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Good evening.

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I've always really liked eating,[br]but I was never really into cooking.

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When I was little, I loved watching[br]my granny cook and work in the kitchen.

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She was in charge of Christmas dinner,[br]New Year's and Easter.

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She made all with so much love and care.

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My brother was the one who liked[br]to go hands-on with her.

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Even today, she still asks me

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how, when and why[br]did I end up in the kitchen?

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And that's the answer[br]I want to give you today.

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Because if something can change[br]the future of eating habits,

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that's cooking.

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As a teenager, precisely at 14,

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I began to do yoga.

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And yoga changed me.

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It completely changed my life.

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It changed my vision of the world,[br]it changed my diet,

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and with that I realized

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that food has power,

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so to speak.

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I also decided to study[br]eating philosophies

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that used food as forms of prevention,

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healing, and disease treatment,

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even as kinds of medicine.

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So I decided to study a little[br]about Ayurveda and macrobiotics.

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These philosophies[br]brought back something in me

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that I think modern times[br]have taken from many of us young people,

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which is care, zeal,[br]and respect for nature.

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So, I decided that we could change the way

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we build the food system[br]through eating habits.

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I believe one of the side effects[br]of modern times

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is humans getting distant from nature,

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the distance between urban and rural life.

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I believe that if we bring

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a little of rural life to the city,

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we can strengthen the bonds[br]between man and nature.

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For example, by planting urban gardens.

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It's a way to reconnect with nature.

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Some years later, when I was 18,

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I lived abroad, and there[br]I learned how to cook.

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I fell in love with the art of culinary,[br]I fell in love with the kitchen,

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and I realized we could use food[br]and eating habits as a tool,

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not only to improve the quality[br]of life in terms of health

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but also to use it as as tool

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in political, economic,[br]social, and environmental terms,

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and then manage[br]to restructure the food system,

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change the diet dynamics

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and the production, distribution,[br]and food consumption processes.

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I'll give you an example[br]of the meat production process.

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There are two principles[br]that conduct the meat production

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at an industrial scale:

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quantity and speed.

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The more you produce[br]and the cheaper it gets,

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the worse the quality,

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and the cost is higher[br]for our health and environment.

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In terms of speed,

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the animal cycle[br]is artificially accelerated,

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the animal life cycle[br]is artificially accelerated,

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and it starts growing[br]and producing in such a way

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that at some point[br]their bodies can't take it anymore,

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and it drastically decreases

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its life quality,

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its health and lifetime.

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I believe that we can and must change

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this food system.

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The other day I was at the supermarket,

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and I noticed that a pound of chicken

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was cheaper than a pound of tomatoes.

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And I said, "How can that be?"

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This is very complex.

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How can it cost so little

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to raise an animal[br]from birth to slaughter?

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I couldn't understand that.

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In terms of vegetables and greens,

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the industrial scale production process

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is also very harmful to our lives,

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our health, and to the environment

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because, today, Brazil is the biggest[br]agrochemical consumer in the world.

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Each Brazilian consumes around[br]11 pounds of agrochemicals per year.

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It's a steep amount.

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And people know[br]the hazards of agrochemicals,

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but they still put up with this abuse[br]of usage and consumption.

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And I wondered why.

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But the answer is that our current society

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has twisted values.

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Our values are twisted.

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Why does someone worry[br]about not buying fake perfume

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because they worry[br]about some allergic reaction,

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as they don't know its origin,

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they don't know what sort[br]of chemicals are in the bottle,

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and they don't care about eating[br]intoxicated vegetables?

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Why is that?

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I wondered about this and realized[br]that this is the change of values.

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We need to teach people[br]to value organic products,

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because when you buy[br]organic lettuce, for example,

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you're not only investing in your health

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but also paying[br]for the producer's well-being,

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which is something[br]people don't usually think of,

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they don't know that behind that lettuce[br]is someone who cares for it with love

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and brought that lettuce to you.

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So we pay for the producer's well-being,

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we invest in our health,[br]and we respect nature.

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I think that's why I fell in love

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with cooking and nutrition.

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In terms of distribution,[br]it's not efficient either.

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I think you know we produce a lot of food.

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One third of the food we produce[br]is simply wasted, thrown out.

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And we ask ourselves[br]why so many people are still starving.

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The reason is bad distribution policy.

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We have to rethink that.

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In consumption terms,

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the way we consume food[br]today is frightening.

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My grandma is from São Paulo,[br]and she lives there.

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If I dropped her in the middle[br]of Paulista Avenue,

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I'm sure she would be really scared

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seeing all those executives,[br]or those people in a hurry,

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walking along the street,[br]talking on their cell phones,

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swallowing a slice of pizza -

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because chewing is something[br]people also think is a waste of time,

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but it's actually very important.

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Anyway, she would freak out

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because she doesn't see that as a meal,

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as a way to nurture and feed oneself.

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Fast food is made for this purpose,

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so we can eat while doing something else,

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talking on the phone, typing, watching TV.

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This makes us lose[br]our notion of satiation.

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We make room for gluttony,

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which is very harmful to our health.

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So, we need to rethink[br]the way we consume food.

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These snacks, biscuits, and so on[br]also have a lot of chemical additives,

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and too much salt, fat, and sugar,[br]which is the addictive trio.

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Flavor enhancers end up[br]destroying our sense of taste,

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they degenerate our nervous system[br]and create addiction,

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not only physical but also mental,

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psychological,[br]and physiological addiction.

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That is, excessive industrialized products

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are very harmful.

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I don't even call them food.

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To me, they are fake food,

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because you may feel full eating them,

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but they won't nurture or feed you.

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And who still makes popcorn in a pan?[br]Pan popcorn instead of microwave?

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Look! Half and half. (Laughter)

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Who still makes cakes[br]instead of buying mixtures?

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Oh! Also half and half. (Laughter)

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These two questions[br]may seem a little harmless

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and not mean anything,[br]but actually they mean a lot.

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By just switching from pan popcorn[br]to microwave popcorn,

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you're already harming your health,

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because you're consuming chemicals

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that you surely wouldn't add[br]to your pan popcorn,

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and you're also polluting[br]with the microwave popcorn packaging.

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It's an extra packaging that could[br]be less trash in the world.

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I think the excessive consumption[br]of industrialized products

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is really harmful.

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To sum up

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this food production issue,

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I think this food dynamics,[br]this food system

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is not healthy at all.

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It's not working.

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And we have to change.[br]But how can we change?

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The main answer[br]is going back to the kitchen.

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Cooking is synonym of art,[br]culture, leisure, health.

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Cooking brings independence,[br]self-knowledge, autonomy,

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safety, freedom.

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Cooking is life's fundamental art.

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If we don't cook, [br]someone will do it for us.

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I hope it's not the industry.

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Because the industry doesn't cook,[br]it simply processes food.

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If you let the industry feed you,

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it'll choose what to give you for dinner:

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frozen lasagna, French fries,[br]burgers, hot dogs.

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How about pizza?

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Give us delivery pizza

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because we can't even make[br]pizza anymore!

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I believe that we...

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Oh, no! Wait! Where's rice and beans?

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The everyday rice and beans[br]that filled up our stomachs and souls?

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I think a lot of people

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who are not interested in[br]or fond of cooking

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must think it's a lot of work,

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not practical, and a waste of time.

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But if you leave the beans[br]soaking overnight,

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in the morning, in 20 minutes you'll have[br]them ready in the pressure cooker.

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Or you just take one day to make beans

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and freeze them for the week.

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Along with fresh rice[br]that you make in 20 or 30 minutes

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and vegetables that you have prewashed[br]and cut up in the fridge

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when you came back from the market,

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you have a whole meal ready[br]in half an hour.

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It might be the same time[br]you would wait for a pizza,

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from the pizza delivery.

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So, I think we must change

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the way we see cooking,

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the way we see the act of cooking.

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Everybody can and must cook:

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men, women, boys, girls,[br]kids, adults, the elderly.

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There's no age, sex, or gender.

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Everybody can cook. Everybody should cook.

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By changing education, teaching kids,

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taking kids to the market to choose[br]the vegetables they'll have for dinner,

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having kids peel potatoes, do the dishes,[br]

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simple day-to-day things,

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we can build a better future.

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These kids will grow up[br]with a holistic view of the world.

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They'll know where the food comes from,

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because many people think it comes[br]from the supermarket shelf.

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Kids will grow up independent[br]of the food industry

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because they will learn to cook.

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They will grow up independent[br]of the pharmaceutical industry

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because they will be less sick,

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growing up and eating[br]homemade food, healthy food.

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I believe we have to change[br]the food dynamics.

0:14:59.493,0:15:02.715
We have to change

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how we value food.

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We have to value food more,[br]value the act of eating and cooking.

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Education isn't just saying[br]"please," "thank you," and "excuse me."

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Education doesn't mean

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seeing a hospital as synonym of health.

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I think having life quality,[br]a healthy lifestyle, and a healthy diet,

0:15:36.259,0:15:39.907
so that we need fewer hospitals -

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that is education.

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It's education and prevention.

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So, the future of food

0:15:49.977,0:15:52.297
will decide the future of humanity.

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Cooking and choosing food well

0:15:58.417,0:16:02.596
are choices we can make[br]to make a better world.

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Thank you.

0:16:04.077,0:16:06.727
(Applause)