0:00:01.841,0:00:05.665 In 2019, humanity received a warning: 0:00:05.689,0:00:08.401 30 of the world's leading scientists[br]released the results 0:00:08.425,0:00:11.907 of a massive three-year study[br]into global agriculture 0:00:11.931,0:00:15.572 and declared that meat production[br]is destroying our planet 0:00:15.596,0:00:17.279 and jeopardizing global health. 0:00:17.804,0:00:19.558 One of the study's authors explained 0:00:19.582,0:00:23.126 that "humanity now poses a threat[br]to the stability of the planet ... 0:00:23.150,0:00:28.070 [This requires] nothing less than[br]a new global agricultural revolution." 0:00:28.935,0:00:31.076 As somebody who's spent[br]the last two decades 0:00:31.100,0:00:34.188 advocating a shift away[br]from industrial meat production, 0:00:34.212,0:00:38.140 I wanted to believe that this clarion call[br]was going to make a difference. 0:00:38.164,0:00:43.264 The thing is, I've seen this sort of thing[br]again and again and again for decades. 0:00:43.750,0:00:47.252 Here's 2018 from the journal "Nature," 0:00:47.276,0:00:50.351 2017 from "Bioscience Journal," 0:00:50.375,0:00:53.753 2016 from the National[br]Academy of Sciences. 0:00:54.367,0:00:58.122 The main point of these studies[br]tends to be climate change. 0:00:58.146,0:01:02.165 But antibiotic resistance[br]represents just as big of a threat. 0:01:02.640,0:01:05.969 We are feeding massive doses[br]of antibiotics to farm animals. 0:01:06.382,0:01:10.383 These antibiotics are then[br]mutating into superbugs 0:01:10.407,0:01:13.426 that threaten to render[br]antibiotics obsolete 0:01:13.450,0:01:15.501 within all of our lifetimes. 0:01:15.985,0:01:17.161 You want a scare? 0:01:17.185,0:01:19.698 Google: "the end of working antibiotics." 0:01:20.589,0:01:22.619 I'm going to get one thing out of the way: 0:01:22.643,0:01:24.937 I am not here to tell anybody what to eat. 0:01:25.539,0:01:27.435 Individual action is great, 0:01:27.459,0:01:30.160 but antibiotic resistance[br]and climate change -- 0:01:30.184,0:01:31.650 they require more. 0:01:32.212,0:01:36.445 Besides, convincing the world[br]to eat less meat hasn't worked. 0:01:36.918,0:01:41.586 For 50 years, environmentalists,[br]global health experts and animal activists 0:01:41.610,0:01:44.671 have been begging the public[br]to eat less meat. 0:01:45.194,0:01:47.250 And yet, per capita meat consumption 0:01:47.274,0:01:50.678 is as high as it's been[br]in recorded history. 0:01:51.378,0:01:55.187 The average North American last year[br]ate more than 200 pounds of meat. 0:01:55.724,0:01:57.237 And I didn't eat any. 0:01:57.261,0:01:58.491 (Laughter) 0:01:58.515,0:02:01.575 Which means somebody out there[br]ate 400 pounds of meat. 0:02:01.599,0:02:03.686 (Laughter) 0:02:03.710,0:02:05.415 On our current trajectory, 0:02:05.439,0:02:10.127 we're going to need to be producing[br]70 to 100 percent more meat by 2050. 0:02:10.151,0:02:12.618 This requires a global solution. 0:02:13.317,0:02:17.270 What we need to do is we need to produce[br]the meat that people love, 0:02:17.294,0:02:19.793 but we need to produce it[br]in a whole new way. 0:02:20.465,0:02:22.323 I've got a couple of ideas. 0:02:22.347,0:02:25.789 Idea number one:[br]let's grow meat from plants. 0:02:25.813,0:02:28.262 Instead of growing plants,[br]feeding them to animals, 0:02:28.286,0:02:29.720 and all of that inefficiency, 0:02:29.744,0:02:32.649 let's grow those plants,[br]let's biomimic meat with them, 0:02:32.673,0:02:34.326 let's make plant-based meat. 0:02:34.968,0:02:37.806 Idea number two: for actual animal meat, 0:02:37.830,0:02:39.978 let's grow it directly from cells. 0:02:40.002,0:02:43.277 Instead of growing live animals,[br]let's grow the cells directly. 0:02:43.967,0:02:46.726 It takes six weeks to grow[br]a chicken to slaughter weight. 0:02:46.750,0:02:49.274 Grow the cells directly,[br]you can get that same growth 0:02:49.298,0:02:50.756 in six days. 0:02:51.693,0:02:53.970 This is what that looks like at scale. 0:02:55.237,0:02:57.917 It's your friendly[br]neighborhood meat brewery. 0:02:57.941,0:03:00.836 (Laughter) 0:03:00.860,0:03:02.659 I want to make two points about this. 0:03:02.683,0:03:04.805 The first one is, we believe we can do it. 0:03:04.829,0:03:08.807 In recent years, some companies[br]have been producing meat from plants 0:03:08.831,0:03:12.878 that consumers cannot distinguish[br]from actual animal meat, 0:03:12.902,0:03:16.653 and there are now dozens of companies[br]growing actual animal meat 0:03:16.677,0:03:18.558 directly from cells. 0:03:18.582,0:03:20.770 This plant-based and cell-based meat 0:03:20.794,0:03:23.407 gives consumers everything[br]that they love about meat -- 0:03:23.431,0:03:25.440 the taste, the texture and so on -- 0:03:25.464,0:03:27.537 but with no need for antibiotics 0:03:27.561,0:03:30.781 and with a fraction of the adverse[br]impact on the climate. 0:03:31.352,0:03:34.505 And because these two technologies[br]are so much more efficient, 0:03:34.529,0:03:35.972 at production scale 0:03:35.996,0:03:38.011 these products will be cheaper. 0:03:38.940,0:03:40.704 But one quick point about that -- 0:03:40.728,0:03:42.579 it's not going to be easy. 0:03:42.603,0:03:46.506 These plant-based companies have spent[br]small fortunes on their burgers, 0:03:46.530,0:03:50.145 and cell-based meat has not yet[br]been commercialized at all. 0:03:50.685,0:03:52.816 So we're going to need all hands on deck 0:03:52.840,0:03:55.282 to make these the global meat industry. 0:03:55.979,0:03:58.688 For starters, we need[br]the present meat industry. 0:03:59.156,0:04:01.362 We don't want to disrupt[br]the meat industry, 0:04:01.386,0:04:03.388 we want to transform it. 0:04:03.412,0:04:05.115 We need their economies of scale, 0:04:05.139,0:04:08.323 their global supply chain,[br]their marketing expertise 0:04:08.347,0:04:10.209 and their massive consumer base. 0:04:10.962,0:04:12.782 We also need governments. 0:04:12.806,0:04:16.350 Governments spend tens of billions[br]of dollars every single year 0:04:16.374,0:04:18.010 on research and development 0:04:18.034,0:04:20.539 focused on global health[br]and the environment. 0:04:21.007,0:04:24.919 They should be putting some of that money[br]into optimizing and perfecting 0:04:24.943,0:04:28.625 the production of plant-based[br]and cell-based meat. 0:04:29.673,0:04:34.966 Look, tens of thousands of people[br]died from antibiotic-resistant superbugs 0:04:34.990,0:04:37.475 in North America just last year. 0:04:38.004,0:04:43.309 By 2050, that number is going to be[br]10 million per year globally. 0:04:44.091,0:04:48.019 And climate change represents[br]an existential threat 0:04:48.043,0:04:51.199 to huge portions of our global family, 0:04:51.223,0:04:54.652 including some of the poorest people[br]on the face of the planet. 0:04:55.396,0:04:59.678 Climate change, antibiotic resistance --[br]these are global emergencies. 0:05:00.263,0:05:04.780 Meat production is exacerbating[br]these emergencies on a global scale. 0:05:05.430,0:05:08.039 But we are not going[br]to decrease meat consumption 0:05:08.063,0:05:10.581 unless we give consumers alternatives 0:05:10.605,0:05:14.954 that cost the same or less[br]and that taste the same or better. 0:05:15.637,0:05:16.968 We have the solution. 0:05:17.412,0:05:21.393 Let's make meat from plants.[br]Let's grow it directly from cells. 0:05:21.417,0:05:25.390 It's past time that we mobilize[br]the resources that are necessary 0:05:25.414,0:05:29.773 to create the next global[br]agricultural revolution. 0:05:30.252,0:05:31.412 Thank you. 0:05:31.436,0:05:35.260 (Applause)