With Professor Brian Zikmund-Fisher

How do you decide whether you should be worried about communicable diseases like measles, polio, or HPV? University of Michigan’s Professor Brian Zikmund-Fisher returns to Risk Bites to explain the "availability heuristic" – the way we all use our memory and feelings to inform our risk perceptions about infectious diseases.

Risk Bites is supported by:
University of Michigan Risk Science Center. http://riskscience.umich.edu
University of Michigan School of Public Health. http://www.sph.umich.edu/

Backing track: Based on Clap Tap by Brightside Studios
http://www.premiumbeat.com/royalty_free_music/songs/clap-tap

FURTHER INFORMATION AND READING

Professor Brian Zikmund-Fisher: http://www.sph.umich.edu/iscr/faculty/profile.cfm?uniqname=bzikmund

University of Michigan Risk Science Center series on vaccines: http://www.riskscience.umich.edu/category/vaccinesnova/

NOVA: Vaccines - Calling The Shots: http://www.pbs.org/wgbh/nova/body/vaccines-calling-shots.html

National Press Club briefing: Vaccinations and Disease Prevention http://www.c-span.org/video/?321296-1/briefing-vaccines-vaccination-issues