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[Upbeat music plays]

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Hi! I’m Stella with Amara Subtitling and 
I’m here to help answer the question

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"What is video localization?"

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In a nutshell, video localization is 
the practice of adapting videos

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you already have for a new audience — one 
that lives in another part of the world,

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uses a different dialect or 
a different language,

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and has a different set of cultural 
norms and social expectations.

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You can localize your media with 
dubbing, voiceovers, and subtitles,

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with subtitles being the 
fastest and most affordable.

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So if, say, you had a video 
made in the US and

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a person in the video says 
“Hey dude!” or “Hey man”

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and you wanted to localize the
video for an audience in the UK,

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those words should be replaced 
with the culture-specific

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“Hello mate!” or “Hello lad!”

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because “dude” and “man” 
are American terms

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that aren't used in the UK 
for casual greetings.

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If you didn't localize these phrases, 
folks in the UK would know

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"straightaway" your video wasn't 
really meant for them.

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This is just one example of how 
localization works, and why it matters

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when speaking to a different 
geographic audience,

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even when you’re using 
the same language!

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If you’re thinking about reaching 
and informing a new audience

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about your organization’s 
latest and greatest,

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you’ll want to make sure 
that your brand is relatable

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and that your message is clearly 
communicated... like a local!

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Video localization using subtitles 
is the way to go if your organization

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wants to reach more 
people around the world

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in an effective and affordable way.

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Whenever you’re ready to get started, 
we recommend that you have local experts

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and native speakers working with you 
to get your media localized right.

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I hope you found this video helpful, 
and if you’d like to learn more about

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how Amara can help you with your 
video localization needs, visit us at

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Amara.org.

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Thanks for watching!