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Hi I'm Justin Rosenstein.

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I'm the cofounder of Asana.

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Asana makes software that enables

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teamwork without email.

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Email is an antiquated technology

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that was really intended as

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upgrade to the post offices

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which is very lowest

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common denominator system

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that allow us to pass information around.

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And when you think about

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how email back in the day was used

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email was used for everything

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from in your personal life

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to sharing photos

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and organizing events

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to in your work life.

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Today you wouldn't dream of

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sending a photo album to your friends

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using email.

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Instead you use more appropriate

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sophisticated technology.

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But the workplace has been still

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stuck in that email era

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and people and companies today

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are still addicted to Outlook and Gmail.

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And so we are providing

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a better technology

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that upgrades email for the workplace

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and allows you to understand

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all the things your team is working on,

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who's responsible for what,

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how all the pieces of the puzzle

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fit together.

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And something that's

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much better than email

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is really what the new world is coming to

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and the best teams has already adopted

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these new ways of doing things.

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The reason people spend so much time

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on this work about work

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on just making sure the left hand knows

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what the right hand is doing is because

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teams fundamentally lack clarity.

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There are really basic questions

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that seems like

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any teams would want the answer to.

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What are all the steps between now

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and accomplishing our goal?

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Who's working on what?

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Who's dependent on what?

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What's the status of each thing?

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What's the state of conversation

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around each thing?

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What's the high-level reason

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that we're doing all this work

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in the first place?

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And while a lot of them are human problems

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technology can really step in

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and give people huge amounts of clarity

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into answers to all of those questions.

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Not through some painstaking process of

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manually reading every single email

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and sitting as a fly on the wall

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in every single meeting

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to try to piece together

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all the state of the world

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by giving tools that allow you to

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do that automatically

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by marrying the work itself

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with the conversation into one place

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and enabling that perfect clarity

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of plan, responsibility, and purpose.