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[reporter] Abercrombie & Fitch is
having a Situation.
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The clothing company is offering to pay
Mike "The Situation" Sorrentino
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and the rest of the Jersey Shore cast
so they'll stop wearing their brand.
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Abercrombie says it's concerned a
connection to the MTV show could cause
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significant damage to their image.
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Jersey Shore season 4 is now airing.
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The cast spent several weeks filming
in Italy,
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where the cast noticed a difference
in fashion choices.
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The girls dress more like, we look like,
we stuck out like sore thumbs.
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Like, the girls were more like natural
and like more, more flowy.
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The guys were just definitely different
than the Jersey guys.
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[reporter] Abercrombie says it's offered
a substantial payment to Sorrentino
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and show producers so he'll wear
something else.
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The Ohio-based retailer says it's also
making the offer
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to others in the hard-partying cast.
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MTV didn't immediately return messages
for comment.
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Matt Friedman, the Associated Press.
