0:00:00.888,0:00:02.769 I, like many of you, 0:00:02.793,0:00:08.840 am one of the two billion people[br]on Earth who live in cities. 0:00:09.475,0:00:12.390 And there are days --[br]I don't know about the rest of you -- 0:00:12.414,0:00:15.976 but there are days when I palpably feel 0:00:16.000,0:00:18.477 how much I rely on other people 0:00:18.501,0:00:20.854 for pretty much everything in my life. 0:00:21.349,0:00:24.013 And some days, that can even[br]be a little scary. 0:00:24.694,0:00:26.778 But what I'm here[br]to talk to you about today 0:00:26.802,0:00:29.584 is how that same interdependence 0:00:29.608,0:00:34.097 is actually an extremely[br]powerful social infrastructure 0:00:34.121,0:00:36.105 that we can actually harness 0:00:36.129,0:00:40.540 to help heal some[br]of our deepest civic issues, 0:00:40.564,0:00:44.281 if we apply open-source collaboration. 0:00:44.988,0:00:46.332 A couple of years ago, 0:00:46.356,0:00:49.854 I read an article by New York Times[br]writer Michael Pollan, 0:00:49.878,0:00:53.977 in which he argued that growing[br]even some of our own food 0:00:54.001,0:00:57.171 is one of the best things[br]that we can do for the environment. 0:00:58.036,0:00:59.941 Now at the time that I was reading this, 0:00:59.965,0:01:01.606 it was the middle of the winter 0:01:01.630,0:01:04.937 and I definitely did not have room[br]for a lot of dirt 0:01:04.961,0:01:07.090 in my New York City apartment. 0:01:07.114,0:01:09.080 So I was basically just willing to settle 0:01:09.104,0:01:11.050 for just reading the next Wired magazine 0:01:11.074,0:01:13.694 and finding out how the experts[br]were going to figure out 0:01:13.718,0:01:16.794 how to solve all these problems[br]for us in the future. 0:01:16.818,0:01:19.067 But that was actually exactly the point 0:01:19.091,0:01:21.377 that Michael Pollan[br]was making in this article -- 0:01:21.401,0:01:23.610 it's precisely when we hand over 0:01:23.634,0:01:26.876 the responsibility[br]for all these things to specialists 0:01:26.900,0:01:30.614 that we cause the kind of messes[br]that we see with the food system. 0:01:32.000,0:01:35.334 So, I happen to know[br]a little bit from my own work 0:01:35.358,0:01:39.613 about how NASA has been using hydroponics 0:01:39.637,0:01:42.352 to explore growing food in space. 0:01:42.884,0:01:47.299 And that you can actually[br]get optimal nutritional yield 0:01:47.323,0:01:53.063 by running a kind of high-quality[br]liquid soil over plants' root systems. 0:01:53.931,0:01:55.516 Now to a vegetable plant, 0:01:55.540,0:02:00.026 my apartment has got to be[br]about as foreign as outer space. 0:02:00.050,0:02:02.511 But I can offer some natural light 0:02:02.535,0:02:04.555 and year-round climate control. 0:02:05.230,0:02:06.926 Fast-forward two years later: 0:02:06.950,0:02:08.674 we now have window farms, 0:02:08.698,0:02:10.751 which are vertical, hydroponic platforms 0:02:10.775,0:02:13.093 for food-growing indoors. 0:02:13.624,0:02:16.379 And the way it works[br]is that there's a pump at the bottom, 0:02:16.403,0:02:19.956 which periodically sends this liquid[br]nutrient solution up to the top, 0:02:19.980,0:02:22.624 which then trickles down[br]through plants' root systems 0:02:22.648,0:02:24.789 that are suspended in clay pellets -- 0:02:24.813,0:02:26.466 so there's no dirt involved. 0:02:27.307,0:02:32.014 Now light and temperature vary[br]with each window's microclimate, 0:02:32.038,0:02:35.796 so a window farm requires a farmer, 0:02:35.820,0:02:37.317 and she must decide 0:02:37.341,0:02:41.076 what kind of crops she is going[br]to put in her window farm, 0:02:41.100,0:02:45.009 and whether she is going[br]to feed her food organically. 0:02:45.033,0:02:46.184 Back at the time, 0:02:46.208,0:02:49.389 a window farm was no more[br]than a technically complex idea 0:02:49.413,0:02:51.604 that was going to require[br]a lot of testing. 0:02:52.000,0:02:54.750 And I really wanted it[br]to be an open project, 0:02:54.774,0:02:55.976 because hydroponics 0:02:56.000,0:02:58.716 is one of the fastest[br]growing areas of patenting 0:02:58.740,0:03:00.402 in the United States right now, 0:03:00.426,0:03:04.097 and could possibly become[br]another area like Monsanto, 0:03:04.121,0:03:07.161 where we have a lot of corporate[br]intellectual property 0:03:07.185,0:03:09.510 in the way of people's food. 0:03:10.112,0:03:13.735 So I decided that,[br]instead of creating a product, 0:03:13.759,0:03:14.926 what I was going to do 0:03:14.950,0:03:18.000 was open this up[br]to a whole bunch of codevelopers. 0:03:19.359,0:03:22.121 The first few systems that we created,[br]they kind of worked. 0:03:22.145,0:03:24.479 We were actually able to grow[br]about a salad a week 0:03:24.503,0:03:26.893 in a typical New York City[br]apartment window. 0:03:26.917,0:03:28.946 And we were able to grow cherry tomatoes 0:03:28.970,0:03:30.950 and cucumbers, all kinds of stuff. 0:03:30.974,0:03:32.453 But the first few systems 0:03:32.477,0:03:36.008 were these leaky, loud power-guzzlers 0:03:36.032,0:03:38.790 that Martha Stewart[br]would definitely never have approved. 0:03:38.814,0:03:40.662 (Laughter) 0:03:40.686,0:03:43.071 So to bring on more codevelopers, 0:03:43.095,0:03:45.997 what we did was we created[br]a social media site 0:03:46.021,0:03:47.966 on which we published the designs, 0:03:47.990,0:03:49.984 we explained how they worked, 0:03:50.008,0:03:52.387 and we even went so far 0:03:52.411,0:03:55.655 as to point out everything[br]that was wrong with these systems. 0:03:55.679,0:03:58.047 And then we invited people[br]all over the world 0:03:58.071,0:04:00.167 to build them and experiment with us. 0:04:01.360,0:04:03.523 So actually now on this website, 0:04:03.547,0:04:06.244 we have 18,000 people. 0:04:06.268,0:04:09.698 And we have window farms[br]all over the world. 0:04:10.441,0:04:14.213 What we're doing[br]is what NASA or a large corporation 0:04:14.237,0:04:17.728 would call R&D,[br]or research and development. 0:04:17.752,0:04:20.665 But what we call it is R&D-I-Y, 0:04:20.689,0:04:23.328 or "research and develop it yourself." 0:04:23.352,0:04:24.824 (Laughter) 0:04:24.848,0:04:27.403 So, for example, Jackson came along 0:04:27.427,0:04:30.578 and suggested that we use air pumps[br]instead of water pumps. 0:04:30.602,0:04:33.317 It took building a whole bunch[br]of systems to get it right, 0:04:33.341,0:04:37.113 but once we did, we were able to cut[br]our carbon footprint nearly in half. 0:04:37.874,0:04:40.858 Tony in Chicago has been taking on[br]growing experiments, 0:04:40.882,0:04:42.536 like lots of other window farmers, 0:04:42.560,0:04:45.523 and he's been able to get[br]his strawberries to fruit 0:04:45.547,0:04:48.306 for nine months of the year[br]in low-light conditions 0:04:48.330,0:04:51.307 by simply changing out[br]the organic nutrients. 0:04:52.281,0:04:56.655 And window farmers in Finland[br]have been customizing their window farms 0:04:56.679,0:04:59.019 for the dark days of the Finnish winters 0:04:59.043,0:05:01.120 by outfitting them with LED grow lights 0:05:01.144,0:05:04.437 that they're now making[br]open source and part of the project. 0:05:04.461,0:05:06.830 So window farms have been evolving 0:05:06.854,0:05:10.144 through a rapid versioning process[br]similar to software. 0:05:10.639,0:05:13.309 And with every open source project, 0:05:13.333,0:05:15.047 the real benefit is the interplay 0:05:15.071,0:05:19.510 between the specific concerns[br]of people customizing their systems 0:05:19.534,0:05:21.353 for their own particular concerns, 0:05:21.377,0:05:23.425 and the universal concerns. 0:05:23.449,0:05:25.382 So my core team and I 0:05:25.406,0:05:27.956 are able to concentrate[br]on the improvements 0:05:27.980,0:05:30.224 that really benefit everyone. 0:05:30.248,0:05:33.467 And we're able to look out[br]for the needs of newcomers. 0:05:33.491,0:05:35.221 So for do-it-yourselfers, 0:05:35.245,0:05:39.367 we provide free,[br]very well-tested instructions 0:05:39.391,0:05:41.476 so that anyone, anywhere around the world, 0:05:41.500,0:05:43.649 can build one of these systems for free. 0:05:43.673,0:05:46.395 And there's a patent pending[br]on these systems as well 0:05:46.419,0:05:48.186 that's held by the community. 0:05:48.210,0:05:50.114 And to fund the project, 0:05:50.138,0:05:52.440 we partner to create products 0:05:52.464,0:05:55.341 that we then sell[br]to schools and to individuals 0:05:55.365,0:05:57.863 who don't have time[br]to build their own systems. 0:05:58.736,0:06:02.201 Now within our community,[br]a certain culture has appeared. 0:06:02.225,0:06:04.938 In our culture,[br]it is better to be a tester 0:06:04.962,0:06:07.231 who supports someone else's idea 0:06:07.255,0:06:09.643 than it is to be just the idea guy. 0:06:10.449,0:06:14.577 What we get out of this project[br]is support for our own work, 0:06:14.601,0:06:18.522 as well as an experience[br]of actually contributing 0:06:18.546,0:06:20.672 to the environmental movement 0:06:20.696,0:06:23.623 in a way other than just[br]screwing in new light bulbs. 0:06:24.155,0:06:26.802 But I think that Eleen expresses best 0:06:26.826,0:06:28.303 what we really get out of this, 0:06:28.327,0:06:31.162 which is the actual joy of collaboration. 0:06:31.686,0:06:33.976 So she expresses here what it's like 0:06:34.000,0:06:36.477 to see someone halfway across the world 0:06:36.501,0:06:38.803 having taken your idea, built upon it 0:06:38.827,0:06:40.976 and then acknowledging[br]you for contributing. 0:06:41.540,0:06:45.447 If we really want to see[br]the kind of wide consumer behavior change 0:06:45.471,0:06:49.126 that we're all talking about[br]as environmentalists and food people, 0:06:49.150,0:06:51.535 maybe we just need[br]to ditch the term "consumer" 0:06:51.559,0:06:54.375 and get behind the people[br]who are doing stuff. 0:06:55.379,0:06:58.551 Open source projects[br]tend to have a momentum of their own. 0:06:58.575,0:07:00.615 And what we're seeing is that R&D-I-Y 0:07:00.639,0:07:04.418 has moved beyond[br]just window farms and LEDs 0:07:04.442,0:07:07.870 into solar panels and aquaponic systems. 0:07:08.633,0:07:12.551 And we're building upon innovations[br]of generations who went before us. 0:07:12.575,0:07:14.389 And we're looking ahead at generations 0:07:14.413,0:07:17.333 who really need us[br]to retool our lives now. 0:07:18.415,0:07:20.180 So we ask that you join us 0:07:20.204,0:07:24.530 in rediscovering the value[br]of citizens united, 0:07:24.554,0:07:28.350 and to declare[br]that we are all still pioneers. 0:07:29.270,0:07:32.198 (Applause)