:00:37.85,0:00:39.37,Default,,0000,0000,0000,,Instead you use more appropriate
Dialogue: 0,0:00:39.37,0:00:40.75,Default,,0000,0000,0000,,sophisticated technology.
Dialogue: 0,0:00:40.75,0:00:42.51,Default,,0000,0000,0000,,But the workplace has been still
Dialogue: 0,0:00:42.51,0:00:43.61,Default,,0000,0000,0000,,stuck in that email era
Dialogue: 0,0:00:43.61,0:00:45.05,Default,,0000,0000,0000,,and people and companies today
Dialogue: 0,0:00:45.05,0:00:47.22,Default,,0000,0000,0000,,are still addicted to Outlook and Gmail.
Dialogue: 0,0:00:47.22,0:00:48.32,Default,,0000,0000,0000,,And so we are providing
Dialogue: 0,0:00:48.32,0:00:49.27,Default,,0000,0000,0000,,a better technology
Dialogue: 0,0:00:49.27,0:00:51.03,Default,,0000,0000,0000,,that upgrades email for the workplace
Dialogue: 0,0:00:51.03,0:00:52.52,Default,,0000,0000,0000,,and allows you to understand
Dialogue: 0,0:00:52.52,0:00:54.26,Default,,0000,0000,0000,,all the things your team is working on,
Dialogue: 0,0:00:54.26,0:00:55.54,Default,,0000,0000,0000,,who's responsible for what,
Dialogue: 0,0:00:55.54,0:00:56.87,Default,,0000,0000,0000,,how all the pieces of the puzzle
Dialogue: 0,0:00:56.87,0:00:57.58,Default,,0000,0000,0000,,fit together.
Dialogue: 0,0:00:57.58,0:00:58.66,Default,,0000,0000,0000,,And something that's
Dialogue: 0,0:00:58.66,0:00:59.76,Default,,0000,0000,0000,,much better than email
Dialogue: 0,0:00:59.76,0:01:01.52,Default,,0000,0000,0000,,is really what the new world is coming to
Dialogue: 0,0:01:01.52,0:01:03.15,Default,,0000,0000,0000,,and the best teams has already adopted
Dialogue: 0,0:01:03.15,0:01:04.59,Default,,0000,0000,0000,,these new ways of doing things.
Dialogue: 0,0:01:04.59,0:01:06.57,Default,,0000,0000,0000,,The reason people spend so much time
Dialogue: 0,0:01:06.57,0:01:07.92,Default,,0000,0000,0000,,on this work about work
Dialogue: 0,0:01:07.92,0:01:09.68,Default,,0000,0000,0000,,on just making sure the left hand knows
Dialogue: 0,0:01:09.68,0:01:11.80,Default,,0000,0000,0000,,what the right hand is doing is because
Dialogue: 0,0:01:11.80,0:01:13.76,Default,,0000,0000,0000,,teams fundamentally lack clarity.
Dialogue: 0,0:01:13.76,0:01:15.30,Default,,0000,0000,0000,,There are really basic questions
Dialogue: 0,0:01:15.30,0:01:15.99,Default,,0000,0000,0000,,that seems like
Dialogue: 0,0:01:15.99,0:01:17.61,Default,,0000,0000,0000,,any teams would want the answer to.
Dialogue: 0,0:01:17.61,0:01:19.09,Default,,0000,0000,0000,,What are all the steps between now
Dialogue: 0,0:01:19.09,0:01:20.36,Default,,0000,0000,0000,,and accomplishing our goal?
Dialogue: 0,0:01:20.36,0:01:21.61,Default,,0000,0000,0000,,Who's working on what?
Dialogue: 0,0:01:21.61,0:01:22.91,Default,,0000,0000,0000,,Who's dependent on what?
Dialogue: 0,0:01:22.91,0:01:24.43,Default,,0000,0000,0000,,What's the status of each thing?
Dialogue: 0,0:01:24.43,0:01:25.91,Default,,0000,0000,0000,,What's the state of conversation
Dialogue: 0,0:01:25.91,0:01:26.73,Default,,0000,0000,0000,,around each thing?
Dialogue: 0,0:01:26.73,0:01:27.83,Default,,0000,0000,0000,,What's the high-level reason
Dialogue: 0,0:01:27.83,0:01:29.01,Default,,0000,0000,0000,,that we're doing all this work
Dialogue: 0,0:01:29.01,0:01:29.84,Default,,0000,0000,0000,,in the first place?
Dialogue: 0,0:01:29.84,0:01:31.74,Default,,0000,0000,0000,,And while a lot of them are human problems
Dialogue: 0,0:01:31.74,0:01:33.29,Default,,0000,0000,0000,,technology can really step in
Dialogue: 0,0:01:33.29,0:01:35.53,Default,,0000,0000,0000,,and give people huge amounts of clarity
Dialogue: 0,0:01:35.53,0:01:37.51,Default,,0000,0000,0000,,into answers to all of those questions.
Dialogue: 0,0:01:37.51,0:01:39.51,Default,,0000,0000,0000,,Not through some painstaking process of
Dialogue: 0,0:01:39.51,0:01:41.31,Default,,0000,0000,0000,,manually reading every single email
Dialogue: 0,0:01:41.31,0:01:42.79,Default,,0000,0000,0000,,and sitting as a fly on the wall
Dialogue: 0,0:01:42.79,0:01:43.78,Default,,0000,0000,0000,,in every single meeting
Dialogue: 0,0:01:43.78,0:01:44.88,Default,,0000,0000,0000,,to try to piece together
Dialogue: 0,0:01:44.88,0:01:46.10,Default,,0000,0000,0000,,all the state of the world
Dialogue: 0,0:01:46.10,0:01:47.84,Default,,0000,0000,0000,,by giving tools that allow you to
Dialogue: 0,0:01:47.84,0:01:48.81,Default,,0000,0000,0000,,do that automatically
Dialogue: 0,0:01:48.81,0:01:50.25,Default,,0000,0000,0000,,by marrying the work itself
Dialogue: 0,0:01:50.25,0:01:52.02,Default,,0000,0000,0000,,with the conversation into one place
Dialogue: 0,0:01:52.02,0:01:53.89,Default,,0000,0000,0000,,and enabling that perfect clarity
Dialogue: 0,0:01:53.89,0:01:56.33,Default,,0000,0000,0000,,of plan, responsibility, and purpose.