Recycling gets a lot of hype, but does it really work? Packaging expert Emmanuel Auberger explores why recycling hasn't led to less pollution and how reduce and reuse may be the best way to combat waste. Emmanuel, formerly the CEO of Verallia, wants to revolutionize consumer shopping habits and bring back returnable packaging. Having studied at HEC Paris between 1991 and 1994, Emmanuel has had a successful career of over twenty years with the likes of Renault and Saint-Gobain. He is an expert on packaging and has extensively studied the dangers of plastic contamination in food. An avid traveler, ten years into his career, Emmanuel took a year-long sabbatical to backpack around the world for nine months with his wife.

Outraged by the environmental impact of single-use and over-packaging, Emmanuel started experimenting with ways to reduce his family's waste with the support of his children. His eco-consciousness led him to this journey to bring back the milkman’s bottle!

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx