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The last thing that I want to cover is
that you make sure that you get feedback

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from users every step of the way.

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Feedback takes a lot of different forms,
and you've already seen how

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you can conduct user research
to inform your business idea.

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You might try incorporating
a survey into your product.

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You could send these out each week or
month to collect feedback, or

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you might even try and embed them
in some way into your product.

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Social media is another great way to
monitor early usage of your product, and

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have customers connect to your brand.

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App ratings, or user ratings, or website
ratings, are another way to understand

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quantitatively, and qualitatively
what users think of your product.

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One app, which is called Circa News
provides the following guidance on

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ratings.

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First, they recommend that you
just build a great product.

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If you don't build a great product,

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users aren't going to give you
good ratings in the first place.

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Secondly, don't annoy the users.

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You should really only ask them to rate
your product if they've had a good

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experience and they've used
the product for a little bit.

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And finally, Circa News recommends
that you ask nicely, and

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maybe even reward your users for
rating the app.

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For more details about their advice,
check out the article,

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which is linked in the instructor notes.

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Finally, you should make
customer support everyone's job.

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You might have a dedicated email or

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chat service that lets users
talk directly to employees.

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Former CCO, and co-founder of Kayak,
Paul English, went so

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far as putting the very loud phone
in the middle of the engineers.

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He reasoned that if the same
calls kept coming in,

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then the team would work quickly
to resolve the problems.

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This would likely resolve the same
problems that other users were facing.

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No matter which strategy you use,
you should think about

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when you'll intercept users and
how you will respond to them.

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Your actions and

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improvements to your product can speak
just as loudly as individual follow ups.

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But do remember that these
experiences also contribute

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to the user's experience and
their perception of the product.