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This morning, I checked 4 web sites as I do every day

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I look at my surfing conditions in the area, I check local news,

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a look at national news, and I looked a little bit of the tech website that I go to every day

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by the time I finish my cup of cofe

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I actually interacted with over a hundred and twenty different companies

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I checked 4 web sites, 120 companies.

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Very few people understand that,

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very few people recognize that the interactions they[br]have online

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are far more expansive than just the web sites that they think they're visiting each day.

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And so we built Lightbeam to help each one of us understand

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what tracking is occurring, and what kind of information we're sending out

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in our daily lives

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it's a Firefox add-on that provides users a view

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into all of their online interactions.

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Lightbeam is part of a much larger mission.

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We build Firefox for the same reason,

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so that when you use Firefox,

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you have a base level of protection,

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a base level of flexibility,

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and a base level of figuring out what's going on

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and making some changes if you should want to.

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Not only do you have the content that the publisher is making available,

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but now you have like buttons and tweet this.

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Each one of those elements that the page is loaded for you

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is being provided by a different company,

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and so in that one moment that you see that website

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all those other companies are also seeing YOU at that site.

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We see Lightbeam as both a teaching tool

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for the people who use it,

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and also a learning tool for all of us.

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When we take back that curtain,

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and we expose kinds of all the interactions that users have.

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It's not necessarily good or bad,

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I think the bad that we're focusing on here

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is the lack of awareness, the lack of understanding.

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The first step in any of these types of issues

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is understanding all those different companies you're interacting with.

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It really is a Wizard of Oz moment to kind of see

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that behind-the-scenes true functioning of how the web operates.