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You are creating a reporting application
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for your customer in order for them to access
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and analyze user feedback data quickly;
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therefore, the UI needs to be designed for effective use.
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To achieve an effective UI, adopt the
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core ideas of simplicity, consistency, and usability.
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First, keep it simple! Users need to find information
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quickly and not struggle to locate content.
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Remember to empathize with your users!
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They want to be able to do their job
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effectively and efficiently.
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Next, think about Consistency.
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Consistency in the UI allows users to easily navigate
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and use the application. Consistency in the look
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and behavior helps the user have a sense of control.
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Some of the elements that should remain consistent
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include terminology, layout, placement, and navigation.
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Moving elements from screen to screen
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confuses the user and ultimately
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makes it hard for them to accomplish their tasks.
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Remember, the user is the expert in their tasks,
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so create an application that allows for
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easy navigation to support their workflows.
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Finally, think about usability.
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Usability refers to the ease of use of a
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website or application. A usable interface:
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Is easy for the user to become familiar with and
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move through their actions.
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Allows users to achieve their tasks.
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Is easy to use on subsequent visits.
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Think about the user’s mental model.
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Use their mental model to help you
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design the application to work with the
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user interpretation of applications.
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This allows users to quickly integrate Medallia
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reporting into their work tasks.