WEBVTT 00:00:05.527 --> 00:00:07.537 WordPress 4.3 [JAZZ] 00:00:07.732 --> 00:00:10.072 named for jazz legend [JAZZER] 00:00:10.092 --> 00:00:11.638 makes your writing workflow faster, 00:00:11.774 --> 00:00:13.332 your site easier to customize 00:00:13.362 --> 00:00:14.679 and your passwords stronger. 00:00:15.574 --> 00:00:16.740 Let's take a look at how 00:00:16.742 --> 00:00:18.339 WordPress 4.3 is helping 00:00:18.339 --> 00:00:19.760 one small business owner. 00:00:19.770 --> 00:00:20.855 This is Kate, 00:00:21.085 --> 00:00:22.735 and this is the website for Kate's cafe: 00:00:22.755 --> 00:00:24.008 Schroedinger's Cup. 00:00:24.008 --> 00:00:25.471 Kate wants to provide a daily menu 00:00:25.471 --> 00:00:26.556 for her customers 00:00:26.556 --> 00:00:27.405 to keep them updated on 00:00:27.405 --> 00:00:28.780 what she's serving each day. 00:00:28.780 --> 00:00:30.945 This morning she's going to make that happen 00:00:30.959 --> 00:00:32.269 right in WordPress. 00:00:32.671 --> 00:00:34.138 Kate's new daily menu page 00:00:34.158 --> 00:00:35.292 will tell her customers 00:00:35.292 --> 00:00:36.549 what she's brewing and 00:00:36.549 --> 00:00:37.769 what's for lunch that day. 00:00:37.769 --> 00:00:39.273 She wants to make her formatting nice and clear 00:00:39.273 --> 00:00:40.859 for her customers so they can quickly 00:00:40.859 --> 00:00:42.071 see what's on offer. 00:00:42.071 --> 00:00:44.223 In WordPress 4.3 she can change how her 00:00:44.223 --> 00:00:45.880 text looks without any clicks. 00:00:45.880 --> 00:00:47.905 Formatting shortcuts allow her to create 00:00:47.905 --> 00:00:49.751 lists, headings, and quotes, 00:00:49.751 --> 00:00:51.446 without breaking her flow. 00:00:51.446 --> 00:00:53.744 That keeps the task of publishing her daily menu 00:00:53.744 --> 00:00:55.439 straightforward and fast, 00:00:55.445 --> 00:00:57.065 leaving her free for the serious business 00:00:57.065 --> 00:00:58.342 of making coffee. 00:00:58.847 --> 00:01:00.844 Time for Kate to add the new page to the 00:01:00.844 --> 00:01:02.629 navigation menu on her sidebar. 00:01:02.639 --> 00:01:03.809 There's no need to go to the 00:01:03.809 --> 00:01:04.860 admin to do this. 00:01:04.870 --> 00:01:06.840 In WordPress 4.3, Kate can add her 00:01:06.840 --> 00:01:08.350 new menu item from the customizer, 00:01:08.350 --> 00:01:10.387 where she can live preview changes 00:01:10.387 --> 00:01:12.314 to her website before she publishes them. 00:01:12.314 --> 00:01:14.543 When viewing her new page, all she has to do 00:01:14.543 --> 00:01:16.447 is click "customize", select "menus", 00:01:16.447 --> 00:01:18.653 and add the new page to her sidebar menu. 00:01:19.311 --> 00:01:20.394 That wasn't hard. 00:01:20.394 --> 00:01:21.893 Now Kate's customers can check her website 00:01:21.893 --> 00:01:24.358 every day to see what she's serving. 00:01:24.358 --> 00:01:26.349 There's another new tool in the customizer. 00:01:26.349 --> 00:01:28.067 Kate can now upload a site icon so that 00:01:28.067 --> 00:01:29.530 her logo appears in browser tabs 00:01:29.530 --> 00:01:31.381 and bookmark menus. 00:01:33.241 --> 00:01:34.917 Her customers can even create a shortcut 00:01:34.917 --> 00:01:36.867 on the homescreen of their mobile device. 00:01:38.156 --> 00:01:39.886 Now they always have Kate's daily menu, 00:01:39.886 --> 00:01:41.595 whenever they need it. 00:01:41.595 --> 00:01:43.237 And those aren't the only changes to 00:01:43.237 --> 00:01:44.352 WordPress 4.3. 00:01:44.352 --> 00:01:45.975 When Kate adds a new staff member 00:01:45.975 --> 00:01:47.478 to her website, WordPress will generate 00:01:47.478 --> 00:01:49.428 a strong password for them. 00:01:49.428 --> 00:01:51.564 If the staff member changes that password, 00:01:51.564 --> 00:01:53.136 WordPress tells them if their password 00:01:53.146 --> 00:01:54.396 is strong. 00:01:54.396 --> 00:01:55.734 That's enough WordPress for today, 00:01:55.734 --> 00:01:57.028 Kate's got a business to run. 00:01:57.028 --> 00:01:58.741 But she's happy that with every update 00:01:58.741 --> 00:02:00.544 WordPress keeps improving. 00:02:00.544 --> 00:02:02.347 And she in turn can keep her customers happy, 00:02:02.347 --> 00:02:03.995 giving them the information they need, 00:02:03.995 --> 00:02:05.243 right at their fingertips. 00:02:05.243 --> 00:02:07.605 WordPress 4.3 [JAZZ] 00:02:08.024 --> 00:02:10.229 A more refined blend.