[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:03.00,0:00:08.01,Default,,0000,0000,0000,,The change in the architecture of the media \Nis completely connected to a change of the control
Dialogue: 0,0:00:08.01,0:00:11.01,Default,,0000,0000,0000,,With the broadcast system you have one person in one station
Dialogue: 0,0:00:11.01,0:00:13.01,Default,,0000,0000,0000,,deciding what gets put out over the airwaves.
Dialogue: 0,0:00:13.01,0:00:17.07,Default,,0000,0000,0000,,When you have distributed network like the internet everybody can be a server.
Dialogue: 0,0:00:17.07,0:00:20.09,Default,,0000,0000,0000,,There's no distinction between the broadcaster and the receiver:
Dialogue: 0,0:00:20.09,0:00:22.00,Default,,0000,0000,0000,,every computer does both.
Dialogue: 0,0:00:22.00,0:00:27.01,Default,,0000,0000,0000,,You can take your home laptop and run a server off of it that can distribute movies and music
Dialogue: 0,0:00:27.01,0:00:31.07,Default,,0000,0000,0000,,and webpages and email in the same way that the biggest computers at google can.
Dialogue: 0,0:00:31.07,0:00:31.08,Default,,0000,0000,0000,,there's no fundamental difference between the computers they have in iraq in their server rooms
Dialogue: 0,0:00:31.08,0:00:35.05,Default,,0000,0000,0000,,
Dialogue: 0,0:00:35.05,0:00:38.00,Default,,0000,0000,0000,,and what you have on your desk
Dialogue: 0,0:00:38.00,0:00:39.01,Default,,0000,0000,0000,,In the old system of broadcasting,
Dialogue: 0,0:00:39.01,0:00:42.08,Default,,0000,0000,0000,,you were fundamentally limited by the amount of space in the airwaves
Dialogue: 0,0:00:42.08,0:00:46.04,Default,,0000,0000,0000,,you could only send out 10 channels over the airwaves in television
Dialogue: 0,0:00:46.04,0:00:48.07,Default,,0000,0000,0000,,or even with cable you had 500 channels.
Dialogue: 0,0:00:48.07,0:00:50.08,Default,,0000,0000,0000,,On the internet, everybody can have a channel;
Dialogue: 0,0:00:50.08,0:00:53.01,Default,,0000,0000,0000,,everyone can get a blog or a MySpace page;
Dialogue: 0,0:00:53.01,0:00:55.05,Default,,0000,0000,0000,,everyone has a way of expressing themselves
Dialogue: 0,0:00:55.05,0:00:57.07,Default,,0000,0000,0000,,and so what you see now is not a question of
Dialogue: 0,0:00:57.07,0:00:59.03,Default,,0000,0000,0000,,who gets access to the airwaves,
Dialogue: 0,0:00:59.03,0:01:00.08,Default,,0000,0000,0000,,it's a question of who gets control
Dialogue: 0,0:01:00.08,0:01:02.01,Default,,0000,0000,0000,,over the ways you find people.
Dialogue: 0,0:01:02.01,0:01:05.04,Default,,0000,0000,0000,,You start seeing power centralising in sites like google,
Dialogue: 0,0:01:05.04,0:01:08.01,Default,,0000,0000,0000,,these sort of 'gatekeepers' that tell you where on the internet you want to go
Dialogue: 0,0:01:08.01,0:01:11.01,Default,,0000,0000,0000,,the people who provide you your sources of news and information.
Dialogue: 0,0:01:11.01,0:01:15.03,Default,,0000,0000,0000,,so its not only certain people have a license to speak
Dialogue: 0,0:01:15.03,0:01:16.07,Default,,0000,0000,0000,,now everyone has a license to speak,
Dialogue: 0,0:01:16.07,0:01:19.00,Default,,0000,0000,0000,,it's question of who gets heard.
Dialogue: 0,0:01:19.00,0:01:22.07,Default,,0000,0000,0000,,So one of the biggest questions we're facing in a world of many speakers
Dialogue: 0,0:01:22.07,0:01:24.00,Default,,0000,0000,0000,,how do you find what's good?
Dialogue: 0,0:01:24.00,0:01:27.04,Default,,0000,0000,0000,,Are we gonna go to a system like the old media where you go to CNN
Dialogue: 0,0:01:27.04,0:01:29.03,Default,,0000,0000,0000,,and they pick a handful of people to focus on
Dialogue: 0,0:01:29.03,0:01:30.03,Default,,0000,0000,0000,,and you read what they say
Dialogue: 0,0:01:30.03,0:01:32.00,Default,,0000,0000,0000,,or are we going to go with something more like the internet
Dialogue: 0,0:01:32.00,0:01:35.05,Default,,0000,0000,0000,,where everybody has a chance of being heard, a more democratic system.
Dialogue: 0,0:01:35.05,0:01:38.04,Default,,0000,0000,0000,,One of the most interesting technologies for doing something like that
Dialogue: 0,0:01:38.04,0:01:40.01,Default,,0000,0000,0000,,is a system called collaborative filtering,
Dialogue: 0,0:01:40.01,0:01:43.07,Default,,0000,0000,0000,,where everybody expresses their opinions on what they like and what they don't like
Dialogue: 0,0:01:43.07,0:01:47.04,Default,,0000,0000,0000,,and the computer tries to match you up with other people who have similar preferences
Dialogue: 0,0:01:47.04,0:01:50.08,Default,,0000,0000,0000,,and recommend you things that they also like that you didn't know about before.
Dialogue: 0,0:01:50.08,0:01:52.08,Default,,0000,0000,0000,,It's the same kind of system you see on Amazon
Dialogue: 0,0:01:52.08,0:01:55.02,Default,,0000,0000,0000,,where people who bought this book also bought this book
Dialogue: 0,0:01:55.02,0:01:58.00,Default,,0000,0000,0000,,people are trying to experiment that not only with books
Dialogue: 0,0:01:58.00,0:02:01.01,Default,,0000,0000,0000,,but with blogs, web pages and news stories all across the internet,
Dialogue: 0,0:02:01.01,0:02:04.00,Default,,0000,0000,0000,,they're trying to find ways and things that you've never heard of before
Dialogue: 0,0:02:04.00,0:02:06.00,Default,,0000,0000,0000,,and bringing them in front of you
Dialogue: 0,0:02:06.00,0:02:08.00,Default,,0000,0000,0000,,Mass media had this fundamental paradox
Dialogue: 0,0:02:08.00,0:02:10.04,Default,,0000,0000,0000,,because it was aiming at a huge audience
Dialogue: 0,0:02:10.04,0:02:12.08,Default,,0000,0000,0000,,but it wanted to convince everybody they were an individual
Dialogue: 0,0:02:12.08,0:02:15.04,Default,,0000,0000,0000,,you see all these ads on television all the time like
Dialogue: 0,0:02:15.04,0:02:17.01,Default,,0000,0000,0000,,'buck the trend, buy these jeans' right!?
Dialogue: 0,0:02:17.01,0:02:20.03,Default,,0000,0000,0000,,and it's on a show that 4 million people are watching,
Dialogue: 0,0:02:20.03,0:02:24.00,Default,,0000,0000,0000,,you're not going to buck a trend by doing what 4 million other people are.
Dialogue: 0,0:02:24.00,0:02:27.00,Default,,0000,0000,0000,,Now that the internet is actually making these nitch things possible
Dialogue: 0,0:02:27.00,0:02:29.00,Default,,0000,0000,0000,,the mass media is incredibly threatened
Dialogue: 0,0:02:29.00,0:02:33.05,Default,,0000,0000,0000,,no longer this idea of bucking the crowd and being your own
Dialogue: 0,0:02:33.05,0:02:36.03,Default,,0000,0000,0000,,it's no longer just a theory you can actually do it on the internet
Dialogue: 0,0:02:36.03,0:02:40.06,Default,,0000,0000,0000,,And what we're starting to see is tools that take power away from the big conglomerates
Dialogue: 0,0:02:40.06,0:02:42.05,Default,,0000,0000,0000,,and start to distribute it to small groups.
Dialogue: 0,0:02:42.05,0:02:47.03,Default,,0000,0000,0000,,And so there are a bunch of issues in a system like that there are questions of funding you know,
Dialogue: 0,0:02:47.03,0:02:50.05,Default,,0000,0000,0000,,how will these small groups get paid and how will the random blogger be able to live
Dialogue: 0,0:02:50.05,0:02:53.01,Default,,0000,0000,0000,,in a way that an investigative journalist can now
Dialogue: 0,0:02:53.01,0:02:55.09,Default,,0000,0000,0000,,because there's one giant source of advertising
Dialogue: 0,0:02:55.09,0:02:59.09,Default,,0000,0000,0000,,you know there are question finding people, how will I be able to find the stuff I'm interested,
Dialogue: 0,0:02:59.09,0:03:02.01,Default,,0000,0000,0000,,and the stuff that's trustworthy and reliable
Dialogue: 0,0:03:02.01,0:03:04.07,Default,,0000,0000,0000,,and so for each of these there are new technologies
Dialogue: 0,0:03:04.07,0:03:06.07,Default,,0000,0000,0000,,people are trying all kinds of different things
Dialogue: 0,0:03:06.07,0:03:08.03,Default,,0000,0000,0000,,and all of these say different things about the internet
Dialogue: 0,0:03:08.03,0:03:12.00,Default,,0000,0000,0000,,there is still experimentation in this, since everybody can just go up and start a website
Dialogue: 0,0:03:12.00,0:03:15.07,Default,,0000,0000,0000,,with a new piece of technology that try and solve one of these problems
Dialogue: 0,0:03:15.07,0:03:18.07,Default,,0000,0000,0000,,We're seeing lots of different possibilities, lots of different funding models
Dialogue: 0,0:03:18.07,0:03:23.04,Default,,0000,0000,0000,,lots of different recommendations systems and who knows what will work best
Dialogue: 0,0:03:23.04,0:03:25.01,Default,,0000,0000,0000,,we have a chance to try it all and see what falls out
Dialogue: 0,0:03:25.01,0:03:27.09,Default,,0000,0000,0000,,So there are a couple of interesting funding models:
Dialogue: 0,0:03:27.09,0:03:30.01,Default,,0000,0000,0000,,One of course is this standard model of advertising,
Dialogue: 0,0:03:30.01,0:03:35.01,Default,,0000,0000,0000,,you go to a bunch of big corporate sponsors and instead of having them fund a television show
Dialogue: 0,0:03:35.01,0:03:36.00,Default,,0000,0000,0000,,you have them fund your webpage
Dialogue: 0,0:03:36.00,0:03:40.00,Default,,0000,0000,0000,,but a more interesting one is you do the same thing with nitch groups
Dialogue: 0,0:03:40.00,0:03:45.01,Default,,0000,0000,0000,,instead of going to IBM/Ford or a big company, and having them buy a banner on your website
Dialogue: 0,0:03:45.01,0:03:47.07,Default,,0000,0000,0000,,you go to people that actually care about the readers you have
Dialogue: 0,0:03:47.07,0:03:50.08,Default,,0000,0000,0000,,if you're a design weblog you go to design companies
Dialogue: 0,0:03:50.08,0:03:53.09,Default,,0000,0000,0000,,if you're a political blog, you go to other politicians
Dialogue: 0,0:03:53.09,0:03:58.00,Default,,0000,0000,0000,,you have a very targeted narrow group of people who are really interested in the subject,
Dialogue: 0,0:03:58.00,0:04:01.08,Default,,0000,0000,0000,,thats an audience advertisers really love
Dialogue: 0,0:04:01.08,0:04:04.07,Default,,0000,0000,0000,,another possibility is to turn directly to your readers for support
Dialogue: 0,0:04:04.07,0:04:07.07,Default,,0000,0000,0000,,you see blogs say, I wanna go to a trip to New Hampshire
Dialogue: 0,0:04:07.07,0:04:10.04,Default,,0000,0000,0000,,to cover the american political conventions
Dialogue: 0,0:04:10.04,0:04:12.00,Default,,0000,0000,0000,,will you support me?
Dialogue: 0,0:04:12.00,0:04:13.00,Default,,0000,0000,0000,,and the readers pour in money
Dialogue: 0,0:04:13.00,0:04:16.07,Default,,0000,0000,0000,,these people are very dedicated they feel like they have a personal connection
Dialogue: 0,0:04:16.07,0:04:17.01,Default,,0000,0000,0000,,with the person writing
Dialogue: 0,0:04:17.01,0:04:21.00,Default,,0000,0000,0000,,they are eager to spend money to support it!
Dialogue: 0,0:04:21.00,0:04:23.09,Default,,0000,0000,0000,,Another thing is that you simply work of volunteer labor
Dialogue: 0,0:04:23.09,0:04:27.00,Default,,0000,0000,0000,,you have people that have a day job thats an expert in a subject
Dialogue: 0,0:04:27.00,0:04:30.04,Default,,0000,0000,0000,,and they just enjoy talking about it so they rate stuff in their free time
Dialogue: 0,0:04:30.04,0:04:31.04,Default,,0000,0000,0000,,and publish it on the internet
Dialogue: 0,0:04:31.04,0:04:34.00,Default,,0000,0000,0000,,or they have readers who read their site and contribute stuff
Dialogue: 0,0:04:34.00,0:04:36.07,Default,,0000,0000,0000,,and it gets compiled into one exciting source.
Dialogue: 0,0:04:36.07,0:04:39.00,Default,,0000,0000,0000,,So I think there are lots of interesting experiments,
Dialogue: 0,0:04:39.00,0:04:41.00,Default,,0000,0000,0000,,people are trying lots of different ways
Dialogue: 0,0:04:41.00,0:04:48.01,Default,,0000,0000,0000,,One of the errors you had with television, right, could only provide one level of interest
Dialogue: 0,0:04:48.01,0:04:52.04,Default,,0000,0000,0000,,it was funded based on adertising not on how much people cared about the programme
Dialogue: 0,0:04:52.04,0:04:56.03,Default,,0000,0000,0000,,advertisers were going to pay the same no matter how exciting or how compelling
Dialogue: 0,0:04:56.03,0:04:58.02,Default,,0000,0000,0000,,or how interested an audience was in a show
Dialogue: 0,0:04:58.02,0:05:01.09,Default,,0000,0000,0000,,so what you ended up with was fairly boring shows that appealed to lots of people
Dialogue: 0,0:05:01.09,0:05:04.00,Default,,0000,0000,0000,,because that's what advertisers wanted
Dialogue: 0,0:05:04.00,0:05:06.02,Default,,0000,0000,0000,,they wanted lots people watching the shows
Dialogue: 0,0:05:06.02,0:05:08.03,Default,,0000,0000,0000,,whereas in a normal market economy what happens is
Dialogue: 0,0:05:08.03,0:05:10.04,Default,,0000,0000,0000,,if you really want something you pay more for it
Dialogue: 0,0:05:10.04,0:05:12.03,Default,,0000,0000,0000,,you just can't do that with television.
Dialogue: 0,0:05:12.03,0:05:15.00,Default,,0000,0000,0000,,So one of the interesting things about broadcast is that a lot of what you like
Dialogue: 0,0:05:15.00,0:05:17.00,Default,,0000,0000,0000,,depends on what other people like
Dialogue: 0,0:05:17.00,0:05:19.02,Default,,0000,0000,0000,,there are only so many shows out there
Dialogue: 0,0:05:19.02,0:05:20.00,Default,,0000,0000,0000,,they are all kind of bland
Dialogue: 0,0:05:20.00,0:05:22.00,Default,,0000,0000,0000,,so what happens, you have these megahits
Dialogue: 0,0:05:22.00,0:05:27.00,Default,,0000,0000,0000,,like American Idol or lost, where everybody at the water cooler is talking about this show,
Dialogue: 0,0:05:27.00,0:05:30.01,Default,,0000,0000,0000,,so you have to watch it because otherwise you can't keep up with them
Dialogue: 0,0:05:30.01,0:05:33.06,Default,,0000,0000,0000,,whatever social factors get involved
Dialogue: 0,0:05:33.06,0:05:35.07,Default,,0000,0000,0000,,you have this sort of process of rich gets richer
Dialogue: 0,0:05:35.07,0:05:40.04,Default,,0000,0000,0000,,one thing takes off because thats what everybody else is doing!
Dialogue: 0,0:05:40.04,0:05:43.07,Default,,0000,0000,0000,,One nice thing about the internet is that it allows for so much more variety
Dialogue: 0,0:05:43.07,0:05:48.00,Default,,0000,0000,0000,,that nitch products can get so much more attention and interest
Dialogue: 0,0:05:48.00,0:05:50.08,Default,,0000,0000,0000,,So they've the run the numbers and this this proven mathematical fact
Dialogue: 0,0:05:50.08,0:05:54.07,Default,,0000,0000,0000,,that as long as some percentage of what you care about is whether other people
Dialogue: 0,0:05:54.07,0:05:58.07,Default,,0000,0000,0000,,like it or now you're gonna end up \Nwith this patterns of hits and failures
Dialogue: 0,0:05:58.07,0:06:01.07,Default,,0000,0000,0000,,if you have two things which are equivalent in quality,
Dialogue: 0,0:06:01.07,0:06:04.07,Default,,0000,0000,0000,,one of them is liked by one more person \Nthan the other one,
Dialogue: 0,0:06:04.07,0:06:06.01,Default,,0000,0000,0000,,you're going to go that one
Dialogue: 0,0:06:06.01,0:06:08.00,Default,,0000,0000,0000,,there's some small chance that you're going to go to that one
Dialogue: 0,0:06:08.00,0:06:09.08,Default,,0000,0000,0000,,and everybody's going to start going to that one
Dialogue: 0,0:06:09.08,0:06:11.02,Default,,0000,0000,0000,,and all of a sudden you have harry potter
Dialogue: 0,0:06:11.02,0:06:14.09,Default,,0000,0000,0000,,this one book plucked of nowhere that suddenly becomes this massive mega-hit.
Dialogue: 0,0:06:14.09,0:06:18.01,Default,,0000,0000,0000,,not because it's a hundred million times better written than every other book
Dialogue: 0,0:06:18.01,0:06:21.00,Default,,0000,0000,0000,,but simply because everybody's reading it
Dialogue: 0,0:06:21.00,0:06:23.01,Default,,0000,0000,0000,,and putting stuff on the internet doesn't change that,
Dialogue: 0,0:06:23.01,0:06:27.00,Default,,0000,0000,0000,,you still care about what your friends like, still wanna read what everybody else is talking about,
Dialogue: 0,0:06:27.00,0:06:30.08,Default,,0000,0000,0000,,ou still wanna do what's popular because you think maybe other people have a valid opinion
Dialogue: 0,0:06:30.08,0:06:34.00,Default,,0000,0000,0000,,and maybe you wanna talk to them about it \Nmaybe you want to join part of this community
Dialogue: 0,0:06:34.00,0:06:37.02,Default,,0000,0000,0000,,but whatever your reason is, \Nas long as you care about what other people opinion
Dialogue: 0,0:06:37.02,0:06:38.01,Default,,0000,0000,0000,,you're going to end up with these hits.
Dialogue: 0,0:06:38.01,0:06:39.00,Default,,0000,0000,0000,,You just have this social signifier that everybody cares about
Dialogue: 0,0:06:39.00,0:06:41.07,Default,,0000,0000,0000,,You just have this social signifier that everybody cares about
Dialogue: 0,0:06:41.07,0:06:45.01,Default,,0000,0000,0000,,everybody's watching American Idol \Ndoesn't matter how good the show is
Dialogue: 0,0:06:45.01,0:06:49.05,Default,,0000,0000,0000,,I mean it has to be somewhat decent so people watch it, \Nbut once everybody's watching it,
Dialogue: 0,0:06:49.05,0:06:54.00,Default,,0000,0000,0000,,talking about it, you know, \Nit suddenly becomes this megahit for no real reason,
Dialogue: 0,0:06:54.00,0:06:56.01,Default,,0000,0000,0000,,right, just because it's a social phenomenon
Dialogue: 0,0:06:56.01,0:07:00.01,Default,,0000,0000,0000,,and what television does, it chops off the tale and it throws away all the other shows
Dialogue: 0,0:07:00.01,0:07:03.00,Default,,0000,0000,0000,,people would like but don't care enough about to be megahits
Dialogue: 0,0:07:03.00,0:07:06.07,Default,,0000,0000,0000,,and instead pours all of its money into these cheap produced shows
Dialogue: 0,0:07:06.07,0:07:08.07,Default,,0000,0000,0000,,well you can't get rid of hits, right
Dialogue: 0,0:07:08.07,0:07:11.00,Default,,0000,0000,0000,,it's a fact that people would wanna do what their friends are doing
Dialogue: 0,0:07:11.00,0:07:15.05,Default,,0000,0000,0000,,you can't avoid that but what you can do is say \Nthere's the whole rest of the world out there
Dialogue: 0,0:07:15.05,0:07:19.00,Default,,0000,0000,0000,,there's a whole rest of what people care about other than what everybody else is doing
Dialogue: 0,0:07:19.00,0:07:22.00,Default,,0000,0000,0000,,Everybody has their own particular interests everybody has something that fascinates them
Dialogue: 0,0:07:22.00,0:07:25.07,Default,,0000,0000,0000,,and what the internet does is it allows them to 'do' that
Dialogue: 0,0:07:25.07,0:07:29.01,Default,,0000,0000,0000,,to get involved and find other people who share these things
Dialogue: 0,0:07:29.01,0:07:33.02,Default,,0000,0000,0000,,one of the exciting things about Wickipedia \Nis that it doesn't just have articles on
Dialogue: 0,0:07:33.02,0:07:36.00,Default,,0000,0000,0000,,you know, 100 most popular things or 1000 most popular things
Dialogue: 0,0:07:36.00,0:07:39.03,Default,,0000,0000,0000,,you can pick the most obscure subject in the world \Nand there's an article about it
Dialogue: 0,0:07:39.03,0:07:43.00,Default,,0000,0000,0000,,Because for EVERYTHING, \Nthere's someone who cares a great deal about it
Dialogue: 0,0:07:43.00,0:07:46.01,Default,,0000,0000,0000,,and that's what television, \Nthat's what radio doesn't provide, but the internet does!
Dialogue: 0,0:07:46.01,0:07:50.01,Default,,0000,0000,0000,,it provides a way for you to get in touch \Nwith those other people who really
Dialogue: 0,0:07:50.01,0:07:52.05,Default,,0000,0000,0000,,care about this completely obscure thing
Dialogue: 0,0:07:52.05,0:07:56.00,Default,,0000,0000,0000,,It doesn't just go into the direction of topic, \Nit goes into the direction of time
Dialogue: 0,0:07:56.00,0:07:58.05,Default,,0000,0000,0000,,You can go back in time and find all the shows that have been canceled
Dialogue: 0,0:07:58.05,0:08:00.08,Default,,0000,0000,0000,,find all the articles that have been deleted
Dialogue: 0,0:08:00.08,0:08:04.00,Default,,0000,0000,0000,,you can go back and find everything that has been lost in major culture
Dialogue: 0,0:08:04.00,0:08:05.05,Default,,0000,0000,0000,,and it's got a place on the internet
Dialogue: 0,0:08:05.05,0:08:09.07,Default,,0000,0000,0000,,Youtube music videos from the 70s and the 80s \Nthat you can't find anywhere these days
Dialogue: 0,0:08:09.07,0:08:11.05,Default,,0000,0000,0000,,you can watch at your leisure
Dialogue: 0,0:08:11.05,0:08:13.07,Default,,0000,0000,0000,,I think lessening the power of the hits
Dialogue: 0,0:08:13.07,0:08:16.07,Default,,0000,0000,0000,,bringing down the things from the top \Nand making it more egalitarian
Dialogue: 0,0:08:16.07,0:08:18.01,Default,,0000,0000,0000,,is the something we should always strive for
Dialogue: 0,0:08:18.01,0:08:21.01,Default,,0000,0000,0000,,it may be really difficult it may not be super possible
Dialogue: 0,0:08:21.01,0:08:24.01,Default,,0000,0000,0000,,but it's something to hope for, to drive for
Dialogue: 0,0:08:24.01,0:08:26.07,Default,,0000,0000,0000,,and what that means is
Dialogue: 0,0:08:26.07,0:08:31.00,Default,,0000,0000,0000,,throwing away as much as possible all the things that give you hints about
Dialogue: 0,0:08:31.00,0:08:34.00,Default,,0000,0000,0000,,you should do this because other people like it
Dialogue: 0,0:08:34.00,0:08:37.05,Default,,0000,0000,0000,,it's very tempting \Nwhen you're building a website or programming system
Dialogue: 0,0:08:37.05,0:08:39.09,Default,,0000,0000,0000,,is to start sorting things that are really popular at the top
Dialogue: 0,0:08:39.09,0:08:43.01,Default,,0000,0000,0000,,but all that does is, that it makes it less democratic and less fair
Dialogue: 0,0:08:43.01,0:08:48.03,Default,,0000,0000,0000,,you have to have continual pressure, \Nto try and pull things from the bottom from the tale up
Dialogue: 0,0:08:48.03,0:08:51.04,Default,,0000,0000,0000,,give everybody a chance to look at everything and if you do that
Dialogue: 0,0:08:51.04,0:08:53.07,Default,,0000,0000,0000,,maybe, you won't get completely rid of hits,
Dialogue: 0,0:08:53.07,0:08:55.07,Default,,0000,0000,0000,,but you can start to ???? some of their problems
Dialogue: 0,0:08:55.07,0:08:59.00,Default,,0000,0000,0000,,I mean that's one power of data mining \Nis that construct to find obscure subjects
Dialogue: 0,0:08:59.00,0:09:01.09,Default,,0000,0000,0000,,that you wouldn't have found \Nsimply because they are not popular
Dialogue: 0,0:09:01.09,0:09:03.09,Default,,0000,0000,0000,,you know one of the tools of recommendation
Dialogue: 0,0:09:03.09,0:09:06.09,Default,,0000,0000,0000,,can be to pull you to the less popular stuff on the tale
Dialogue: 0,0:09:06.09,0:09:10.00,Default,,0000,0000,0000,,The random article button on Wikipedia \Nis really cool in this sense
Dialogue: 0,0:09:10.00,0:09:13.02,Default,,0000,0000,0000,,you can just wake up every day \Nand read about some completely random topic
Dialogue: 0,0:09:13.02,0:09:17.01,Default,,0000,0000,0000,,that you never heard of except for the fact \Nthat there's an article on the Wikipedia about it
Dialogue: 0,0:09:17.01,9:59:59.99,Default,,0000,0000,0000,,and boy are there some completely random topics on Wikipepdia