(h) TROM - 2.16 Advertising

http://tromsite.com - Full documentary, very well organized (download, youtube stream, subtitles, credits, share, get involved, and many more)

Documentary´s description :
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TROM (The Reality of Me) represents the biggest documentary ever created, it is also the only one that tries to analyse everything : from science to the monetary system as well as real solutions to improve everyone's life.

A new and ´real´ way to see the world.

"Before the Big-Bang, till present, and beyond."
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Making something known to the public; to promulgate information.

Advertising’s true meaning is distorted by the monetary system

because it is associated with commercials,

which are created because of a reliance on consumption.

Is advertising a field workers can move to

when they are replaced by more efficient machines else where?

Maybe not...

From printers, to machines that print huge posters,

or any type of sign with ads,

to software and sites that automatically categorize

and promote different brands,

technology has begun to replace man in this field as well.

Advertising on TV,

ads on sites, giant posters,

in movies, games, anywhere;

ads for various products and services

but all quickly consumable to maintain the cycle of consumption.

Do not forget that everything that relies on ads is an invention.

If a product or service contains additional information,

it must be included with the product description

so it wouldn't be necessary to sell it.

You should only choose between products and services based on information attached.

In the monetary system similar products are produced,

because it’s a competition,

and when you have similar products manufacturers need some way of differentiating their product,

so they promote it as something unique.

Advertising is an aggressive and intrusive way of selling something,

where companies often lie about their products

to make them seem better than they are;

all because they want to produce a profit.

Documentaries like “Consuming Kids”

or “Merchants of Cool”

show how those who deal with the promotion of goods and services

are conducting complex studies on people of all ages,

especially children, in order to sell their products

without taking into account the human condition.

Childhood culture has changed dramatically

Kids! This is a toy you've got to have!

Look at the fun Devy and Andy are having with these realistic ... toys.

Although it's true there was advertising to children back in the 1950

1960, even in 70

the amount of it was very confine in comparison to today

You want to get a slinky

From the time children coming to the world everyone's trying to make them a consumer

Kids are being marketed to through brand licensing through product placement

through viral marketing, marketing in school

We are gonna get new equipment stuff and McDonald's are gonna give us money.

DVDs, there is videos games, there is the internet

there are Ipads, there are cellphones among you can dowload videos

Watch videos, cast inverviews, interact with your favourite wildcat!

There's now ads for books and there are ads for songs

not just ads, not just games, they are advert games

Hotels marketing to kids

and car companies are marketing to kids and even airlines

you know are marketing to kids

One lucky winner to Hawaii.

Kids have far more influence today

Ads are up to trillion dollars every year

that's a big business

What we have is the rise of 360 degree
immersive marketing,

where they try and get around the child

at every aspect and every avenue.

They go into supermarket with them and film exactly how they look at the product

pick it up, put it back down, the way they move around the supermarket

The film them on the playground, the film them in school, they film them eating breakfast

they film them going into their closet and deciding what to wear

What are the things that you need?
I need a lot of things...

They film them talking to their friends, they organize little friendship circles

and film what they're doing

even follow them into the bathroom

it's creepy

it's just absolutly creepy

Their goal is to insinuate the brands into the fabric of children's lives.

- Can I help you? - Yeah, can I see this?

- Go in

So the philosophy becomes cradle to grave: Let's get to them early.

Let's get to them often. Let's get to them as many places
as we can get them.

and our goals is not just to sell them products and services

but to turn them into life long consumers

Fetch me my Jimmy Chu flip-flops.

Where is my pink Prada tote?

I need my Tiffany hair-band.

Then I can go for a float.

We are creating a future generation of super consumers

I want more!

That's the basic consumer identity

It's shallow, it's about me, it's about me now, and it's about me and this things

There at the time in their life

when they are forming kind of all their values and attitudes

they are in formative stages

Shit I impress myself sometimes.

it's really a clear very

between boys and girls

boys are tough, strong, ready to fight

and girls they need to be pretty, sexy

how they look determines their values

It objectifys both of them

Where did she find that outfit?
Like Ugly-R-Us?

More like Ugly-R-Her.

- we are so funny, - and pretty, - I love us.

We need - in a proactive, forward-looking way - as a society to say,

how is this changing us? how is this changing our enviroment?

how is this changing our society?

and do we want this?

We need to look at this as a systemic problem,

as a societal and cultural problem and say

We need to protect children from corporate marketing

We are the only industrialized country in the world that really doesn't have a policy about this

what does that means for our future? for our wellbeing?

and for their wellbeing?

One in three children born in the year 2000 will develop diabetes

Children in a high blood pressure

...tight to diabetes

anti-depressants for children... attention deficit is high proactivity disorder..

it's gonna be a health care crisis,

a concrete health care crisis

Life expentacy of kids today will be shorter than that of their parents

a first such decline in mother time

At what point should childrens and families take present over corporate profit?

We have become a country that places a lower priority

in our childres, emotional, cognitive

social, even spiritual development

than it does in training them to be little consumers

This is a lot more, than about selling products and services

this is about the direction in which we are going as a culture

as a society and as human beings

Advertising is a loud and annoying carnival,

but that's not all.

It becomes scary when it promotes values like body beauty and social status

through these goods and services.

It’s also dangerous because they only care about profit,

and because of this focus they promote products that are harmful to human beings,

from food and drinks or dangerous toys for children,

to luxury cars that don't focus on safety.

You know we just come from this discussion what a bird might be.

What is a bird? Well...

in my world this is a rubber duck

that comes in california with this warning: the product contains chemicals known by the State

of California to cause cancer and birth defects or other reproductive harm

this is a bird

what kind of culture would produce a product of this kind?

and they label it and sell it to children

Using subliminal messages in advertising

is like playing with environmental influence on the human being.

It's like you're playing with a dog using high-frequency sounds

to make him spin on command,

all for your own amusement.

Isn't it evil?

Advertising is an invention of the monetary system,

an invention that only creates chaos.

By the way, if anyone here is in marketing or advertising...

kill yourself

No, no, no it’s just a little thought. I’m just trying to plant seeds.

Maybe one day, they’ll take root – I don’t know.

You try, you do what you can.

kill yourself

Seriously though, if you are, do.

Aaah, no really,

there’s no rationalisation for what you do and you are Satan’s little helpers.

Okay – kill yourself – seriously. You are the ruiner of all things good, seriously.

No this is not a joke, you’re going, “there’s going to be a joke coming,” there’s no fucking joke coming.

You are Satan’s spawn filling the world with bile and garbage.

you are fucked, and you are fucking us, kill yourself is the only way to save your fucking soul

kill yourself

Planting seeds.

I know all the marketing people are going, “he’s doing a joke…” there’s no joke here whatsoever.

Suck a tail-pipe, fucking hang yourself,

borrow a gun from a Yank friend – I don’t care how you do it.

Rid the world of your evil fucking makinations.

Machi… Whatever, you know what I mean.

I know what all the marketing people are thinking right now too,

“Oh, you know what Bill’s doing, he’s going for that anti-marketing dollar. That’s a good market, he’s very smart.”

Oh man, I am not doing that.

You fucking evil scumbags!

“Ooh, you know what Bill’s doing now, he’s going for the righteous indignation dollar.

that's a big dollar

A lot of people are feeling that indignation. We’ve done research –

huge market, he's doing a good thing.

God damm it I'm not doing that, you scum-bags!

Quit putting a godamm dollar sign on every fucking thing on this planet!

“Ooh, the anger dollar. Huge.

Huge in times of recession. Giant market, Bill’s very bright to do that.”

God, I’m just caught in a fucking web.

uhh the trap dollar, big dollar, huge dollar!

“Ooh the trapped dollar, big dollar, huge dollar. Good market – look at our research. We see that many people feel trapped.

If we play to that and then separate them into the trapped dollar…”

How do you live like that? And I bet you sleep like fucking babies at night, don’t you?

“What didya do today honey?”“Oh, we made ah, we made ah arsenic a childhood food now, goodnight.”

Yeah we just said you know is your baby really too loud? You know?”

"Yeah, you know the mums will love it.”

Sleep like fucking children, don’t ya,

this is your world isn’t it?

[ Alternative Solutions ]

A product or a service comes with a description because that defines them.

You don't need anyone to convince you of any such service or product.

Proper education and free access to information

makes an invention like advertising useless,

even for a system like the monetary system.

Remember, an abundance of these services and products

would eliminate the desire for publicity.

Of course something like that could not happen in a monetary system.

Take a good look at the planet...

now imagine what's behind you when you look at the planet.

This vast universe.

As far as we know, human beings are the only beings

able to understand their existence.

Now, where do you fit in this manifestation called advertising?