1 00:00:08,409 --> 00:00:10,749 All human progress comes down to groups 2 00:00:10,749 --> 00:00:12,581 of people coming together and aligning 3 00:00:12,581 --> 00:00:14,419 their energy in a common direction 4 00:00:14,419 --> 00:00:16,011 to accomplish some shared goal. 5 00:00:17,710 --> 00:00:19,910 As a result the history of human 6 00:00:19,910 --> 00:00:23,010 progress accelerating is to a large extent 7 00:00:23,010 --> 00:00:25,310 the history of our technology 8 00:00:25,310 --> 00:00:27,240 improving around our ability 9 00:00:27,240 --> 00:00:29,430 for groups of people to work together. 10 00:00:30,765 --> 00:00:32,055 A lot of my life has been 11 00:00:32,055 --> 00:00:33,690 spent trying to go after 12 00:00:33,690 --> 00:00:35,170 something that'll be difficult. 13 00:00:35,190 --> 00:00:36,200 When I left Facebook 14 00:00:36,200 --> 00:00:37,630 there was any number of things 15 00:00:37,630 --> 00:00:38,740 I could have worked on. 16 00:00:38,740 --> 00:00:40,270 Healthcare, education. 17 00:00:40,270 --> 00:00:41,420 or improving government. 18 00:00:41,460 --> 00:00:43,430 Asana felt right to me because we 19 00:00:43,430 --> 00:00:45,630 get to vicariously make the world better 20 00:00:45,630 --> 00:00:47,779 through each of those different avenues. 21 00:00:50,940 --> 00:00:52,800 Five and ten years in the future people 22 00:00:52,800 --> 00:00:54,229 will be working in an entirely 23 00:00:54,229 --> 00:00:55,799 different way than they are today. 24 00:00:55,799 --> 00:00:57,669 Asana's mission is to solve the problem 25 00:00:57,669 --> 00:00:59,199 of human beings working together. 26 00:00:59,199 --> 00:01:01,850 We're solving the problem of collaboration. 27 00:01:01,930 --> 00:01:04,329 That's a pretty ambitious vision. 28 00:01:04,669 --> 00:01:06,059 How do you design a solution 29 00:01:06,059 --> 00:01:07,020 that's going to be 30 00:01:07,020 --> 00:01:09,020 radically better than email in its ability 31 00:01:09,020 --> 00:01:10,260 to enable a team of people 32 00:01:10,260 --> 00:01:11,600 to work together effectively? 33 00:01:11,600 --> 00:01:13,030 To start out so simple 34 00:01:13,030 --> 00:01:14,239 that anyone can use it 35 00:01:14,239 --> 00:01:15,814 and so it'll reveal all sorts of 36 00:01:15,814 --> 00:01:17,130 powerful functionality. 37 00:01:17,180 --> 00:01:18,370 Creating something that's 38 00:01:18,370 --> 00:01:20,210 in this perfect nexus of being elegant 39 00:01:20,210 --> 00:01:21,810 and simple and straightforward, 40 00:01:21,810 --> 00:01:23,780 but at the same time can bend to 41 00:01:23,780 --> 00:01:26,000 the precise workflow that you need it to. 42 00:01:26,000 --> 00:01:27,340 It's incredibly hard because 43 00:01:27,340 --> 00:01:29,210 there are so few assumptions we can make 44 00:01:29,210 --> 00:01:30,660 about what mindset people are 45 00:01:30,660 --> 00:01:32,180 coming into the product with. 46 00:01:32,180 --> 00:01:33,700 One of our favorite customers is 47 00:01:33,700 --> 00:01:35,700 Possible Health, they give you health care 48 00:01:35,700 --> 00:01:37,010 in remote areas of Nepal. 49 00:01:37,010 --> 00:01:38,810 Then there we have Asana tasks that 50 00:01:38,810 --> 00:01:40,245 represent each of the patients. 51 00:01:40,255 --> 00:01:41,830 One day they were showing us this. 52 00:01:41,830 --> 00:01:43,079 They had a list of patients 53 00:01:43,079 --> 00:01:44,450 and some of them were marked off. 54 00:01:44,450 --> 00:01:45,979 We were a little worried at first. 55 00:01:45,979 --> 00:01:46,922 What does it mean when 56 00:01:46,922 --> 00:01:47,835 a patient is complete? 57 00:01:47,835 --> 00:01:49,260 And oh, that means they're cured. 58 00:01:49,260 --> 00:01:50,379 which is really great to 59 00:01:50,379 --> 00:01:51,989 see things like that and have them 60 00:01:51,989 --> 00:01:53,250 tell us really clearly like 61 00:01:53,250 --> 00:01:54,575 We're able to help more people, 62 00:01:54,575 --> 00:01:55,570 We're able to do more 63 00:01:55,570 --> 00:01:56,524 because the software 64 00:01:56,524 --> 00:01:57,619 makes us more effective. 65 00:01:57,619 --> 00:01:58,890 They're saving lives with 66 00:01:58,890 --> 00:02:00,930 people of all levels of technical ability, 67 00:02:00,930 --> 00:02:03,060 something that we can't do with most tools. 68 00:02:03,080 --> 00:02:04,340 Asana is able to span this 69 00:02:04,340 --> 00:02:06,080 broad spectrum of being a tool that 70 00:02:06,080 --> 00:02:07,850 someone's able to use in their native 71 00:02:07,850 --> 00:02:09,788 language all the way up to people 72 00:02:09,788 --> 00:02:11,960 who are working in the corporate office. 73 00:02:12,080 --> 00:02:13,700 But we're such a small fraction 74 00:02:13,700 --> 00:02:14,400 of our vision. 75 00:02:14,400 --> 00:02:15,830 We're getting to a point where 76 00:02:15,830 --> 00:02:17,450 we get to think about higher level 77 00:02:17,450 --> 00:02:19,129 product ideas to become accessible 78 00:02:19,129 --> 00:02:20,769 to broader groups of people. 79 00:02:20,769 --> 00:02:22,109 We need people who can think 80 00:02:22,109 --> 00:02:23,300 both broadly and deeply. 81 00:02:23,300 --> 00:02:24,949 We need people who can think both 82 00:02:24,949 --> 00:02:26,700 empathically while at the same time 83 00:02:26,700 --> 00:02:28,369 be able to take all this complexity 84 00:02:28,369 --> 00:02:30,020 and think about the corner cases. 85 00:02:30,020 --> 00:02:32,150 There really is decades more work to do 86 00:02:32,150 --> 00:02:33,565 and it's just really exciting 87 00:02:33,565 --> 00:02:34,450 to be at a company 88 00:02:34,450 --> 00:02:36,220 that has that much forward momentum. 89 00:02:36,530 --> 00:02:38,410 What happens when we get to the point 90 00:02:38,410 --> 00:02:40,240 where we can do 10,000 people 91 00:02:40,240 --> 00:02:42,030 working together or 100,000 people? 92 00:02:42,030 --> 00:02:44,159 What can we do as a collective group 93 00:02:44,159 --> 00:02:46,289 when we can have that much energy 94 00:02:46,289 --> 00:02:48,950 pushing in the same direction?