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Why do people brag? The psychology of bragging | Irene Scopelliti | TEDxSquareMile


This video is part of the TED team.

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This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Why do people brag online? Are they trying to make us jealous, or are they simply insecure?

Why do they seem oblivious to other people’s displeasure at their frequent bragging? Marketing lecturer and consumer psychology expert has an intriguing explanation.

Irene is a senior lecturer in marketing at Cass Business School, with research interests in consumer psychology, judgement, and decision making. Her research has been published in psychology magazines and journals, and has been reported on by major news organizations such as BBC News, The New York Times, Forbes Magazine, and The Huffington Post.