The business benefits of doing good

Title:
The business benefits of doing good
Speaker:
Wendy Woods
Description:

"The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.

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Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
15:35
Format: HTML5
Primary
Original