How Ikea is growing its business while shrinking emissions

Title:: How Ikea is growing its business while shrinking emissions
Speaker:: Jesper Brodin and Pia Heidenmark Cook
Description:: IKEA currently makes up 0.1 percent of all global carbon emissions -- but by 2030, they're planning to be carbon negative across their business. Discussing new thinking about the lifespan of their products, from the forest to the landfill, Jesper Brodin and Pia Heidenmark Cook of Ingka Group (IKEA) share their company's steps towards sustainably sourcing materials like cotton and wood and redesigning products to extend their use without compromising on quality or affordability. (Narrated by Rosa Howard)

more » « less
Video Language:: English
Team:: closed TED
Project:: TEDTalks
Duration:: 05:28

	Csaba Lóki approved Hungarian subtitles for How Ikea is growing its business while shrinking emissions
	Csaba Lóki edited Hungarian subtitles for How Ikea is growing its business while shrinking emissions
	Sonja Maria Neef approved German subtitles for How Ikea is growing its business while shrinking emissions
	Sonja Maria Neef edited German subtitles for How Ikea is growing its business while shrinking emissions
	Zsuzsa Viola accepted Hungarian subtitles for How Ikea is growing its business while shrinking emissions
	Zsuzsa Viola edited Hungarian subtitles for How Ikea is growing its business while shrinking emissions
	Zsuzsa Viola edited Hungarian subtitles for How Ikea is growing its business while shrinking emissions
	Zsuzsa Viola edited Hungarian subtitles for How Ikea is growing its business while shrinking emissions