0:00:05.527,0:00:07.537 WordPress 4.3 [JAZZ] 0:00:07.732,0:00:10.072 named for jazz legend [JAZZER] 0:00:10.092,0:00:11.638 makes your writing workflow faster, 0:00:11.774,0:00:13.332 your site easier to customize 0:00:13.362,0:00:14.679 and your passwords stronger. 0:00:15.574,0:00:16.740 Let's take a look at how 0:00:16.742,0:00:18.339 WordPress 4.3 is helping 0:00:18.339,0:00:19.760 one small business owner. 0:00:19.770,0:00:20.855 This is Kate, 0:00:21.085,0:00:22.735 and this is the website for Kate's cafe: 0:00:22.755,0:00:24.008 Schroedinger's Cup. 0:00:24.008,0:00:25.471 Kate wants to provide a daily menu 0:00:25.471,0:00:26.556 for her customers 0:00:26.556,0:00:27.405 to keep them updated on 0:00:27.405,0:00:28.780 what she's serving each day. 0:00:28.780,0:00:30.945 This morning she's going to make that happen 0:00:30.959,0:00:32.269 right in WordPress. 0:00:32.671,0:00:34.138 Kate's new daily menu page 0:00:34.158,0:00:35.292 will tell her customers 0:00:35.292,0:00:36.549 what she's brewing and 0:00:36.549,0:00:37.769 what's for lunch that day. 0:00:37.769,0:00:39.273 She wants to make her [br]formatting nice and clear 0:00:39.273,0:00:40.859 for her customers so they can quickly 0:00:40.859,0:00:42.071 see what's on offer. 0:00:42.071,0:00:44.223 In WordPress 4.3 [br]she can change how her 0:00:44.223,0:00:45.880 text looks without any clicks. 0:00:45.880,0:00:47.905 Formatting shortcuts allow her to create 0:00:47.905,0:00:49.751 lists, headings, and quotes, 0:00:49.751,0:00:51.446 without breaking her flow. 0:00:51.446,0:00:53.744 That keeps the task of [br]publishing her daily menu 0:00:53.744,0:00:55.439 straightforward and fast, 0:00:55.445,0:00:57.065 leaving her free for the serious business 0:00:57.065,0:00:58.342 of making coffee. 0:00:58.847,0:01:00.844 Time for Kate to add the new page to the 0:01:00.844,0:01:02.629 navigation menu on her sidebar. 0:01:02.639,0:01:03.809 There's no need to go to the 0:01:03.809,0:01:04.860 admin to do this. 0:01:04.870,0:01:06.840 In WordPress 4.3, Kate can add her 0:01:06.840,0:01:08.350 new menu item from the customizer, 0:01:08.350,0:01:10.387 where she can live preview changes 0:01:10.387,0:01:12.314 to her website before she publishes them. 0:01:12.314,0:01:14.543 When viewing her new page, [br]all she has to do 0:01:14.543,0:01:16.447 is click "customize", select "menus", 0:01:16.447,0:01:18.653 and add the new page to her sidebar menu. 0:01:19.311,0:01:20.394 That wasn't hard. 0:01:20.394,0:01:21.893 Now Kate's customers can check her website 0:01:21.893,0:01:24.358 every day to see what she's serving. 0:01:24.358,0:01:26.349 There's another new tool [br]in the customizer. 0:01:26.349,0:01:28.067 Kate can now upload a site icon so that 0:01:28.067,0:01:29.530 her logo appears in browser tabs 0:01:29.530,0:01:31.381 and bookmark menus. 0:01:33.241,0:01:34.917 Her customers can even create a shortcut 0:01:34.917,0:01:36.867 on the homescreen of their mobile device. 0:01:38.156,0:01:39.886 Now they always have Kate's daily menu, 0:01:39.886,0:01:41.595 whenever they need it. 0:01:41.595,0:01:43.237 And those aren't the only changes to 0:01:43.237,0:01:44.352 WordPress 4.3. 0:01:44.352,0:01:45.975 When Kate adds a new staff member 0:01:45.975,0:01:47.478 to her website, WordPress will generate 0:01:47.478,0:01:49.428 a strong password for them. 0:01:49.428,0:01:51.564 If the staff member changes that password, 0:01:51.564,0:01:53.136 WordPress tells them if their password 0:01:53.146,0:01:54.396 is strong. 0:01:54.396,0:01:55.734 That's enough WordPress for today, 0:01:55.734,0:01:57.028 Kate's got a business to run. 0:01:57.028,0:01:58.741 But she's happy that with every update 0:01:58.741,0:02:00.544 WordPress keeps improving. 0:02:00.544,0:02:02.347 And she in turn can keep her[br]customers happy, 0:02:02.347,0:02:03.995 giving them the information they need, 0:02:03.995,0:02:05.243 right at their fingertips. 0:02:05.243,0:02:07.605 WordPress 4.3 [JAZZ] 0:02:08.024,0:02:10.229 A more refined blend.