http://www.thriveforward.com/lesson/clean-eating-101-lesson-1/

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Lesson 1: How to Start Eating Clean
Add instead of subtract to create lasting change. Thrive Forward approaches nutrition from a plant-based perspective, but its progress—not perfection—that matters. There is no right or wrong way to start eating clean, and the tools provided in this program are beneficial for anyone seeking to improve overall wellness. (You don't have to be vegetarian or vegan to find value in Thrive Forward). Clean eating is predominately plant based, utilizes whole, unprocessed foods, is free of artificial ingredients, and opts for organic whenever possible.

What It Means to Eat Clean
Whole, unprocessed plant-based foods are full of vitamins, minerals, quality macronutrients, and antioxidants the body needs for cellular regeneration. Plant-based foods are also beneficial to the planet, using fewer natural resources to support whole body (and whole planet) health. Eating clean means avoiding foods that were made in lab, or simply put: not eating foods with ingredients you can't pronounce. Artificial foods, foods that have been genetically modified, or are laden with pesticides and herbicides have the opposite effect of nourishment, causing stress on your body.