[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:08.41,0:00:10.75,Default,,0000,0000,0000,,All human progress comes down to groups Dialogue: 0,0:00:10.75,0:00:12.58,Default,,0000,0000,0000,,of people coming together and aligning Dialogue: 0,0:00:12.58,0:00:14.42,Default,,0000,0000,0000,,their energy in a common direction Dialogue: 0,0:00:14.42,0:00:16.01,Default,,0000,0000,0000,,to accomplish some shared goal. Dialogue: 0,0:00:17.71,0:00:19.91,Default,,0000,0000,0000,,As a result the history of human Dialogue: 0,0:00:19.91,0:00:23.01,Default,,0000,0000,0000,,progress accelerating is to a large extent Dialogue: 0,0:00:23.01,0:00:25.31,Default,,0000,0000,0000,,the history of our technology Dialogue: 0,0:00:25.31,0:00:27.24,Default,,0000,0000,0000,,improving around our ability Dialogue: 0,0:00:27.24,0:00:29.43,Default,,0000,0000,0000,,for groups of people to work together. Dialogue: 0,0:00:30.76,0:00:32.06,Default,,0000,0000,0000,,A lot of my life has been Dialogue: 0,0:00:32.06,0:00:33.69,Default,,0000,0000,0000,,spent trying to go after Dialogue: 0,0:00:33.69,0:00:35.17,Default,,0000,0000,0000,,something that'll be difficult. Dialogue: 0,0:00:35.19,0:00:36.20,Default,,0000,0000,0000,,When I left Facebook Dialogue: 0,0:00:36.20,0:00:37.63,Default,,0000,0000,0000,,there was any number of things Dialogue: 0,0:00:37.63,0:00:38.74,Default,,0000,0000,0000,,I could have worked on. Dialogue: 0,0:00:38.74,0:00:40.27,Default,,0000,0000,0000,,Healthcare, education. Dialogue: 0,0:00:40.27,0:00:41.42,Default,,0000,0000,0000,,or improving government. Dialogue: 0,0:00:41.46,0:00:43.43,Default,,0000,0000,0000,,Asana felt right to me because we Dialogue: 0,0:00:43.43,0:00:45.63,Default,,0000,0000,0000,,get to vicariously make the world better Dialogue: 0,0:00:45.63,0:00:47.78,Default,,0000,0000,0000,,through each of those different avenues. Dialogue: 0,0:00:50.94,0:00:52.80,Default,,0000,0000,0000,,Five and ten years in the future people Dialogue: 0,0:00:52.80,0:00:54.23,Default,,0000,0000,0000,,will be working in an entirely Dialogue: 0,0:00:54.23,0:00:55.80,Default,,0000,0000,0000,,different way than they are today. Dialogue: 0,0:00:55.80,0:00:57.67,Default,,0000,0000,0000,,Asana's mission is to solve the problem Dialogue: 0,0:00:57.67,0:00:59.20,Default,,0000,0000,0000,,of human beings working together. Dialogue: 0,0:00:59.20,0:01:01.85,Default,,0000,0000,0000,,We're solving the problem of collaboration. Dialogue: 0,0:01:01.93,0:01:04.33,Default,,0000,0000,0000,,That's a pretty ambitious vision. Dialogue: 0,0:01:04.67,0:01:06.06,Default,,0000,0000,0000,,How do you design a solution Dialogue: 0,0:01:06.06,0:01:07.02,Default,,0000,0000,0000,,that's going to be Dialogue: 0,0:01:07.02,0:01:09.02,Default,,0000,0000,0000,,radically better than email in its ability Dialogue: 0,0:01:09.02,0:01:10.26,Default,,0000,0000,0000,,to enable a team of people Dialogue: 0,0:01:10.26,0:01:11.60,Default,,0000,0000,0000,,to work together effectively? Dialogue: 0,0:01:11.60,0:01:13.03,Default,,0000,0000,0000,,To start out so simple Dialogue: 0,0:01:13.03,0:01:14.24,Default,,0000,0000,0000,,that anyone can use it Dialogue: 0,0:01:14.24,0:01:15.81,Default,,0000,0000,0000,,and so it'll reveal all sorts of Dialogue: 0,0:01:15.81,0:01:17.13,Default,,0000,0000,0000,,powerful functionality. Dialogue: 0,0:01:17.18,0:01:18.37,Default,,0000,0000,0000,,Creating something that's Dialogue: 0,0:01:18.37,0:01:20.21,Default,,0000,0000,0000,,in this perfect nexus of being elegant Dialogue: 0,0:01:20.21,0:01:21.81,Default,,0000,0000,0000,,and simple and straightforward, Dialogue: 0,0:01:21.81,0:01:23.78,Default,,0000,0000,0000,,but at the same time can bend to Dialogue: 0,0:01:23.78,0:01:26.00,Default,,0000,0000,0000,,the precise workflow that you need it to. Dialogue: 0,0:01:26.00,0:01:27.34,Default,,0000,0000,0000,,It's incredibly hard because Dialogue: 0,0:01:27.34,0:01:29.21,Default,,0000,0000,0000,,there are so few assumptions we can make Dialogue: 0,0:01:29.21,0:01:30.66,Default,,0000,0000,0000,,about what mindset people are Dialogue: 0,0:01:30.66,0:01:32.18,Default,,0000,0000,0000,,coming into the product with. Dialogue: 0,0:01:32.18,0:01:33.70,Default,,0000,0000,0000,,One of our favorite customers is Dialogue: 0,0:01:33.70,0:01:35.70,Default,,0000,0000,0000,,Possible Health, they give you health care Dialogue: 0,0:01:35.70,0:01:37.01,Default,,0000,0000,0000,,in remote areas of Nepal. Dialogue: 0,0:01:37.01,0:01:38.81,Default,,0000,0000,0000,,Then there we have Asana tasks that Dialogue: 0,0:01:38.81,0:01:40.24,Default,,0000,0000,0000,,represent each of the patients. Dialogue: 0,0:01:40.26,0:01:41.83,Default,,0000,0000,0000,,One day they were showing us this. Dialogue: 0,0:01:41.83,0:01:43.08,Default,,0000,0000,0000,,They had a list of patients Dialogue: 0,0:01:43.08,0:01:44.45,Default,,0000,0000,0000,,and some of them were marked off. Dialogue: 0,0:01:44.45,0:01:45.98,Default,,0000,0000,0000,,We were a little worried at first. Dialogue: 0,0:01:45.98,0:01:46.92,Default,,0000,0000,0000,,What does it mean when Dialogue: 0,0:01:46.92,0:01:47.84,Default,,0000,0000,0000,,a patient is complete? Dialogue: 0,0:01:47.84,0:01:49.26,Default,,0000,0000,0000,,And oh, that means they're cured. Dialogue: 0,0:01:49.26,0:01:50.38,Default,,0000,0000,0000,,which is really great to Dialogue: 0,0:01:50.38,0:01:51.99,Default,,0000,0000,0000,,see things like that and have them Dialogue: 0,0:01:51.99,0:01:53.25,Default,,0000,0000,0000,,tell us really clearly like Dialogue: 0,0:01:53.25,0:01:54.58,Default,,0000,0000,0000,,We're able to help more people, Dialogue: 0,0:01:54.58,0:01:55.57,Default,,0000,0000,0000,,We're able to do more Dialogue: 0,0:01:55.57,0:01:56.52,Default,,0000,0000,0000,,because the software Dialogue: 0,0:01:56.52,0:01:57.62,Default,,0000,0000,0000,,makes us more effective. Dialogue: 0,0:01:57.62,0:01:58.89,Default,,0000,0000,0000,,They're saving lives with Dialogue: 0,0:01:58.89,0:02:00.93,Default,,0000,0000,0000,,people of all levels of technical ability, Dialogue: 0,0:02:00.93,0:02:03.06,Default,,0000,0000,0000,,something that we can't do with most tools. Dialogue: 0,0:02:03.08,0:02:04.34,Default,,0000,0000,0000,,Asana is able to span this Dialogue: 0,0:02:04.34,0:02:06.08,Default,,0000,0000,0000,,broad spectrum of being a tool that Dialogue: 0,0:02:06.08,0:02:07.85,Default,,0000,0000,0000,,someone's able to use in their native Dialogue: 0,0:02:07.85,0:02:09.79,Default,,0000,0000,0000,,language all the way up to people Dialogue: 0,0:02:09.79,0:02:11.96,Default,,0000,0000,0000,,who are working in the corporate office. Dialogue: 0,0:02:12.08,0:02:13.70,Default,,0000,0000,0000,,But we're such a small fraction Dialogue: 0,0:02:13.70,0:02:14.40,Default,,0000,0000,0000,,of our vision. Dialogue: 0,0:02:14.40,0:02:15.83,Default,,0000,0000,0000,,We're getting to a point where Dialogue: 0,0:02:15.83,0:02:17.45,Default,,0000,0000,0000,,we get to think about higher level Dialogue: 0,0:02:17.45,0:02:19.13,Default,,0000,0000,0000,,product ideas to become accessible Dialogue: 0,0:02:19.13,0:02:20.77,Default,,0000,0000,0000,,to broader groups of people. Dialogue: 0,0:02:20.77,0:02:22.11,Default,,0000,0000,0000,,We need people who can think Dialogue: 0,0:02:22.11,0:02:23.30,Default,,0000,0000,0000,,both broadly and deeply. Dialogue: 0,0:02:23.30,0:02:24.95,Default,,0000,0000,0000,,We need people who can think both Dialogue: 0,0:02:24.95,0:02:26.70,Default,,0000,0000,0000,,empathically while at the same time Dialogue: 0,0:02:26.70,0:02:28.37,Default,,0000,0000,0000,,be able to take all this complexity Dialogue: 0,0:02:28.37,0:02:30.02,Default,,0000,0000,0000,,and think about the corner cases. Dialogue: 0,0:02:30.02,0:02:32.15,Default,,0000,0000,0000,,There really is decades more work to do Dialogue: 0,0:02:32.15,0:02:33.56,Default,,0000,0000,0000,,and it's just really exciting Dialogue: 0,0:02:33.56,0:02:34.45,Default,,0000,0000,0000,,to be at a company Dialogue: 0,0:02:34.45,0:02:36.22,Default,,0000,0000,0000,,that has that much forward momentum. Dialogue: 0,0:02:36.53,0:02:38.41,Default,,0000,0000,0000,,What happens when we get to the point Dialogue: 0,0:02:38.41,0:02:40.24,Default,,0000,0000,0000,,where we can do 10,000 people Dialogue: 0,0:02:40.24,0:02:42.03,Default,,0000,0000,0000,,working together or 100,000 people? Dialogue: 0,0:02:42.03,0:02:44.16,Default,,0000,0000,0000,,What can we do as a collective group Dialogue: 0,0:02:44.16,0:02:46.29,Default,,0000,0000,0000,,when we can have that much energy Dialogue: 0,0:02:46.29,0:02:48.95,Default,,0000,0000,0000,,pushing in the same direction?