1
00:00:04,030 --> 00:00:07,770
Dubai, it's a city
that you come visit.

2
00:00:07,770 --> 00:00:09,010
It's young.

3
00:00:10,160 --> 00:00:11,410
It's vibrant.

4
00:00:11,410 --> 00:00:12,770
It's energetic.

5
00:00:12,770 --> 00:00:14,410
It's cosmopolitan

6
00:00:14,410 --> 00:00:15,880
Everyday you wake up,
it's sun,

7
00:00:15,880 --> 00:00:17,100
you can go to the beach.

8
00:00:17,100 --> 00:00:18,520
(inaudible)
and beautiful,

9
00:00:18,520 --> 00:00:19,970
beautiful parks,

10
00:00:19,970 --> 00:00:21,430
incredible architecture.

11
00:00:21,940 --> 00:00:24,580
Locals in Dubai are
some of the warmest,

12
00:00:24,580 --> 00:00:25,620
friendliest people.

13
00:00:25,620 --> 00:00:26,760
All people are here.

14
00:00:26,760 --> 00:00:29,180
The population
of Dubai are two million.

15
00:00:29,180 --> 00:00:32,000
More than 92% of these
are foreigners.

16
00:00:33,260 --> 00:00:34,590
It's a dream city.

17
00:00:35,480 --> 00:00:36,810
Anything you can dream

18
00:00:36,810 --> 00:00:38,730
in Dubai, you can do it.

19
00:00:38,730 --> 00:00:44,330
Zaroub means
the narrow streets

20
00:00:44,330 --> 00:00:47,430
or the alleys

21
00:00:47,430 --> 00:00:48,630
that Syria, Lebanon

22
00:00:48,630 --> 00:00:50,350
and Palestine
are famous for.

23
00:00:50,350 --> 00:00:51,340
And there are small
restaurants

24
00:00:51,340 --> 00:00:53,430
in every one of
those narrow alleys.

25
00:00:53,430 --> 00:00:56,740
We wanted to join
all these

26
00:00:56,740 --> 00:00:58,250
small restaurants
in one spot.

27
00:00:58,250 --> 00:01:01,290
My favorite dish
is the shawarma.

28
00:01:01,290 --> 00:01:05,810
The meat shawarma
is a sandwich,

29
00:01:05,810 --> 00:01:07,370
wrapped in either saj
bread

30
00:01:07,370 --> 00:01:09,840
or Lebanese pita bread.

31
00:01:09,840 --> 00:01:12,080
We add pomegranate
molasses,

32
00:01:12,080 --> 00:01:13,950
and that's our specialty.

33
00:01:13,950 --> 00:01:14,760
Other restaurants
don't use it

34
00:01:14,760 --> 00:01:16,010
in their shawarma.

35
00:01:20,220 --> 00:01:21,520
We were the first
place in

36
00:01:21,520 --> 00:01:23,000
Dubai to really have

37
00:01:23,000 --> 00:01:23,940
a restaurant
in the middle

38
00:01:23,940 --> 00:01:25,190
of the industrial area.

39
00:01:25,800 --> 00:01:28,160
Dubai is very well known
for its five star hotels,

40
00:01:28,160 --> 00:01:29,670
and its shopping malls,

41
00:01:29,670 --> 00:01:30,800
but not so well

42
00:01:30,800 --> 00:01:32,880
known for its food
and dining scene,

43
00:01:32,880 --> 00:01:34,650
in a more grungy sort
of way.

44
00:01:35,580 --> 00:01:36,780
I change the menu
every two to

45
00:01:36,780 --> 00:01:38,130
three weeks,

46
00:01:38,130 --> 00:01:40,350
so that people
can come and try

47
00:01:40,350 --> 00:01:41,600
something new every time.

48
00:01:43,240 --> 00:01:45,230
Dubai is one of my
favorite places to eat.

49
00:01:45,230 --> 00:01:47,520
It's always
a great atmosphere.

50
00:01:49,100 --> 00:01:50,810
Everybody was doing
fusions,

51
00:01:50,810 --> 00:01:52,980
but we never heard
of an Arabian fusion.

52
00:01:52,980 --> 00:01:54,140
Our food is exquisite,

53
00:01:54,140 --> 00:01:56,310
our design is
captivating.

54
00:01:57,780 --> 00:02:00,590
We deconstructed
that felafel sandwich

55
00:02:01,300 --> 00:02:02,930
to form it into a salad.

56
00:02:02,930 --> 00:02:05,650
We took the regular
chickpeas in a

57
00:02:05,650 --> 00:02:06,150
felafel.

58
00:02:06,150 --> 00:02:07,930
There's a compressed
cucumber with it.

59
00:02:08,940 --> 00:02:10,539
I would love Qbara
to give an

60
00:02:10,539 --> 00:02:12,630
impression that
the Arabian culture

61
00:02:12,630 --> 00:02:15,940
has much more to give
than what is

62
00:02:15,940 --> 00:02:17,890
basically perceived
by the world today.

63
00:02:23,240 --> 00:02:25,620
Most of the places
of Dubai are

64
00:02:25,620 --> 00:02:27,300
new and modern.

65
00:02:27,300 --> 00:02:30,650
So where is that
tradition of Dubai?

66
00:02:30,650 --> 00:02:33,630
It is here.

67
00:02:33,630 --> 00:02:35,620
We have saffron, spices,
mixed spices of

68
00:02:35,620 --> 00:02:36,330
all kinds, perfumes,
incense--

69
00:02:36,330 --> 00:02:41,830
everything you want
we have it here.

70
00:02:43,940 --> 00:02:46,690
If you want to see
a traditional Eastern

71
00:02:46,690 --> 00:02:48,490
city, you come
to the spice market.

72
00:02:51,670 --> 00:02:52,670
SPM,

73
00:02:52,670 --> 00:02:55,660
it's a very dynamic,
contemporary,

74
00:02:56,170 --> 00:02:58,290
vibrant art place.

75
00:02:58,290 --> 00:03:00,260
It all started
with the private

76
00:03:00,260 --> 00:03:01,870
collection
of Mr. Salsali.

77
00:03:01,870 --> 00:03:05,090
We do have a collection
of over 800

78
00:03:05,090 --> 00:03:07,620
art works.
Artists from Iran,

79
00:03:07,620 --> 00:03:08,850
European artists,

80
00:03:08,850 --> 00:03:10,550
and American artists.

81
00:03:10,550 --> 00:03:13,490
There is a very,
very vibrant scene

82
00:03:13,490 --> 00:03:14,140
going on here.

83
00:03:14,140 --> 00:03:16,380
And I would love
people to know that

84
00:03:16,380 --> 00:03:18,600
Dubai became the art
spot of the

85
00:03:18,600 --> 00:03:19,820
Middle East right now.

86
00:03:21,500 --> 00:03:24,740
Dubai taught us
to be different.

87
00:03:25,510 --> 00:03:27,490
Burj Khalifa
is the tallest tower

88
00:03:27,490 --> 00:03:28,580
on earth.

89
00:03:28,580 --> 00:03:30,770
From the front angle
you can see the

90
00:03:30,770 --> 00:03:32,920
old Dubai, the new Dubai

91
00:03:32,920 --> 00:03:35,670
and the new upcoming
projects in Dubai.

92
00:03:36,200 --> 00:03:39,160
If you go back
43 years, all Dubai

93
00:03:39,160 --> 00:03:40,600
was just a desert.

94
00:03:40,600 --> 00:03:43,170
Building the tallest
tower is not only

95
00:03:43,170 --> 00:03:44,820
an achievement,
it's American.

96
00:03:52,840 --> 00:03:55,070
Everything in Dubai
goes bigger {unclear)

97
00:03:55,070 --> 00:03:56,980
The biggest nightclub and
the biggest restaurant

98
00:03:56,980 --> 00:03:58,420
and the biggest this
and the biggest that.

99
00:03:58,420 --> 00:03:59,860
We wanted to kind of go

100
00:03:59,860 --> 00:04:01,440
against the current,
and we said,

101
00:04:01,440 --> 00:04:02,210
you know what,
why don't we

102
00:04:02,210 --> 00:04:03,520
open something small.

103
00:04:04,060 --> 00:04:06,470
We were actually
the first open rooftop

104
00:04:07,030 --> 00:04:08,640
lounge to open in Dubai.

105
00:04:08,640 --> 00:04:10,440
We did a whole
new signature cocktail

106
00:04:10,440 --> 00:04:11,770
menu for this season.

107
00:04:11,770 --> 00:04:13,330
One of my absolute
favorite of our

108
00:04:13,330 --> 00:04:15,940
signature cocktails
is one called Say Yes.

109
00:04:15,940 --> 00:04:17,310
Visually stunning.
It comes

110
00:04:17,310 --> 00:04:18,700
with this ice bowl,

111
00:04:18,700 --> 00:04:20,589
which has a rose petal
frozen into it.

112
00:04:21,850 --> 00:04:23,410
I've never met anyone
who doesn't like it.

113
00:04:25,950 --> 00:04:28,230
2013, we inaugurated the

114
00:04:28,230 --> 00:04:29,250
music hall of Dubai.

115
00:04:29,790 --> 00:04:32,030
The idea is to bring
culture

116
00:04:32,030 --> 00:04:33,430
to nightlife.

117
00:04:33,430 --> 00:04:36,750
On the stage of the music
hall, you have

118
00:04:36,750 --> 00:04:39,660
more than 12 bands
per night,

119
00:04:39,660 --> 00:04:41,480
each band
only performing for

120
00:04:41,480 --> 00:04:43,010
10 to 12 minutes.

121
00:04:43,950 --> 00:04:45,910
It's a unique world
night.

122
00:04:45,910 --> 00:04:49,690
In one night,
flamenco, Cuban music

123
00:04:49,690 --> 00:04:52,850
jazz, rock,
Oriental music.

124
00:04:52,850 --> 00:04:55,830
We are shifting
from different worlds

125
00:04:55,830 --> 00:04:57,530
within 2 to 3 minutes.

126
00:04:57,530 --> 00:04:59,210
I like the people
to feel that they

127
00:04:59,210 --> 00:05:01,460
travel in space
and in time

128
00:05:03,870 --> 00:05:05,870
Pacha is one of
the largest nightlife

129
00:05:05,870 --> 00:05:06,920
brands in the world.

130
00:05:06,920 --> 00:05:09,250
We change
our entertainment team

131
00:05:09,250 --> 00:05:10,310
every 8 weeks or so.

132
00:05:10,310 --> 00:05:12,090
So we have everything
from singers to

133
00:05:12,090 --> 00:05:13,640
dancing acts,

134
00:05:13,640 --> 00:05:15,710
to jugglers,
to aerial acrobats,

135
00:05:15,710 --> 00:05:16,960
that kind of stuff.

136
00:05:17,480 --> 00:05:18,820
But we do have

137
00:05:18,820 --> 00:05:20,320
other aspects to
us as well.

138
00:05:20,320 --> 00:05:22,640
We've got a very
popular roof terrace,

139
00:05:22,640 --> 00:05:24,920
which has great views.
It's a great place to be.

140
00:05:24,920 --> 00:05:27,160
It's a very very fun
atmosphere.

141
00:05:27,160 --> 00:05:28,170
Very vibrant.

142
00:05:28,760 --> 00:05:31,370
Full of people
who are generally

143
00:05:31,370 --> 00:05:32,900
happy and here
for a good time.

144
00:05:33,810 --> 00:05:35,790
Dubai is a cultural
hotpot really.

145
00:05:35,790 --> 00:05:37,670
There's just so much
to do here,

146
00:05:37,670 --> 00:05:38,680
so much to see.

147
00:05:38,680 --> 00:05:40,200
You could spend
a lifetime and not

148
00:05:40,200 --> 00:05:44,720
get everything done.