[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:11.45,0:00:18.98,Default,,0000,0000,0000,,The Story of Solutions (Why making real\Nchange starts with changing the game)
Dialogue: 0,0:00:19.00,0:00:20.29,Default,,0000,0000,0000,,with Annie Leonard
Dialogue: 0,0:00:21.00,0:00:25.69,Default,,0000,0000,0000,,Do you have one of these, of course\Nnot this thing is five years old
Dialogue: 0,0:00:26.00,0:00:27.98,Default,,0000,0000,0000,,now everyone's got on of these.
Dialogue: 0,0:00:28.00,0:00:31.98,Default,,0000,0000,0000,,Can you imagine how much genius and focus\Nit took to turn a music player into
Dialogue: 0,0:00:32.00,0:00:36.98,Default,,0000,0000,0000,,a hand-held computer, phone, GPS, remote control\Nfor everything in life in just five years.
Dialogue: 0,0:00:37.00,0:00:38.00,Default,,0000,0000,0000,,Seriously
Dialogue: 0,0:00:38.00,0:00:41.98,Default,,0000,0000,0000,,The thousands of people who made this\Nthing had to solve thousands of problems
Dialogue: 0,0:00:42.00,0:00:44.98,Default,,0000,0000,0000,,that literally could not have\Nbeen solved five years ago.
Dialogue: 0,0:00:45.00,0:00:48.98,Default,,0000,0000,0000,,That's what people can do when they are\Nmotivated to find solutions to problems.
Dialogue: 0,0:00:49.00,0:00:53.98,Default,,0000,0000,0000,,But the problems we've been busy solving are\Nnot the problems that most need solving.
Dialogue: 0,0:00:54.00,0:00:56.98,Default,,0000,0000,0000,,So much focus has gone into\Nfaster, cheaper, newer.
Dialogue: 0,0:00:57.00,0:01:01.96,Default,,0000,0000,0000,,That we've actually lost ground on things\Nlike safer, healthier and more fair.
Dialogue: 0,0:01:01.96,0:01:05.30,Default,,0000,0000,0000,,It is as if we are getting better and\Nbetter at playing the wrong game.
Dialogue: 0,0:01:05.30,0:01:10.98,Default,,0000,0000,0000,,And, in many ways this system is a lot\Nlike a game, but with very high stakes.
Dialogue: 0,0:01:11.00,0:01:11.98,Default,,0000,0000,0000,,Just like a game
Dialogue: 0,0:01:12.00,0:01:16.98,Default,,0000,0000,0000,,our economy was designed by people to\Nget everyone to play by certain rules
Dialogue: 0,0:01:17.00,0:01:21.02,Default,,0000,0000,0000,,and, like a game, it comes with\Ninstructions telling us what the goal is.
Dialogue: 0,0:01:21.02,0:01:23.54,Default,,0000,0000,0000,,Think about the last time\Nyou played a new game
Dialogue: 0,0:01:23.54,0:01:24.90,Default,,0000,0000,0000,,Remember ?
Dialogue: 0,0:01:24.90,0:01:27.66,Default,,0000,0000,0000,,The first thing you did was\Nfind out what it means to win
Dialogue: 0,0:01:27.66,0:01:31.00,Default,,0000,0000,0000,,and that guides every decision\Nyou make along the way.
Dialogue: 0,0:01:31.00,0:01:35.96,Default,,0000,0000,0000,,So naturally the solutions most people are\Nworking on pursue this games simple goal
Dialogue: 0,0:01:35.96,0:01:37.78,Default,,0000,0000,0000,,and that goal is more.
Dialogue: 0,0:01:37.78,0:01:42.30,Default,,0000,0000,0000,,More money being spent, more roads being\Nbuilt, more malls being opened, more stuff.
Dialogue: 0,0:01:42.30,0:01:44.100,Default,,0000,0000,0000,,That's what economists\Ncall growth.
Dialogue: 0,0:01:45.00,0:01:48.62,Default,,0000,0000,0000,,So we take all the money spent\Non stuff that makes life better
Dialogue: 0,0:01:48.62,0:01:51.74,Default,,0000,0000,0000,,and all the money spent on\Nstuff that makes life worse
Dialogue: 0,0:01:51.74,0:01:54.24,Default,,0000,0000,0000,,and we add it together\Ninto one big number
Dialogue: 0,0:01:54.24,0:01:55.98,Default,,0000,0000,0000,,called GDP.
Dialogue: 0,0:01:56.00,0:01:59.86,Default,,0000,0000,0000,,Were told that a bigger\NGDP means we're winning
Dialogue: 0,0:01:59.86,0:02:03.98,Default,,0000,0000,0000,,So it's the number that thousands of the\Nrules and laws are designed to increase.
Dialogue: 0,0:02:04.00,0:02:08.44,Default,,0000,0000,0000,,But there's a big difference between more\Nkids in school or more kids in jail.
Dialogue: 0,0:02:08.44,0:02:11.02,Default,,0000,0000,0000,,More windmills or\Nmore coal-fired power plants.
Dialogue: 0,0:02:11.02,0:02:16.01,Default,,0000,0000,0000,,More super-efficient public trains\Nor more gas wasted in traffic jams.
Dialogue: 0,0:02:16.01,0:02:16.96,Default,,0000,0000,0000,,'duh!!'
Dialogue: 0,0:02:17.00,0:02:20.62,Default,,0000,0000,0000,,But in this game of more\Nthey are counted same.
Dialogue: 0,0:02:21.00,0:02:25.18,Default,,0000,0000,0000,,Now we can't change a game this dumb\None rule or one player at time.
Dialogue: 0,0:02:25.18,0:02:30.60,Default,,0000,0000,0000,,The problem is the goal itself. \NWe need solutions that change that.
Dialogue: 0,0:02:31.00,0:02:35.61,Default,,0000,0000,0000,,What if we built this game\Naround goal of better.
Dialogue: 0,0:02:43.00,0:02:45.98,Default,,0000,0000,0000,,Better education, better health, \Nbetter stuff.
Dialogue: 0,0:02:46.00,0:02:48.56,Default,,0000,0000,0000,,A better chance to\Nsurvive on this planet.
Dialogue: 0,0:02:48.56,0:02:50.42,Default,,0000,0000,0000,,That's what we all want. right?
Dialogue: 0,0:02:50.42,0:02:52.96,Default,,0000,0000,0000,,So shouldn't that be\Nwhat winning means?
Dialogue: 0,0:02:53.00,0:02:56.68,Default,,0000,0000,0000,,Changing the goal of the\Nentire economy is a huge task.
Dialogue: 0,0:02:56.68,0:02:58.100,Default,,0000,0000,0000,,Of course we can't\Ndo it all at once.
Dialogue: 0,0:02:59.00,0:03:01.82,Default,,0000,0000,0000,,But when we focus on\Ngame-changing solutions
Dialogue: 0,0:03:01.82,0:03:05.86,Default,,0000,0000,0000,,we gradually make it possible\Nfor a new game to be played.
Dialogue: 0,0:03:05.86,0:03:10.10,Default,,0000,0000,0000,,To do that we have to be able to tell the\Ndifference between a game-changing solution
Dialogue: 0,0:03:10.10,0:03:12.98,Default,,0000,0000,0000,,or just a new way to play\Nthat old game of more.
Dialogue: 0,0:03:13.00,0:03:14.01,Default,,0000,0000,0000,,For example,
Dialogue: 0,0:03:14.01,0:03:17.98,Default,,0000,0000,0000,,let's look at two solutions to one\Nof the many problems we face today.
Dialogue: 0,0:03:18.00,0:03:22.80,Default,,0000,0000,0000,,The scourge of plastic packaging that\Neveryone knows is a disaster for the planet.
Dialogue: 0,0:03:22.80,0:03:24.45,Default,,0000,0000,0000,,Especially the oceans.
Dialogue: 0,0:03:24.45,0:03:26.20,Default,,0000,0000,0000,,And, here are two groups of people
Dialogue: 0,0:03:26.20,0:03:29.66,Default,,0000,0000,0000,,with very different ideas of\Nsolutions to the plastics' problem.
Dialogue: 0,0:03:29.66,0:03:32.00,Default,,0000,0000,0000,,These guys decide\Nthat enough is enough
Dialogue: 0,0:03:32.00,0:03:37.38,Default,,0000,0000,0000,,and they start by launching a citizen campaign\Nto ban the plastic bag in their community.
Dialogue: 0,0:03:37.38,0:03:39.98,Default,,0000,0000,0000,,these guys have a\Ndifferent solution.
Dialogue: 0,0:03:40.00,0:03:40.98,Default,,0000,0000,0000,,They start a business
Dialogue: 0,0:03:41.00,0:03:45.48,Default,,0000,0000,0000,,that gives people's gift cards to buy\Nstuff if they recycle their plastic waste.
Dialogue: 0,0:03:45.48,0:03:47.30,Default,,0000,0000,0000,,Both of these are\Nhappening right now,
Dialogue: 0,0:03:47.30,0:03:50.50,Default,,0000,0000,0000,,but only one if them\Nchanges the game.
Dialogue: 0,0:03:51.00,0:03:54.98,Default,,0000,0000,0000,,The gift card solution does keep some\Nplastic out of landfills and incinerators.
Dialogue: 0,0:03:55.00,0:03:59.42,Default,,0000,0000,0000,,But it creates more plastic by\Nencouraging people to buy more stuff.
Dialogue: 0,0:03:59.42,0:04:00.56,Default,,0000,0000,0000,,Even worse,
Dialogue: 0,0:04:00.56,0:04:04.32,Default,,0000,0000,0000,,it teaches that more consumption is the\Nright reward for being a good citizen.
Dialogue: 0,0:04:04.32,0:04:08.35,Default,,0000,0000,0000,,Making it even harder to think\Noutside that old game box.
Dialogue: 0,0:04:08.35,0:04:11.32,Default,,0000,0000,0000,,The 'ban the bag' solution\Nis harder to achieve,
Dialogue: 0,0:04:11.32,0:04:13.22,Default,,0000,0000,0000,,but it's a game-changer.
Dialogue: 0,0:04:13.22,0:04:14.01,Default,,0000,0000,0000,,Why?
Dialogue: 0,0:04:14.01,0:04:16.98,Default,,0000,0000,0000,,Well, by volunteering their time,\Nthese citizens are declaring that
Dialogue: 0,0:04:17.00,0:04:20.18,Default,,0000,0000,0000,,there's something more important to them\Nthan just earning and spending more.
Dialogue: 0,0:04:20.18,0:04:24.02,Default,,0000,0000,0000,,To win this campaign, these citizens\Nare gonna have to team up with
Dialogue: 0,0:04:24.02,0:04:28.18,Default,,0000,0000,0000,,forward-thinking businesses offering\Nalternatives to throw away plastic packaging.
Dialogue: 0,0:04:28.18,0:04:31.92,Default,,0000,0000,0000,,They're gonna have to build power to fight\Nback against the American Chemistry Council.
Dialogue: 0,0:04:31.92,0:04:34.98,Default,,0000,0000,0000,,Which is lobbies for the company’s\Nthat make all that plastic junk.
Dialogue: 0,0:04:35.00,0:04:37.98,Default,,0000,0000,0000,,And they're gonna have to get out and\Ntalk to their neighbors and friends
Dialogue: 0,0:04:38.00,0:04:41.98,Default,,0000,0000,0000,,inspiring yet more people to\Nbegin to question the old game.
Dialogue: 0,0:04:42.00,0:04:45.58,Default,,0000,0000,0000,,This is exactly what's happening in\Ntowns and cities all across the world
Dialogue: 0,0:04:45.58,0:04:47.00,Default,,0000,0000,0000,,and they're winning.
Dialogue: 0,0:04:47.00,0:04:51.24,Default,,0000,0000,0000,,But can banning a few million plastic\Nbags transform the goal of the game.
Dialogue: 0,0:04:51.24,0:04:52.94,Default,,0000,0000,0000,,By itself no,
Dialogue: 0,0:04:53.00,0:04:55.98,Default,,0000,0000,0000,,but in combination with\Nmillions of others working on
Dialogue: 0,0:04:56.00,0:04:58.02,Default,,0000,0000,0000,,game-changing solutions\Nthat they care about,
Dialogue: 0,0:04:58.02,0:04:59.02,Default,,0000,0000,0000,,YES.
Dialogue: 0,0:04:59.02,0:05:02.96,Default,,0000,0000,0000,,Together these solutions are\Nbeginning to turn the tide.
Dialogue: 0,0:05:02.96,0:05:04.98,Default,,0000,0000,0000,,As people build power\Nto change the game
Dialogue: 0,0:05:05.00,0:05:07.20,Default,,0000,0000,0000,,their citizen muscles grow.
Dialogue: 0,0:05:07.20,0:05:10.98,Default,,0000,0000,0000,,They work to ensure the local solutions\Nthey create get copied and scaled up.
Dialogue: 0,0:05:11.00,0:05:15.98,Default,,0000,0000,0000,,And when they see the solutions getting blocked\Nby corporations with way too much influence
Dialogue: 0,0:05:16.00,0:05:19.80,Default,,0000,0000,0000,,they team up with other solutionaries\Nto fight for a real democracy
Dialogue: 0,0:05:19.80,0:05:22.69,Default,,0000,0000,0000,,by the people, for the people.
Dialogue: 0,0:05:23.00,0:05:24.97,Default,,0000,0000,0000,,Gift cards will never do that
Dialogue: 0,0:05:25.00,0:05:26.98,Default,,0000,0000,0000,,but thousands off citizen\Ncampaigns can.
Dialogue: 0,0:05:27.00,0:05:31.98,Default,,0000,0000,0000,,Whenever I'm asked to join in a solution\NI want to know if it's transformational
Dialogue: 0,0:05:32.00,0:05:34.07,Default,,0000,0000,0000,,will it change the goal?
Dialogue: 0,0:05:34.07,0:05:37.01,Default,,0000,0000,0000,,To figure it out I\Nuse the word GOAL
Dialogue: 0,0:05:37.01,0:05:40.80,Default,,0000,0000,0000,,I want to know that it G-\Ngives people more power
Dialogue: 0,0:05:40.80,0:05:44.12,Default,,0000,0000,0000,,taking power back from\Ncorporations to build democracy.
Dialogue: 0,0:05:44.12,0:05:48.56,Default,,0000,0000,0000,,O - opens people's eyes to the truth\Nthat once basic needs are met
Dialogue: 0,0:05:48.56,0:05:51.48,Default,,0000,0000,0000,,happiness and well-being don't\Ncome from buying more stuff
Dialogue: 0,0:05:51.48,0:05:55.31,Default,,0000,0000,0000,,but from our communities, our\Nhealth and a sense of purpose.
Dialogue: 0,0:05:55.31,0:05:58.76,Default,,0000,0000,0000,,A - accounts for all\Nthe cost it creates
Dialogue: 0,0:05:58.76,0:06:01.22,Default,,0000,0000,0000,,including the toll it takes\Non people and the planet
Dialogue: 0,0:06:01.22,0:06:06.02,Default,,0000,0000,0000,,In other words it internalizes\Ncosts instead of externalizing them
Dialogue: 0,0:06:06.02,0:06:08.46,Default,,0000,0000,0000,,as most businesses do today.
Dialogue: 0,0:06:08.46,0:06:13.88,Default,,0000,0000,0000,,L - lessens the enormous wealth gap between\Nthose who can't even meet the basic needs
Dialogue: 0,0:06:13.88,0:06:17.48,Default,,0000,0000,0000,,and those who consume way\Nmore than their fair share.
Dialogue: 0,0:06:17.48,0:06:21.02,Default,,0000,0000,0000,,When I see solution that does all\Nthat or can be redesigned to
Dialogue: 0,0:06:21.02,0:06:22.16,Default,,0000,0000,0000,,I'm in.
Dialogue: 0,0:06:22.16,0:06:24.16,Default,,0000,0000,0000,,And they're popping\Nup everywhere.
Dialogue: 0,0:06:24.16,0:06:27.16,Default,,0000,0000,0000,,Like the Evergreen\Ncooperatives in Cleveland.
Dialogue: 0,0:06:27.16,0:06:30.04,Default,,0000,0000,0000,,Where worker owners are\Nrunning green businesses.
Dialogue: 0,0:06:30.04,0:06:34.20,Default,,0000,0000,0000,,A laundry, a solar company and\Na super productive urban farm
Dialogue: 0,0:06:34.20,0:06:36.31,Default,,0000,0000,0000,,that are healthy and safe.
Dialogue: 0,0:06:36.31,0:06:41.05,Default,,0000,0000,0000,,They provide secure jobs to people\Nthat the old game has left behind.
Dialogue: 0,0:06:41.05,0:06:43.98,Default,,0000,0000,0000,,We all know we need to get\Nbusinesses out of our democracy.
Dialogue: 0,0:06:44.00,0:06:48.58,Default,,0000,0000,0000,,But cooperatives go even further and bring\Ndemocracy into the businesses.
Dialogue: 0,0:06:48.58,0:06:51.01,Default,,0000,0000,0000,,Sustainable,\Ndemocratic, equitable.
Dialogue: 0,0:06:51.01,0:06:52.96,Default,,0000,0000,0000,,That's a game-changer.
Dialogue: 0,0:06:52.96,0:06:57.98,Default,,0000,0000,0000,,Or in Capennori, a town in Italy where local\Ncitizens working with businesses and governments
Dialogue: 0,0:06:58.00,0:07:00.98,Default,,0000,0000,0000,,are not just seeking\Nto manage waste better
Dialogue: 0,0:07:01.00,0:07:03.98,Default,,0000,0000,0000,,but they're questioning the\Nvery inevitability of waste.
Dialogue: 0,0:07:04.00,0:07:07.98,Default,,0000,0000,0000,,They're promoting solutions to waste\Nnot with expensive techno fixes
Dialogue: 0,0:07:08.00,0:07:12.66,Default,,0000,0000,0000,,but by working together as a community\Nto reclaim compost for the soil,
Dialogue: 0,0:07:12.66,0:07:15.60,Default,,0000,0000,0000,,to find reusable substitutes\Nfor disposable products
Dialogue: 0,0:07:15.60,0:07:18.44,Default,,0000,0000,0000,,and then to put discarded\Nmaterial to good use.
Dialogue: 0,0:07:18.44,0:07:21.78,Default,,0000,0000,0000,,They've already reduce some\Nwaste streams by 82 percent
Dialogue: 0,0:07:21.78,0:07:25.28,Default,,0000,0000,0000,,while creating jobs and\Nbuilding social fabric.
Dialogue: 0,0:07:25.28,0:07:28.10,Default,,0000,0000,0000,,And how about the new trend\Nof collaborative consumption
Dialogue: 0,0:07:28.10,0:07:30.02,Default,,0000,0000,0000,,formerly known as 'sharing'.
Dialogue: 0,0:07:30.02,0:07:32.64,Default,,0000,0000,0000,,Sharing may sound like\Nthe theme of Barney song
Dialogue: 0,0:07:32.64,0:07:36.48,Default,,0000,0000,0000,,but think about it, it's a\Nhuge challenge to the old game.
Dialogue: 0,0:07:36.48,0:07:39.28,Default,,0000,0000,0000,,It gets as off the treadmill\Nof 'More-More-More',
Dialogue: 0,0:07:39.28,0:07:44.04,Default,,0000,0000,0000,,conserves resources, gives people access\Nto stuff they otherwise couldn't afford
Dialogue: 0,0:07:44.04,0:07:45.48,Default,,0000,0000,0000,,and builds communities.
Dialogue: 0,0:07:45.48,0:07:47.03,Default,,0000,0000,0000,,what does it look like?
Dialogue: 0,0:07:47.03,0:07:48.98,Default,,0000,0000,0000,,Bike share programs\Nin major cities,
Dialogue: 0,0:07:49.00,0:07:54.56,Default,,0000,0000,0000,,online platforms that let us share everything\Nfrom our cars to our homes to camping gear.
Dialogue: 0,0:07:54.56,0:07:58.09,Default,,0000,0000,0000,,In my town the public library\Nsystem lends out tools.
Dialogue: 0,0:07:58.09,0:08:01.12,Default,,0000,0000,0000,,There's just no reason that every\Nhouse needs its own power drill,
Dialogue: 0,0:08:01.12,0:08:05.97,Default,,0000,0000,0000,,crème brûlée torch, scanner, wheelbarrow,\Na bike pump, when we can share.
Dialogue: 0,0:08:06.00,0:08:08.98,Default,,0000,0000,0000,,As transformational solutions\Nlike these gain traction
Dialogue: 0,0:08:09.00,0:08:13.98,Default,,0000,0000,0000,,we will reach a tipping point. If we\Nkeep focused on the new goal of better.
Dialogue: 0,0:08:14.00,0:08:17.98,Default,,0000,0000,0000,,Without a new goal all the work we're\Ndoing to build a better future will be
Dialogue: 0,0:08:18.00,0:08:22.89,Default,,0000,0000,0000,,A) not enough and B) really hard.
Dialogue: 0,0:08:22.89,0:08:26.98,Default,,0000,0000,0000,,Too much genius and focus will continue to go\Nto solving problems like iPhone battery life
Dialogue: 0,0:08:27.00,0:08:30.98,Default,,0000,0000,0000,,while the problems that threaten\Nhuman life spin out of control.
Dialogue: 0,0:08:31.00,0:08:33.98,Default,,0000,0000,0000,,Five years ago when we\Nmade the story of stuff
Dialogue: 0,0:08:34.00,0:08:39.98,Default,,0000,0000,0000,,we started building a community of people who sensed\Nthat something was really wrong with this old game.
Dialogue: 0,0:08:40.00,0:08:41.98,Default,,0000,0000,0000,,We agreed there was a problem.
Dialogue: 0,0:08:42.00,0:08:43.98,Default,,0000,0000,0000,,Now it's time to\Nbuild the solutions.
Dialogue: 0,0:08:44.00,0:08:48.98,Default,,0000,0000,0000,,Solutions that won't just change a few of\Nthe rules but will change the entire game.
Dialogue: 0,0:08:49.00,0:08:50.01,Default,,0000,0000,0000,,Wanna help?
Dialogue: 0,0:08:50.01,0:08:51.36,Default,,0000,0000,0000,,Come on let's do it.
Dialogue: 0,0:08:56.00,0:08:57.36,Default,,0000,0000,0000,,Subtitle by - Palash