WEBVTT

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Secondary sugar kills?

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No, wait.

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Secondary smoking kills.

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It causes lung cancer.

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I know that, because in 1986,
when the US Surgeon General told us,

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what did we do?

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We waged massive campaigns.

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We started labeling packages
saying, "It kills."

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We also started public campaigns,
so the kids would know.

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And what happened
is one day, they would tell you,

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"Mom, if you don't stop smoking,
you're going to die."

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Well, that's pretty dramatic.

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This is a public health emergency.

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And we have one today.

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It's all about secondary sugar,
and let me explain how it kills.

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You all know primary sugar, right?

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Primary sugar: what I call that is
the one in your fruits, your vegetables,

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the legumes, the nuts, the milk;

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it's the lactose,
this is all good for you.

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The body knows
how to process that very well

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with all the protein, the fiber,
and the vitamins that come with it.

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What I call secondary sugar
- and I coined this term -

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is the sugar that is hidden
and added to processed foods.

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That's the one that's bad.

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First of all, it's hidden.

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Let's look at this for a second.

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It's hidden, because it's not
where you expect it,

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in your beverages and your sweets.

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It's hidden, because half of what we eat
comes from those savory foods.

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Savory? Yes!

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It's in your soup.

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Three teaspoons of sugar in that soup.

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It's in your crackers.

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There's six teaspoons.

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You may say,
"But, I only eat a few of those."

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Yes, a serving size is five crackers.

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Do you know anybody
who eats five crackers?

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(Laughter)

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Five chips?

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I don't. Right?

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They eat the whole sleeve.
That's teaspoons of sugar.

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And it's everywhere.

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When I say everywhere,

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I mean in your bread,
in your pizza, in your burgers.

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it's in your salad dressing,

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even in America's favorite hot sauce.

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You are reading these numbers correctly:

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there are 24 teaspoons
of sugar in that bottle.

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Yes. The regular bottle.

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You may say, "Oh, but hold on.
I eat only a little."

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Yes, but it adds up.

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And wait, this is not the worst.

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After working 20 years in the industry,

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I thought I had seen the best
and the ugliest of the industry.

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No. A few weeks ago,
I found out even worse.

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And that's what I want to share
with you today.

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Now, let's put baby formula
in perspective here.

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The best milk for the baby is obviously
the mother's milk, breast milk.

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It does have sugar.

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Primary sugar in it.

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Seven percent of it is lactose,
and that's good!

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Can't be better for the baby.

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But, in many communities,
in low-income communities,

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they use this -- 50%
of the mothers don't breastfeed.

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And, what's in this?

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Less lactose and a lot of sugar.

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When I say a lot of sugar, I mean
61 teaspoons of sugar is like this.

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That's crazy. It's shocking.

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Now, it goes on as an addiction.

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And now a three-year old toddler
will get a little beverage like this.

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Let me show the size of this bottle.

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It has six teaspoons of sugar,
just that little thing.

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The marketing is deceiving;
because mothers will think,

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"Oh, my kid will grow like a giraffe!"

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No, they don't! They grow like a hippo!

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(Laughter)

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What do we do next?

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We become young adults,
and now we're tricked by the diets.

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Think about it for a second.

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You think about fat-free, right?

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No, it doesn't.

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Again, from knowing
in the industry, how it works,

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when we remove the fat
from a product, it's tasteless,

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so what do you do?

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You add sugar,
so that your favorite salad dressing,

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that may already have sugar
and you don't know why,

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becomes three times as much sugar.

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And, you'll try gluten-free,

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Well, no.

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I mean, if it's only
because it's a fad, think again.

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Gluten-free will often have 30 to 40%
more sugar than your regular product.

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So, you'll think, "Organic is good
for my baby! That's healthy!"

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No, it isn't.

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The organic baby formula
is the worst offender.

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That's the one that has
61 teaspoons of sugar.

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That's almost half a pound.

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That's what I'm talking about.

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In that little box,
there's this much sugar.

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So, what do we do about it?

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I mean, am I telling you
no sugar for anybody?

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No.

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I would never say to kids,
"Stay away from sugar."

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I'm from Paris. I know
when I need my sugar kick.

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And, this is the eclair, right there.

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The chocolate eclair
is what I get for my sugar,

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because I drink my coffee black.

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So, that's my sugar.

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But the one on the right
has just too much sugar.

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They look the same.

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You look at these two little things,
and you say, "Oh. It's about the same."

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Yes; 260 calories each.

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But the difference is
one is loaded with sugar.

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And those nine teaspoons of sugar
are like a soda.

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They create a sugar spike on your liver.

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Here's what I mean. Look what happens.

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The excess sugar
gets transformed into glycogen.

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The glycogen is fat storage for later.

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So, the insulin does not bring it
to the muscles;

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it says to the body,
"I'll come back for that."

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Except if you do this
two or three times a day,

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then it stays in your belly.

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And you can't get rid of it.

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We know there's a direct correlation now
between how much secondary sugar you take

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and the higher incidence of heart disease,
type 2 diabetes, and obesity.

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So, how are we going to
stop this addiction?

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And I'm talking about an addiction here.

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Let me show you.

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This is a brain scan
you see on the image

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of a normal individual.

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The red dots represent the dopamine.

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That's the reward.

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That's the "Ahhh!" when I bite the eclair.

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And I know I'm not going to have
two or three of those.

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But what happens
with an addiction is this.

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Do you see the difference
on this brain scan of a cocaine addict?

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No red dots. No dopamine.

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The reward system is shut down.

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So I need more. More. More.

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And this is the brain scan
of an obese person.

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I call this a sugar addiction.

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Same phenomenon. I'm craving it.

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Craving it to the point of 22 teaspoons,

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30 teaspoons per day for teens.

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How are we going to resolve this?

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How are we going to solve the crisis
of childhood obesity?

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With a warning system.

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That's what I'm suggesting.

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We did it for tobacco,

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why can't we do it here
for all our foods

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and have a warning
on the front of the package

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in addition to all that great information
that nobody reads, right?

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Seriously. A number of teaspoons.

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And, the entire package,
not for a ridiculous serving size.

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Now, if the product
has no secondary sugar in it,

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no added sugar whatsoever,

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we should tell it
and grant it a green label.

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Kids will know the difference,

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so that when time comes
for the burger and the fries,

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they will tell their mom and dad,

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"Dad, are you sure you want to get

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that 57-teaspoons-of-sugar bottle
for your fries?

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I want a zero for mine!"

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That's what we can do. Together.
We can eradicate childhood obesity.

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We, the people, need
to take this to the [Capitol] Hill.

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Thank you.

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(Applause)