1
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Secondary sugar kills?

2
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No, wait.

3
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Secondary smoking kills.

4
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It causes lung cancer.

5
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I know that, because in 1986,
when the US Surgeon General told us,

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what did we do?

7
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We waged massive campaigns.

8
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We started labeling packages
saying, "It kills."

9
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We also started public campaigns,
so the kids would know.

10
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And what happened
is one day, they would tell you,

11
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"Mom, if you don't stop smoking,
you're going to die."

12
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Well, that's pretty dramatic.

13
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This is a public health emergency.

14
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And we have one today.

15
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It's all about secondary sugar,
and let me explain how it kills.

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You all know primary sugar, right?

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Primary sugar: what I call that is
the one in your fruits, your vegetables,

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the legumes, the nuts, the milk;

19
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it's the lactose,
this is all good for you.

20
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The body knows
how to process that very well

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with all the protein, the fiber,
and the vitamins that come with it.

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What I call secondary sugar
- and I coined this term -

23
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is the sugar that is hidden
and added to processed foods.

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That's the one that's bad.

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First of all, it's hidden.

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Let's look at this for a second.

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It's hidden, because it's not
where you expect it,

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in your beverages and your sweets.

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It's hidden, because half of what we eat
comes from those savory foods.

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Savory? Yes!

31
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It's in your soup.

32
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Three teaspoons of sugar in that soup.

33
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It's in your crackers.

34
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There's six teaspoons.

35
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You may say,
"But, I only eat a few of those."

36
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Yes, a serving size is five crackers.

37
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Do you know anybody
who eats five crackers?

38
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(Laughter)

39
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Five chips?

40
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I don't. Right?

41
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They eat the whole sleeve.
That's teaspoons of sugar.

42
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And it's everywhere.

43
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When I say everywhere,

44
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I mean in your bread,
in your pizza, in your burgers.

45
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it's in your salad dressing,

46
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even in America's favorite hot sauce.

47
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You are reading these numbers correctly:

48
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there are 24 teaspoons
of sugar in that bottle.

49
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Yes. The regular bottle.

50
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You may say, "Oh, but hold on.
I eat only a little."

51
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Yes, but it adds up.

52
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And wait, this is not the worst.

53
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After working 20 years in the industry,

54
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I thought I had seen the best
and the ugliest of the industry.

55
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No. A few weeks ago,
I found out even worse.

56
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And that's what I want to share
with you today.

57
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Now, let's put baby formula
in perspective here.

58
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The best milk for the baby is obviously
the mother's milk, breast milk.

59
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It does have sugar.

60
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Primary sugar in it.

61
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Seven percent of it is lactose,
and that's good!

62
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Can't be better for the baby.

63
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But, in many communities,
in low-income communities,

64
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they use this -- 50%
of the mothers don't breastfeed.

65
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And, what's in this?

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Less lactose and a lot of sugar.

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When I say a lot of sugar, I mean
61 teaspoons of sugar is like this.

68
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That's crazy. It's shocking.

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Now, it goes on as an addiction.

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And now a three-year old toddler
will get a little beverage like this.

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Let me show the size of this bottle.

72
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It has six teaspoons of sugar,
just that little thing.

73
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The marketing is deceiving;
because mothers will think,

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"Oh, my kid will grow like a giraffe!"

75
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No, they don't! They grow like a hippo!

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(Laughter)

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What do we do next?

78
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We become young adults,
and now we're tricked by the diets.

79
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Think about it for a second.

80
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You think about fat-free, right?

81
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No, it doesn't.

82
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Again, from knowing
in the industry, how it works,

83
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when we remove the fat
from a product, it's tasteless,

84
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so what do you do?

85
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You add sugar,
so that your favorite salad dressing,

86
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that may already have sugar
and you don't know why,

87
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becomes three times as much sugar.

88
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And, you'll try gluten-free,

89
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Well, no.

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I mean, if it's only
because it's a fad, think again.

91
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Gluten-free will often have 30 to 40%
more sugar than your regular product.

92
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So, you'll think, "Organic is good
for my baby! That's healthy!"

93
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No, it isn't.

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The organic baby formula
is the worst offender.

95
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That's the one that has
61 teaspoons of sugar.

96
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That's almost half a pound.

97
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That's what I'm talking about.

98
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In that little box,
there's this much sugar.

99
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So, what do we do about it?

100
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I mean, am I telling you
no sugar for anybody?

101
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No.

102
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I would never say to kids,
"Stay away from sugar."

103
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I'm from Paris. I know
when I need my sugar kick.

104
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And, this is the eclair, right there.

105
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The chocolate eclair
is what I get for my sugar,

106
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because I drink my coffee black.

107
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So, that's my sugar.

108
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But the one on the right
has just too much sugar.

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They look the same.

110
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You look at these two little things,
and you say, "Oh. It's about the same."

111
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Yes; 260 calories each.

112
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But the difference is
one is loaded with sugar.

113
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And those nine teaspoons of sugar
are like a soda.

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They create a sugar spike on your liver.

115
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Here's what I mean. Look what happens.

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The excess sugar
gets transformed into glycogen.

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The glycogen is fat storage for later.

118
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So, the insulin does not bring it
to the muscles;

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it says to the body,
"I'll come back for that."

120
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Except if you do this
two or three times a day,

121
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then it stays in your belly.

122
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And you can't get rid of it.

123
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We know there's a direct correlation now
between how much secondary sugar you take

124
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and the higher incidence of heart disease,
type 2 diabetes, and obesity.

125
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So, how are we going to
stop this addiction?

126
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And I'm talking about an addiction here.

127
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Let me show you.

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This is a brain scan
you see on the image

129
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of a normal individual.

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The red dots represent the dopamine.

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That's the reward.

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That's the "Ahhh!" when I bite the eclair.

133
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And I know I'm not going to have
two or three of those.

134
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But what happens
with an addiction is this.

135
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Do you see the difference
on this brain scan of a cocaine addict?

136
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No red dots. No dopamine.

137
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The reward system is shut down.

138
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So I need more. More. More.

139
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And this is the brain scan
of an obese person.

140
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I call this a sugar addiction.

141
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Same phenomenon. I'm craving it.

142
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Craving it to the point of 22 teaspoons,

143
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30 teaspoons per day for teens.

144
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How are we going to resolve this?

145
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How are we going to solve the crisis
of childhood obesity?

146
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With a warning system.

147
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That's what I'm suggesting.

148
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We did it for tobacco,

149
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why can't we do it here
for all our foods

150
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and have a warning
on the front of the package

151
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in addition to all that great information
that nobody reads, right?

152
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Seriously. A number of teaspoons.

153
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And, the entire package,
not for a ridiculous serving size.

154
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Now, if the product
has no secondary sugar in it,

155
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no added sugar whatsoever,

156
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we should tell it
and grant it a green label.

157
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Kids will know the difference,

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so that when time comes
for the burger and the fries,

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they will tell their mom and dad,

160
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"Dad, are you sure you want to get

161
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that 57-teaspoons-of-sugar bottle
for your fries?

162
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I want a zero for mine!"

163
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That's what we can do. Together.
We can eradicate childhood obesity.

164
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We, the people, need
to take this to the [Capitol] Hill.

165
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Thank you.

166
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(Applause)