0:00:16.088,0:00:17.969 I, like many of you, 0:00:17.993,0:00:24.040 am one of the two billion people[br]on Earth who live in cities. 0:00:24.675,0:00:27.590 And there are days --[br]I don't know about the rest of you -- 0:00:27.614,0:00:31.176 but there are days when I palpably feel 0:00:31.200,0:00:33.677 how much I rely on other people 0:00:33.701,0:00:35.580 for pretty much everything in my life. 0:00:35.649,0:00:38.313 And some days, that can even[br]be a little scary. 0:00:38.994,0:00:41.078 But what I'm here[br]to talk to you about today 0:00:41.102,0:00:43.884 is how that same interdependence 0:00:43.908,0:00:48.171 is actually an extremely[br]powerful social infrastructure 0:00:48.221,0:00:50.205 that we can actually harness 0:00:50.229,0:00:54.075 to help heal some[br]of our deepest civic issues, 0:00:54.124,0:00:57.841 if we apply open-source collaboration. 0:00:58.588,0:00:59.932 A couple of years ago, 0:00:59.956,0:01:03.454 I read an article by New York Times[br]writer Michael Pollan, 0:01:03.478,0:01:07.577 in which he argued that growing[br]even some of our own food 0:01:07.601,0:01:10.771 is one of the best things[br]that we can do for the environment. 0:01:11.636,0:01:13.541 Now at the time that I was reading this, 0:01:13.565,0:01:15.206 it was the middle of the winter 0:01:15.230,0:01:18.537 and I definitely did not have room[br]for a lot of dirt 0:01:18.561,0:01:20.690 in my New York City apartment. 0:01:20.714,0:01:22.680 So I was basically just willing to settle 0:01:22.704,0:01:24.650 for just reading the next Wired magazine 0:01:24.674,0:01:27.294 and finding out how the experts[br]were going to figure out 0:01:27.318,0:01:30.394 how to solve all these problems[br]for us in the future. 0:01:30.418,0:01:32.667 But that was actually exactly the point 0:01:32.691,0:01:34.977 that Michael Pollan[br]was making in this article -- 0:01:35.001,0:01:37.210 it's precisely when we hand over 0:01:37.234,0:01:40.476 the responsibility[br]for all these things to specialists 0:01:40.500,0:01:44.214 that we cause the kind of messes[br]that we see with the food system. 0:01:45.500,0:01:48.834 I happen to know[br]a little bit from my own work 0:01:48.858,0:01:53.113 about how NASA has been using hydroponics 0:01:53.137,0:01:55.561 to explore growing food in space. 0:01:55.673,0:01:57.331 And I started to learn 0:01:57.384,0:02:01.355 that you can actually[br]get optimal nutritional yield 0:02:01.423,0:02:07.163 by running a kind of high-quality[br]liquid soil over plants' root systems. 0:02:07.730,0:02:09.315 Now to a vegetable plant, 0:02:09.340,0:02:13.826 my apartment has got to be[br]about as foreign as outer space. 0:02:13.850,0:02:16.311 But I can offer some natural light 0:02:16.335,0:02:18.355 and year-round climate control. 0:02:19.230,0:02:20.926 Fast-forward two years later: 0:02:20.950,0:02:22.674 we now have window farms, 0:02:22.698,0:02:24.751 which are vertical, hydroponic platforms 0:02:24.775,0:02:27.093 for food-growing indoors. 0:02:27.624,0:02:30.379 And the way it works[br]is that there's a pump at the bottom, 0:02:30.403,0:02:33.956 which periodically sends this liquid[br]nutrient solution up to the top, 0:02:33.980,0:02:36.624 which then trickles down[br]through plants' root systems 0:02:36.648,0:02:38.789 that are suspended in clay pellets -- 0:02:38.813,0:02:40.466 so there's no dirt involved. 0:02:40.807,0:02:45.514 Now light and temperature vary[br]with each window's microclimate, 0:02:45.538,0:02:49.296 so a window farm requires a farmer, 0:02:49.320,0:02:50.817 and she must decide 0:02:50.841,0:02:54.576 what kind of crops she is going[br]to put in her window farm, 0:02:54.600,0:02:58.509 and whether she is going[br]to feed her food organically. 0:02:59.933,0:03:01.084 Back at the time, 0:03:01.108,0:03:04.489 a window farm was no more[br]than a technically complex idea 0:03:04.514,0:03:06.705 that was going to require[br]a lot of testing. 0:03:07.100,0:03:09.850 And I really wanted it[br]to be an open project, 0:03:09.874,0:03:11.076 because hydroponics 0:03:11.100,0:03:13.816 is one of the fastest[br]growing areas of patenting 0:03:13.840,0:03:15.502 in the United States right now, 0:03:15.526,0:03:19.197 and could possibly become[br]another area like Monsanto, 0:03:19.221,0:03:22.261 where we have a lot of corporate[br]intellectual property 0:03:22.285,0:03:24.257 in the way of people's food. 0:03:24.312,0:03:27.935 So I decided that,[br]instead of creating a product, 0:03:27.959,0:03:29.126 what I was going to do 0:03:29.150,0:03:32.200 was open this up[br]to a whole bunch of codevelopers. 0:03:32.559,0:03:36.020 The first few systems that we created,[br]they kind of worked. 0:03:36.045,0:03:38.379 We were actually able to grow[br]about a salad a week 0:03:38.403,0:03:40.793 in a typical New York City[br]apartment window. 0:03:40.817,0:03:42.846 And we were able to grow cherry tomatoes 0:03:42.870,0:03:44.850 and cucumbers, all kinds of stuff. 0:03:44.874,0:03:46.353 But the first few systems 0:03:46.377,0:03:49.908 were these leaky, loud power-guzzlers 0:03:49.932,0:03:52.690 that Martha Stewart[br]would definitely never have approved. 0:03:52.721,0:03:53.973 (Laughter) 0:03:54.085,0:03:56.470 So to bring on more codevelopers, 0:03:56.495,0:03:59.397 what we did was we created[br]a social media site 0:03:59.421,0:04:01.366 on which we published the designs, 0:04:01.390,0:04:03.384 we explained how they worked, 0:04:03.408,0:04:05.787 and we even went so far 0:04:05.811,0:04:09.055 as to point out everything[br]that was wrong with these systems. 0:04:09.079,0:04:11.447 And then we invited people[br]all over the world 0:04:11.471,0:04:13.567 to build them and experiment with us. 0:04:13.760,0:04:15.923 So actually now on this website, 0:04:15.947,0:04:18.644 we have 18,000 people. 0:04:18.668,0:04:22.098 And we have window farms[br]all over the world. 0:04:22.541,0:04:26.313 What we're doing[br]is what NASA or a large corporation 0:04:26.337,0:04:29.828 would call R&D,[br]or research and development. 0:04:29.852,0:04:32.765 But what we call it is R&D-I-Y, 0:04:32.789,0:04:35.428 or "research and develop it yourself." 0:04:35.648,0:04:38.203 So, for example, Jackson came along 0:04:38.227,0:04:41.378 and suggested that we use air pumps[br]instead of water pumps. 0:04:41.402,0:04:44.117 It took building a whole bunch[br]of systems to get it right, 0:04:44.141,0:04:47.913 but once we did, we were able to cut[br]our carbon footprint nearly in half. 0:04:48.474,0:04:51.458 Tony in Chicago has been taking on[br]growing experiments, 0:04:51.482,0:04:53.136 like lots of other window farmers, 0:04:53.160,0:04:56.123 and he's been able to get[br]his strawberries to fruit 0:04:56.147,0:04:58.906 for nine months of the year[br]in low-light conditions 0:04:58.930,0:05:01.907 by simply changing out[br]the organic nutrients. 0:05:02.681,0:05:07.055 And window farmers in Finland[br]have been customizing their window farms 0:05:07.079,0:05:09.419 for the dark days of the Finnish winters 0:05:09.443,0:05:11.520 by outfitting them with LED grow lights 0:05:11.544,0:05:14.837 that they're now making[br]open source and part of the project. 0:05:14.861,0:05:17.230 So window farms have been evolving 0:05:17.254,0:05:20.544 through a rapid versioning process[br]similar to software. 0:05:20.739,0:05:23.409 And with every open source project, 0:05:23.433,0:05:25.147 the real benefit is the interplay 0:05:25.171,0:05:29.610 between the specific concerns[br]of people customizing their systems 0:05:29.677,0:05:31.725 and the universal concerns. 0:05:31.749,0:05:33.682 So my core team and I 0:05:33.706,0:05:36.256 are able to concentrate[br]on the improvements 0:05:36.280,0:05:38.524 that really benefit everyone. 0:05:38.548,0:05:41.767 And we're able to look out[br]for the needs of newcomers. 0:05:41.791,0:05:43.521 So for do-it-yourselfers, 0:05:43.545,0:05:47.667 we provide free,[br]very well-tested instructions 0:05:47.691,0:05:49.776 so that anyone, anywhere around the world, 0:05:49.800,0:05:51.949 can build one of these systems for free. 0:05:51.973,0:05:54.695 And there's a patent pending[br]on these systems as well 0:05:54.719,0:05:56.486 that's held by the community. 0:05:56.510,0:05:58.414 And to fund the project, 0:05:58.438,0:06:00.740 we partner to create products 0:06:00.764,0:06:03.641 that we then sell[br]to schools and to individuals 0:06:03.665,0:06:06.163 who don't have time[br]to build their own systems. 0:06:06.336,0:06:09.801 Now within our community,[br]a certain culture has appeared. 0:06:09.825,0:06:12.538 In our culture,[br]it is better to be a tester 0:06:12.562,0:06:14.831 who supports someone else's idea 0:06:14.855,0:06:17.243 than it is to be just the idea guy. 0:06:18.349,0:06:22.477 What we get out of this project[br]is support for our own work, 0:06:22.501,0:06:26.422 as well as an experience[br]of actually contributing 0:06:26.446,0:06:28.572 to the environmental movement 0:06:28.596,0:06:31.523 in a way other than just[br]screwing in new light bulbs. 0:06:31.955,0:06:34.602 But I think that Eleen expresses best 0:06:34.626,0:06:36.103 what we really get out of this, 0:06:36.127,0:06:38.962 which is the actual joy of collaboration. 0:06:39.686,0:06:42.375 So she expresses here what it's like 0:06:42.400,0:06:44.877 to see someone halfway across the world 0:06:44.901,0:06:47.203 having taken your idea, built upon it 0:06:47.227,0:06:49.376 and then acknowledging[br]you for contributing. 0:06:49.940,0:06:53.847 If we really want to see[br]the kind of wide consumer behavior change 0:06:53.871,0:06:57.526 that we're all talking about[br]as environmentalists and food people, 0:06:57.550,0:06:59.935 maybe we just need[br]to ditch the term "consumer" 0:06:59.959,0:07:02.775 and get behind the people[br]who are doing stuff. 0:07:04.179,0:07:07.351 Open source projects[br]tend to have a momentum of their own. 0:07:07.375,0:07:09.415 And what we're seeing is that R&D-I-Y 0:07:09.439,0:07:13.218 has moved beyond[br]just window farms and LEDs 0:07:13.242,0:07:16.670 into solar panels and aquaponic systems. 0:07:17.433,0:07:21.351 And we're building upon innovations[br]of generations who went before us. 0:07:21.375,0:07:23.189 And we're looking ahead at generations 0:07:23.213,0:07:26.133 who really need us[br]to retool our lives now. 0:07:26.615,0:07:28.380 So we ask that you join us 0:07:28.404,0:07:32.730 in rediscovering the value[br]of citizens united, 0:07:32.754,0:07:36.550 and to declare[br]that we are all still pioneers. 0:07:36.670,0:07:39.598 (Applause)