1 00:00:01,006 --> 00:00:02,840 So 24 years ago, 2 00:00:02,840 --> 00:00:06,892 I was brought to the New Yorker as art editor 3 00:00:06,892 --> 00:00:10,380 to rejuvenate 4 00:00:10,380 --> 00:00:15,240 what had by then become a somewhat staid institution, 5 00:00:15,240 --> 00:00:17,790 and to bring in new artists 6 00:00:17,790 --> 00:00:21,644 and to try to bring the magazine from its ivory tower 7 00:00:21,644 --> 00:00:24,769 into engaging with its time. 8 00:00:24,958 --> 00:00:27,655 And it was just the right thing for me to do 9 00:00:27,655 --> 00:00:32,411 because I've always been captivated by how an image can -- 10 00:00:32,411 --> 00:00:33,972 a simple drawing -- 11 00:00:33,972 --> 00:00:38,180 can cut through the torrent of images that we see every single day. 12 00:00:38,706 --> 00:00:41,246 How it can capture a moment, 13 00:00:41,246 --> 00:00:46,552 how it can crystallize a social trend or a complex event 14 00:00:46,552 --> 00:00:51,672 in a way that a lot of words wouldn't be able to do, 15 00:00:51,672 --> 00:00:55,724 and reduce it to its essence and turn it into a cartoon. 16 00:00:56,056 --> 00:00:57,914 So I went to the library, 17 00:00:57,914 --> 00:01:03,846 and I looked at the first cover drawn by Rea Irvin in 1925 -- 18 00:01:03,846 --> 00:01:09,136 a dandy looking at a butterfly through his monocle, 19 00:01:09,136 --> 00:01:12,489 and we call it, Eustace Tilley. 20 00:01:12,489 --> 00:01:18,371 And I realized that as the magazine had become known for its, [well] -- 21 00:01:18,371 --> 00:01:22,028 in-depth research and long reports, 22 00:01:22,028 --> 00:01:24,836 some of the humor had gotten lost along the way, 23 00:01:24,836 --> 00:01:29,813 because now, often Eustace Tilley was seen as a haughty dandy, 24 00:01:29,813 --> 00:01:30,811 but in fact, 25 00:01:30,811 --> 00:01:32,830 in 1925, 26 00:01:32,830 --> 00:01:36,349 when Ray Irvin first drew this image, 27 00:01:36,349 --> 00:01:39,126 he did it as part of a humor magazine 28 00:01:39,126 --> 00:01:41,516 to amuse the youth of the era, 29 00:01:41,516 --> 00:01:44,513 which was the flappers of the roaring '20s. 30 00:01:45,408 --> 00:01:46,767 In the library, 31 00:01:46,767 --> 00:01:51,457 I found the images that really captured the zeitgeist 32 00:01:51,457 --> 00:01:53,866 of the Great Depression. 33 00:01:53,866 --> 00:01:57,866 And it showed us not just how people dressed 34 00:01:58,402 --> 00:01:59,969 or what the cars looked like, 35 00:01:59,969 --> 00:02:03,269 but also what made them laugh, 36 00:02:03,269 --> 00:02:05,619 what their prejudices were, 37 00:02:05,619 --> 00:02:11,626 and you really got a sense of what it felt like to be alive in the '30s. 38 00:02:12,132 --> 00:02:15,672 So I called on contemporary artists, 39 00:02:15,672 --> 00:02:17,405 such as Adrian Tomine here. 40 00:02:17,713 --> 00:02:21,151 I often call on narrative artists -- 41 00:02:21,151 --> 00:02:22,154 cartoonists, 42 00:02:22,154 --> 00:02:23,738 children's book authors -- 43 00:02:23,738 --> 00:02:27,091 and I give them themes such as, 44 00:02:27,091 --> 00:02:29,415 you know, what it's like to be in the subway, 45 00:02:29,415 --> 00:02:31,533 or Valentine's Day, 46 00:02:31,533 --> 00:02:33,064 and they send me sketches. 47 00:02:33,064 --> 00:02:37,056 Once the sketches are approved by the editor, 48 00:02:37,056 --> 00:02:39,336 David Remnick, 49 00:02:39,336 --> 00:02:41,666 it's a go. 50 00:02:42,664 --> 00:02:45,083 I love the way those images 51 00:02:45,083 --> 00:02:48,883 are actually not telling you what to think. 52 00:02:48,883 --> 00:02:51,322 But they do make you think, 53 00:02:51,322 --> 00:02:56,115 because the artist is actually -- 54 00:02:56,115 --> 00:02:57,317 it's almost a puzzle; 55 00:02:57,317 --> 00:02:58,987 the artist is drawing the dots, 56 00:02:58,987 --> 00:03:02,263 and you, the reader, have to complete the picture. 57 00:03:02,694 --> 00:03:06,167 So to get this image on the left by Anita Kunz, 58 00:03:06,167 --> 00:03:09,166 or the one on right by Tomer Hanuka, 59 00:03:09,166 --> 00:03:12,433 you have to play spot the differences. 60 00:03:12,433 --> 00:03:16,220 And it is something that ... 61 00:03:16,220 --> 00:03:19,800 It's really exciting to see 62 00:03:19,800 --> 00:03:26,118 how the engagement with the reader ... 63 00:03:26,118 --> 00:03:30,885 how those images really capture -- 64 00:03:30,885 --> 00:03:32,241 play with the stereotypes. 65 00:03:32,241 --> 00:03:33,771 But when you get it, 66 00:03:33,771 --> 00:03:37,486 it rearranges the stereotypes that are in your head. 67 00:03:37,881 --> 00:03:41,160 But the images don't just have to show people, 68 00:03:41,160 --> 00:03:43,193 sometimes it can be a feeling. 69 00:03:43,488 --> 00:03:46,407 Right after September 11, 70 00:03:46,407 --> 00:03:49,131 I was at a point, 71 00:03:49,131 --> 00:03:50,312 like everybody else, 72 00:03:50,312 --> 00:03:55,527 where I really didn't know how to deal with what we were going though, 73 00:03:55,527 --> 00:04:01,039 and I felt that no image could capture this moment, 74 00:04:01,039 --> 00:04:03,512 and I wanted to just do a black cover, 75 00:04:03,512 --> 00:04:04,806 like no cover. 76 00:04:05,200 --> 00:04:06,671 I talked to my husband, 77 00:04:06,671 --> 00:04:08,955 cartoonist Art Spiegelman, 78 00:04:08,955 --> 00:04:12,852 and mentioned to him that I was going to propose that, 79 00:04:12,852 --> 00:04:15,471 and he said, "Oh, if you're going to do a black cover, 80 00:04:15,471 --> 00:04:19,252 then why don't you do the silhouette of the Twin Towers, 81 00:04:19,252 --> 00:04:20,711 black on black?" 82 00:04:20,958 --> 00:04:22,572 I sat down to draw this, 83 00:04:22,572 --> 00:04:25,123 and as soon as I saw it, 84 00:04:25,123 --> 00:04:26,706 a shiver ran down my spine 85 00:04:26,706 --> 00:04:28,995 and I realized 86 00:04:28,995 --> 00:04:32,575 that in this refusal to make an image, 87 00:04:32,575 --> 00:04:37,537 we had found a way to capture loss, 88 00:04:37,537 --> 00:04:39,181 and mourning, 89 00:04:39,181 --> 00:04:40,862 and absence. 90 00:04:42,155 --> 00:04:46,570 It's been a profound thing that I learned in the process -- 91 00:04:46,570 --> 00:04:52,533 that sometimes some of the images that say the most 92 00:04:52,533 --> 00:04:55,757 do it with the most spare means. 93 00:04:56,793 --> 00:04:59,899 And a simple image can speak volumes. 94 00:04:59,899 --> 00:05:03,108 So this is the image that we published by Bob Staake 95 00:05:03,108 --> 00:05:08,339 right after the election of Barack Obama, 96 00:05:08,339 --> 00:05:11,603 and captured an historic moment. 97 00:05:11,603 --> 00:05:13,705 But we can't really plan for this, 98 00:05:13,705 --> 00:05:15,117 because in order to do this, 99 00:05:15,117 --> 00:05:21,622 we have to let the artist experience the emotions that we all feel 100 00:05:21,622 --> 00:05:23,233 when that is happening. 101 00:05:23,613 --> 00:05:27,376 So back in November 2016, 102 00:05:27,376 --> 00:05:30,194 during the election last year, 103 00:05:30,194 --> 00:05:33,343 the only image that we could publish was this, 104 00:05:33,343 --> 00:05:36,795 which was on the stand on the week that everybody voted. 105 00:05:37,063 --> 00:05:38,536 (Laughter) 106 00:05:38,710 --> 00:05:40,946 Because we knew somebody would feel this -- 107 00:05:40,946 --> 00:05:42,356 (Laugther) 108 00:05:42,356 --> 00:05:45,454 when the result of the election was announced. 109 00:05:46,697 --> 00:05:50,926 And when we found out the result, 110 00:05:50,926 --> 00:05:52,800 we really were at a loss, 111 00:05:52,800 --> 00:05:59,128 and this is the image that was sent by Bob Staake again, 112 00:05:59,128 --> 00:06:01,870 and that really hit a chord. 113 00:06:02,550 --> 00:06:03,871 Again, 114 00:06:03,871 --> 00:06:10,138 we can't really figure out what's going to come next, 115 00:06:10,138 --> 00:06:12,919 but here it felt like we didn't know how to move forward, 116 00:06:12,919 --> 00:06:14,570 but we did move forward, 117 00:06:14,570 --> 00:06:20,758 and this is the image that we published after Donald Trump's election, 118 00:06:20,758 --> 00:06:24,150 and at the time of the Women's March 119 00:06:24,150 --> 00:06:25,630 all over the US. 120 00:06:26,447 --> 00:06:28,293 So over those 24 years, 121 00:06:28,293 --> 00:06:32,993 I have seen over 1,000 images come to life week after week, 122 00:06:32,993 --> 00:06:35,492 and I'm often asked which one is my favorite, 123 00:06:35,492 --> 00:06:37,625 but I can't pick one 124 00:06:37,625 --> 00:06:43,487 because what I'm most proud of is how different every image is, 125 00:06:43,487 --> 00:06:44,521 one from the other. 126 00:06:44,521 --> 00:06:48,241 And that's due to the talent and the diversity 127 00:06:48,241 --> 00:06:50,994 of all of the artists that contribute. 128 00:06:51,731 --> 00:06:52,807 And now, 129 00:06:52,807 --> 00:06:53,813 well, 130 00:06:53,813 --> 00:06:55,576 now, we're owned by Russia, 131 00:06:55,576 --> 00:06:56,604 so -- 132 00:06:56,604 --> 00:06:57,717 (Laughter) 133 00:06:57,717 --> 00:07:00,815 In a rendering by Barry Blitt here, 134 00:07:00,815 --> 00:07:06,159 Eustace has become Eustace Vladimirovich Tilley. 135 00:07:06,659 --> 00:07:11,036 The butterfly is none other than a flabbergasted Donald Trump 136 00:07:11,036 --> 00:07:12,381 flapping his wings, 137 00:07:12,381 --> 00:07:16,388 trying to figure out how to control the butterfly effect, 138 00:07:16,388 --> 00:07:21,981 and the famed logo that was drawn by Rae Irvin in 1925 139 00:07:21,981 --> 00:07:23,778 is now in Cyrillic. 140 00:07:24,308 --> 00:07:28,453 So, what makes me really excited about this moment 141 00:07:28,453 --> 00:07:32,308 is the way that ... 142 00:07:32,308 --> 00:07:37,150 a free press is essential to our democracy. 143 00:07:37,150 --> 00:07:40,683 And we can see from the sublime to the ridiculous 144 00:07:40,683 --> 00:07:45,222 that artists can capture what is going on -- 145 00:07:45,222 --> 00:07:52,999 in a way that an artist armed with just India ink and watercolor 146 00:07:52,999 --> 00:07:58,527 can capture and enter into the cultural dialogue. 147 00:07:59,000 --> 00:08:03,975 It puts those artists at the center of that culture, 148 00:08:03,975 --> 00:08:06,860 and that's exactly where I think they should be, 149 00:08:06,860 --> 00:08:10,194 because the main thing we need right now is a good cartoon. 150 00:08:10,567 --> 00:08:11,781 Thank you. 151 00:08:11,781 --> 00:08:13,501 (Applause)