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Dialogue: 0,0:00:00.22,0:00:03.29,Default,,0000,0000,0000,,The last thing that I want to cover is\Nthat you make sure that you get feedback
Dialogue: 0,0:00:03.29,0:00:05.67,Default,,0000,0000,0000,,from users every step of the way.
Dialogue: 0,0:00:05.67,0:00:08.58,Default,,0000,0000,0000,,Feedback takes a lot of different forms,\Nand you've already seen how
Dialogue: 0,0:00:08.58,0:00:11.83,Default,,0000,0000,0000,,you can conduct user research\Nto inform your business idea.
Dialogue: 0,0:00:11.83,0:00:14.96,Default,,0000,0000,0000,,You might try incorporating\Na survey into your product.
Dialogue: 0,0:00:14.96,0:00:18.14,Default,,0000,0000,0000,,You could send these out each week or\Nmonth to collect feedback, or
Dialogue: 0,0:00:18.14,0:00:21.28,Default,,0000,0000,0000,,you might even try and embed them\Nin some way into your product.
Dialogue: 0,0:00:21.28,0:00:26.04,Default,,0000,0000,0000,,Social media is another great way to\Nmonitor early usage of your product, and
Dialogue: 0,0:00:26.04,0:00:28.28,Default,,0000,0000,0000,,have customers connect to your brand.
Dialogue: 0,0:00:28.28,0:00:31.82,Default,,0000,0000,0000,,App ratings, or user ratings, or website\Nratings, are another way to understand
Dialogue: 0,0:00:31.82,0:00:36.34,Default,,0000,0000,0000,,quantitatively, and qualitatively\Nwhat users think of your product.
Dialogue: 0,0:00:36.34,0:00:39.33,Default,,0000,0000,0000,,One app, which is called Circa News\Nprovides the following guidance on
Dialogue: 0,0:00:39.33,0:00:40.18,Default,,0000,0000,0000,,ratings.
Dialogue: 0,0:00:40.18,0:00:43.30,Default,,0000,0000,0000,,First, they recommend that you\Njust build a great product.
Dialogue: 0,0:00:43.30,0:00:44.52,Default,,0000,0000,0000,,If you don't build a great product,
Dialogue: 0,0:00:44.52,0:00:47.21,Default,,0000,0000,0000,,users aren't going to give you\Ngood ratings in the first place.
Dialogue: 0,0:00:47.21,0:00:49.45,Default,,0000,0000,0000,,Secondly, don't annoy the users.
Dialogue: 0,0:00:49.45,0:00:52.63,Default,,0000,0000,0000,,You should really only ask them to rate\Nyour product if they've had a good
Dialogue: 0,0:00:52.63,0:00:55.79,Default,,0000,0000,0000,,experience and they've used\Nthe product for a little bit.
Dialogue: 0,0:00:55.79,0:00:58.81,Default,,0000,0000,0000,,And finally, Circa News recommends\Nthat you ask nicely, and
Dialogue: 0,0:00:58.81,0:01:01.31,Default,,0000,0000,0000,,maybe even reward your users for\Nrating the app.
Dialogue: 0,0:01:01.31,0:01:03.93,Default,,0000,0000,0000,,For more details about their advice,\Ncheck out the article,
Dialogue: 0,0:01:03.93,0:01:06.12,Default,,0000,0000,0000,,which is linked in the instructor notes.
Dialogue: 0,0:01:06.12,0:01:09.97,Default,,0000,0000,0000,,Finally, you should make\Ncustomer support everyone's job.
Dialogue: 0,0:01:09.97,0:01:11.72,Default,,0000,0000,0000,,You might have a dedicated email or
Dialogue: 0,0:01:11.72,0:01:15.72,Default,,0000,0000,0000,,chat service that lets users\Ntalk directly to employees.
Dialogue: 0,0:01:15.72,0:01:19.85,Default,,0000,0000,0000,,Former CCO, and co-founder of Kayak,\NPaul English, went so
Dialogue: 0,0:01:19.85,0:01:24.05,Default,,0000,0000,0000,,far as putting the very loud phone\Nin the middle of the engineers.
Dialogue: 0,0:01:24.05,0:01:26.62,Default,,0000,0000,0000,,He reasoned that if the same\Ncalls kept coming in,
Dialogue: 0,0:01:26.62,0:01:29.59,Default,,0000,0000,0000,,then the team would work quickly\Nto resolve the problems.
Dialogue: 0,0:01:29.59,0:01:33.23,Default,,0000,0000,0000,,This would likely resolve the same\Nproblems that other users were facing.
Dialogue: 0,0:01:33.23,0:01:36.76,Default,,0000,0000,0000,,No matter which strategy you use,\Nyou should think about
Dialogue: 0,0:01:36.76,0:01:40.80,Default,,0000,0000,0000,,when you'll intercept users and\Nhow you will respond to them.
Dialogue: 0,0:01:40.80,0:01:41.53,Default,,0000,0000,0000,,Your actions and
Dialogue: 0,0:01:41.53,0:01:46.15,Default,,0000,0000,0000,,improvements to your product can speak\Njust as loudly as individual follow ups.
Dialogue: 0,0:01:46.15,0:01:48.95,Default,,0000,0000,0000,,But do remember that these\Nexperiences also contribute
Dialogue: 0,0:01:48.95,0:01:51.71,Default,,0000,0000,0000,,to the user's experience and\Ntheir perception of the product.