[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:02.57,0:00:06.89,Default,,0000,0000,0000,,This morning, I checked 4 web sites as I do every day
Dialogue: 0,0:00:06.89,0:00:10.85,Default,,0000,0000,0000,,I look at my surfing conditions in the area, I check local news,
Dialogue: 0,0:00:10.85,0:00:16.02,Default,,0000,0000,0000,,a look at national news, and I looked a little bit of the tech website that I go to every day
Dialogue: 0,0:00:16.02,0:00:17.96,Default,,0000,0000,0000,,by the time I finish my cup of cofe
Dialogue: 0,0:00:17.96,0:00:22.49,Default,,0000,0000,0000,,I actually interacted with over a hundred and twenty different companies
Dialogue: 0,0:00:22.49,0:00:26.48,Default,,0000,0000,0000,,I checked 4 web sites, 120 companies.
Dialogue: 0,0:00:26.48,0:00:28.78,Default,,0000,0000,0000,,Very few people understand that,
Dialogue: 0,0:00:28.78,0:00:32.46,Default,,0000,0000,0000,,very few people recognize that the interactions they\Nhave online
Dialogue: 0,0:00:32.46,0:00:37.63,Default,,0000,0000,0000,,are far more expansive than just the web sites that they think they're visiting each day.
Dialogue: 0,0:00:37.63,0:00:41.37,Default,,0000,0000,0000,,And so we built Lightbeam to help each one of us understand
Dialogue: 0,0:00:41.37,0:00:44.85,Default,,0000,0000,0000,,what tracking is occurring, and what kind of information we're sending out
Dialogue: 0,0:00:44.85,0:00:46.22,Default,,0000,0000,0000,,in our daily lives
Dialogue: 0,0:00:46.22,0:00:50.24,Default,,0000,0000,0000,,it's a Firefox add-on that provides users a view
Dialogue: 0,0:00:50.24,0:00:53.18,Default,,0000,0000,0000,,into all of their online interactions.
Dialogue: 0,0:00:53.18,0:00:55.84,Default,,0000,0000,0000,,Lightbeam is part of a much larger mission.
Dialogue: 0,0:00:55.84,0:00:58.33,Default,,0000,0000,0000,,We build Firefox for the same reason,
Dialogue: 0,0:00:58.33,0:01:00.65,Default,,0000,0000,0000,,so that when you use Firefox,
Dialogue: 0,0:01:00.65,0:01:03.31,Default,,0000,0000,0000,,you have a base level of protection,
Dialogue: 0,0:01:03.31,0:01:05.70,Default,,0000,0000,0000,,a base level of flexibility,
Dialogue: 0,0:01:05.70,0:01:08.14,Default,,0000,0000,0000,,and a base level of figuring out what's going on
Dialogue: 0,0:01:08.14,0:01:10.52,Default,,0000,0000,0000,,and making some changes if you should want to.
Dialogue: 0,0:01:10.52,0:01:14.25,Default,,0000,0000,0000,,Not only do you have the content that the publisher is making available,
Dialogue: 0,0:01:14.25,0:01:17.67,Default,,0000,0000,0000,,but now you have like buttons and tweet this.
Dialogue: 0,0:01:17.67,0:01:21.41,Default,,0000,0000,0000,,Each one of those elements that the page is loaded for you
Dialogue: 0,0:01:21.41,0:01:23.83,Default,,0000,0000,0000,,is being provided by a different company,
Dialogue: 0,0:01:23.83,0:01:27.60,Default,,0000,0000,0000,,and so in that one moment that you see that website
Dialogue: 0,0:01:27.60,0:01:31.64,Default,,0000,0000,0000,,all those other companies are also seeing YOU at that site.
Dialogue: 0,0:01:31.64,0:01:34.68,Default,,0000,0000,0000,,We see Lightbeam as both a teaching tool
Dialogue: 0,0:01:34.68,0:01:37.05,Default,,0000,0000,0000,,for the people who use it,
Dialogue: 0,0:01:37.05,0:01:39.04,Default,,0000,0000,0000,,and also a learning tool for all of us.
Dialogue: 0,0:01:39.04,0:01:41.16,Default,,0000,0000,0000,,When we take back that curtain,
Dialogue: 0,0:01:41.16,0:01:44.55,Default,,0000,0000,0000,,and we expose kinds of all the interactions that users have.
Dialogue: 0,0:01:44.55,0:01:47.22,Default,,0000,0000,0000,,It's not necessarily good or bad,
Dialogue: 0,0:01:47.22,0:01:49.67,Default,,0000,0000,0000,,I think the bad that we're focusing on here
Dialogue: 0,0:01:49.67,0:01:52.57,Default,,0000,0000,0000,,is the lack of awareness, the lack of understanding.
Dialogue: 0,0:01:52.57,0:01:54.92,Default,,0000,0000,0000,,The first step in any of these types of issues
Dialogue: 0,0:01:54.92,0:01:57.86,Default,,0000,0000,0000,,is understanding all those different companies you're interacting with.
Dialogue: 0,0:01:57.86,0:02:01.24,Default,,0000,0000,0000,,It really is a Wizard of Oz moment to kind of see
Dialogue: 0,0:02:01.24,0:02:06.95,Default,,0000,0000,0000,,that behind-the-scenes true functioning of how the web operates.