0:00:00.632,0:00:05.145 ♪ (meditative calm music) ♪ 0:00:17.416,0:00:24.328 (Ann Yonetani) It's true that natto[br]has this very unique gooey, sticky texture 0:00:24.328,0:00:27.051 but to me that's fun! 0:00:27.051,0:00:30.075 You know, it's interesting.[br](laughter) 0:00:30.889,0:00:32.944 It's something to talk about. 0:00:37.664,0:00:41.190 Natto truly is the Japanese cheese. 0:00:42.023,0:00:44.483 It's a vegan version 0:00:44.483,0:00:50.304 of a really complex, umami-rich, 0:00:50.304,0:00:52.625 like washed rind cheese. 0:00:52.978,0:00:56.965 And yeah, many cheese lovers [br]really enjoy natto 0:00:56.965,0:01:00.962 and see that parallel in flavor profile. 0:01:00.962,0:01:06.063 It's a food that I feel like[br]more people need to have access to 0:01:06.898,0:01:09.971 because I think that [br]can benefit a lot of people 0:01:09.971,0:01:12.419 by incorporating it into their diets. 0:01:12.878,0:01:18.219 Hi, my name is Ann Yonetani,[br]I'm the founder and owner of NYrture Food 0:01:18.219,0:01:21.209 which makes natto in Brooklyn, New York. 0:01:21.716,0:01:25.887 Natto is really a ubiquitous food, 0:01:25.887,0:01:30.609 an everyday food that's most commonly[br]eaten for breakfast. 0:01:31.289,0:01:37.626 Yes, I feel like I have sort of taken on[br]the mission of being a cheerleader, 0:01:37.626,0:01:40.459 a spokesperson, 0:01:40.459,0:01:44.432 an evangelist for natto in America. 0:01:44.432,0:01:48.416 And it really is because I truly believe 0:01:48.416,0:01:52.160 that natto is just so special, 0:01:52.160,0:01:53.459 so unique... 0:01:53.459,0:02:00.561 I think if there's any food on earth[br]that deserves to be called a superfood 0:02:00.561,0:02:01.448 is natto. 0:02:02.858,0:02:05.952 ♪ (slow piano music) ♪ 0:02:11.413,0:02:12.191 It's good. 0:02:12.865,0:02:16.700 In a weird way, I'm an urban farmer, 0:02:16.700,0:02:18.316 an urban micro farmer. 0:02:18.890,0:02:23.523 I grow bacteria, [br]and those bacteria eat soybeans, 0:02:23.523,0:02:26.168 and they help me produce natto. 0:02:26.588,0:02:29.122 Yeah, I'm a nerd. [br](laughter) 0:02:33.990,0:02:40.296 This is day one of[br]Nyrture's natto-making-process. 0:02:40.508,0:02:43.767 Every batch starts with this step, 0:02:43.767,0:02:46.676 which is me hand-sorting[br]through the beans. 0:02:48.621,0:02:52.692 I kind of love this step--[br]I love this step and I hate this step 0:02:52.692,0:02:58.080 but there's something very meditative[br]about the process 0:02:58.080,0:03:02.017 and our beans are beautiful,[br]I mean, they're so clean, 0:03:02.017,0:03:06.652 you know, 99.9% of them look fantastic. 0:03:07.157,0:03:12.357 I'd like to think that [br]every single natto bean we sell 0:03:12.357,0:03:14.898 has passed underneath my eyes. 0:03:15.391,0:03:19.830 I'm a microbiologist, actually,[br]that's how I got into this business, 0:03:19.830,0:03:26.841 just being fascinated by[br]the power of the microbial world. 0:03:28.324,0:03:33.788 I'm interested in how consuming[br]some of these good bacterias, 0:03:33.788,0:03:39.248 these probiotic-types of bacteria[br]in the form of fermented food 0:03:39.248,0:03:41.858 has that impact in human health. 0:03:44.227,0:03:45.962 Our first products-- 0:03:45.962,0:03:50.954 So those little white dots[br]are actually chemically-pure umami taste. 0:03:51.341,0:03:57.821 There is written documentation[br]describing natto for over a 1000 years. 0:03:58.198,0:04:02.075 In the West and in America[br]is virtually unknown. 0:04:02.075,0:04:08.115 It makes me think that if more adults[br]will come to natto with just an open mind, 0:04:08.398,0:04:14.238 a lot more of them might find[br]that they actually like it. (chuckles) 0:04:15.092,0:04:19.720 This might be excessive[br]but I wash them ten times, 0:04:21.210,0:04:24.451 you know, soak them, entertain them, 0:04:24.451,0:04:26.824 and then, dump out the water. 0:04:26.824,0:04:29.331 And then, they sit in the bath overnight, 0:04:29.331,0:04:34.179 so that the beans are able to hydrate. 0:04:35.449,0:04:39.655 They will swell to over twice[br]their weight and volume. 0:04:40.605,0:04:42.975 When I first learned how to make natto 0:04:42.975,0:04:46.774 from a fifth-generation [br]natto-maker in Tokio, 0:04:48.272,0:04:51.450 he told me that the most important step 0:04:51.450,0:04:55.938 was to choose the best beans you could[br]to start with, 0:04:57.488,0:04:58.716 and he was right. 0:05:03.976,0:05:10.186 The best natto soybeans in America 0:05:10.186,0:05:14.050 are grown in the northern midwest, 0:05:14.050,0:05:16.107 mostly in North Dakota. 0:05:17.501,0:05:20.090 And something that [br]a lot of people don't realize 0:05:20.090,0:05:24.072 is that most of the natto [br]that is made in the world, 0:05:25.641,0:05:29.457 i.e. the natto that is made[br]and sold in Japan, 0:05:29.457,0:05:33.096 it's actually, most of it, [br]is made from US-grown soy, 0:05:33.508,0:05:37.554 and the bulk for that, also,[br]from North Dakota, specifically. 0:05:37.804,0:05:41.267 We also have black soybeans 0:05:41.267,0:05:45.607 and then, we have another brown bean[br]which is certified organic. 0:05:46.974,0:05:54.000 Natto soybeans are very different[br]from the typical commodity soybean. 0:05:54.000,0:05:57.971 That's their non-GMO certified definition. 0:05:58.511,0:06:04.937 But soybeans that are used to make natto[br]by any decent natto-maker 0:06:04.937,0:06:10.812 are really beans that have been[br]carefully selected over generations 0:06:10.812,0:06:15.061 to be ideal for this particular[br]fermentation process. 0:06:15.637,0:06:18.097 ♪ (music) ♪ 0:06:28.193,0:06:31.443 What makes Nyrture's natto unique: 0:06:31.443,0:06:33.783 Our natto is fresh, 0:06:34.240,0:06:36.743 it's never been frozen, 0:06:36.743,0:06:41.171 unlike all the natto[br]that is imported from Japan-- 0:06:41.171,0:06:43.269 it's frozen before export. 0:06:44.261,0:06:45.167 That's important, 0:06:45.167,0:06:51.065 one, because freezing and thawing food[br]can really affect its taste and texture, 0:06:51.517,0:06:57.716 but two, if people are motivated[br]by eating natto for its health benefits, 0:06:57.716,0:07:01.483 freezing and thawing, [br]also, significantly damage 0:07:01.483,0:07:03.486 those health benefits, as well. 0:07:04.100,0:07:05.279 (Liza) How is it? 0:07:05.834,0:07:11.288 Good, they're nice and soft,[br]has some sugar to it, it's sweet... 0:07:11.734,0:07:15.668 It has at least three [br]completely unique properties 0:07:15.668,0:07:19.044 that are unlike any other food on earth. 0:07:19.957,0:07:22.702 Number one, it's probiotic. 0:07:22.702,0:07:26.318 It's fermented with Bacillus subtilis, 0:07:26.318,0:07:30.671 which is a member [br]of the healthy gut microbiome, 0:07:30.671,0:07:32.860 so it's a probiotic bacteria 0:07:32.860,0:07:38.252 that isn't found in any other[br]fermented food certainly in the West. 0:07:38.572,0:07:40.141 The second one is that 0:07:40.141,0:07:45.799 natto is the most concentrated [br]food source of vitamin K2 0:07:45.799,0:07:47.818 of any food on earth, 0:07:47.818,0:07:50.742 and it beats any other[br]by an order of magnitude. 0:07:50.742,0:07:56.208 Vitamin K2 is essential for bone health 0:07:56.208,0:08:00.419 but it's also very important[br]for cardiovascular health. 0:08:00.419,0:08:04.173 It doesn't matter [br]how much calcium you eat, 0:08:04.173,0:08:06.702 if you don't have enough vitamin K2 0:08:06.702,0:08:10.731 to help recruit it out of your bloodstream[br]and bring it to to your bones, 0:08:10.731,0:08:14.606 it accumulates and causes [br]arterial calcification, 0:08:14.606,0:08:16.319 and leads to heart disease. 0:08:16.817,0:08:22.305 The third reason is that[br]there's an enzyme named after natto; 0:08:22.305,0:08:24.597 it's called nattokinase, 0:08:24.597,0:08:29.309 and this enzyme is [br]a natural blood thinner. 0:08:29.772,0:08:34.493 It has an enzymatic activity which, [br]actually, has been shown 0:08:34.493,0:08:38.361 to be capable of[br]breaking down blood clots, 0:08:39.227,0:08:43.187 and the only natural source of it 0:08:43.187,0:08:44.385 is natto. 0:08:44.385,0:08:50.780 Well, there are some cardiologists[br]who are starting to promote natto. 0:08:50.780,0:08:57.082 We're really hoping to work[br]with healthcare providers 0:08:57.082,0:09:01.083 to educate them and help them[br]educate their patients. 0:09:01.083,0:09:03.915 Whether your reason is the vitamin K2, 0:09:03.915,0:09:05.891 or the nattokinase content, 0:09:05.891,0:09:08.198 or the probiotics, 0:09:08.198,0:09:13.934 why not at least give it a try[br]and eat the food which is, 0:09:13.934,0:09:16.557 one, delicious, I think, 0:09:16.557,0:09:19.790 two, cheaper than taking a pill, 0:09:19.790,0:09:23.847 and three, you get all three[br]of these benefits at once. 0:09:24.192,0:09:30.849 They sit here and age and acquire[br]flavors in a week or so. 0:09:30.849,0:09:36.625 Many Japanese people have told me[br]that our natto is the most delicious natto 0:09:36.625,0:09:40.088 that they've ever had [br]either here or even in Japan, 0:09:40.837,0:09:42.771 which is great to hear. 0:09:42.771,0:09:49.194 I've also gone to [br]the National Natto Competition in Japan 0:09:49.194,0:09:53.302 and met many natto producers from Japan, 0:09:53.302,0:09:58.339 and also have gotten very high praise[br]from natto producers in Japan. 0:10:00.054,0:10:03.195 ♪ (exciting music) ♪ 0:10:04.392,0:10:07.175 I think the favorite moment of mine 0:10:07.175,0:10:12.253 in the entire week-long-process[br]of making the natto 0:10:12.253,0:10:18.199 is that moment after the fermentation[br]is complete 0:10:18.199,0:10:22.161 when I get to just pull back the film 0:10:22.161,0:10:24.859 on a fresh tray of natto 0:10:24.859,0:10:27.913 and just see that neba-neba stickiness, 0:10:27.913,0:10:33.098 those spiderwebs[br]sort of coming off the beans-- 0:10:33.098,0:10:38.634 And sort of, the more resistance [br]I have from those strings, 0:10:38.634,0:10:42.717 the better I know the fermentation is,[br]the better the natto, 0:10:42.717,0:10:48.170 so it also serves as a quality control [br]assessment at the same time, 0:10:48.170,0:10:55.318 but I love that feeling [br]of the biofilm resisting my pull. 0:10:55.318,0:10:56.740 (laughter) 0:10:56.911,0:11:00.219 ♪ (exciting music) ♪ 0:11:00.502,0:11:04.632 So yeah, we really look at this [br]as a long game 0:11:04.632,0:11:08.372 and we're at the very beginning[br]of it right now 0:11:08.372,0:11:14.354 but I suspect it may take 10 years,[br]maybe 20 years, 0:11:14.354,0:11:19.497 for natto to become known enough 0:11:19.497,0:11:22.420 for people to recognize it 0:11:22.420,0:11:25.262 as a thing, as a food.[br](chuckles) 0:11:25.262,0:11:30.747 It'll take a while and a lot of education, 0:11:30.747,0:11:33.353 and exposure like this, 0:11:33.353,0:11:35.008 to just spread the word. 0:11:35.522,0:11:38.428 ♪ (gentle music) ♪ 0:11:49.076,0:11:52.973 Our logo... many people[br]comment on our logo. 0:11:53.580,0:11:56.907 It's actually a mathematical function, 0:11:56.907,0:12:00.859 it's a Fermat's spiral [br]or a parabolical spiral, 0:12:00.859,0:12:02.960 and I love it because at the center of it 0:12:02.960,0:12:05.751 it kind of look like a ying-yang symbol, 0:12:05.751,0:12:09.945 and to me it represents[br]the two ingredients in our food, 0:12:09.945,0:12:13.745 the soybean and the probiotic bacteria, 0:12:13.745,0:12:16.235 that are coming together and synergizing 0:12:16.235,0:12:19.895 and making something better,[br]bigger, more beautiful 0:12:19.895,0:12:22.375 than the two components alone. 0:12:23.254,0:12:26.032 ♪ (outro music) ♪ 0:12:26.202,0:12:29.729 Subtitles by Jenny Lam-Chowdhury[br]www.eatingwithmyfivesenses.com