[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:02.64,0:00:05.58,Default,,0000,0000,0000,,I have a few pictures of what I do
Dialogue: 0,0:00:05.60,0:00:07.25,Default,,0000,0000,0000,,and I'll speak about some of them,
Dialogue: 0,0:00:07.28,0:00:09.48,Default,,0000,0000,0000,,and then I'll let them\Ncontinue to scroll
Dialogue: 0,0:00:09.51,0:00:13.44,Default,,0000,0000,0000,,as I talk a little bit\Nabout how I'm able to do what I do.
Dialogue: 0,0:00:17.04,0:00:19.41,Default,,0000,0000,0000,,All these houses are built
Dialogue: 0,0:00:19.43,0:00:22.67,Default,,0000,0000,0000,,from between 70 and 80 percent\Nrecycled material,
Dialogue: 0,0:00:22.70,0:00:25.85,Default,,0000,0000,0000,,stuff that was headed to the mulcher,\Nthe landfill, the burn pile.
Dialogue: 0,0:00:25.88,0:00:27.28,Default,,0000,0000,0000,,It was all just gone.
Dialogue: 0,0:00:27.30,0:00:29.28,Default,,0000,0000,0000,,This is the first house I built.
Dialogue: 0,0:00:29.45,0:00:31.58,Default,,0000,0000,0000,,These are hickory nuts up there.
Dialogue: 0,0:00:32.31,0:00:35.70,Default,,0000,0000,0000,,This double front door here\Nwith the three-light transom,
Dialogue: 0,0:00:35.73,0:00:37.87,Default,,0000,0000,0000,,that was headed to the landfill.
Dialogue: 0,0:00:37.89,0:00:39.72,Default,,0000,0000,0000,,Have a little turret there.
Dialogue: 0,0:00:39.75,0:00:42.80,Default,,0000,0000,0000,,And then these buttons\Non the corbels here...
Dialogue: 0,0:00:44.42,0:00:45.58,Default,,0000,0000,0000,,Right there...
Dialogue: 0,0:00:45.60,0:00:46.96,Default,,0000,0000,0000,,Those are hickory nuts.
Dialogue: 0,0:00:46.98,0:00:49.09,Default,,0000,0000,0000,,And these buttons there...
Dialogue: 0,0:00:49.12,0:00:50.44,Default,,0000,0000,0000,,Those are chicken eggs.
Dialogue: 0,0:00:50.47,0:00:51.64,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:51.66,0:00:53.42,Default,,0000,0000,0000,,Of course, first you have breakfast,
Dialogue: 0,0:00:53.44,0:00:57.36,Default,,0000,0000,0000,,and then you fill the shell full\Nof Bondo and paint it and nail it up,
Dialogue: 0,0:00:57.38,0:01:00.83,Default,,0000,0000,0000,,and you have an architectural button\Nin just a fraction of the time.
Dialogue: 0,0:01:02.03,0:01:04.26,Default,,0000,0000,0000,,This is a look at the inside.
Dialogue: 0,0:01:04.29,0:01:08.34,Default,,0000,0000,0000,,You can see the three-light transom\Nthere with the eyebrow windows.
Dialogue: 0,0:01:08.38,0:01:11.43,Default,,0000,0000,0000,,Certainly an architectural antique\Nheaded to the landfill...
Dialogue: 0,0:01:11.45,0:01:14.49,Default,,0000,0000,0000,,Even the lockset\Nis probably worth 200 dollars.
Dialogue: 0,0:01:15.74,0:01:17.62,Default,,0000,0000,0000,,Everything in the kitchen was salvaged.
Dialogue: 0,0:01:17.65,0:01:19.74,Default,,0000,0000,0000,,There's a 1952 O'Keefe Merritt stove,
Dialogue: 0,0:01:19.77,0:01:22.08,Default,,0000,0000,0000,,if you like to cook... cool stove.
Dialogue: 0,0:01:22.68,0:01:24.49,Default,,0000,0000,0000,,This is going up into the turret.
Dialogue: 0,0:01:24.82,0:01:27.75,Default,,0000,0000,0000,,I got that staircase for 20 dollars,
Dialogue: 0,0:01:27.77,0:01:29.66,Default,,0000,0000,0000,,including delivery to my lot.
Dialogue: 0,0:01:30.10,0:01:32.16,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:33.01,0:01:35.32,Default,,0000,0000,0000,,Then, looking up in the turret,
Dialogue: 0,0:01:35.34,0:01:38.96,Default,,0000,0000,0000,,you see there are bulges\Nand pokes and sags and so forth.
Dialogue: 0,0:01:38.98,0:01:40.62,Default,,0000,0000,0000,,Well, if that ruins your life,
Dialogue: 0,0:01:40.65,0:01:42.48,Default,,0000,0000,0000,,well, then, you shouldn't live there.
Dialogue: 0,0:01:42.50,0:01:44.38,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:44.40,0:01:47.20,Default,,0000,0000,0000,,This is a laundry chute.
Dialogue: 0,0:01:47.22,0:01:49.64,Default,,0000,0000,0000,,And this right here is a shoe last...
Dialogue: 0,0:01:49.66,0:01:52.50,Default,,0000,0000,0000,,Those are those cast-iron things\Nyou see at antique shops.
Dialogue: 0,0:01:52.52,0:01:53.81,Default,,0000,0000,0000,,So I had one of those,
Dialogue: 0,0:01:53.83,0:01:58.30,Default,,0000,0000,0000,,so I made some low-tech gadgetry,\Nwhere you just stomp on the shoe last,
Dialogue: 0,0:01:58.40,0:02:01.28,Default,,0000,0000,0000,,and then the door flies open\Nand you throw your laundry down.
Dialogue: 0,0:02:01.30,0:02:05.09,Default,,0000,0000,0000,,And then if you're smart enough,\Nit goes on a basket on top of the washer.
Dialogue: 0,0:02:05.11,0:02:07.72,Default,,0000,0000,0000,,If not, it goes into the toilet.
Dialogue: 0,0:02:07.75,0:02:09.80,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:09.82,0:02:11.50,Default,,0000,0000,0000,,This is a bathtub I made,
Dialogue: 0,0:02:11.53,0:02:13.58,Default,,0000,0000,0000,,made out of scrap two-by-four.
Dialogue: 0,0:02:13.61,0:02:17.84,Default,,0000,0000,0000,,Started with the rim, and then glued\Nand nailed it up into a flat,
Dialogue: 0,0:02:17.87,0:02:19.56,Default,,0000,0000,0000,,corbeled it up and flipped it over,
Dialogue: 0,0:02:19.58,0:02:21.56,Default,,0000,0000,0000,,then did the two profiles on this side.
Dialogue: 0,0:02:21.59,0:02:22.95,Default,,0000,0000,0000,,It's a two-person tub.
Dialogue: 0,0:02:23.48,0:02:26.42,Default,,0000,0000,0000,,After all, it's not just\Na question of hygiene,
Dialogue: 0,0:02:26.44,0:02:28.93,Default,,0000,0000,0000,,but there's a possibility\Nof recreation as well.
Dialogue: 0,0:02:28.96,0:02:31.73,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:31.75,0:02:37.62,Default,,0000,0000,0000,,Then, this faucet here\Nis just a piece of Osage orange.
Dialogue: 0,0:02:37.64,0:02:39.21,Default,,0000,0000,0000,,It looks a little phallic,
Dialogue: 0,0:02:39.24,0:02:40.94,Default,,0000,0000,0000,,but after all, it's a bathroom.
Dialogue: 0,0:02:40.96,0:02:43.56,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:44.23,0:02:46.20,Default,,0000,0000,0000,,This is a house based on a Budweiser can.
Dialogue: 0,0:02:46.23,0:02:47.92,Default,,0000,0000,0000,,It doesn't look like a can of beer,
Dialogue: 0,0:02:47.94,0:02:50.45,Default,,0000,0000,0000,,but the design take-offs\Nare absolutely unmistakable:
Dialogue: 0,0:02:50.47,0:02:52.80,Default,,0000,0000,0000,,the barley hops design\Nworked up into the eaves,
Dialogue: 0,0:02:52.83,0:02:56.58,Default,,0000,0000,0000,,then the dentil work comes directly\Noff the can's red, white, blue and silver.
Dialogue: 0,0:02:57.50,0:02:59.94,Default,,0000,0000,0000,,Then, these corbels going\Ndown underneath the eaves
Dialogue: 0,0:02:59.96,0:03:02.14,Default,,0000,0000,0000,,are that little design\Nthat comes off the can.
Dialogue: 0,0:03:02.16,0:03:04.78,Default,,0000,0000,0000,,I just put a can on a copier\Nand kept enlarging it
Dialogue: 0,0:03:04.81,0:03:06.32,Default,,0000,0000,0000,,until I got the size I want.
Dialogue: 0,0:03:07.75,0:03:10.30,Default,,0000,0000,0000,,Then, on the can it says,
Dialogue: 0,0:03:10.32,0:03:12.03,Default,,0000,0000,0000,,"This is the famous Budweiser beer,
Dialogue: 0,0:03:12.05,0:03:14.11,Default,,0000,0000,0000,,we know of no other beer,\Nblah, blah, blah."
Dialogue: 0,0:03:14.13,0:03:15.42,Default,,0000,0000,0000,,So we changed that and put,
Dialogue: 0,0:03:15.45,0:03:18.95,Default,,0000,0000,0000,,"This is the famous Budweiser house.\NWe don't know of any other house ..."
Dialogue: 0,0:03:18.97,0:03:20.12,Default,,0000,0000,0000,,and so forth and so on.
Dialogue: 0,0:03:21.15,0:03:22.30,Default,,0000,0000,0000,,This is a deadbolt.
Dialogue: 0,0:03:22.33,0:03:26.46,Default,,0000,0000,0000,,It's a fence from a 1930s shaper,\Nwhich is a very angry woodworking machine.
Dialogue: 0,0:03:26.100,0:03:29.97,Default,,0000,0000,0000,,And they gave me the fence,\Nbut they didn't give me the shaper,
Dialogue: 0,0:03:29.100,0:03:31.67,Default,,0000,0000,0000,,so we made a deadbolt out of it.
Dialogue: 0,0:03:32.29,0:03:34.53,Default,,0000,0000,0000,,That'll keep bull elephants\Nout, I promise.
Dialogue: 0,0:03:34.56,0:03:35.56,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:35.58,0:03:38.44,Default,,0000,0000,0000,,And sure enough, we've had\Nno problems with bull elephants.
Dialogue: 0,0:03:38.46,0:03:39.62,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:39.65,0:03:42.56,Default,,0000,0000,0000,,The shower is intended\Nto simulate a glass of beer.
Dialogue: 0,0:03:42.88,0:03:46.36,Default,,0000,0000,0000,,We've got bubbles going up there,\Nthen suds at the top with lumpy tiles.
Dialogue: 0,0:03:46.38,0:03:49.07,Default,,0000,0000,0000,,Where do you get lumpy tiles?\NWell, of course, you don't.
Dialogue: 0,0:03:49.09,0:03:52.79,Default,,0000,0000,0000,,But I get a lot of toilets, and so you\Njust dispatch a toilet with a hammer,
Dialogue: 0,0:03:52.82,0:03:54.68,Default,,0000,0000,0000,,and then you have lumpy tiles.
Dialogue: 0,0:03:54.70,0:03:58.22,Default,,0000,0000,0000,,And then the faucet is a beer tap.
Dialogue: 0,0:03:58.25,0:04:00.97,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:00.100,0:04:05.40,Default,,0000,0000,0000,,Then, this panel of glass\Nis the same panel of glass
Dialogue: 0,0:04:05.42,0:04:08.27,Default,,0000,0000,0000,,that occurs in every middle-class\Nfront door in America.
Dialogue: 0,0:04:08.29,0:04:10.80,Default,,0000,0000,0000,,We're getting tired of it.\NIt's kind of clichéd now.
Dialogue: 0,0:04:10.83,0:04:14.25,Default,,0000,0000,0000,,If you put it in the front door,\Nyour design fails.
Dialogue: 0,0:04:14.28,0:04:17.00,Default,,0000,0000,0000,,So don't put it in the front door;\Nput it somewhere else.
Dialogue: 0,0:04:17.02,0:04:18.55,Default,,0000,0000,0000,,It's a pretty panel of glass.
Dialogue: 0,0:04:18.58,0:04:20.32,Default,,0000,0000,0000,,But if you put it in the front door,
Dialogue: 0,0:04:20.34,0:04:22.85,Default,,0000,0000,0000,,people say, "Oh, you're trying\Nto be like those guys,
Dialogue: 0,0:04:22.87,0:04:24.02,Default,,0000,0000,0000,,and you didn't make it."
Dialogue: 0,0:04:24.05,0:04:25.20,Default,,0000,0000,0000,,So don't put it there.
Dialogue: 0,0:04:26.38,0:04:28.18,Default,,0000,0000,0000,,Then, another bathroom upstairs.
Dialogue: 0,0:04:28.20,0:04:29.44,Default,,0000,0000,0000,,This light up here
Dialogue: 0,0:04:29.46,0:04:33.24,Default,,0000,0000,0000,,is the same light that occurs\Nin every middle-class foyer in America.
Dialogue: 0,0:04:33.26,0:04:34.76,Default,,0000,0000,0000,,Don't put it in the foyer.
Dialogue: 0,0:04:35.20,0:04:37.94,Default,,0000,0000,0000,,Put it in the shower, or in the closet,
Dialogue: 0,0:04:37.96,0:04:39.32,Default,,0000,0000,0000,,but not in the foyer.
Dialogue: 0,0:04:41.10,0:04:43.79,Default,,0000,0000,0000,,Then, somebody gave me\Na bidet, so it got a bidet.
Dialogue: 0,0:04:43.81,0:04:46.23,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:46.26,0:04:47.89,Default,,0000,0000,0000,,This little house here,
Dialogue: 0,0:04:47.91,0:04:51.84,Default,,0000,0000,0000,,those branches there are made\Nout of Bois d'arc or Osage orange.
Dialogue: 0,0:04:51.86,0:04:55.33,Default,,0000,0000,0000,,These pictures will keep scrolling\Nas I talk a little bit.
Dialogue: 0,0:04:55.36,0:04:57.62,Default,,0000,0000,0000,,In order to do what I do,
Dialogue: 0,0:04:57.64,0:05:01.40,Default,,0000,0000,0000,,you have to understand what causes\Nwaste in the building industry.
Dialogue: 0,0:05:01.42,0:05:04.06,Default,,0000,0000,0000,,Our housing has become a commodity,
Dialogue: 0,0:05:04.08,0:05:06.37,Default,,0000,0000,0000,,and I'll talk a little bit about that.
Dialogue: 0,0:05:06.40,0:05:09.51,Default,,0000,0000,0000,,But the first cause of waste\Nis probably even buried in our DNA.
Dialogue: 0,0:05:09.53,0:05:12.00,Default,,0000,0000,0000,,Human beings have a need\Nfor maintaining consistency
Dialogue: 0,0:05:12.02,0:05:13.37,Default,,0000,0000,0000,,of the apperceptive mass.
Dialogue: 0,0:05:14.18,0:05:15.33,Default,,0000,0000,0000,,What does that mean?
Dialogue: 0,0:05:15.36,0:05:17.64,Default,,0000,0000,0000,,What it means is,\Nfor every perception we have,
Dialogue: 0,0:05:17.66,0:05:20.25,Default,,0000,0000,0000,,it needs to tally\Nwith the one like it before,
Dialogue: 0,0:05:20.28,0:05:23.67,Default,,0000,0000,0000,,or we don't have continuity,\Nand we become a little bit disoriented.
Dialogue: 0,0:05:23.70,0:05:26.38,Default,,0000,0000,0000,,So I can show you an object\Nyou've never seen before.
Dialogue: 0,0:05:26.40,0:05:28.30,Default,,0000,0000,0000,,Oh, that's a cell phone.
Dialogue: 0,0:05:28.78,0:05:31.38,Default,,0000,0000,0000,,But you've never seen this one before.
Dialogue: 0,0:05:31.41,0:05:32.57,Default,,0000,0000,0000,,What you're doing
Dialogue: 0,0:05:32.59,0:05:35.59,Default,,0000,0000,0000,,is sizing up the pattern\Nof structural features,
Dialogue: 0,0:05:36.42,0:05:38.98,Default,,0000,0000,0000,,and then you go through your databanks:
Dialogue: 0,0:05:39.00,0:05:40.82,Default,,0000,0000,0000,,Cell phone. Oh! That's a cell phone.
Dialogue: 0,0:05:41.76,0:05:43.84,Default,,0000,0000,0000,,If I took a bite out of it, you'd go,
Dialogue: 0,0:05:43.86,0:05:45.36,Default,,0000,0000,0000,,"Wait a second.
Dialogue: 0,0:05:45.38,0:05:46.53,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:46.56,0:05:47.91,Default,,0000,0000,0000,,"That's not a cell phone.
Dialogue: 0,0:05:47.93,0:05:50.83,Default,,0000,0000,0000,,That's one of those new\Nchocolate cell phones."
Dialogue: 0,0:05:50.86,0:05:52.57,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:52.59,0:05:54.28,Default,,0000,0000,0000,,You'd have to start a new category,
Dialogue: 0,0:05:54.30,0:05:56.37,Default,,0000,0000,0000,,right between cell phones and chocolate.
Dialogue: 0,0:05:56.39,0:05:58.20,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:58.22,0:05:59.89,Default,,0000,0000,0000,,That's how we process information.
Dialogue: 0,0:05:59.92,0:06:02.05,Default,,0000,0000,0000,,You translate that\Nto the building industry.
Dialogue: 0,0:06:02.07,0:06:05.10,Default,,0000,0000,0000,,If we have a wall of windowpanes\Nand one pane is cracked, we go,
Dialogue: 0,0:06:05.12,0:06:07.15,Default,,0000,0000,0000,,"Oh, dear. That's cracked.\NLet's repair it.
Dialogue: 0,0:06:07.17,0:06:09.81,Default,,0000,0000,0000,,Let's take it out and throw it away\Nso nobody can use it
Dialogue: 0,0:06:09.83,0:06:10.99,Default,,0000,0000,0000,,and put a new one in."
Dialogue: 0,0:06:11.02,0:06:13.24,Default,,0000,0000,0000,,Because that's what you do\Nwith a cracked pane.
Dialogue: 0,0:06:13.26,0:06:15.72,Default,,0000,0000,0000,,Never mind that it doesn't\Naffect our lives at all.
Dialogue: 0,0:06:15.75,0:06:20.15,Default,,0000,0000,0000,,It only rattles that expected pattern\Nand unity of structural features.
Dialogue: 0,0:06:20.56,0:06:22.98,Default,,0000,0000,0000,,However, if we took a small hammer,
Dialogue: 0,0:06:23.01,0:06:25.57,Default,,0000,0000,0000,,and we added cracks\Nto all the other windows...
Dialogue: 0,0:06:25.60,0:06:27.60,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:27.62,0:06:28.84,Default,,0000,0000,0000,,then we have a pattern.
Dialogue: 0,0:06:28.86,0:06:31.93,Default,,0000,0000,0000,,Because Gestalt psychology\Nemphasizes recognition of pattern
Dialogue: 0,0:06:31.95,0:06:33.98,Default,,0000,0000,0000,,over parts that comprise a pattern.
Dialogue: 0,0:06:34.01,0:06:35.79,Default,,0000,0000,0000,,We'll go, "Ooh, that's nice."
Dialogue: 0,0:06:35.81,0:06:38.96,Default,,0000,0000,0000,,So, that serves me every day.
Dialogue: 0,0:06:38.98,0:06:40.73,Default,,0000,0000,0000,,Repetition creates pattern.
Dialogue: 0,0:06:40.75,0:06:42.55,Default,,0000,0000,0000,,If I have 100 of these, 100 of those,
Dialogue: 0,0:06:42.57,0:06:44.85,Default,,0000,0000,0000,,it makes no difference\Nwhat these and those are.
Dialogue: 0,0:06:44.87,0:06:47.79,Default,,0000,0000,0000,,If I can repeat anything,\NI have the possibility of a pattern,
Dialogue: 0,0:06:47.82,0:06:50.74,Default,,0000,0000,0000,,from hickory nuts and chicken eggs,\Nshards of glass, branches.
Dialogue: 0,0:06:50.76,0:06:52.28,Default,,0000,0000,0000,,It doesn't make any difference.
Dialogue: 0,0:06:52.30,0:06:54.83,Default,,0000,0000,0000,,That causes a lot of waste\Nin the building industry.
Dialogue: 0,0:06:54.85,0:06:56.00,Default,,0000,0000,0000,,The second cause is,
Dialogue: 0,0:06:56.03,0:06:57.93,Default,,0000,0000,0000,,Friedrich Nietzsche, along about 1885,
Dialogue: 0,0:06:57.95,0:07:00.26,Default,,0000,0000,0000,,wrote a book titled\N"The Birth of Tragedy."
Dialogue: 0,0:07:00.28,0:07:01.44,Default,,0000,0000,0000,,And in there,
Dialogue: 0,0:07:01.89,0:07:04.91,Default,,0000,0000,0000,,he said cultures tend to swing\Nbetween one of two perspectives:
Dialogue: 0,0:07:04.93,0:07:08.15,Default,,0000,0000,0000,,on the one hand,\Nwe have an Apollonian perspective,
Dialogue: 0,0:07:08.18,0:07:11.95,Default,,0000,0000,0000,,which is very crisp and premeditated\Nand intellectualized
Dialogue: 0,0:07:11.98,0:07:13.67,Default,,0000,0000,0000,,and perfect.
Dialogue: 0,0:07:14.68,0:07:17.89,Default,,0000,0000,0000,,On the other end of the spectrum,\Nwe have a Dionysian perspective,
Dialogue: 0,0:07:17.92,0:07:20.30,Default,,0000,0000,0000,,which is more given\Nto the passions and intuition,
Dialogue: 0,0:07:20.32,0:07:23.10,Default,,0000,0000,0000,,tolerant of organic texture\Nand human gesture.
Dialogue: 0,0:07:23.13,0:07:28.45,Default,,0000,0000,0000,,So the way the Apollonian personality\Ntakes a picture or hangs a picture is,
Dialogue: 0,0:07:28.47,0:07:30.35,Default,,0000,0000,0000,,they'll get out a transit
Dialogue: 0,0:07:30.37,0:07:32.02,Default,,0000,0000,0000,,and a laser level
Dialogue: 0,0:07:32.05,0:07:33.22,Default,,0000,0000,0000,,and a micrometer.
Dialogue: 0,0:07:33.75,0:07:36.02,Default,,0000,0000,0000,,"OK, honey. A thousandth\Nof an inch to the left.
Dialogue: 0,0:07:36.04,0:07:38.43,Default,,0000,0000,0000,,That's where we want\Nthe picture. Right. Perfect!"
Dialogue: 0,0:07:38.45,0:07:40.75,Default,,0000,0000,0000,,Predicated on plumb level,\Nsquare and centered.
Dialogue: 0,0:07:41.08,0:07:44.22,Default,,0000,0000,0000,,The Dionysian personality\Ntakes the picture and goes:
Dialogue: 0,0:07:46.28,0:07:49.100,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:50.07,0:07:51.35,Default,,0000,0000,0000,,That's the difference.
Dialogue: 0,0:07:52.04,0:07:53.80,Default,,0000,0000,0000,,I feature blemish.
Dialogue: 0,0:07:53.82,0:07:55.88,Default,,0000,0000,0000,,I feature organic process.
Dialogue: 0,0:07:55.90,0:07:57.26,Default,,0000,0000,0000,,Dead center John Dewey.
Dialogue: 0,0:07:58.42,0:08:02.66,Default,,0000,0000,0000,,Apollonian mindset\Ncreates mountains of waste.
Dialogue: 0,0:08:02.68,0:08:04.33,Default,,0000,0000,0000,,If something isn't perfect,
Dialogue: 0,0:08:04.35,0:08:07.18,Default,,0000,0000,0000,,if it doesn't line up\Nwith that premeditated model?
Dialogue: 0,0:08:07.20,0:08:08.36,Default,,0000,0000,0000,,Dumpster.
Dialogue: 0,0:08:08.38,0:08:09.64,Default,,0000,0000,0000,,"Oops. Scratch. Dumpster."
Dialogue: 0,0:08:09.67,0:08:12.29,Default,,0000,0000,0000,,"Oops" this, "oops" that.\NLandfill, landfill, landfill.
Dialogue: 0,0:08:12.32,0:08:14.83,Default,,0000,0000,0000,,The third thing is arguably...
Dialogue: 0,0:08:14.95,0:08:17.40,Default,,0000,0000,0000,,The Industrial Revolution\Nstarted in the Renaissance
Dialogue: 0,0:08:17.43,0:08:18.68,Default,,0000,0000,0000,,with the rise of humanism,
Dialogue: 0,0:08:18.70,0:08:21.67,Default,,0000,0000,0000,,then got a little jump start\Nalong about the French Revolution.
Dialogue: 0,0:08:21.69,0:08:24.32,Default,,0000,0000,0000,,By the middle of the 19th century,\Nit's in full flower.
Dialogue: 0,0:08:24.34,0:08:26.95,Default,,0000,0000,0000,,And we have dumaflaches and gizmos
Dialogue: 0,0:08:26.98,0:08:30.22,Default,,0000,0000,0000,,and contraptions that will do anything
Dialogue: 0,0:08:30.24,0:08:32.08,Default,,0000,0000,0000,,that we, up to that point,
Dialogue: 0,0:08:32.11,0:08:33.86,Default,,0000,0000,0000,,had to do by hand.
Dialogue: 0,0:08:33.88,0:08:35.96,Default,,0000,0000,0000,,So now we have standardized materials.
Dialogue: 0,0:08:35.98,0:08:38.84,Default,,0000,0000,0000,,Well, trees don't grow\Ntwo inches by four inches,
Dialogue: 0,0:08:38.86,0:08:40.55,Default,,0000,0000,0000,,eight, ten and twelve feet tall.
Dialogue: 0,0:08:40.57,0:08:41.60,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:41.62,0:08:43.04,Default,,0000,0000,0000,,We create mountains of waste.
Dialogue: 0,0:08:43.07,0:08:46.61,Default,,0000,0000,0000,,And they're doing a pretty good job\Nthere in the forest,
Dialogue: 0,0:08:46.63,0:08:49.12,Default,,0000,0000,0000,,working all the byproduct\Nof their industry...
Dialogue: 0,0:08:49.15,0:08:51.91,Default,,0000,0000,0000,,With OSB and particle board\Nand so forth and so on...
Dialogue: 0,0:08:51.93,0:08:53.73,Default,,0000,0000,0000,,But it does no good
Dialogue: 0,0:08:53.75,0:08:56.83,Default,,0000,0000,0000,,to be responsible at the point\Nof harvest in the forest
Dialogue: 0,0:08:56.85,0:09:00.21,Default,,0000,0000,0000,,if consumers are wasting the harvest\Nat the point of consumption.
Dialogue: 0,0:09:00.23,0:09:01.72,Default,,0000,0000,0000,,And that's what's happening.
Dialogue: 0,0:09:02.11,0:09:03.83,Default,,0000,0000,0000,,And so if something isn't standard,
Dialogue: 0,0:09:03.85,0:09:06.78,Default,,0000,0000,0000,,"Oops, dumpster." "Oops" this.\N"Oops, warped."
Dialogue: 0,0:09:06.81,0:09:09.04,Default,,0000,0000,0000,,If you buy a two-by-four\Nand it's not straight,
Dialogue: 0,0:09:09.06,0:09:10.32,Default,,0000,0000,0000,,you can take it back.
Dialogue: 0,0:09:10.34,0:09:12.96,Default,,0000,0000,0000,,"Oh, I'm so sorry, sir.\NWe'll get you a straight one."
Dialogue: 0,0:09:12.98,0:09:16.27,Default,,0000,0000,0000,,Well, I feature all those warped things
Dialogue: 0,0:09:16.30,0:09:18.11,Default,,0000,0000,0000,,because repetition creates pattern,
Dialogue: 0,0:09:18.13,0:09:20.14,Default,,0000,0000,0000,,and it's from a Dionysian perspective.
Dialogue: 0,0:09:20.16,0:09:21.44,Default,,0000,0000,0000,,The fourth thing
Dialogue: 0,0:09:21.47,0:09:25.20,Default,,0000,0000,0000,,is labor is disproportionately\Nmore expensive than materials.
Dialogue: 0,0:09:25.22,0:09:26.71,Default,,0000,0000,0000,,Well, that's just a myth.
Dialogue: 0,0:09:26.73,0:09:27.90,Default,,0000,0000,0000,,And there's a story:
Dialogue: 0,0:09:27.92,0:09:31.48,Default,,0000,0000,0000,,Jim Tulles, one of the guys I trained...\NI said, "Jim, it's time now.
Dialogue: 0,0:09:31.50,0:09:34.92,Default,,0000,0000,0000,,I got a job for you as a foreman\Non a framing crew. Time for you to go."
Dialogue: 0,0:09:34.94,0:09:36.69,Default,,0000,0000,0000,,"Dan, I just don't think I'm ready."
Dialogue: 0,0:09:36.72,0:09:39.68,Default,,0000,0000,0000,,"Jim, now it's time.\NYou're the down... oh!"
Dialogue: 0,0:09:39.71,0:09:41.06,Default,,0000,0000,0000,,So we hired on.
Dialogue: 0,0:09:41.08,0:09:44.56,Default,,0000,0000,0000,,And he was out there with a tape measure,\Ngoing through the trash heap,
Dialogue: 0,0:09:44.58,0:09:47.68,Default,,0000,0000,0000,,looking for header material,\Nor the board that goes over a door,
Dialogue: 0,0:09:47.71,0:09:50.93,Default,,0000,0000,0000,,thinking he'd impress his boss...\NThat's how we taught him to do it.
Dialogue: 0,0:09:50.95,0:09:53.80,Default,,0000,0000,0000,,The superintendent walked up\Nand said, "What are you doing?"
Dialogue: 0,0:09:53.83,0:09:55.75,Default,,0000,0000,0000,,"Oh, just looking for header material,"
Dialogue: 0,0:09:55.77,0:09:56.93,Default,,0000,0000,0000,,waiting for that kudos.
Dialogue: 0,0:09:56.96,0:10:00.41,Default,,0000,0000,0000,,He said, "I'm not paying you to go\Nthrough the trash. Get back to work."
Dialogue: 0,0:10:00.44,0:10:02.14,Default,,0000,0000,0000,,And Jim had the wherewithal to say,
Dialogue: 0,0:10:02.17,0:10:05.54,Default,,0000,0000,0000,,"You know, if you were paying me\N300 dollars an hour,
Dialogue: 0,0:10:05.57,0:10:07.58,Default,,0000,0000,0000,,I can see how you might say that.
Dialogue: 0,0:10:07.61,0:10:10.68,Default,,0000,0000,0000,,But right now, I'm saving you\Nfive dollars a minute.
Dialogue: 0,0:10:10.71,0:10:12.06,Default,,0000,0000,0000,,Do the math."
Dialogue: 0,0:10:12.08,0:10:14.40,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:14.43,0:10:17.64,Default,,0000,0000,0000,,"Good call, Tulles. From now on,\Nyou guys hit this pile first."
Dialogue: 0,0:10:17.67,0:10:20.14,Default,,0000,0000,0000,,And the irony is that he wasn't\Nvery good at math.
Dialogue: 0,0:10:20.17,0:10:23.57,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:23.60,0:10:26.25,Default,,0000,0000,0000,,But once in a while,\Nyou get access to the control room,
Dialogue: 0,0:10:26.27,0:10:28.38,Default,,0000,0000,0000,,and then you can\Nkind of mess with the dials.
Dialogue: 0,0:10:28.40,0:10:29.97,Default,,0000,0000,0000,,And that's what happened there.
Dialogue: 0,0:10:30.64,0:10:33.04,Default,,0000,0000,0000,,The fifth thing is that maybe,\Nafter 2,500 years,
Dialogue: 0,0:10:33.06,0:10:36.38,Default,,0000,0000,0000,,Plato is still having his way with us\Nin his notion of perfect forms.
Dialogue: 0,0:10:36.40,0:10:40.58,Default,,0000,0000,0000,,He said that we have in our noggin\Nthe perfect idea of what we want,
Dialogue: 0,0:10:40.60,0:10:43.58,Default,,0000,0000,0000,,and we force environmental\Nresources to accommodate that.
Dialogue: 0,0:10:43.60,0:10:46.06,Default,,0000,0000,0000,,So we all have in our head\Nthe perfect house,
Dialogue: 0,0:10:46.08,0:10:48.31,Default,,0000,0000,0000,,the American dream, which is a house,
Dialogue: 0,0:10:48.34,0:10:49.92,Default,,0000,0000,0000,,the dream house.
Dialogue: 0,0:10:49.95,0:10:51.73,Default,,0000,0000,0000,,The problem is we can't afford it.
Dialogue: 0,0:10:51.75,0:10:53.73,Default,,0000,0000,0000,,So we have the American dream look-alike,
Dialogue: 0,0:10:53.75,0:10:55.06,Default,,0000,0000,0000,,which is a mobile home.
Dialogue: 0,0:10:55.09,0:10:57.38,Default,,0000,0000,0000,,Now there's a blight on the planet.
Dialogue: 0,0:10:57.40,0:10:58.65,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:58.68,0:11:00.40,Default,,0000,0000,0000,,It's a chattel mortgage,
Dialogue: 0,0:11:00.42,0:11:02.40,Default,,0000,0000,0000,,just like furniture, just like a car.
Dialogue: 0,0:11:02.42,0:11:05.56,Default,,0000,0000,0000,,You write the check,\Nand instantly, it depreciates 30 percent.
Dialogue: 0,0:11:05.58,0:11:08.79,Default,,0000,0000,0000,,After a year, you can't get insurance\Non everything you have in it,
Dialogue: 0,0:11:08.81,0:11:10.08,Default,,0000,0000,0000,,only on 70 percent.
Dialogue: 0,0:11:10.10,0:11:11.85,Default,,0000,0000,0000,,Wired with 14-Gauge wire, typically.
Dialogue: 0,0:11:11.88,0:11:13.05,Default,,0000,0000,0000,,Nothing wrong with that,
Dialogue: 0,0:11:13.07,0:11:15.92,Default,,0000,0000,0000,,unless you ask it to do\Nwhat 12-Gauge wire's supposed to do,
Dialogue: 0,0:11:15.94,0:11:17.14,Default,,0000,0000,0000,,and that's what happens.
Dialogue: 0,0:11:17.17,0:11:18.65,Default,,0000,0000,0000,,It out-gasses formaldehyde...
Dialogue: 0,0:11:18.67,0:11:22.81,Default,,0000,0000,0000,,So much so that there is\Na federal law in place
Dialogue: 0,0:11:22.84,0:11:27.40,Default,,0000,0000,0000,,to warn new mobile home buyers\Nof the formaldehyde atmosphere danger.
Dialogue: 0,0:11:27.42,0:11:29.47,Default,,0000,0000,0000,,Are we just being numbingly stupid?
Dialogue: 0,0:11:29.50,0:11:31.30,Default,,0000,0000,0000,,The walls are this thick.
Dialogue: 0,0:11:31.33,0:11:34.30,Default,,0000,0000,0000,,The whole thing has\Nthe structural value of corn.
Dialogue: 0,0:11:34.33,0:11:36.21,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:11:36.23,0:11:38.81,Default,,0000,0000,0000,,"So... I thought Palm Harbor\NVillage was over there."
Dialogue: 0,0:11:38.83,0:11:40.87,Default,,0000,0000,0000,,"No, no. We had a wind last night.
Dialogue: 0,0:11:40.89,0:11:42.46,Default,,0000,0000,0000,,It's gone now."
Dialogue: 0,0:11:42.49,0:11:45.73,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:11:45.75,0:11:48.15,Default,,0000,0000,0000,,Then when they degrade,\Nwhat do you do with them?
Dialogue: 0,0:11:48.56,0:11:50.26,Default,,0000,0000,0000,,Now, all that...
Dialogue: 0,0:11:50.83,0:11:53.57,Default,,0000,0000,0000,,That Apollonian, Platonic model...
Dialogue: 0,0:11:53.60,0:11:56.16,Default,,0000,0000,0000,,Is what the building industry\Nis predicated on,
Dialogue: 0,0:11:56.18,0:11:58.86,Default,,0000,0000,0000,,and there are a number of things\Nthat exacerbate that.
Dialogue: 0,0:11:58.88,0:12:01.40,Default,,0000,0000,0000,,One is that all the professionals,
Dialogue: 0,0:12:01.43,0:12:03.09,Default,,0000,0000,0000,,all the tradesmen, vendors,
Dialogue: 0,0:12:03.12,0:12:05.50,Default,,0000,0000,0000,,inspectors, engineers, architects
Dialogue: 0,0:12:05.52,0:12:07.17,Default,,0000,0000,0000,,all think like this.
Dialogue: 0,0:12:07.64,0:12:09.84,Default,,0000,0000,0000,,And then it works its way\Nback to the consumer,
Dialogue: 0,0:12:09.87,0:12:11.31,Default,,0000,0000,0000,,who demands the same model.
Dialogue: 0,0:12:11.34,0:12:14.16,Default,,0000,0000,0000,,It's a self-fulfilling prophecy.\NWe can't get out of it.
Dialogue: 0,0:12:14.47,0:12:17.05,Default,,0000,0000,0000,,Then here come the marketeers\Nand the advertisers.
Dialogue: 0,0:12:17.07,0:12:19.50,Default,,0000,0000,0000,,"Woo. Woo-hoo."
Dialogue: 0,0:12:20.12,0:12:22.66,Default,,0000,0000,0000,,We buy stuff we didn't know we needed.
Dialogue: 0,0:12:22.75,0:12:25.28,Default,,0000,0000,0000,,All we have to do\Nis look at what one company did
Dialogue: 0,0:12:25.31,0:12:27.30,Default,,0000,0000,0000,,with carbonated prune juice.
Dialogue: 0,0:12:27.32,0:12:28.73,Default,,0000,0000,0000,,How disgusting.
Dialogue: 0,0:12:28.75,0:12:30.54,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:30.57,0:12:31.87,Default,,0000,0000,0000,,But you know what they did?
Dialogue: 0,0:12:31.90,0:12:34.97,Default,,0000,0000,0000,,They hooked a metaphor into it\Nand said, "I drink Dr. Pepper ..."
Dialogue: 0,0:12:34.100,0:12:37.99,Default,,0000,0000,0000,,And pretty soon, we're swilling\Nthat stuff by the lake-ful,
Dialogue: 0,0:12:38.02,0:12:39.73,Default,,0000,0000,0000,,by the billions of gallons.
Dialogue: 0,0:12:39.75,0:12:42.89,Default,,0000,0000,0000,,It doesn't even have real prunes!\NDoesn't even keep you regular.
Dialogue: 0,0:12:42.91,0:12:44.67,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:44.70,0:12:46.73,Default,,0000,0000,0000,,My oh my, that makes it worse.
Dialogue: 0,0:12:46.75,0:12:49.95,Default,,0000,0000,0000,,And we get sucked\Ninto that faster than anything.
Dialogue: 0,0:12:49.97,0:12:52.68,Default,,0000,0000,0000,,Then, a man named\NJean-Paul Sartre wrote a book
Dialogue: 0,0:12:52.70,0:12:54.19,Default,,0000,0000,0000,,titled "Being and Nothingness."
Dialogue: 0,0:12:54.21,0:12:57.13,Default,,0000,0000,0000,,It's a pretty quick read.\NYou can snap through it in maybe...
Dialogue: 0,0:12:57.16,0:12:58.22,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:58.25,0:12:59.40,Default,,0000,0000,0000,,maybe two years,
Dialogue: 0,0:12:59.42,0:13:01.15,Default,,0000,0000,0000,,if you read eight hours a day.
Dialogue: 0,0:13:01.75,0:13:04.06,Default,,0000,0000,0000,,In there, he talked\Nabout the divided self.
Dialogue: 0,0:13:04.09,0:13:07.16,Default,,0000,0000,0000,,He said human beings act differently\Nwhen they know they're alone
Dialogue: 0,0:13:07.19,0:13:09.25,Default,,0000,0000,0000,,than when they know\Nsomebody else is around.
Dialogue: 0,0:13:09.27,0:13:11.58,Default,,0000,0000,0000,,So if I'm eating spaghetti,\Nand I know I'm alone,
Dialogue: 0,0:13:11.60,0:13:13.07,Default,,0000,0000,0000,,I can eat like a backhoe.
Dialogue: 0,0:13:13.09,0:13:16.30,Default,,0000,0000,0000,,I can wipe my mouth on my sleeve,\Nnapkin on the table,
Dialogue: 0,0:13:16.33,0:13:19.65,Default,,0000,0000,0000,,chew with my mouth open,\Nmake little noises,
Dialogue: 0,0:13:19.67,0:13:21.65,Default,,0000,0000,0000,,scratch wherever I want.
Dialogue: 0,0:13:21.67,0:13:23.53,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:13:23.56,0:13:25.00,Default,,0000,0000,0000,,But as soon as you walk in,
Dialogue: 0,0:13:25.03,0:13:27.50,Default,,0000,0000,0000,,I go, "Oops! Lil' spaghetti sauce there."
Dialogue: 0,0:13:27.53,0:13:29.38,Default,,0000,0000,0000,,Napkin in my lap, half-bites,
Dialogue: 0,0:13:29.40,0:13:31.64,Default,,0000,0000,0000,,chew with my mouth closed, no scratching.
Dialogue: 0,0:13:34.27,0:13:38.10,Default,,0000,0000,0000,,Now, what I'm doing\Nis fulfilling your expectations
Dialogue: 0,0:13:38.12,0:13:40.00,Default,,0000,0000,0000,,of how I should live my life.
Dialogue: 0,0:13:41.42,0:13:43.20,Default,,0000,0000,0000,,I feel that expectation,
Dialogue: 0,0:13:43.22,0:13:44.64,Default,,0000,0000,0000,,and so I accommodate it,
Dialogue: 0,0:13:44.66,0:13:47.91,Default,,0000,0000,0000,,and I'm living my life according\Nto what you expect me to do.
Dialogue: 0,0:13:47.94,0:13:50.21,Default,,0000,0000,0000,,That happens in the building\Nindustry as well.
Dialogue: 0,0:13:50.23,0:13:53.08,Default,,0000,0000,0000,,That's why all subdivisions look the same.
Dialogue: 0,0:13:53.11,0:13:57.82,Default,,0000,0000,0000,,Sometimes, we even have\Nthese formalized cultural expectations.
Dialogue: 0,0:13:57.85,0:13:59.73,Default,,0000,0000,0000,,I'll bet all your shoes match.
Dialogue: 0,0:13:59.75,0:14:01.94,Default,,0000,0000,0000,,Sure enough, we all buy into that...
Dialogue: 0,0:14:01.96,0:14:03.61,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:14:03.63,0:14:06.06,Default,,0000,0000,0000,,And with gated communities,
Dialogue: 0,0:14:06.08,0:14:08.46,Default,,0000,0000,0000,,we have a formalized expectation,
Dialogue: 0,0:14:08.48,0:14:10.06,Default,,0000,0000,0000,,with a homeowners' association.
Dialogue: 0,0:14:10.08,0:14:11.78,Default,,0000,0000,0000,,Sometimes those guys are Nazis,
Dialogue: 0,0:14:11.81,0:14:13.15,Default,,0000,0000,0000,,my oh my.
Dialogue: 0,0:14:14.13,0:14:17.11,Default,,0000,0000,0000,,That exacerbates and continues this model.
Dialogue: 0,0:14:17.91,0:14:19.82,Default,,0000,0000,0000,,The last thing is gregariousness.
Dialogue: 0,0:14:20.61,0:14:22.52,Default,,0000,0000,0000,,Human beings are a social species.
Dialogue: 0,0:14:22.54,0:14:25.24,Default,,0000,0000,0000,,We like to hang together in groups,
Dialogue: 0,0:14:25.27,0:14:28.05,Default,,0000,0000,0000,,just like wildebeests, just like lions.
Dialogue: 0,0:14:28.07,0:14:29.73,Default,,0000,0000,0000,,Wildebeests don't hang with lions,
Dialogue: 0,0:14:29.75,0:14:31.40,Default,,0000,0000,0000,,because lions eat wildebeests.
Dialogue: 0,0:14:31.79,0:14:33.24,Default,,0000,0000,0000,,Human beings are like that.
Dialogue: 0,0:14:33.26,0:14:35.36,Default,,0000,0000,0000,,We do what that group does
Dialogue: 0,0:14:35.38,0:14:37.24,Default,,0000,0000,0000,,that we're trying to identify with.
Dialogue: 0,0:14:37.78,0:14:39.76,Default,,0000,0000,0000,,You see this in junior high a lot.
Dialogue: 0,0:14:40.39,0:14:44.76,Default,,0000,0000,0000,,Those kids, they'll work\Nall summer long... kill themselves...
Dialogue: 0,0:14:44.79,0:14:48.99,Default,,0000,0000,0000,,So that they can afford\None pair of designer jeans.
Dialogue: 0,0:14:49.02,0:14:51.28,Default,,0000,0000,0000,,So along about September,
Dialogue: 0,0:14:51.30,0:14:53.28,Default,,0000,0000,0000,,they can stride in and go,
Dialogue: 0,0:14:53.30,0:14:57.52,Default,,0000,0000,0000,,"I'm important today. See?\NDon't touch my designer jeans!
Dialogue: 0,0:14:57.54,0:15:00.38,Default,,0000,0000,0000,,I see you don't have designer jeans.
Dialogue: 0,0:15:00.40,0:15:04.10,Default,,0000,0000,0000,,You're not one of the beautiful...\NSee, I'm one of the beautiful people.
Dialogue: 0,0:15:04.12,0:15:05.31,Default,,0000,0000,0000,,See my jeans?"
Dialogue: 0,0:15:05.33,0:15:07.72,Default,,0000,0000,0000,,Right there is reason\Nenough to have uniforms.
Dialogue: 0,0:15:08.28,0:15:11.32,Default,,0000,0000,0000,,And so that happens\Nin the building industry as well.
Dialogue: 0,0:15:11.78,0:15:15.100,Default,,0000,0000,0000,,We have confused\NMaslow's hierarchy of needs,
Dialogue: 0,0:15:16.02,0:15:17.63,Default,,0000,0000,0000,,just a little bit.
Dialogue: 0,0:15:17.65,0:15:21.00,Default,,0000,0000,0000,,On the bottom tier, we have basic needs:
Dialogue: 0,0:15:21.03,0:15:24.56,Default,,0000,0000,0000,,shelter, clothing, food,\Nwater, mating and so forth.
Dialogue: 0,0:15:24.59,0:15:26.92,Default,,0000,0000,0000,,Second: security. Third: relationships.
Dialogue: 0,0:15:26.95,0:15:29.97,Default,,0000,0000,0000,,Fourth: status, self-esteem...\NThat is, vanity...
Dialogue: 0,0:15:29.99,0:15:32.59,Default,,0000,0000,0000,,And we're taking vanity\Nand shoving it down here.
Dialogue: 0,0:15:33.44,0:15:34.85,Default,,0000,0000,0000,,And so we end up
Dialogue: 0,0:15:35.93,0:15:37.90,Default,,0000,0000,0000,,with vain decisions,
Dialogue: 0,0:15:38.70,0:15:40.90,Default,,0000,0000,0000,,and we can't even afford our mortgage.
Dialogue: 0,0:15:40.92,0:15:43.68,Default,,0000,0000,0000,,We can't afford to eat\Nanything except beans;
Dialogue: 0,0:15:43.70,0:15:47.27,Default,,0000,0000,0000,,that is, our housing\Nhas become a commodity.
Dialogue: 0,0:15:47.91,0:15:50.57,Default,,0000,0000,0000,,And it takes a little bit of nerve
Dialogue: 0,0:15:51.22,0:15:53.63,Default,,0000,0000,0000,,to dive into those primal,
Dialogue: 0,0:15:53.65,0:15:55.85,Default,,0000,0000,0000,,terrifying parts of ourselves
Dialogue: 0,0:15:56.65,0:15:58.59,Default,,0000,0000,0000,,and make our own decisions
Dialogue: 0,0:15:59.10,0:16:01.08,Default,,0000,0000,0000,,and not make our housing a commodity,
Dialogue: 0,0:16:01.10,0:16:04.63,Default,,0000,0000,0000,,but make it something\Nthat bubbles up from seminal sources.
Dialogue: 0,0:16:04.65,0:16:06.43,Default,,0000,0000,0000,,That takes a little bit of nerve,
Dialogue: 0,0:16:06.45,0:16:09.18,Default,,0000,0000,0000,,and, darn it, once in a while, you fail.
Dialogue: 0,0:16:10.07,0:16:11.86,Default,,0000,0000,0000,,But that's okay.
Dialogue: 0,0:16:13.28,0:16:15.07,Default,,0000,0000,0000,,If failure destroys you,
Dialogue: 0,0:16:15.09,0:16:16.32,Default,,0000,0000,0000,,then you can't do this.
Dialogue: 0,0:16:16.35,0:16:18.85,Default,,0000,0000,0000,,I fail all the time, every day,
Dialogue: 0,0:16:18.88,0:16:22.59,Default,,0000,0000,0000,,and I've had some whopping\Nfailures, I promise...
Dialogue: 0,0:16:23.71,0:16:26.73,Default,,0000,0000,0000,,Big, public, humiliating,\Nembarrassing failures.
Dialogue: 0,0:16:26.75,0:16:28.19,Default,,0000,0000,0000,,Everybody points and laughs,
Dialogue: 0,0:16:28.21,0:16:31.31,Default,,0000,0000,0000,,and they say, "He tried it a fifth time,\Nand it still didn't work!
Dialogue: 0,0:16:31.33,0:16:32.71,Default,,0000,0000,0000,,What a moron!"
Dialogue: 0,0:16:32.74,0:16:34.73,Default,,0000,0000,0000,,Early on, contractors come by and say,
Dialogue: 0,0:16:34.75,0:16:36.51,Default,,0000,0000,0000,,"Dan, you're a cute little bunny,
Dialogue: 0,0:16:36.54,0:16:38.70,Default,,0000,0000,0000,,but you know,\Nthis just isn't going to work.
Dialogue: 0,0:16:38.72,0:16:41.05,Default,,0000,0000,0000,,What don't you do this?\NWhy don't you do that?"
Dialogue: 0,0:16:41.07,0:16:43.58,Default,,0000,0000,0000,,And your instinct is to say,
Dialogue: 0,0:16:43.60,0:16:45.27,Default,,0000,0000,0000,,"Well, why don't you suck an egg?"
Dialogue: 0,0:16:45.30,0:16:46.73,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:16:46.75,0:16:48.41,Default,,0000,0000,0000,,But you don't say that,
Dialogue: 0,0:16:48.44,0:16:50.54,Default,,0000,0000,0000,,because they're the guys you're targeting.
Dialogue: 0,0:16:51.39,0:16:54.37,Default,,0000,0000,0000,,And so what we've done...
Dialogue: 0,0:16:54.39,0:16:57.79,Default,,0000,0000,0000,,And this isn't just in housing;\Nit's in clothing and food
Dialogue: 0,0:16:57.81,0:17:00.66,Default,,0000,0000,0000,,and our transportation\Nneeds, our energy...
Dialogue: 0,0:17:00.69,0:17:03.26,Default,,0000,0000,0000,,We sprawl just a little bit.
Dialogue: 0,0:17:04.20,0:17:06.73,Default,,0000,0000,0000,,And when I get a little bit of press,
Dialogue: 0,0:17:06.75,0:17:08.71,Default,,0000,0000,0000,,I hear from people all over the world.
Dialogue: 0,0:17:09.06,0:17:11.88,Default,,0000,0000,0000,,And we may have invented excess,
Dialogue: 0,0:17:11.90,0:17:15.32,Default,,0000,0000,0000,,but the problem of waste is worldwide.
Dialogue: 0,0:17:16.38,0:17:19.36,Default,,0000,0000,0000,,We're in trouble.
Dialogue: 0,0:17:19.38,0:17:22.44,Default,,0000,0000,0000,,And I don't wear ammo belts\Ncrisscrossing my chest
Dialogue: 0,0:17:22.46,0:17:23.83,Default,,0000,0000,0000,,and a red bandana.
Dialogue: 0,0:17:24.58,0:17:26.19,Default,,0000,0000,0000,,But we're clearly in trouble.
Dialogue: 0,0:17:26.80,0:17:30.73,Default,,0000,0000,0000,,And what we need to do is reconnect
Dialogue: 0,0:17:30.75,0:17:34.39,Default,,0000,0000,0000,,with those really primal\Nparts of ourselves
Dialogue: 0,0:17:34.41,0:17:36.46,Default,,0000,0000,0000,,and make some decisions and say,
Dialogue: 0,0:17:36.48,0:17:41.21,Default,,0000,0000,0000,,"You know, I think I would like to put\NCDs across the wall there.
Dialogue: 0,0:17:41.23,0:17:42.60,Default,,0000,0000,0000,,What do you think, honey?"
Dialogue: 0,0:17:43.21,0:17:44.91,Default,,0000,0000,0000,,If it doesn't work, take it down.
Dialogue: 0,0:17:46.06,0:17:49.04,Default,,0000,0000,0000,,What we need to do is reconnect\Nwith who we really are,
Dialogue: 0,0:17:49.66,0:17:51.64,Default,,0000,0000,0000,,and that's thrilling indeed.
Dialogue: 0,0:17:52.68,0:17:53.87,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:17:53.89,0:17:57.75,Default,,0000,0000,0000,,(Applause)