WEBVTT 00:00:08.409 --> 00:00:10.749 All human progress comes down to groups 00:00:10.749 --> 00:00:12.581 of people coming together and aligning 00:00:12.581 --> 00:00:14.419 their energy in a common direction 00:00:14.419 --> 00:00:16.011 to accomplish some shared goal. 00:00:17.710 --> 00:00:19.910 As a result the history of human 00:00:19.910 --> 00:00:23.010 progress accelerating is to a large extent 00:00:23.010 --> 00:00:25.310 the history of our technology 00:00:25.310 --> 00:00:27.240 improving around our ability 00:00:27.240 --> 00:00:29.430 for groups of people to work together. 00:00:30.765 --> 00:00:32.055 A lot of my life has been 00:00:32.055 --> 00:00:33.690 spent trying to go after 00:00:33.690 --> 00:00:35.170 something that'll be difficult. 00:00:35.190 --> 00:00:36.200 When I left Facebook 00:00:36.200 --> 00:00:37.630 there was any number of things 00:00:37.630 --> 00:00:38.740 I could have worked on. 00:00:38.740 --> 00:00:40.270 Healthcare, education. 00:00:40.270 --> 00:00:41.420 or improving government. 00:00:41.460 --> 00:00:43.430 Asana felt right to me because we 00:00:43.430 --> 00:00:45.630 get to vicariously make the world better 00:00:45.630 --> 00:00:47.779 through each of those different avenues. 00:00:50.940 --> 00:00:52.800 Five and ten years in the future people 00:00:52.800 --> 00:00:54.229 will be working in an entirely 00:00:54.229 --> 00:00:55.799 different way than they are today. 00:00:55.799 --> 00:00:57.669 Asana's mission is to solve the problem 00:00:57.669 --> 00:00:59.199 of human beings working together. 00:00:59.199 --> 00:01:01.850 We're solving the problem of collaboration. 00:01:01.930 --> 00:01:04.329 That's a pretty ambitious vision. 00:01:04.669 --> 00:01:06.059 How do you design a solution 00:01:06.059 --> 00:01:07.020 that's going to be 00:01:07.020 --> 00:01:09.020 radically better than email in its ability 00:01:09.020 --> 00:01:10.260 to enable a team of people 00:01:10.260 --> 00:01:11.600 to work together effectively? 00:01:11.600 --> 00:01:13.030 To start out so simple 00:01:13.030 --> 00:01:14.239 that anyone can use it 00:01:14.239 --> 00:01:15.814 and so it'll reveal all sorts of 00:01:15.814 --> 00:01:17.130 powerful functionality. 00:01:17.180 --> 00:01:18.370 Creating something that's 00:01:18.370 --> 00:01:20.210 in this perfect nexus of being elegant 00:01:20.210 --> 00:01:21.810 and simple and straightforward, 00:01:21.810 --> 00:01:23.780 but at the same time can bend to 00:01:23.780 --> 00:01:26.000 the precise workflow that you need it to. 00:01:26.000 --> 00:01:27.340 It's incredibly hard because 00:01:27.340 --> 00:01:29.210 there are so few assumptions we can make 00:01:29.210 --> 00:01:30.660 about what mindset people are 00:01:30.660 --> 00:01:32.180 coming into the product with. 00:01:32.180 --> 00:01:33.700 One of our favorite customers is 00:01:33.700 --> 00:01:35.700 Possible Health, they give you health care 00:01:35.700 --> 00:01:37.010 in remote areas of Nepal. 00:01:37.010 --> 00:01:38.810 Then there we have Asana tasks that 00:01:38.810 --> 00:01:40.245 represent each of the patients. 00:01:40.255 --> 00:01:41.830 One day they were showing us this. 00:01:41.830 --> 00:01:43.079 They had a list of patients 00:01:43.079 --> 00:01:44.450 and some of them were marked off. 00:01:44.450 --> 00:01:45.979 We were a little worried at first. 00:01:45.979 --> 00:01:46.922 What does it mean when 00:01:46.922 --> 00:01:47.835 a patient is complete? 00:01:47.835 --> 00:01:49.260 And oh, that means they're cured. 00:01:49.260 --> 00:01:50.379 which is really great to 00:01:50.379 --> 00:01:51.989 see things like that and have them 00:01:51.989 --> 00:01:53.250 tell us really clearly like 00:01:53.250 --> 00:01:54.575 We're able to help more people, 00:01:54.575 --> 00:01:55.570 We're able to do more 00:01:55.570 --> 00:01:56.524 because the software 00:01:56.524 --> 00:01:57.619 makes us more effective. 00:01:57.619 --> 00:01:58.890 They're saving lives with 00:01:58.890 --> 00:02:00.930 people of all levels of technical ability, 00:02:00.930 --> 00:02:03.060 something that we can't do with most tools. 00:02:03.080 --> 00:02:04.340 Asana is able to span this 00:02:04.340 --> 00:02:06.080 broad spectrum of being a tool that 00:02:06.080 --> 00:02:07.850 someone's able to use in their native 00:02:07.850 --> 00:02:09.788 language all the way up to people 00:02:09.788 --> 00:02:11.960 who are working in the corporate office. 00:02:12.080 --> 00:02:13.700 But we're such a small fraction 00:02:13.700 --> 00:02:14.400 of our vision. 00:02:14.400 --> 00:02:15.830 We're getting to a point where 00:02:15.830 --> 00:02:17.450 we get to think about higher level 00:02:17.450 --> 00:02:19.129 product ideas to become accessible 00:02:19.129 --> 00:02:20.769 to broader groups of people. 00:02:20.769 --> 00:02:22.109 We need people who can think 00:02:22.109 --> 00:02:23.300 both broadly and deeply. 00:02:23.300 --> 00:02:24.949 We need people who can think both 00:02:24.949 --> 00:02:26.700 empathically while at the same time 00:02:26.700 --> 00:02:28.369 be able to take all this complexity 00:02:28.369 --> 00:02:30.020 and think about the corner cases. 00:02:30.020 --> 00:02:32.150 There really is decades more work to do 00:02:32.150 --> 00:02:33.565 and it's just really exciting 00:02:33.565 --> 00:02:34.450 to be at a company 00:02:34.450 --> 00:02:36.220 that has that much forward momentum. 00:02:36.530 --> 00:02:38.410 What happens when we get to the point 00:02:38.410 --> 00:02:40.240 where we can do 10,000 people 00:02:40.240 --> 00:02:42.030 working together or 100,000 people? 00:02:42.030 --> 00:02:44.159 What can we do as a collective group 00:02:44.159 --> 00:02:46.289 when we can have that much energy 00:02:46.289 --> 00:02:48.950 pushing in the same direction?