Cut: We started Universal Subtitles because or rerecord as: "We started Universal Subtitles (now Amara) because We believe every video on the Web should be subtitle-able. Millions of deaf and hard-of-hearing viewers require subtitles to access video. Videomakers and websites should really care about this stuff too. Subtitles give them access to a wider audience and they also get better search rankings. Cut from here or rerecord as: Amara makes it incredibly easy to add subtitles to almost any video. Then cut the rest of the video.