Stories hack into our brain to hypnotize and influence us. Have you ever wondered how they do it? Or how to harness their power?
In this entertaining and eye-opening talk, storytelling author Tomas Pueyo will change how you see stories forever. He takes us on a journey through the neuroscience of stories, why all the good ones follow the same hidden blueprint, and how we can use them as our secret weapon.

Tomas Pueyo Brochard is a behavioral psychology expert. He is the author of “The Star Wars Rings”, an Amazon Best Seller that analyzes the storytelling patterns that underpin great stories such as Star Wars, Beowulf, and Harry Potter.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx