1
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Good evening.

2
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I've always really liked eating,
but I was never really into cooking.

3
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When I was little, I loved watching
my granny cook and work in the kitchen.

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She was in charge of Christmas dinner,
New Year's and Easter.

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She made all with so much love and care.

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My brother was the one who liked
to go hands-on with her.

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Even today, she still asks me

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how, when and why
did I end up in the kitchen?

9
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And that's the answer
I want to give you today.

10
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Because if something can change
the future of eating habits,

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that's cooking.

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As a teenager, precisely at 14,

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I began to do yoga.

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And yoga changed me.

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It completely changed my life.

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It changed my vision of the world,
it changed my diet,

17
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and with that I realized

18
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that food has power,

19
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so to speak.

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I also decided to study
eating philosophies

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that used food as forms of prevention,

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healing, and disease treatment,

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even as kinds of medicine.

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So I decided to study a little
about Ayurveda and macrobiotics.

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These philosophies
brought back something in me

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that I think modern times
have taken from many of us young people,

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which is care, zeal,
and respect for nature.

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So, I decided that we could change the way

29
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we build the food system
through eating habits.

30
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I believe one of the side effects
of modern times

31
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is humans getting distant from nature,

32
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the distance between urban and rural life.

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I believe that if we bring

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a little of rural life to the city,

35
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we can strengthen the bonds
between man and nature.

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For example, by planting urban gardens.

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It's a way to reconnect with nature.

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Some years later, when I was 18,

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I lived abroad, and there
I learned how to cook.

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I fell in love with the art of culinary,
I fell in love with the kitchen,

41
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and I realized we could use food
and eating habits as a tool,

42
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not only to improve the quality
of life in terms of health

43
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but also to use it as as tool

44
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in political, economic,
social, and environmental terms,

45
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and then manage
to restructure the food system,

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change the diet dynamics

47
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and the production, distribution,
and food consumption processes.

48
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I'll give you an example
of the meat production process.

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There are two principles
that conduct the meat production

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at an industrial scale:

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quantity and speed.

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The more you produce
and the cheaper it gets,

53
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the worse the quality,

54
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and the cost is higher
for our health and environment.

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In terms of speed,

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the animal cycle
is artificially accelerated,

57
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the animal life cycle
is artificially accelerated,

58
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and it starts growing
and producing in such a way

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that at some point
their bodies can't take it anymore,

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and it drastically decreases

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its life quality,

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its health and lifetime.

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I believe that we can and must change

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this food system.

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The other day I was at the supermarket,

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and I noticed that a pound of chicken

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was cheaper than a pound of tomatoes.

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And I said, "How can that be?"

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This is very complex.

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How can it cost so little

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to raise an animal
from birth to slaughter?

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I couldn't understand that.

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In terms of vegetables and greens,

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the industrial scale production process

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is also very harmful to our lives,

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our health, and to the environment

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because, today, Brazil is the biggest
agrochemical consumer in the world.

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Each Brazilian consumes around
11 pounds of agrochemicals per year.

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It's a steep amount.

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And people know
the hazards of agrochemicals,

81
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but they still put up with this abuse
of usage and consumption.

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And I wondered why.

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But the answer is that our current society

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has twisted values.

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Our values are twisted.

86
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Why does someone worry
about not buying fake perfume

87
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because they worry
about some allergic reaction,

88
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as they don't know its origin,

89
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they don't know what sort
of chemicals are in the bottle,

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and they don't care about eating
intoxicated vegetables?

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Why is that?

92
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I wondered about this and realized
that this is the change of values.

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We need to teach people
to value organic products,

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because when you buy
organic lettuce, for example,

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you're not only investing in your health

96
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but also paying
for the producer's well-being,

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which is something
people don't usually think of,

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they don't know that behind that lettuce
is someone who cares for it with love

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and brought that lettuce to you.

100
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So we pay for the producer's well-being,

101
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we invest in our health,
and we respect nature.

102
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I think that's why I fell in love

103
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with cooking and nutrition.

104
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In terms of distribution,
it's not efficient either.

105
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I think you know we produce a lot of food.

106
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One third of the food we produce
is simply wasted, thrown out.

107
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And we ask ourselves
why so many people are still starving.

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The reason is bad distribution policy.

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We have to rethink that.

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In consumption terms,

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the way we consume food
today is frightening.

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My grandma is from São Paulo,
and she lives there.

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If I dropped her in the middle
of Paulista Avenue,

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I'm sure she would be really scared

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seeing all those executives,
or those people in a hurry,

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walking along the street,
talking on their cell phones,

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swallowing a slice of pizza -

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because chewing is something
people also think is a waste of time,

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but it's actually very important.

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Anyway, she would freak out

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because she doesn't see that as a meal,

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as a way to nurture and feed oneself.

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Fast food is made for this purpose,

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so we can eat while doing something else,

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talking on the phone, typing, watching TV.

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This makes us lose
our notion of satiation.

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We make room for gluttony,

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which is very harmful to our health.

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So, we need to rethink
the way we consume food.

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These snacks, biscuits, and so on
also have a lot of chemical additives,

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and too much salt, fat, and sugar,
which is the addictive trio.

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Flavor enhancers end up
destroying our sense of taste,

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they degenerate our nervous system
and create addiction,

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not only physical but also mental,

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psychological,
and physiological addiction.

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That is, excessive industrialized products

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are very harmful.

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I don't even call them food.

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To me, they are fake food,

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because you may feel full eating them,

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but they won't nurture or feed you.

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And who still makes popcorn in a pan?
Pan popcorn instead of microwave?

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Look! Half and half. (Laughter)

144
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Who still makes cakes
instead of buying mixtures?

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Oh! Also half and half. (Laughter)

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These two questions
may seem a little harmless

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and not mean anything,
but actually they mean a lot.

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By just switching from pan popcorn
to microwave popcorn,

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you're already harming your health,

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because you're consuming chemicals

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that you surely wouldn't add
to your pan popcorn,

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and you're also polluting
with the microwave popcorn packaging.

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It's an extra packaging that could
be less trash in the world.

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I think the excessive consumption
of industrialized products

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is really harmful.

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To sum up

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this food production issue,

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I think this food dynamics,
this food system

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is not healthy at all.

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It's not working.

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And we have to change.
But how can we change?

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The main answer
is going back to the kitchen.

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Cooking is synonym of art,
culture, leisure, health.

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Cooking brings independence,
self-knowledge, autonomy,

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safety, freedom.

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Cooking is life's fundamental art.

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If we don't cook, 
someone will do it for us.

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I hope it's not the industry.

169
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Because the industry doesn't cook,
it simply processes food.

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If you let the industry feed you,

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it'll choose what to give you for dinner:

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frozen lasagna, French fries,
burgers, hot dogs.

173
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How about pizza?

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Give us delivery pizza

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because we can't even make
pizza anymore!

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I believe that we...

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Oh, no! Wait! Where's rice and beans?

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The everyday rice and beans
that filled up our stomachs and souls?

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I think a lot of people

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who are not interested in
or fond of cooking

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must think it's a lot of work,

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not practical, and a waste of time.

183
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But if you leave the beans
soaking overnight,

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in the morning, in 20 minutes you'll have
them ready in the pressure cooker.

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Or you just take one day to make beans

186
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and freeze them for the week.

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Along with fresh rice
that you make in 20 or 30 minutes

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and vegetables that you have prewashed
and cut up in the fridge

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when you came back from the market,

190
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you have a whole meal ready
in half an hour.

191
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It might be the same time
you would wait for a pizza,

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from the pizza delivery.

193
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So, I think we must change

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the way we see cooking,

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the way we see the act of cooking.

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Everybody can and must cook:

197
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men, women, boys, girls,
kids, adults, the elderly.

198
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There's no age, sex, or gender.

199
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Everybody can cook. Everybody should cook.

200
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By changing education, teaching kids,

201
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taking kids to the market to choose
the vegetables they'll have for dinner,

202
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having kids peel potatoes, do the dishes,


203
00:14:18,032 --> 00:14:19,952
simple day-to-day things,

204
00:14:19,952 --> 00:14:23,382
we can build a better future.

205
00:14:23,382 --> 00:14:27,072
These kids will grow up
with a holistic view of the world.

206
00:14:27,072 --> 00:14:29,883
They'll know where the food comes from,

207
00:14:29,883 --> 00:14:33,162
because many people think it comes
from the supermarket shelf.

208
00:14:33,962 --> 00:14:40,864
Kids will grow up independent
of the food industry

209
00:14:40,864 --> 00:14:42,433
because they will learn to cook.

210
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They will grow up independent
of the pharmaceutical industry

211
00:14:46,594 --> 00:14:49,854
because they will be less sick,

212
00:14:49,854 --> 00:14:53,124
growing up and eating
homemade food, healthy food.

213
00:14:53,704 --> 00:14:59,493
I believe we have to change
the food dynamics.

214
00:14:59,493 --> 00:15:02,715
We have to change

215
00:15:05,715 --> 00:15:10,045
how we value food.

216
00:15:10,045 --> 00:15:16,265
We have to value food more,
value the act of eating and cooking.

217
00:15:16,265 --> 00:15:20,616
Education isn't just saying
"please," "thank you," and "excuse me."

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Education doesn't mean

219
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seeing a hospital as synonym of health.

220
00:15:29,505 --> 00:15:36,259
I think having life quality,
a healthy lifestyle, and a healthy diet,

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00:15:36,259 --> 00:15:39,907
so that we need fewer hospitals -

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00:15:39,907 --> 00:15:42,216
that is education.

223
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It's education and prevention.

224
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So, the future of food

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will decide the future of humanity.

226
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Cooking and choosing food well

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are choices we can make
to make a better world.

228
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Thank you.

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00:16:04,077 --> 00:16:06,727
(Applause)