0:00:04.030,0:00:07.770
Dubai, it's a city[br]that you come visit.

0:00:07.770,0:00:09.010
It's young.

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It's vibrant.

0:00:11.410,0:00:12.770
It's energetic.

0:00:12.770,0:00:14.410
It's cosmopolitan

0:00:14.410,0:00:15.880
Everyday you wake up,[br]it's sun,

0:00:15.880,0:00:17.100
you can go to the beach.

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(inaudible)[br]and beautiful,

0:00:18.520,0:00:19.970
beautiful parks,

0:00:19.970,0:00:21.430
incredible architecture.

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Locals in Dubai are[br]some of the warmest,

0:00:24.580,0:00:25.620
friendliest people.

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All people are here.

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The population[br]of Dubai are two million.

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More than 92% of these[br]are foreigners.

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It's a dream city.

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Anything you can dream

0:00:36.810,0:00:38.730
in Dubai, you can do it.

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Zaroub means[br]the narrow streets

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or the alleys

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that Syria, Lebanon

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and Palestine[br]are famous for.

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And there are small[br]restaurants

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in every one of[br]those narrow alleys.

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We wanted to join[br]all these

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small restaurants[br]in one spot.

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My favorite dish[br]is the shawarma.

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The meat shawarma[br]is a sandwich,

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wrapped in either saj[br]bread

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or Lebanese pita bread.

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We add pomegranate[br]molasses,

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and that's our specialty.

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Other restaurants[br]don't use it

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in their shawarma.

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We were the first[br]place in

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Dubai to really have

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a restaurant[br]in the middle

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of the industrial area.

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Dubai is very well known[br]for its five star hotels,

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and its shopping malls,

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but not so well

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known for its food[br]and dining scene,

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in a more grungy sort[br]of way.

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I change the menu[br]every two to

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three weeks,

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so that people[br]can come and try

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something new every time.

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Dubai is one of my[br]favorite places to eat.

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It's always[br]a great atmosphere.

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Everybody was doing[br]fusions,

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but we never heard[br]of an Arabian fusion.

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Our food is exquisite,

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our design is[br]captivating.

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We deconstructed[br]that felafel sandwich

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to form it into a salad.

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We took the regular[br]chickpeas in a

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felafel.

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There's a compressed[br]cucumber with it.

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I would love Qbara[br]to give an

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impression that[br]the Arabian culture

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has much more to give[br]than what is

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basically perceived[br]by the world today.

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Most of the places[br]of Dubai are

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new and modern.

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So where is that[br]tradition of Dubai?

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It is here.

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We have saffron, spices,[br]mixed spices of

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all kinds, perfumes,[br]incense--

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everything you want[br]we have it here.

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If you want to see[br]a traditional Eastern

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city, you come[br]to the spice market.

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SPM,

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it's a very dynamic,[br]contemporary,

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vibrant art place.

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It all started[br]with the private

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collection[br]of Mr. Salsali.

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We do have a collection[br]of over 800

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art works.[br]Artists from Iran,

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European artists,

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and American artists.

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There is a very,[br]very vibrant scene

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going on here.

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And I would love[br]people to know that

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Dubai became the art[br]spot of the

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Middle East right now.

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Dubai taught us[br]to be different.

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Burj Khalifa[br]is the tallest tower

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on earth.

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From the front angle[br]you can see the

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old Dubai, the new Dubai

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and the new upcoming[br]projects in Dubai.

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If you go back[br]43 years, all Dubai

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was just a desert.

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Building the tallest[br]tower is not only

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an achievement,[br]it's American.

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Everything in Dubai[br]goes bigger {unclear)

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The biggest nightclub and[br]the biggest restaurant

0:03:56.980,0:03:58.420
and the biggest this[br]and the biggest that.

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We wanted to kind of go

0:03:59.860,0:04:01.440
against the current,[br]and we said,

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you know what,[br]why don't we

0:04:02.210,0:04:03.520
open something small.

0:04:04.060,0:04:06.470
We were actually[br]the first open rooftop

0:04:07.030,0:04:08.640
lounge to open in Dubai.

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We did a whole[br]new signature cocktail

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menu for this season.

0:04:11.770,0:04:13.330
One of my absolute[br]favorite of our

0:04:13.330,0:04:15.940
signature cocktails[br]is one called Say Yes.

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Visually stunning.[br]It comes

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with this ice bowl,

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which has a rose petal[br]frozen into it.

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I've never met anyone[br]who doesn't like it.

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2013, we inaugurated the

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music hall of Dubai.

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The idea is to bring[br]culture

0:04:32.030,0:04:33.430
to nightlife.

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On the stage of the music[br]hall, you have

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more than 12 bands[br]per night,

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each band[br]only performing for

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10 to 12 minutes.

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It's a unique world[br]night.

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In one night,[br]flamenco, Cuban music

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jazz, rock,[br]Oriental music.

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We are shifting[br]from different worlds

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within 2 to 3 minutes.

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I like the people[br]to feel that they

0:04:59.210,0:05:01.460
travel in space[br]and in time

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Pacha is one of[br]the largest nightlife

0:05:05.870,0:05:06.920
brands in the world.

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We change[br]our entertainment team

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every 8 weeks or so.

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So we have everything[br]from singers to

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dancing acts,

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to jugglers,[br]to aerial acrobats,

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that kind of stuff.

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But we do have

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other aspects to[br]us as well.

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We've got a very[br]popular roof terrace,

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which has great views.[br]It's a great place to be.

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It's a very very fun[br]atmosphere.

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Very vibrant.

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Full of people[br]who are generally

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happy and here[br]for a good time.

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Dubai is a cultural[br]hotpot really.

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There's just so much[br]to do here,

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so much to see.

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You could spend[br]a lifetime and not

0:05:40.200,0:05:44.720
get everything done.