What are you passionate about? You’re told these five words hold the key to a successful career and life purpose. What if it’s the wrong question altogether? This talk turns the ubiquitous “find your passion” message on its ear.

Terri Trespicio is a branding strategist who helps visionaries, experts, entrepreneurs and businesses communicate with power and precision across media platforms. She consults with a wide range of experts, everyone from surgeons and social media celebs to startups and brand managers.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx