[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:10.81,0:00:14.56,Default,,0000,0000,0000,,Personally, I have to say, \NI love sleeping a lot.
Dialogue: 0,0:00:15.92,0:00:21.16,Default,,0000,0000,0000,,I love making that transition\Nto another world and dreaming.
Dialogue: 0,0:00:23.04,0:00:28.08,Default,,0000,0000,0000,,And what I love the most is waking up
Dialogue: 0,0:00:29.20,0:00:32.08,Default,,0000,0000,0000,,with some ideas\Nthat I took from the dream.
Dialogue: 0,0:00:33.16,0:00:38.80,Default,,0000,0000,0000,,A dream that normally opens new doors,\Nso I can face new possibilities:
Dialogue: 0,0:00:39.32,0:00:41.04,Default,,0000,0000,0000,,how can one look at someonee's life?
Dialogue: 0,0:00:41.64,0:00:45.96,Default,,0000,0000,0000,,How will I consider the next situation?
Dialogue: 0,0:00:47.24,0:00:50.68,Default,,0000,0000,0000,,And so waking up, for me,\Nmeans getting on the move,
Dialogue: 0,0:00:51.76,0:00:54.84,Default,,0000,0000,0000,,choosing the new path to take today.
Dialogue: 0,0:00:56.08,0:00:59.98,Default,,0000,0000,0000,,To orient oneself,\Nto orient oneself towards the new,
Dialogue: 0,0:00:59.98,0:01:03.36,Default,,0000,0000,0000,,not on the same old road.
Dialogue: 0,0:01:04.12,0:01:07.96,Default,,0000,0000,0000,,So look for a bit\Nwhere a new door opens up,
Dialogue: 0,0:01:07.96,0:01:12.40,Default,,0000,0000,0000,,and what new goal it leads me to.
Dialogue: 0,0:01:13.08,0:01:15.44,Default,,0000,0000,0000,,And that also means deciding,
Dialogue: 0,0:01:15.44,0:01:19.08,Default,,0000,0000,0000,,among the many possibilities\Nbrought about by a new day -
Dialogue: 0,0:01:19.08,0:01:21.54,Default,,0000,0000,0000,,after a good night's sleep, of course.
Dialogue: 0,0:01:23.52,0:01:27.04,Default,,0000,0000,0000,,Open the doors, open up to new ideas,\Nand open up to the world.
Dialogue: 0,0:01:29.00,0:01:35.96,Default,,0000,0000,0000,,Open up to creativity:\Nthat's a bit of my life purpose.
Dialogue: 0,0:01:36.48,0:01:42.68,Default,,0000,0000,0000,,Also, it's not just about me:
Dialogue: 0,0:01:43.32,0:01:46.86,Default,,0000,0000,0000,,because I can do almost anything,\NI can be creative.
Dialogue: 0,0:01:47.48,0:01:52.92,Default,,0000,0000,0000,,But I fulfill a social purpose\Nonly if ideas are shared.
Dialogue: 0,0:01:53.16,0:01:57.42,Default,,0000,0000,0000,,If many others participate\Nto what you've developed.
Dialogue: 0,0:01:57.67,0:01:59.23,Default,,0000,0000,0000,,This is Mantua.
Dialogue: 0,0:01:59.52,0:02:04.79,Default,,0000,0000,0000,,We're talking about a city\Nthat for decades was a "Sleeping Beauty".
Dialogue: 0,0:02:05.64,0:02:09.01,Default,,0000,0000,0000,,Sleeping well is fine,\Nbut it can be too much.
Dialogue: 0,0:02:10.36,0:02:12.68,Default,,0000,0000,0000,,Beautiful - beauty also means beautiful,
Dialogue: 0,0:02:13.15,0:02:14.56,Default,,0000,0000,0000,,but for whom?
Dialogue: 0,0:02:14.75,0:02:15.94,Default,,0000,0000,0000,,For a few?
Dialogue: 0,0:02:16.19,0:02:17.44,Default,,0000,0000,0000,,For many?
Dialogue: 0,0:02:17.91,0:02:19.27,Default,,0000,0000,0000,,Too many, maybe?
Dialogue: 0,0:02:20.72,0:02:24.52,Default,,0000,0000,0000,,When I was called\Nto direct the largest complex,
Dialogue: 0,0:02:24.52,0:02:29.23,Default,,0000,0000,0000,,the museum complex of Palazzo Ducale,\Nhere in Mantua city,
Dialogue: 0,0:02:30.20,0:02:34.40,Default,,0000,0000,0000,,I said no: I'm not the prince\Nkissing that sleeping beauty.
Dialogue: 0,0:02:34.40,0:02:39.40,Default,,0000,0000,0000,,I appeal to the professionals\Nin the field, the creative minds.
Dialogue: 0,0:02:39.40,0:02:41.07,Default,,0000,0000,0000,,These are the artists,
Dialogue: 0,0:02:41.07,0:02:45.43,Default,,0000,0000,0000,,these are the contemporary artists\Nwho work every day on creativity.
Dialogue: 0,0:02:46.84,0:02:52.20,Default,,0000,0000,0000,,In Mantua we have the strongest example,\Nwe have almost a magic word,
Dialogue: 0,0:02:52.92,0:02:55.14,Default,,0000,0000,0000,,called Gonzaga.
Dialogue: 0,0:02:55.16,0:03:00.72,Default,,0000,0000,0000,,The family that turned little Mantua\Ninto a great Mantua.
Dialogue: 0,0:03:02.32,0:03:05.10,Default,,0000,0000,0000,,Here is a view
Dialogue: 0,0:03:05.32,0:03:10.02,Default,,0000,0000,0000,,of our very famous\NBridal Chamber, "camera picta",
Dialogue: 0,0:03:10.16,0:03:15.68,Default,,0000,0000,0000,,because it is just painted\Nwith a unique creativity.
Dialogue: 0,0:03:17.16,0:03:19.64,Default,,0000,0000,0000,,For over two centuries, the Gonzaga family
Dialogue: 0,0:03:21.16,0:03:25.72,Default,,0000,0000,0000,,always focused on creativity\Nand always brought in new ideas.
Dialogue: 0,0:03:26.84,0:03:30.24,Default,,0000,0000,0000,,They were always aware:\Nwhat is the latest fashion?
Dialogue: 0,0:03:30.24,0:03:35.54,Default,,0000,0000,0000,,Isabella d'Este as a great\Nstyle icon of her time.
Dialogue: 0,0:03:36.99,0:03:41.87,Default,,0000,0000,0000,,Always new artists: they championed\NPisanello, for instance,
Dialogue: 0,0:03:41.87,0:03:47.08,Default,,0000,0000,0000,,with his large drawings on the wall,\Na new revolutionary idea,
Dialogue: 0,0:03:47.08,0:03:49.86,Default,,0000,0000,0000,,Andrea Mantegna, Giulio Romano -\Nthere are many to mention.
Dialogue: 0,0:03:50.80,0:03:53.84,Default,,0000,0000,0000,,But you have to understand\Nthat all these artists,
Dialogue: 0,0:03:53.84,0:03:57.84,Default,,0000,0000,0000,,who now we consider great masters
Dialogue: 0,0:03:58.36,0:04:02.60,Default,,0000,0000,0000,,in their time were contemporary,\Nand also much discussed.
Dialogue: 0,0:04:02.60,0:04:04.08,Default,,0000,0000,0000,,Even as foreigners:
Dialogue: 0,0:04:04.08,0:04:11.08,Default,,0000,0000,0000,,Rubens, was "the Italian Flemish",\Nnot everyone accepted him immediately.
Dialogue: 0,0:04:11.68,0:04:14.20,Default,,0000,0000,0000,,Monteverdi, too, is one from Cremona.
Dialogue: 0,0:04:14.67,0:04:16.100,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:17.30,0:04:21.64,Default,,0000,0000,0000,,He became the great Monteverdi in Mantua,\Nbefore dying in Venice.
Dialogue: 0,0:04:23.69,0:04:28.30,Default,,0000,0000,0000,,So you can awaken a city with art:
Dialogue: 0,0:04:28.30,0:04:30.04,Default,,0000,0000,0000,,Mantua is the most beautiful example
Dialogue: 0,0:04:30.04,0:04:33.60,Default,,0000,0000,0000,,because what Gonzagas understood
Dialogue: 0,0:04:33.60,0:04:35.33,Default,,0000,0000,0000,,is that image survives.
Dialogue: 0,0:04:35.88,0:04:39.60,Default,,0000,0000,0000,,What gives strength, for a very long time,
Dialogue: 0,0:04:39.60,0:04:44.12,Default,,0000,0000,0000,,is the image, it is the composition\Nand involvement in the image.
Dialogue: 0,0:04:46.03,0:04:47.93,Default,,0000,0000,0000,,Let's talk about other cities:
Dialogue: 0,0:04:48.80,0:04:53.04,Default,,0000,0000,0000,,you all know it, this is\Nthe most visited museum in Italy.
Dialogue: 0,0:04:54.00,0:04:57.92,Default,,0000,0000,0000,,It's called the Uffizi: what does it mean?
Dialogue: 0,0:04:58.68,0:05:04.17,Default,,0000,0000,0000,,It first wasn't meant to be a museum,\Nbut a redfile building.
Dialogue: 0,0:05:04.68,0:05:07.02,Default,,0000,0000,0000,,They did "Uffizi" [Offices], here.
Dialogue: 0,0:05:07.48,0:05:11.57,Default,,0000,0000,0000,,But in the gallery of this building
Dialogue: 0,0:05:11.96,0:05:16.84,Default,,0000,0000,0000,,few paintings were exhibited,\Nand then gradually other paintings
Dialogue: 0,0:05:16.84,0:05:18.74,Default,,0000,0000,0000,,in others floors too.
Dialogue: 0,0:05:19.92,0:05:23.68,Default,,0000,0000,0000,,And the Uffizi, over time, become a museum
Dialogue: 0,0:05:24.28,0:05:27.67,Default,,0000,0000,0000,,thanks to a decision\Nto focus precisely on art
Dialogue: 0,0:05:28.04,0:05:32.08,Default,,0000,0000,0000,,creating an environment\Nthat's now one of the most visited places.
Dialogue: 0,0:05:33.10,0:05:35.02,Default,,0000,0000,0000,,Let's take another example:
Dialogue: 0,0:05:35.68,0:05:39.43,Default,,0000,0000,0000,,Rome, also well known,\Nwith the largest amphitheatre.
Dialogue: 0,0:05:39.48,0:05:42.00,Default,,0000,0000,0000,,It's hard to imagine [that] for centuries,
Dialogue: 0,0:05:42.00,0:05:47.39,Default,,0000,0000,0000,,this great amphitheater\Nwas simply a repository.
Dialogue: 0,0:05:48.12,0:05:53.08,Default,,0000,0000,0000,,It has been used as, say,\Na free source
Dialogue: 0,0:05:53.08,0:05:56.85,Default,,0000,0000,0000,,for construction sites\Nin current buildings.
Dialogue: 0,0:05:57.48,0:06:00.08,Default,,0000,0000,0000,,And then, at some point,\Nsomeone said, "No, come on.
Dialogue: 0,0:06:00.72,0:06:05.14,Default,,0000,0000,0000,,We have to take care of this,\Nwe must reassess,
Dialogue: 0,0:06:05.68,0:06:07.88,Default,,0000,0000,0000,,we must awaken this monument
Dialogue: 0,0:06:07.88,0:06:10.35,Default,,0000,0000,0000,,because it is the very center\Nof ancient Rome."
Dialogue: 0,0:06:10.35,0:06:17.16,Default,,0000,0000,0000,,So, it's about a city that's much bigger\Nthan the city we live in now.
Dialogue: 0,0:06:17.16,0:06:19.38,Default,,0000,0000,0000,,Today, the Colosseum, as you know,
Dialogue: 0,0:06:19.64,0:06:24.88,Default,,0000,0000,0000,,is one of the most visited monuments,\Nall over Italy and the world.
Dialogue: 0,0:06:25.20,0:06:27.09,Default,,0000,0000,0000,,Another example is Venice.
Dialogue: 0,0:06:30.16,0:06:32.78,Default,,0000,0000,0000,,Venice, at the end\Nof the eighteenth century
Dialogue: 0,0:06:32.78,0:06:35.96,Default,,0000,0000,0000,,was just the casino of Europe.
Dialogue: 0,0:06:36.92,0:06:39.61,Default,,0000,0000,0000,,One could even say the brothel of Europe.
Dialogue: 0,0:06:39.61,0:06:44.75,Default,,0000,0000,0000,,Forbidden to minors,\Nbecause it was a bit of a sin city.
Dialogue: 0,0:06:45.72,0:06:49.36,Default,,0000,0000,0000,,But little by little, art became\Nmore important here as well.
Dialogue: 0,0:06:49.36,0:06:52.56,Default,,0000,0000,0000,,The interest on gambling\Nwent progressively down,
Dialogue: 0,0:06:52.56,0:06:54.88,Default,,0000,0000,0000,,in favour of Tiziano and Tintoretto.
Dialogue: 0,0:06:55.97,0:06:57.94,Default,,0000,0000,0000,,But this was not enough for the Venetians
Dialogue: 0,0:06:58.32,0:07:02.16,Default,,0000,0000,0000,,who were always very keen\Non their international identity.
Dialogue: 0,0:07:02.16,0:07:09.12,Default,,0000,0000,0000,,They created a fabulous idea:\N1895, the first Biennale.
Dialogue: 0,0:07:10.04,0:07:13.92,Default,,0000,0000,0000,,Not Biennial of the past art:\Nof contemporary art!
Dialogue: 0,0:07:14.52,0:07:19.56,Default,,0000,0000,0000,,So a direct comparison, in a city\Nalmost museum-like, every two years.
Dialogue: 0,0:07:19.56,0:07:23.92,Default,,0000,0000,0000,,This concept - now, this year,\Nwe live another experience:
Dialogue: 0,0:07:25.16,0:07:26.60,Default,,0000,0000,0000,,many come,
Dialogue: 0,0:07:26.60,0:07:31.48,Default,,0000,0000,0000,,many meet up here
Dialogue: 0,0:07:31.48,0:07:34.79,Default,,0000,0000,0000,,to deal with the current creativity.
Dialogue: 0,0:07:35.08,0:07:37.40,Default,,0000,0000,0000,,Great idea, great success.
Dialogue: 0,0:07:38.52,0:07:41.32,Default,,0000,0000,0000,,Let's talk about\Nanother place, the Louvre.
Dialogue: 0,0:07:42.20,0:07:47.36,Default,,0000,0000,0000,,The Louvre, as you know,\Nwas the home of the French royal family.
Dialogue: 0,0:07:47.36,0:07:50.16,Default,,0000,0000,0000,,Then, let's say, the center of power.
Dialogue: 0,0:07:50.69,0:07:53.48,Default,,0000,0000,0000,,The French Revolution changed everything.
Dialogue: 0,0:07:54.00,0:07:57.48,Default,,0000,0000,0000,,They decided: we no longer have the king,
Dialogue: 0,0:07:57.48,0:08:01.04,Default,,0000,0000,0000,,but we turn this building\Ninto a museum for all citizens
Dialogue: 0,0:08:01.76,0:08:04.92,Default,,0000,0000,0000,,who have the right to approach\Nthe creativity of the past.
Dialogue: 0,0:08:06.56,0:08:08.40,Default,,0000,0000,0000,,A long period, a museum,
Dialogue: 0,0:08:09.32,0:08:14.62,Default,,0000,0000,0000,,and then a bit of a crisis\Nbecause it was a bit stuck in the past.
Dialogue: 0,0:08:15.12,0:08:17.66,Default,,0000,0000,0000,,And some people thought,\Nwhat can we do
Dialogue: 0,0:08:17.66,0:08:22.52,Default,,0000,0000,0000,,to take a new step\Ntowards our current life?
Dialogue: 0,0:08:23.64,0:08:26.44,Default,,0000,0000,0000,,And they built the pyramid,
Dialogue: 0,0:08:26.44,0:08:30.44,Default,,0000,0000,0000,,this intervention\Nof contemporary architecture
Dialogue: 0,0:08:30.44,0:08:33.62,Default,,0000,0000,0000,,that gave another center of attention
Dialogue: 0,0:08:33.62,0:08:37.84,Default,,0000,0000,0000,,not only spatial but also spiritual
Dialogue: 0,0:08:37.84,0:08:39.24,Default,,0000,0000,0000,,for this centre.
Dialogue: 0,0:08:39.80,0:08:46.00,Default,,0000,0000,0000,,Today, as you know, the Louvre\Nis the most visited museum in the world.
Dialogue: 0,0:08:46.16,0:08:49.40,Default,,0000,0000,0000,,Think- Austria hosts\Neight million residents.
Dialogue: 0,0:08:49.40,0:08:54.84,Default,,0000,0000,0000,,All the inhabitants of Austria\Ncome to visit the Louvre every year.
Dialogue: 0,0:08:56.44,0:09:03.68,Default,,0000,0000,0000,,Let’s talk about London, a huge city:\Nso many problems, countless citizens.
Dialogue: 0,0:09:03.68,0:09:08.08,Default,,0000,0000,0000,,Many places, even a British Museum\Nas their traditional museum.
Dialogue: 0,0:09:08.80,0:09:10.96,Default,,0000,0000,0000,,But it was disconnected to young people:
Dialogue: 0,0:09:11.68,0:09:14.88,Default,,0000,0000,0000,,so the Tate Modern was built.
Dialogue: 0,0:09:15.04,0:09:18.13,Default,,0000,0000,0000,,And it was not decided to create\Na new museum, quite the opposite:
Dialogue: 0,0:09:18.12,0:09:20.88,Default,,0000,0000,0000,,an existing structure was used
Dialogue: 0,0:09:20.88,0:09:24.56,Default,,0000,0000,0000,,and transformed it into a museum\Nof contemporary art.
Dialogue: 0,0:09:25.20,0:09:27.68,Default,,0000,0000,0000,,And now, all the young people
Dialogue: 0,0:09:28.24,0:09:33.29,Default,,0000,0000,0000,,are coming to visit this factory.
Dialogue: 0,0:09:33.29,0:09:36.65,Default,,0000,0000,0000,,Young people of age\Nbut also of brain, of course.
Dialogue: 0,0:09:37.24,0:09:41.40,Default,,0000,0000,0000,,Let’s talk about Barcelona,\Nalso a very interesting city,
Dialogue: 0,0:09:42.80,0:09:45.08,Default,,0000,0000,0000,,with many rhythms and problems.
Dialogue: 0,0:09:45.64,0:09:51.12,Default,,0000,0000,0000,,When they suggested the idea\Nto make a new museum for contemporary art,
Dialogue: 0,0:09:51.12,0:09:55.64,Default,,0000,0000,0000,,they didn't put it\Non the most prestigious square.
Dialogue: 0,0:09:55.64,0:09:59.03,Default,,0000,0000,0000,,They took it and brought it,\Nand created it,
Dialogue: 0,0:09:59.03,0:10:02.40,Default,,0000,0000,0000,,right in the middle\Nof a very problematic environment,
Dialogue: 0,0:10:02.40,0:10:05.64,Default,,0000,0000,0000,,both from a social\Nand economic perspective.
Dialogue: 0,0:10:05.64,0:10:08.32,Default,,0000,0000,0000,,And with this investment everything -
Dialogue: 0,0:10:08.96,0:10:12.61,Default,,0000,0000,0000,,not all the problems,\Nbut many problems have been solved.
Dialogue: 0,0:10:13.78,0:10:17.81,Default,,0000,0000,0000,,And then one must\Nalways quote the Bilbao effect.
Dialogue: 0,0:10:18.18,0:10:19.92,Default,,0000,0000,0000,,I visited Bilbao,
Dialogue: 0,0:10:19.92,0:10:26.04,Default,,0000,0000,0000,,and I can say that it wasn't\Na nice city, the opposite,
Dialogue: 0,0:10:26.84,0:10:29.12,Default,,0000,0000,0000,,I do not want to say bad words.
Dialogue: 0,0:10:29.12,0:10:33.20,Default,,0000,0000,0000,,But this brilliant idea\Nof bringing a museum,
Dialogue: 0,0:10:33.72,0:10:36.68,Default,,0000,0000,0000,,with a great name as Guggenheim,\Nright into the city,
Dialogue: 0,0:10:37.20,0:10:41.76,Default,,0000,0000,0000,,and then creating an architecture\Nthat is a point of attraction itself,
Dialogue: 0,0:10:41.76,0:10:44.16,Default,,0000,0000,0000,,changed the life in the city.
Dialogue: 0,0:10:44.16,0:10:47.24,Default,,0000,0000,0000,,If you go to Bilbao today,\Nyou'll find not just tourists
Dialogue: 0,0:10:47.24,0:10:49.88,Default,,0000,0000,0000,,but a city that's completely awakened.
Dialogue: 0,0:10:49.88,0:10:50.89,Default,,0000,0000,0000,,Wonderful.
Dialogue: 0,0:10:52.74,0:10:54.96,Default,,0000,0000,0000,,My last thought:
Dialogue: 0,0:10:56.08,0:10:57.24,Default,,0000,0000,0000,,now we understand
Dialogue: 0,0:10:57.24,0:10:59.80,Default,,0000,0000,0000,,that you can awaken with art, every day.
Dialogue: 0,0:10:59.80,0:11:01.82,Default,,0000,0000,0000,,From the biggest [town] to the smallest.
Dialogue: 0,0:11:02.56,0:11:06.56,Default,,0000,0000,0000,,But what I would like to give you is,\Nsomewhat as a message,
Dialogue: 0,0:11:07.56,0:11:09.60,Default,,0000,0000,0000,,that this is your right.
Dialogue: 0,0:11:10.52,0:11:13.92,Default,,0000,0000,0000,,When they draw the universal human rights,
Dialogue: 0,0:11:13.92,0:11:17.72,Default,,0000,0000,0000,,after the World War II,
Dialogue: 0,0:11:17.76,0:11:19.92,Default,,0000,0000,0000,,they also added article 27.
Dialogue: 0,0:11:20.67,0:11:21.68,Default,,0000,0000,0000,,You can read it:
Dialogue: 0,0:11:21.68,0:11:24.48,Default,,0000,0000,0000,,it is a right for us to participate,
Dialogue: 0,0:11:25.08,0:11:30.87,Default,,0000,0000,0000,,to have access to contemporaneity,\Nto have access to creativity.
Dialogue: 0,0:11:30.87,0:11:33.67,Default,,0000,0000,0000,,So let's exercise this right.
Dialogue: 0,0:11:33.67,0:11:35.04,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:11:35.04,0:11:37.63,Default,,0000,0000,0000,,(Applause)