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Today I am going to tell you

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about a revolution.

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A revolution of communication

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a scientific revolution of observation.

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With this revolution we become

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the dog’s best friends

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and we start to truly see dogs

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as they deserve to be seen:

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as our best friends.

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You will see how dog training

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can improve your own relationships,

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and not just with dogs.

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We already have the tools and knowledge,

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and it's happening all over the world.

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So picture this:

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You come home, after a long day at work,

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an annoying boss,

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a never-ending traffic-jam

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and as you reach home, your sanctuary,

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you open the door, and instead of getting

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that moment of peace and quiet

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your dog attacks you at the doorway

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jumping on you, barking and bouncing

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and loving you to death -

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not a fun way to be greeted, right?

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So how do we react?

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Do we get mad? Yell? Raise our knee?

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And us reacting the way that we do

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out of impatience, anger or misconception

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is only understandable.

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Misconception because most of the world

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sees a dog's "unwanted behaviors"

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as dominance based behaviors

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power struggles

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where dogs try to take charge

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and boss us around.

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Out of this misinterpretation

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of dog's behavior we, dog lovers,

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were convinced our relationship with

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our dogs is based on a power struggle,

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and that for the sake of our dogs

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we should win this battle

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assertively handling our best friends.

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We had to punish them,

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to subdue them, yell at them

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and even hurt them

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in the name of training.

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Pelle, come!

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Sit

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Down

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Good dog!

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This is Pelle. Her name means wonder.

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Even though she is a wonder-dog,

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even Pelle had to be taught

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there is a better way of showing

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and getting affection than jumping on me.

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I like that she’s exited to see me

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but I don’t like to be attacked,

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even if it is out of love.

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So she was taught that the best way

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to get the attention she wants,

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is to come and sit in front of me

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and wait.

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And she also learned that

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the attention is worth the wait.

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Pelle, good dog!

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The point is that we should

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all know better,

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science has proved it to us decades ago

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dogs are not dominance driven creatures!

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So why do we keep training them

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as if they are?

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Yet some of us don't appreciate dog hair

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on our couch and want the dog

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not to sit on it.

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We have to understand

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that when a dog sits on a couch,

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he does it not because it represents

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some ideal of control,

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some representation of dominance

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over our living room,

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but because it is the most

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comfortable place to lie in.

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that is why you bought the couch

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in the first place!

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So once we understand that,

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the dog only wants a nice worm

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cozy place to rest on next to us.

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Pelle, Place.

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Good dog!

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Then we can teach the dog

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and reinforce the dog,

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reward the dog,

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for using that nice, warm, soft,

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cozy place to rest on next to us.

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Dogs should have rules,

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and have boundaries,

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but how do we do it?

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There's a great example

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that dog behaviorist, Kathy Sdao

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uses to explain what usually happens

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when people try to set boundaries:

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Say you need to get somewhere,

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so you hail a taxi, you jump in,

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you close the door, you buckle up,

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and you tell the driver:

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"Don't take me to Tel-Aviv,

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And also don't take me to Jerusalem,

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And don't take me to Haifa".

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Do you think the cab driver

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will have any idea

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where you want him to take you?

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Of course the driver’s obvious question

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would be "Where do you want to go?"

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And dogs are just like that,

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they want us tell to them

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what we want them to do,

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in fact they are desperately waiting

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for our guidance.

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It’s so easy when we tell people

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what it is we want,

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and then we get what we want.

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People are no different:

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I have this friend,

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and I'm not going to mention names,

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but she had this boyfriend,

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and they were going out for about a year,

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and things were about to get serious,

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but the guy had this one trait

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that drove her mad:

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the guy possessed the incredible ability

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to completely ignore a messy house.

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I mean piles of laundry everywhere,

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dishes in the sink overflowing,

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stuff on the table – the works.

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It drove her insane

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and they used to fight about it

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all the time.

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And then, tired of fighting,

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she decided to try a different approach.

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Mine.

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So she started capturing behaviors

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she wanted him to keep,

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small stuff at first,

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when he put

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his socks in the laundry basket,

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when he washed one cup.

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She rewarded those behaviors

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with things he liked:

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a hug, a movie,

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anything that made him happy.

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Gradually the house got cleaner

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and less messy,

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which was great!

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But what was really amazing to her was

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the affect this had on their relationship.

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She started noticing

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the things he did right,

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and she found herself liking him more.

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Today they are happily married.

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And our graduates of the

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Marker Training institute here in Israel,

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led by Nuvi Carmel,

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will testify the same thing:

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how learning to train dogs

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has completely changed their perspective,

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not only in the dog training world,

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but everywhere: their relationships with

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their partners, their parents,

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their neighbors, their children.

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They stopped looking for what everyone

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was doing wrong, and started

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seeing the things that were right.

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And that's the trick basically:

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focusing on behavior you want to keep

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and encourage,

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then helping your subject -

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whether it's a dog, or a person, or

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any living being - to learn to offer it.

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That's what the revolution is all about:

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helping them learn.

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Sounds simple in theory, right?

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But what about the extreme cases?

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Let's get back to dogs.

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There’s a common example

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that happens in many homes:

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Let's take a ten month old

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Golden Retriever mixed, "Keila".

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Now Keila is your common house dog:

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happy for attention, loves to be petted,

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great with children.

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The problem with Keila starts

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when there's food or bones around.

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Whenever anyone comes close

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to her and her bone,

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the dog tenses up and growls.

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According to what we were lead to believe,

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in order to take charge of a growling dog

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and control the situation,

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we had to punish them

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every time such behavior occurred.

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We had to raise our voice,

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we had to yell: "Stop it Keila, bad dog!”

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But is Keila a bad dog?

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The truth is she is just a frightened dog,

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terrified of the possibility

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that someone might take her food

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or her bones away.

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In the past

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we would have punished the growling,

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the symptom really,

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but in Marker Training

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we want to treat the cause of the problem,

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the emotion that is behind the behavior.

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If Keila could speak our language,

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this would be easy -

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“Hey Keila, you have nothing to worry

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about, we’re not going to take your stuff,

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everything is OK!” -

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But she doesn’t.

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So let’s communicate with her

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in a way she will understand.

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Let’s teach her she has nothing to fear.

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We’ll use classical conditioning to teach Keila

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that every time we come close to her

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and her bones,

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we give her good things.

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Good things happen

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and we’re not taking anything away.

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Then soon Keila will start to look forward

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to us coming closer to her,

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and the growling will disappear.

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But most importantly – so will the fear.

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How easy it is when doing it right.

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It’s so simple without using force.

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It’s such common sense, it’s so obvious.

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So how come we still use force

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as a dog training method?

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The truth is a lack of knowledge.

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And false believes about

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what truly motivates dogs.

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And this is what we’re all here to change.

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The thing with dogs

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is that they learn all the time,

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they learn from us and about us.

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And if they show this amazing ability

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to learn, don't we owe it to them

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to take responsibility

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and teach them properly?

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Our revolution is ongoing.

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Dog lovers all over the world

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have found a better way, a way to

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establish constructive communication

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with our learner,

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to read their body language,

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relying on studies that help us

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to better understand dogs,

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so we can help them

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to better understand us.

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And for those who found this way,

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the results are amazing!

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The dream of having a dog in our home

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stopped being a nightmare – no more having

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to be the ever vigilant "pack leader"

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forever engaged in a battle for control.

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It brought peace and love

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back into our homes,

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the way only dogs can.

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The revolution is going on as we speak.

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We have the tools and knowledge.

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You can start doing this yourself.

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With your spouse, your dog, your child,

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start small, and you will see

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big change happening.

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Our dogs deserve it. And so do we.

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Thank you.