[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.05,0:00:03.06,Default,,0000,0000,0000,,lighten though that the university has
Dialogue: 0,0:00:03.06,0:00:05.67,Default,,0000,0000,0000,,come through with payment on its own we
Dialogue: 0,0:00:05.67,0:00:07.47,Default,,0000,0000,0000,,should pause a woman to thank command
Dialogue: 0,0:00:07.47,0:00:09.42,Default,,0000,0000,0000,,most responsible for carrying through
Dialogue: 0,0:00:09.42,0:00:12.06,Default,,0000,0000,0000,,father John Culkin father would you
Dialogue: 0,0:00:12.06,0:00:20.70,Default,,0000,0000,0000,,stand up and take a bow one more thing
Dialogue: 0,0:00:20.70,0:00:23.76,Default,,0000,0000,0000,,which might make dr. McLuhan slightly
Dialogue: 0,0:00:23.76,0:00:26.79,Default,,0000,0000,0000,,more understandable he is a Texan by
Dialogue: 0,0:00:26.79,0:00:33.20,Default,,0000,0000,0000,,marriage his wife is from Fort Worden
Dialogue: 0,0:00:33.20,0:00:35.46,Default,,0000,0000,0000,,now it gives me pleasure to introduce
Dialogue: 0,0:00:35.46,0:00:39.48,Default,,0000,0000,0000,,our seeing-eye dog for the day dr. Ralph
Dialogue: 0,0:00:39.48,0:00:41.94,Default,,0000,0000,0000,,Baldwin who will be followed by dr.
Dialogue: 0,0:00:41.94,0:00:47.07,Default,,0000,0000,0000,,McLuhan topic open mind surgery dr.
Dialogue: 0,0:00:47.07,0:00:49.25,Default,,0000,0000,0000,,Malden
Dialogue: 0,0:01:10.94,0:01:14.34,Default,,0000,0000,0000,,Thank You Ralph Thank You mr. chairman
Dialogue: 0,0:01:14.34,0:01:17.64,Default,,0000,0000,0000,,mr. Jacobs it's good to be here with all
Dialogue: 0,0:01:17.64,0:01:19.47,Default,,0000,0000,0000,,of you although I can't profess that
Dialogue: 0,0:01:19.47,0:01:20.64,Default,,0000,0000,0000,,this is the very moment I've been
Dialogue: 0,0:01:20.64,0:01:27.87,Default,,0000,0000,0000,,waiting for the young the young I'm very
Dialogue: 0,0:01:27.87,0:01:29.67,Default,,0000,0000,0000,,indebted to Steve Allen for an
Dialogue: 0,0:01:29.67,0:01:34.17,Default,,0000,0000,0000,,observation he made long time ago the
Dialogue: 0,0:01:34.17,0:01:37.25,Default,,0000,0000,0000,,funny man is a man with a grievance I
Dialogue: 0,0:01:37.25,0:01:40.38,Default,,0000,0000,0000,,tried that one backwards and said all
Dialogue: 0,0:01:40.38,0:01:42.24,Default,,0000,0000,0000,,right then where there are grievances
Dialogue: 0,0:01:42.24,0:01:47.46,Default,,0000,0000,0000,,there should be lots of jokes and mostly
Dialogue: 0,0:01:47.46,0:01:50.37,Default,,0000,0000,0000,,it proves that way in French Canada
Dialogue: 0,0:01:50.37,0:01:52.80,Default,,0000,0000,0000,,there lots of grievances and remember
Dialogue: 0,0:01:52.80,0:01:54.90,Default,,0000,0000,0000,,how General de Gaulle offered to free
Dialogue: 0,0:01:54.90,0:01:58.83,Default,,0000,0000,0000,,French Canada recently he offered to
Dialogue: 0,0:01:58.83,0:02:00.54,Default,,0000,0000,0000,,free the Scots - that didn't make the
Dialogue: 0,0:02:00.54,0:02:04.35,Default,,0000,0000,0000,,press quite as excited as it should have
Dialogue: 0,0:02:04.35,0:02:07.32,Default,,0000,0000,0000,,I didn't dream of freeing the Irish said
Dialogue: 0,0:02:07.32,0:02:08.63,Default,,0000,0000,0000,,I think there would have been a storm
Dialogue: 0,0:02:08.63,0:02:13.53,Default,,0000,0000,0000,,but the goal is you know a new
Dialogue: 0,0:02:13.53,0:02:20.16,Default,,0000,0000,0000,,lalibertĂŠ huh but as a result of paying
Dialogue: 0,0:02:20.16,0:02:21.99,Default,,0000,0000,0000,,attention to grievances I've discovered
Dialogue: 0,0:02:21.99,0:02:24.60,Default,,0000,0000,0000,,to play quite a batch of jokes and I pay
Dialogue: 0,0:02:24.60,0:02:29.94,Default,,0000,0000,0000,,special attention to media jokes like
Dialogue: 0,0:02:29.94,0:02:31.86,Default,,0000,0000,0000,,the one of the teachers speaking to a
Dialogue: 0,0:02:31.86,0:02:35.25,Default,,0000,0000,0000,,class and saying now class what does
Dialogue: 0,0:02:35.25,0:02:39.72,Default,,0000,0000,0000,,this century almost - Thomas Edison and
Dialogue: 0,0:02:39.72,0:02:42.33,Default,,0000,0000,0000,,the hand went up and said teacher if it
Dialogue: 0,0:02:42.33,0:02:44.31,Default,,0000,0000,0000,,weren't for Thomas Edison we would be
Dialogue: 0,0:02:44.31,0:02:47.87,Default,,0000,0000,0000,,watching TV by candlelight
Dialogue: 0,0:02:53.19,0:02:57.25,Default,,0000,0000,0000,,the French Canadians raveling jokes like
Dialogue: 0,0:02:57.25,0:02:59.14,Default,,0000,0000,0000,,the one about the president of Canadians
Dialogue: 0,0:02:59.14,0:03:02.35,Default,,0000,0000,0000,,shell mmm chatting on the phone with the
Dialogue: 0,0:03:02.35,0:03:04.51,Default,,0000,0000,0000,,president of American shell couple years
Dialogue: 0,0:03:04.51,0:03:07.75,Default,,0000,0000,0000,,hence and the Canadian present president
Dialogue: 0,0:03:07.75,0:03:10.00,Default,,0000,0000,0000,,is saying Diamond Lee and we must have a
Dialogue: 0,0:03:10.00,0:03:12.58,Default,,0000,0000,0000,,big personnel program in Sherbrooke and
Dialogue: 0,0:03:12.58,0:03:14.20,Default,,0000,0000,0000,,the total reorganization see whole
Dialogue: 0,0:03:14.20,0:03:16.96,Default,,0000,0000,0000,,sheltered suite was a pause and voice
Dialogue: 0,0:03:16.96,0:03:19.27,Default,,0000,0000,0000,,from the American end says hey
Dialogue: 0,0:03:19.27,0:03:20.89,Default,,0000,0000,0000,,well thank you thank you talking to
Dialogue: 0,0:03:20.89,0:03:23.25,Default,,0000,0000,0000,,white boy
Dialogue: 0,0:03:36.92,0:03:39.54,Default,,0000,0000,0000,,it was quite it was quite recently that
Dialogue: 0,0:03:39.54,0:03:41.16,Default,,0000,0000,0000,,I began to pay a little attention to the
Dialogue: 0,0:03:41.16,0:03:45.69,Default,,0000,0000,0000,,effect of radio on the huntys and as you
Dialogue: 0,0:03:45.69,0:03:47.43,Default,,0000,0000,0000,,know it brought in the Jazz Age and the
Dialogue: 0,0:03:47.43,0:03:52.50,Default,,0000,0000,0000,,jazz babies it brought in Hitler that is
Dialogue: 0,0:03:52.50,0:03:54.99,Default,,0000,0000,0000,,Hitler as a man who played it by ear and
Dialogue: 0,0:03:54.99,0:03:57.99,Default,,0000,0000,0000,,who will I was a region a retry belies
Dialogue: 0,0:03:57.99,0:04:03.18,Default,,0000,0000,0000,,man who had a new message to offer to
Dialogue: 0,0:04:03.18,0:04:05.01,Default,,0000,0000,0000,,the Germans by way of their Ruggeri
Dialogue: 0,0:04:05.01,0:04:10.32,Default,,0000,0000,0000,,gaining their tribal identity the other
Dialogue: 0,0:04:10.32,0:04:12.27,Default,,0000,0000,0000,,night the CBS show on Germany was
Dialogue: 0,0:04:12.27,0:04:16.14,Default,,0000,0000,0000,,terrifying it revealed that the Germans
Dialogue: 0,0:04:16.14,0:04:18.78,Default,,0000,0000,0000,,are desperately seeking for a new tribal
Dialogue: 0,0:04:18.78,0:04:22.53,Default,,0000,0000,0000,,identity it was Ray Bradbury who pointed
Dialogue: 0,0:04:22.53,0:04:25.35,Default,,0000,0000,0000,,out maybe others too but I just happened
Dialogue: 0,0:04:25.35,0:04:28.89,Default,,0000,0000,0000,,to hear him say this violence is the
Dialogue: 0,0:04:28.89,0:04:32.25,Default,,0000,0000,0000,,quest for identity and whether you do it
Dialogue: 0,0:04:32.25,0:04:36.50,Default,,0000,0000,0000,,a lie John Wayne or Ella Negro riots
Dialogue: 0,0:04:36.50,0:04:38.64,Default,,0000,0000,0000,,whether you do it individually or
Dialogue: 0,0:04:38.64,0:04:44.76,Default,,0000,0000,0000,,corporately the quest for identity can
Dialogue: 0,0:04:44.76,0:04:49.62,Default,,0000,0000,0000,,only be satisfied by violence doesn't
Dialogue: 0,0:04:49.62,0:04:54.41,Default,,0000,0000,0000,,have to be punch in the face it can be
Dialogue: 0,0:04:54.41,0:04:57.75,Default,,0000,0000,0000,,violence violence one does to one's own
Dialogue: 0,0:04:57.75,0:05:03.33,Default,,0000,0000,0000,,nature self-discipline asceticism and so
Dialogue: 0,0:05:03.33,0:05:08.25,Default,,0000,0000,0000,,on it also forms a violent button the
Dialogue: 0,0:05:08.25,0:05:12.84,Default,,0000,0000,0000,,twenties having them become alienated
Dialogue: 0,0:05:12.84,0:05:16.64,Default,,0000,0000,0000,,from the visual world of goals and
Dialogue: 0,0:05:16.64,0:05:20.25,Default,,0000,0000,0000,,simple directions began to live it up
Dialogue: 0,0:05:20.25,0:05:22.35,Default,,0000,0000,0000,,they got turned on they began to live it
Dialogue: 0,0:05:22.35,0:05:28.08,Default,,0000,0000,0000,,up in the Jazz Age that turned the negro
Dialogue: 0,0:05:28.08,0:05:32.36,Default,,0000,0000,0000,,zone it was one of their great moments
Dialogue: 0,0:05:32.36,0:05:35.07,Default,,0000,0000,0000,,not as great as their TV moment by any
Dialogue: 0,0:05:35.07,0:05:38.63,Default,,0000,0000,0000,,means I'm glad to
Dialogue: 0,0:05:38.63,0:05:43.41,Default,,0000,0000,0000,,the coming of this new tribal mentality
Dialogue: 0,0:05:43.41,0:05:47.52,Default,,0000,0000,0000,,to the 1920s inspired Gertrude Stein to
Dialogue: 0,0:05:47.52,0:05:51.84,Default,,0000,0000,0000,,point out to her group her age group you
Dialogue: 0,0:05:51.84,0:05:56.19,Default,,0000,0000,0000,,were all a lost generation this is the
Dialogue: 0,0:05:56.19,0:05:57.78,Default,,0000,0000,0000,,condition of the twenty ones and over
Dialogue: 0,0:05:57.78,0:06:03.99,Default,,0000,0000,0000,,right now lost generation because - they
Dialogue: 0,0:06:03.99,0:06:08.94,Default,,0000,0000,0000,,were too old to tribal eyes to get the
Dialogue: 0,0:06:08.94,0:06:13.65,Default,,0000,0000,0000,,jazz baby message of involvement in
Dialogue: 0,0:06:13.65,0:06:18.78,Default,,0000,0000,0000,,tribal form the twenty ones and over
Dialogue: 0,0:06:18.78,0:06:21.45,Default,,0000,0000,0000,,today are much too old to get the TV
Dialogue: 0,0:06:21.45,0:06:26.07,Default,,0000,0000,0000,,tribal message of involvement and they
Dialogue: 0,0:06:26.07,0:06:28.74,Default,,0000,0000,0000,,are we are a lost generation in that
Dialogue: 0,0:06:28.74,0:06:33.39,Default,,0000,0000,0000,,sense expendable but to come back for a
Dialogue: 0,0:06:33.39,0:06:35.85,Default,,0000,0000,0000,,moment in the 1920s when those jazz
Dialogue: 0,0:06:35.85,0:06:40.37,Default,,0000,0000,0000,,babies reached the job plateau and
Dialogue: 0,0:06:40.37,0:06:44.01,Default,,0000,0000,0000,,fifteen years later they arrived with
Dialogue: 0,0:06:44.01,0:06:49.41,Default,,0000,0000,0000,,this total involved habit without any
Dialogue: 0,0:06:49.41,0:06:51.78,Default,,0000,0000,0000,,specialized directions or preferences
Dialogue: 0,0:06:51.78,0:06:54.90,Default,,0000,0000,0000,,off the old fashioned say John Wayne
Dialogue: 0,0:06:54.90,0:06:57.93,Default,,0000,0000,0000,,variety and then knew exactly what he
Dialogue: 0,0:06:57.93,0:07:03.78,Default,,0000,0000,0000,,wanted and when you put the tribal man
Dialogue: 0,0:07:03.78,0:07:09.47,Default,,0000,0000,0000,,in a decision-making area and he quickly
Dialogue: 0,0:07:09.47,0:07:12.30,Default,,0000,0000,0000,,reveals his loss of direction and and
Dialogue: 0,0:07:12.30,0:07:17.16,Default,,0000,0000,0000,,you get a slump literally when the man
Dialogue: 0,0:07:17.16,0:07:19.68,Default,,0000,0000,0000,,of visual direction and specialism is
Dialogue: 0,0:07:19.68,0:07:25.73,Default,,0000,0000,0000,,pushed aside by the electronic all round
Dialogue: 0,0:07:25.73,0:07:32.76,Default,,0000,0000,0000,,turned on swinging prison I got plenty
Dialogue: 0,0:07:32.76,0:07:35.97,Default,,0000,0000,0000,,of nothing and nothing is plenty for me
Dialogue: 0,0:07:35.97,0:07:38.28,Default,,0000,0000,0000,,remember porgy and bess that was the
Dialogue: 0,0:07:38.28,0:07:40.83,Default,,0000,0000,0000,,great message of the twenties when those
Dialogue: 0,0:07:40.83,0:07:43.26,Default,,0000,0000,0000,,people reached the job plateau we had a
Dialogue: 0,0:07:43.26,0:07:47.97,Default,,0000,0000,0000,,slump but it's nothing compared to the
Dialogue: 0,0:07:47.97,0:07:50.25,Default,,0000,0000,0000,,slump that we're just about at my
Dialogue: 0,0:07:50.25,0:07:52.92,Default,,0000,0000,0000,,five years the slump that's coming from
Dialogue: 0,0:07:52.92,0:07:57.42,Default,,0000,0000,0000,,the TV generation will be on a much
Dialogue: 0,0:07:57.42,0:08:00.17,Default,,0000,0000,0000,,greater scale unless we decide to
Dialogue: 0,0:08:00.17,0:08:09.80,Default,,0000,0000,0000,,operate but the the German world
Dialogue: 0,0:08:09.80,0:08:12.99,Default,,0000,0000,0000,,recovered direction and and identity by
Dialogue: 0,0:08:12.99,0:08:19.43,Default,,0000,0000,0000,,violence by war and got into action
Dialogue: 0,0:08:19.43,0:08:21.78,Default,,0000,0000,0000,,recovered itself and I suppose the same
Dialogue: 0,0:08:21.78,0:08:23.79,Default,,0000,0000,0000,,war helped us to recover our sense of
Dialogue: 0,0:08:23.79,0:08:29.99,Default,,0000,0000,0000,,direction in spite of the jazz babies
Dialogue: 0,0:08:31.22,0:08:37.95,Default,,0000,0000,0000,,but this kind of use of the Airways or
Dialogue: 0,0:08:37.95,0:08:40.02,Default,,0000,0000,0000,,the total human environment as a
Dialogue: 0,0:08:40.02,0:08:43.23,Default,,0000,0000,0000,,teaching machine a programmed aging
Dialogue: 0,0:08:43.23,0:08:48.24,Default,,0000,0000,0000,,machine is what it has become this
Dialogue: 0,0:08:48.24,0:08:50.28,Default,,0000,0000,0000,,extension of our own nervous system as a
Dialogue: 0,0:08:50.28,0:08:53.39,Default,,0000,0000,0000,,total infant environment of information
Dialogue: 0,0:08:53.39,0:08:57.81,Default,,0000,0000,0000,,is in a sense an extension of the
Dialogue: 0,0:08:57.81,0:09:01.95,Default,,0000,0000,0000,,evolutionary process and instead of it's
Dialogue: 0,0:09:01.95,0:09:06.89,Default,,0000,0000,0000,,taking place biologically over many
Dialogue: 0,0:09:06.89,0:09:10.65,Default,,0000,0000,0000,,thousands of years it is now possible in
Dialogue: 0,0:09:10.65,0:09:12.27,Default,,0000,0000,0000,,fact it has happened to us in the last
Dialogue: 0,0:09:12.27,0:09:14.85,Default,,0000,0000,0000,,few decades it is not possible to
Dialogue: 0,0:09:14.85,0:09:18.21,Default,,0000,0000,0000,,traverse many millions of years in
Dialogue: 0,0:09:18.21,0:09:22.02,Default,,0000,0000,0000,,seconds by putting evolutionary
Dialogue: 0,0:09:22.02,0:09:23.91,Default,,0000,0000,0000,,extensions of ourselves outside as
Dialogue: 0,0:09:23.91,0:09:26.64,Default,,0000,0000,0000,,environments as teaching machines the
Dialogue: 0,0:09:26.64,0:09:28.35,Default,,0000,0000,0000,,man-made environments that are now
Dialogue: 0,0:09:28.35,0:09:31.53,Default,,0000,0000,0000,,Planetary are in terms of evolutionary
Dialogue: 0,0:09:31.53,0:09:38.37,Default,,0000,0000,0000,,development a greater step than anything
Dialogue: 0,0:09:38.37,0:09:39.87,Default,,0000,0000,0000,,that ever happened to our biological
Dialogue: 0,0:09:39.87,0:09:45.30,Default,,0000,0000,0000,,lives in the whole biological past just
Dialogue: 0,0:09:45.30,0:09:46.83,Default,,0000,0000,0000,,because they are environments they're
Dialogue: 0,0:09:46.83,0:09:48.72,Default,,0000,0000,0000,,invisible and this is a peculiarity
Dialogue: 0,0:09:48.72,0:09:50.40,Default,,0000,0000,0000,,that's one answer the meaning of that
Dialogue: 0,0:09:50.40,0:09:52.56,Default,,0000,0000,0000,,message to the fish or the we don't know
Dialogue: 0,0:09:52.56,0:09:53.91,Default,,0000,0000,0000,,who discovered water but we're sure it
Dialogue: 0,0:09:53.91,0:09:56.10,Default,,0000,0000,0000,,wasn't efficient one thing that is
Dialogue: 0,0:09:56.10,0:10:00.06,Default,,0000,0000,0000,,always invisible to occupants is the
Dialogue: 0,0:10:00.06,0:10:03.06,Default,,0000,0000,0000,,environment what stands out loud and
Dialogue: 0,0:10:03.06,0:10:03.58,Default,,0000,0000,0000,,clear is the
Dialogue: 0,0:10:03.58,0:10:07.93,Default,,0000,0000,0000,,old environment where view mirror so
Dialogue: 0,0:10:07.93,0:10:10.63,Default,,0000,0000,0000,,that to the TV operator is the movie
Dialogue: 0,0:10:10.63,0:10:16.32,Default,,0000,0000,0000,,world is very visible TV is invisible
Dialogue: 0,0:10:16.32,0:10:22.60,Default,,0000,0000,0000,,the TV TV world is an x-ray world TV is
Dialogue: 0,0:10:22.60,0:10:26.53,Default,,0000,0000,0000,,an x-ray device the viewer of TV is
Dialogue: 0,0:10:26.53,0:10:30.85,Default,,0000,0000,0000,,being x-rayed at all times the radiation
Dialogue: 0,0:10:30.85,0:10:33.85,Default,,0000,0000,0000,,goes right through them the children get
Dialogue: 0,0:10:33.85,0:10:35.53,Default,,0000,0000,0000,,this message at once and they carry the
Dialogue: 0,0:10:35.53,0:10:37.00,Default,,0000,0000,0000,,message out into the schoolroom where
Dialogue: 0,0:10:37.00,0:10:41.43,Default,,0000,0000,0000,,they find no resemblance to TV x-ray
Dialogue: 0,0:10:41.43,0:10:44.41,Default,,0000,0000,0000,,where subjects are laid out in little
Dialogue: 0,0:10:44.41,0:10:47.35,Default,,0000,0000,0000,,classified forms algebra and history and
Dialogue: 0,0:10:47.35,0:10:52.69,Default,,0000,0000,0000,,such no depth no involvement so our
Dialogue: 0,0:10:52.69,0:10:57.31,Default,,0000,0000,0000,,children are teeny boppers and the
Dialogue: 0,0:10:57.31,0:11:00.94,Default,,0000,0000,0000,,under-20 ones utterly confused by the
Dialogue: 0,0:11:00.94,0:11:04.90,Default,,0000,0000,0000,,discrepancy between the environment they
Dialogue: 0,0:11:04.90,0:11:06.40,Default,,0000,0000,0000,,encounter is entertainment and the
Dialogue: 0,0:11:06.40,0:11:11.32,Default,,0000,0000,0000,,environment of the schoolroom this
Dialogue: 0,0:11:11.32,0:11:15.52,Default,,0000,0000,0000,,confusion is on a bigger scale if you
Dialogue: 0,0:11:15.52,0:11:21.75,Default,,0000,0000,0000,,like repeated in the Vietnam business
Dialogue: 0,0:11:21.84,0:11:26.01,Default,,0000,0000,0000,,Vietnam is getting a Western treatment
Dialogue: 0,0:11:26.01,0:11:29.56,Default,,0000,0000,0000,,it's getting a thoroughly massive
Dialogue: 0,0:11:29.56,0:11:32.82,Default,,0000,0000,0000,,educational program we put our whole
Dialogue: 0,0:11:32.82,0:11:36.13,Default,,0000,0000,0000,,mechanical industrial environment around
Dialogue: 0,0:11:36.13,0:11:41.38,Default,,0000,0000,0000,,them as an educational machine this is
Dialogue: 0,0:11:41.38,0:11:43.77,Default,,0000,0000,0000,,what Julius Caesar did with the Huns
Dialogue: 0,0:11:43.77,0:11:48.25,Default,,0000,0000,0000,,Alexander the Great did war as an
Dialogue: 0,0:11:48.25,0:11:50.14,Default,,0000,0000,0000,,educational institution is the most
Dialogue: 0,0:11:50.14,0:11:52.87,Default,,0000,0000,0000,,powerful because it bill deals with the
Dialogue: 0,0:11:52.87,0:11:54.88,Default,,0000,0000,0000,,whole environment in action as an
Dialogue: 0,0:11:54.88,0:11:59.04,Default,,0000,0000,0000,,educational teaching machine and
Dialogue: 0,0:11:59.79,0:12:03.70,Default,,0000,0000,0000,,somebody or other gets the message but
Dialogue: 0,0:12:03.70,0:12:05.86,Default,,0000,0000,0000,,what we are doing in Vietnam is using
Dialogue: 0,0:12:05.86,0:12:08.08,Default,,0000,0000,0000,,the old 19th century machine program for
Dialogue: 0,0:12:08.08,0:12:10.36,Default,,0000,0000,0000,,the Orient what we're doing to ourselves
Dialogue: 0,0:12:10.36,0:12:13.66,Default,,0000,0000,0000,,is orientalizing ourselves by our own
Dialogue: 0,0:12:13.66,0:12:16.57,Default,,0000,0000,0000,,latest technology instead of the Eldar
Dialogue: 0,0:12:16.57,0:12:17.17,Default,,0000,0000,0000,,trip
Dialogue: 0,0:12:17.17,0:12:22.32,Default,,0000,0000,0000,,the integer instead of individual
Dialogue: 0,0:12:22.32,0:12:29.37,Default,,0000,0000,0000,,specialism integral organic involvement
Dialogue: 0,0:12:29.37,0:12:32.38,Default,,0000,0000,0000,,the TV world and the lake world of
Dialogue: 0,0:12:32.38,0:12:35.53,Default,,0000,0000,0000,,electric circuitry automatically ensures
Dialogue: 0,0:12:35.53,0:12:38.16,Default,,0000,0000,0000,,that the orientalizing off the whole of
Dialogue: 0,0:12:38.16,0:12:43.05,Default,,0000,0000,0000,,the human population exposed to it no
Dialogue: 0,0:12:43.05,0:12:45.70,Default,,0000,0000,0000,,when the Negro experiences our new
Dialogue: 0,0:12:45.70,0:12:49.63,Default,,0000,0000,0000,,electric environment he is turned on as
Dialogue: 0,0:12:49.63,0:12:54.22,Default,,0000,0000,0000,,never before black power just surges up
Dialogue: 0,0:12:54.22,0:12:56.91,Default,,0000,0000,0000,,as he feels this involvement and
Dialogue: 0,0:12:56.91,0:13:00.70,Default,,0000,0000,0000,,congenial hospitality of the electronic
Dialogue: 0,0:13:00.70,0:13:04.15,Default,,0000,0000,0000,,environment and he looks around and he
Dialogue: 0,0:13:04.15,0:13:07.93,Default,,0000,0000,0000,,sees the old literate mechanical
Dialogue: 0,0:13:07.93,0:13:10.54,Default,,0000,0000,0000,,environment which had always rejected
Dialogue: 0,0:13:10.54,0:13:17.05,Default,,0000,0000,0000,,him degraded him alienated him and this
Dialogue: 0,0:13:17.05,0:13:22.66,Default,,0000,0000,0000,,naturally enrages him he destroys it if
Dialogue: 0,0:13:22.66,0:13:28.96,Default,,0000,0000,0000,,possible the enemy India and China and
Dialogue: 0,0:13:28.96,0:13:32.17,Default,,0000,0000,0000,,Africa will do this on a much bigger
Dialogue: 0,0:13:32.17,0:13:34.51,Default,,0000,0000,0000,,scale as soon as they encounter an
Dialogue: 0,0:13:34.51,0:13:37.51,Default,,0000,0000,0000,,electronic environment up til now
Dialogue: 0,0:13:37.51,0:13:39.13,Default,,0000,0000,0000,,they're getting the 19th century not the
Dialogue: 0,0:13:39.13,0:13:42.88,Default,,0000,0000,0000,,20th the 19th century was the old
Dialogue: 0,0:13:42.88,0:13:45.28,Default,,0000,0000,0000,,machine age of fragmentation literacy
Dialogue: 0,0:13:45.28,0:13:50.20,Default,,0000,0000,0000,,and specialism the one that the liberal
Dialogue: 0,0:13:50.20,0:13:56.47,Default,,0000,0000,0000,,mind has never got beyond it's never
Dialogue: 0,0:13:56.47,0:14:00.25,Default,,0000,0000,0000,,studied the layered environment its
Dialogue: 0,0:14:00.25,0:14:04.45,Default,,0000,0000,0000,,literate visual detached non-involved
Dialogue: 0,0:14:04.45,0:14:07.12,Default,,0000,0000,0000,,the visual man is the only detached
Dialogue: 0,0:14:07.12,0:14:08.83,Default,,0000,0000,0000,,human being that ever lived on this
Dialogue: 0,0:14:08.83,0:14:13.11,Default,,0000,0000,0000,,planet all the other senses except sight
Dialogue: 0,0:14:13.11,0:14:18.28,Default,,0000,0000,0000,,smell hearing touch movement these are
Dialogue: 0,0:14:18.28,0:14:22.50,Default,,0000,0000,0000,,involving and they are discontinuous and
Dialogue: 0,0:14:22.50,0:14:25.50,Default,,0000,0000,0000,,unconnected
Dialogue: 0,0:14:26.31,0:14:30.87,Default,,0000,0000,0000,,only the electronic permits a total
Dialogue: 0,0:14:30.87,0:14:34.63,Default,,0000,0000,0000,,encounter with the discontinuous the
Dialogue: 0,0:14:34.63,0:14:38.92,Default,,0000,0000,0000,,disconnected the world of the
Dialogue: 0,0:14:38.92,0:14:41.62,Default,,0000,0000,0000,,discontinuity came in most vividly with
Dialogue: 0,0:14:41.62,0:14:44.83,Default,,0000,0000,0000,,the Telegraph in the newspaper the
Dialogue: 0,0:14:44.83,0:14:46.78,Default,,0000,0000,0000,,stories in the newspaper are completely
Dialogue: 0,0:14:46.78,0:14:48.10,Default,,0000,0000,0000,,discontinuous because they're
Dialogue: 0,0:14:48.10,0:14:50.08,Default,,0000,0000,0000,,simultaneous they're all under one
Dialogue: 0,0:14:50.08,0:14:51.94,Default,,0000,0000,0000,,Dateline but there's no storyline to
Dialogue: 0,0:14:51.94,0:14:57.40,Default,,0000,0000,0000,,connect them TV is like that of course
Dialogue: 0,0:14:57.40,0:15:00.54,Default,,0000,0000,0000,,it's a it's a an x-ray mosaic screen
Dialogue: 0,0:15:00.54,0:15:03.85,Default,,0000,0000,0000,,with the light charging through the
Dialogue: 0,0:15:03.85,0:15:06.70,Default,,0000,0000,0000,,screen at the viewer Joyce called it the
Dialogue: 0,0:15:06.70,0:15:12.91,Default,,0000,0000,0000,,charge of the Light barricade in fact
Dialogue: 0,0:15:12.91,0:15:15.04,Default,,0000,0000,0000,,Finnegan's Wake is the greatest guide to
Dialogue: 0,0:15:15.04,0:15:18.07,Default,,0000,0000,0000,,the media ever devised on this planet
Dialogue: 0,0:15:18.07,0:15:24.82,Default,,0000,0000,0000,,and is a tremendous study of the action
Dialogue: 0,0:15:24.82,0:15:28.59,Default,,0000,0000,0000,,of all media upon the human psyche and
Dialogue: 0,0:15:28.59,0:15:34.21,Default,,0000,0000,0000,,sensorium but it's difficult to read but
Dialogue: 0,0:15:34.21,0:15:39.55,Default,,0000,0000,0000,,it's worth it now as we move our
Dialogue: 0,0:15:39.55,0:15:41.53,Default,,0000,0000,0000,,evolutionary process out into the
Dialogue: 0,0:15:41.53,0:15:44.26,Default,,0000,0000,0000,,environment itself and instead of
Dialogue: 0,0:15:44.26,0:15:46.27,Default,,0000,0000,0000,,putting something inside the Darwin
Dialogue: 0,0:15:46.27,0:15:48.55,Default,,0000,0000,0000,,thought of man as inside an environment
Dialogue: 0,0:15:48.55,0:15:50.41,Default,,0000,0000,0000,,it never occurred to Darwin that it
Dialogue: 0,0:15:50.41,0:15:51.76,Default,,0000,0000,0000,,would be possible to program the
Dialogue: 0,0:15:51.76,0:15:55.71,Default,,0000,0000,0000,,environment itself as evolutionary
Dialogue: 0,0:15:55.71,0:15:58.78,Default,,0000,0000,0000,,Darwin is a literate 19th century man
Dialogue: 0,0:15:58.78,0:16:01.06,Default,,0000,0000,0000,,and never he had no information of the
Dialogue: 0,0:16:01.06,0:16:04.24,Default,,0000,0000,0000,,electronic information circuit or in
Dialogue: 0,0:16:04.24,0:16:07.68,Default,,0000,0000,0000,,total human environment of information
Dialogue: 0,0:16:07.68,0:16:13.23,Default,,0000,0000,0000,,so where I are dejardines a little more
Dialogue: 0,0:16:13.23,0:16:16.12,Default,,0000,0000,0000,,aware of the meaning of the electronic
Dialogue: 0,0:16:16.12,0:16:20.14,Default,,0000,0000,0000,,then Darwin could possibly have been but
Dialogue: 0,0:16:20.14,0:16:21.88,Default,,0000,0000,0000,,that's a perfect example of the rear
Dialogue: 0,0:16:21.88,0:16:24.07,Default,,0000,0000,0000,,view mirror this Darwinian obsession
Dialogue: 0,0:16:24.07,0:16:28.48,Default,,0000,0000,0000,,with men's thumbs fingers and appendages
Dialogue: 0,0:16:28.48,0:16:33.99,Default,,0000,0000,0000,,as biological evolution
Dialogue: 0,0:16:34.92,0:16:38.28,Default,,0000,0000,0000,,this had right in the midst of the great
Dialogue: 0,0:16:38.28,0:16:40.29,Default,,0000,0000,0000,,evolutionary step into the electronic
Dialogue: 0,0:16:40.29,0:16:44.22,Default,,0000,0000,0000,,circuitry Darwin has remains obsessed
Dialogue: 0,0:16:44.22,0:16:47.39,Default,,0000,0000,0000,,with this content of this old
Dialogue: 0,0:16:47.39,0:16:54.42,Default,,0000,0000,0000,,environment what we of course saying
Dialogue: 0,0:16:54.42,0:16:57.60,Default,,0000,0000,0000,,here is that if man is now in a position
Dialogue: 0,0:16:57.60,0:17:00.54,Default,,0000,0000,0000,,to program the total human environment
Dialogue: 0,0:17:00.54,0:17:01.92,Default,,0000,0000,0000,,as a teaching machine for the first time
Dialogue: 0,0:17:01.92,0:17:06.51,Default,,0000,0000,0000,,in human history he's also in a position
Dialogue: 0,0:17:06.51,0:17:11.61,Default,,0000,0000,0000,,to exercise some reasonable choice and
Dialogue: 0,0:17:11.61,0:17:13.68,Default,,0000,0000,0000,,preference over the programming of that
Dialogue: 0,0:17:13.68,0:17:17.61,Default,,0000,0000,0000,,environment that rational man may really
Dialogue: 0,0:17:17.61,0:17:20.88,Default,,0000,0000,0000,,get his first innings out of this
Dialogue: 0,0:17:20.88,0:17:27.33,Default,,0000,0000,0000,,computerized university up till now he's
Dialogue: 0,0:17:27.33,0:17:29.34,Default,,0000,0000,0000,,been a kind of little straw blown around
Dialogue: 0,0:17:29.34,0:17:34.26,Default,,0000,0000,0000,,by the technology one of the reasons why
Dialogue: 0,0:17:34.26,0:17:36.53,Default,,0000,0000,0000,,we can now notice these environments
Dialogue: 0,0:17:36.53,0:17:38.67,Default,,0000,0000,0000,,generated by new technologies is that
Dialogue: 0,0:17:38.67,0:17:40.35,Default,,0000,0000,0000,,they yield to one another so rapidly
Dialogue: 0,0:17:40.35,0:17:42.54,Default,,0000,0000,0000,,that it's almost impossible not to
Dialogue: 0,0:17:42.54,0:17:45.36,Default,,0000,0000,0000,,notice the changing of the scene or the
Dialogue: 0,0:17:45.36,0:17:50.49,Default,,0000,0000,0000,,guard or something but no previous human
Dialogue: 0,0:17:50.49,0:17:53.46,Default,,0000,0000,0000,,age ever understood the effect of these
Dialogue: 0,0:17:53.46,0:17:55.89,Default,,0000,0000,0000,,human endeavors on the environment as
Dialogue: 0,0:17:55.89,0:17:59.19,Default,,0000,0000,0000,,they affected that age they always
Dialogue: 0,0:17:59.19,0:18:01.47,Default,,0000,0000,0000,,understood the effect on the previous
Dialogue: 0,0:18:01.47,0:18:05.18,Default,,0000,0000,0000,,age but never the effect on themselves
Dialogue: 0,0:18:05.18,0:18:08.66,Default,,0000,0000,0000,,the history of utopias is the history of
Dialogue: 0,0:18:08.66,0:18:14.70,Default,,0000,0000,0000,,rearview mirrors every utopia is a
Dialogue: 0,0:18:14.70,0:18:16.86,Default,,0000,0000,0000,,picture of the preceding age like
Dialogue: 0,0:18:16.86,0:18:23.04,Default,,0000,0000,0000,,Bonanza land there is never a utopia
Dialogue: 0,0:18:23.04,0:18:27.71,Default,,0000,0000,0000,,that copes with the present any present
Dialogue: 0,0:18:28.55,0:18:31.14,Default,,0000,0000,0000,,man seems to have this built-in device
Dialogue: 0,0:18:31.14,0:18:33.80,Default,,0000,0000,0000,,of rearview mirror ISM because he fears
Dialogue: 0,0:18:33.80,0:18:37.47,Default,,0000,0000,0000,,this confrontation with the total human
Dialogue: 0,0:18:37.47,0:18:40.20,Default,,0000,0000,0000,,environment the only person who seems to
Dialogue: 0,0:18:40.20,0:18:43.41,Default,,0000,0000,0000,,have virtually encounter and report on
Dialogue: 0,0:18:43.41,0:18:44.43,Default,,0000,0000,0000,,the new
Dialogue: 0,0:18:44.43,0:18:47.55,Default,,0000,0000,0000,,present is the artist and whenever he
Dialogue: 0,0:18:47.55,0:18:50.16,Default,,0000,0000,0000,,passes in his report he is at once
Dialogue: 0,0:18:50.16,0:18:54.15,Default,,0000,0000,0000,,branded as a cook because the present is
Dialogue: 0,0:18:54.15,0:18:58.23,Default,,0000,0000,0000,,always unrecognizable because it is not
Dialogue: 0,0:18:58.23,0:19:06.51,Default,,0000,0000,0000,,safe to look at when one understands the
Dialogue: 0,0:19:06.51,0:19:08.55,Default,,0000,0000,0000,,operation of these new environments on
Dialogue: 0,0:19:08.55,0:19:11.64,Default,,0000,0000,0000,,our human equipment it then becomes easy
Dialogue: 0,0:19:11.64,0:19:18.12,Default,,0000,0000,0000,,to predict and to forecast the changes
Dialogue: 0,0:19:18.12,0:19:21.80,Default,,0000,0000,0000,,that will take place in many levels of
Dialogue: 0,0:19:21.80,0:19:25.41,Default,,0000,0000,0000,,programming of even of entertainment the
Dialogue: 0,0:19:25.41,0:19:27.48,Default,,0000,0000,0000,,end of the star system is automatic with
Dialogue: 0,0:19:27.48,0:19:31.71,Default,,0000,0000,0000,,TV the end of baseball it's a star
Dialogue: 0,0:19:31.71,0:19:33.81,Default,,0000,0000,0000,,system you can like prizefighting won't
Dialogue: 0,0:19:33.81,0:19:38.85,Default,,0000,0000,0000,,work for TV it's cool it's involving it
Dialogue: 0,0:19:38.85,0:19:41.48,Default,,0000,0000,0000,,doesn't permit the flashy blazing-hot
Dialogue: 0,0:19:41.48,0:19:50.52,Default,,0000,0000,0000,,star cooperation the young kids today
Dialogue: 0,0:19:50.52,0:19:52.92,Default,,0000,0000,0000,,are not interested in stars less mothers
Dialogue: 0,0:19:52.92,0:19:54.75,Default,,0000,0000,0000,,brothers are not stars in the old sense
Dialogue: 0,0:19:54.75,0:19:57.24,Default,,0000,0000,0000,,at all but the kids are very interested
Dialogue: 0,0:19:57.24,0:20:00.12,Default,,0000,0000,0000,,in the techniques used by the smothered
Dialogue: 0,0:20:00.12,0:20:04.16,Default,,0000,0000,0000,,brothers they're very interested in late
Dialogue: 0,0:20:04.16,0:20:11.28,Default,,0000,0000,0000,,processes how things are done and how
Dialogue: 0,0:20:11.28,0:20:14.10,Default,,0000,0000,0000,,things happened or do happen this
Dialogue: 0,0:20:14.10,0:20:18.33,Default,,0000,0000,0000,,following of complex processes is part
Dialogue: 0,0:20:18.33,0:20:20.55,Default,,0000,0000,0000,,of the involvement need of an electric
Dialogue: 0,0:20:20.55,0:20:25.14,Default,,0000,0000,0000,,agent Expo at in Montreal is a has been
Dialogue: 0,0:20:25.14,0:20:27.81,Default,,0000,0000,0000,,a great success for the simple reason
Dialogue: 0,0:20:27.81,0:20:30.03,Default,,0000,0000,0000,,that pulled the storyline off the whole
Dialogue: 0,0:20:30.03,0:20:34.31,Default,,0000,0000,0000,,show like a Fellini movie no storyline
Dialogue: 0,0:20:34.31,0:20:37.20,Default,,0000,0000,0000,,the storyline hots it up and leaves the
Dialogue: 0,0:20:37.20,0:20:39.50,Default,,0000,0000,0000,,spectator outside looking on helplessly
Dialogue: 0,0:20:39.50,0:20:46.44,Default,,0000,0000,0000,,without involvement Expo is a mosaic
Dialogue: 0,0:20:46.44,0:20:49.94,Default,,0000,0000,0000,,without connections just like page 1
Dialogue: 0,0:20:49.94,0:20:53.01,Default,,0000,0000,0000,,total involvement results everybody
Dialogue: 0,0:20:53.01,0:20:55.13,Default,,0000,0000,0000,,wants to go back again and again to
Dialogue: 0,0:20:55.13,0:20:57.06,Default,,0000,0000,0000,,follow through
Dialogue: 0,0:20:57.06,0:21:02.01,Default,,0000,0000,0000,,that pavilions activities the New York
Dialogue: 0,0:21:02.01,0:21:05.01,Default,,0000,0000,0000,,World Fair relative plot too much
Dialogue: 0,0:21:05.01,0:21:10.47,Default,,0000,0000,0000,,storyline too many connections no room
Dialogue: 0,0:21:10.47,0:21:15.36,Default,,0000,0000,0000,,for involvement or participation you can
Dialogue: 0,0:21:15.36,0:21:18.54,Default,,0000,0000,0000,,fill in from your experience with
Dialogue: 0,0:21:18.54,0:21:25.05,Default,,0000,0000,0000,,countless examples but this happens to
Dialogue: 0,0:21:25.05,0:21:30.32,Default,,0000,0000,0000,,be the reason why the examples occurred
Dialogue: 0,0:21:30.32,0:21:34.92,Default,,0000,0000,0000,,and Expo is exactly like the TV screen
Dialogue: 0,0:21:34.92,0:21:37.65,Default,,0000,0000,0000,,it's a mosaic it's not a picture there
Dialogue: 0,0:21:37.65,0:21:41.37,Default,,0000,0000,0000,,are no pictures on TV even when you put
Dialogue: 0,0:21:41.37,0:21:43.29,Default,,0000,0000,0000,,a movie on TV those are not pictures it
Dialogue: 0,0:21:43.29,0:21:45.69,Default,,0000,0000,0000,,still comes through as a charge of the
Dialogue: 0,0:21:45.69,0:21:49.80,Default,,0000,0000,0000,,Light Brigade it's a an involving mosaic
Dialogue: 0,0:21:49.80,0:21:53.13,Default,,0000,0000,0000,,situation in which the storyline or
Dialogue: 0,0:21:53.13,0:21:55.92,Default,,0000,0000,0000,,connected spaces are not there the
Dialogue: 0,0:21:55.92,0:21:57.93,Default,,0000,0000,0000,,viewer has to supply them that's how he
Dialogue: 0,0:21:57.93,0:22:02.88,Default,,0000,0000,0000,,gets involved however I'm not trying to
Dialogue: 0,0:22:02.88,0:22:06.05,Default,,0000,0000,0000,,present any programs of action or any
Dialogue: 0,0:22:06.05,0:22:08.04,Default,,0000,0000,0000,,directions of action
Dialogue: 0,0:22:08.04,0:22:10.17,Default,,0000,0000,0000,,I'm really trying to suggest ways of
Dialogue: 0,0:22:10.17,0:22:13.23,Default,,0000,0000,0000,,perceiving the situation we have
Dialogue: 0,0:22:13.23,0:22:21.75,Default,,0000,0000,0000,,developed for ourselves I have them as I
Dialogue: 0,0:22:21.75,0:22:22.95,Default,,0000,0000,0000,,listen to Ralph
Dialogue: 0,0:22:22.95,0:22:25.80,Default,,0000,0000,0000,,I was recalled another communication
Dialogue: 0,0:22:25.80,0:22:29.01,Default,,0000,0000,0000,,starting about the two Navajo Indians
Dialogue: 0,0:22:29.01,0:22:30.47,Default,,0000,0000,0000,,who are having a little chat across a
Dialogue: 0,0:22:30.47,0:22:35.81,Default,,0000,0000,0000,,Arizona Valley by smoke signal and
Dialogue: 0,0:22:36.71,0:22:39.81,Default,,0000,0000,0000,,midway through their chat the AEC
Dialogue: 0,0:22:39.81,0:22:42.36,Default,,0000,0000,0000,,released an atomic charger and when the
Dialogue: 0,0:22:42.36,0:22:44.28,Default,,0000,0000,0000,,big mushroom cloud cleared away one of
Dialogue: 0,0:22:44.28,0:22:46.16,Default,,0000,0000,0000,,the Indians sent up little smoke signal
Dialogue: 0,0:22:46.16,0:22:50.99,Default,,0000,0000,0000,,to the effect gee I wish I'd said that
Dialogue: 0,0:22:56.31,0:23:00.94,Default,,0000,0000,0000,,the world of communication stories is
Dialogue: 0,0:23:00.94,0:23:04.42,Default,,0000,0000,0000,,very rich a sort of old-fashioned one is
Dialogue: 0,0:23:04.42,0:23:06.51,Default,,0000,0000,0000,,about the two goats at the back of
Dialogue: 0,0:23:06.51,0:23:09.55,Default,,0000,0000,0000,,Hollywood studio an old MGM studio where
Dialogue: 0,0:23:09.55,0:23:11.41,Default,,0000,0000,0000,,there are masses of old throwaway film
Dialogue: 0,0:23:11.41,0:23:13.99,Default,,0000,0000,0000,,and one of the goats kicked open a can
Dialogue: 0,0:23:13.99,0:23:16.63,Default,,0000,0000,0000,,containing picture of Gone with the Wind
Dialogue: 0,0:23:16.63,0:23:21.55,Default,,0000,0000,0000,,and having nibbled a bit eagerly signal
Dialogue: 0,0:23:21.55,0:23:23.89,Default,,0000,0000,0000,,to its companion to come on got a bite
Dialogue: 0,0:23:23.89,0:23:26.59,Default,,0000,0000,0000,,of this when the companion arrived and
Dialogue: 0,0:23:26.59,0:23:28.66,Default,,0000,0000,0000,,nibbled the other one say how about it
Dialogue: 0,0:23:28.66,0:23:31.27,Default,,0000,0000,0000,,no I don't know I I think I liked the
Dialogue: 0,0:23:31.27,0:23:33.45,Default,,0000,0000,0000,,book better
Dialogue: 0,0:23:41.06,0:23:44.25,Default,,0000,0000,0000,,Media stories can be very useful though
Dialogue: 0,0:23:44.25,0:23:48.69,Default,,0000,0000,0000,,for studying media and I heard one about
Dialogue: 0,0:23:48.69,0:23:52.05,Default,,0000,0000,0000,,the two mice in a nose cone moving
Dialogue: 0,0:23:52.05,0:23:54.60,Default,,0000,0000,0000,,around the planet one says to the other
Dialogue: 0,0:23:54.60,0:23:56.69,Default,,0000,0000,0000,,how do you like this kind of work
Dialogue: 0,0:23:56.69,0:23:59.91,Default,,0000,0000,0000,,another one says all well better than
Dialogue: 0,0:23:59.91,0:24:08.79,Default,,0000,0000,0000,,cancer research you can see the
Dialogue: 0,0:24:08.79,0:24:12.84,Default,,0000,0000,0000,,grievances sticking out a mile but good
Dialogue: 0,0:24:12.84,0:24:16.59,Default,,0000,0000,0000,,old Steve Allen and his observation if
Dialogue: 0,0:24:16.59,0:24:19.23,Default,,0000,0000,0000,,jokes arise from grievances and
Dialogue: 0,0:24:19.23,0:24:21.84,Default,,0000,0000,0000,,irritation then perhaps they serve as a
Dialogue: 0,0:24:21.84,0:24:26.07,Default,,0000,0000,0000,,release or catharsis of the same I'm
Dialogue: 0,0:24:26.07,0:24:28.28,Default,,0000,0000,0000,,rather puzzled I'm sure there's a
Dialogue: 0,0:24:28.28,0:24:32.64,Default,,0000,0000,0000,,reasonable cause I I haven't heard a
Dialogue: 0,0:24:32.64,0:24:35.37,Default,,0000,0000,0000,,story in the last a funny story since I
Dialogue: 0,0:24:35.37,0:24:38.45,Default,,0000,0000,0000,,came to New York two or three weeks ago
Dialogue: 0,0:24:38.45,0:24:42.78,Default,,0000,0000,0000,,don't hear any ah well it isn't
Dialogue: 0,0:24:42.78,0:24:47.61,Default,,0000,0000,0000,,repeatable that's like grievance for the
Dialogue: 0,0:24:47.61,0:24:58.89,Default,,0000,0000,0000,,day but I am have this uneasy feeling
Dialogue: 0,0:24:58.89,0:25:00.96,Default,,0000,0000,0000,,that I've released a number of these
Dialogue: 0,0:25:00.96,0:25:04.74,Default,,0000,0000,0000,,atomic charges and predicting the next
Dialogue: 0,0:25:04.74,0:25:07.35,Default,,0000,0000,0000,,depression is not far off once our TV
Dialogue: 0,0:25:07.35,0:25:12.81,Default,,0000,0000,0000,,kids reach the job plateau they don't
Dialogue: 0,0:25:12.81,0:25:15.96,Default,,0000,0000,0000,,want jobs the next phase is the dropout
Dialogue: 0,0:25:15.96,0:25:18.53,Default,,0000,0000,0000,,executive
Dialogue: 0,0:25:21.80,0:25:24.51,Default,,0000,0000,0000,,all the reason for that is very simple a
Dialogue: 0,0:25:24.51,0:25:27.21,Default,,0000,0000,0000,,big exact doesn't have a job he has 60
Dialogue: 0,0:25:27.21,0:25:31.86,Default,,0000,0000,0000,,jobs that's a role a mother doesn't have
Dialogue: 0,0:25:31.86,0:25:34.64,Default,,0000,0000,0000,,a job she's 40 or 50 jobs that's a role
Dialogue: 0,0:25:34.64,0:25:37.14,Default,,0000,0000,0000,,in the electronic age where everything
Dialogue: 0,0:25:37.14,0:25:40.61,Default,,0000,0000,0000,,becomes associate all activities become
Dialogue: 0,0:25:40.61,0:25:43.68,Default,,0000,0000,0000,,associated and interrelated you can't
Dialogue: 0,0:25:43.68,0:25:47.40,Default,,0000,0000,0000,,have jobs you can only have roles so the
Dialogue: 0,0:25:47.40,0:25:50.70,Default,,0000,0000,0000,,whole job structure is a storyline that
Dialogue: 0,0:25:50.70,0:25:52.62,Default,,0000,0000,0000,,just or an organization chart just has
Dialogue: 0,0:25:52.62,0:25:55.95,Default,,0000,0000,0000,,to be yanked out if business is to
Dialogue: 0,0:25:55.95,0:26:01.74,Default,,0000,0000,0000,,survive now the organization charges is
Dialogue: 0,0:26:01.74,0:26:04.59,Default,,0000,0000,0000,,as a dentist as baseball and for the
Dialogue: 0,0:26:04.59,0:26:07.94,Default,,0000,0000,0000,,same reasons one thing at a time
Dialogue: 0,0:26:07.94,0:26:10.53,Default,,0000,0000,0000,,baseball can't live in a TV age because
Dialogue: 0,0:26:10.53,0:26:12.48,Default,,0000,0000,0000,,there's one play at a time one pitch one
Dialogue: 0,0:26:12.48,0:26:17.13,Default,,0000,0000,0000,,hit one catch won't work in an all at
Dialogue: 0,0:26:17.13,0:26:19.59,Default,,0000,0000,0000,,once world one thing at a time won't
Dialogue: 0,0:26:19.59,0:26:21.90,Default,,0000,0000,0000,,work on the job front or on the sports
Dialogue: 0,0:26:21.90,0:26:28.97,Default,,0000,0000,0000,,player but them or the educational front
Dialogue: 0,0:26:28.97,0:26:31.35,Default,,0000,0000,0000,,I'm trying to be helpful here I'm not
Dialogue: 0,0:26:31.35,0:26:35.13,Default,,0000,0000,0000,,trying to just put on an act I wish
Dialogue: 0,0:26:35.13,0:26:36.60,Default,,0000,0000,0000,,somebody had told me some of these
Dialogue: 0,0:26:36.60,0:26:39.12,Default,,0000,0000,0000,,things a few years ago it's been
Dialogue: 0,0:26:39.12,0:26:41.43,Default,,0000,0000,0000,,exciting to discover them but also feel
Dialogue: 0,0:26:41.43,0:26:43.41,Default,,0000,0000,0000,,I feel is a bit of waste for example in
Dialogue: 0,0:26:43.41,0:26:45.51,Default,,0000,0000,0000,,the PV generation there ought to be
Dialogue: 0,0:26:45.51,0:26:47.79,Default,,0000,0000,0000,,studies made and heaven knows we're
Dialogue: 0,0:26:47.79,0:26:50.25,Default,,0000,0000,0000,,trying to do a few of them this year
Dialogue: 0,0:26:50.25,0:26:52.08,Default,,0000,0000,0000,,there ought to be studies made of the
Dialogue: 0,0:26:52.08,0:26:55.37,Default,,0000,0000,0000,,difference between those who saw TV
Dialogue: 0,0:26:55.37,0:26:58.43,Default,,0000,0000,0000,,after they learn to read and write and
Dialogue: 0,0:26:58.43,0:27:02.31,Default,,0000,0000,0000,,those who first began to watch TV before
Dialogue: 0,0:27:02.31,0:27:04.35,Default,,0000,0000,0000,,they learn to read and write I think
Dialogue: 0,0:27:04.35,0:27:07.65,Default,,0000,0000,0000,,you'll find is a big watershed they're
Dialogue: 0,0:27:07.65,0:27:09.90,Default,,0000,0000,0000,,two totally different kinds of human
Dialogue: 0,0:27:09.90,0:27:13.79,Default,,0000,0000,0000,,beings are coming on oncoming traffic
Dialogue: 0,0:27:13.79,0:27:17.28,Default,,0000,0000,0000,,two totally different kinds the kids who
Dialogue: 0,0:27:17.28,0:27:19.26,Default,,0000,0000,0000,,learn to read and write before they saw
Dialogue: 0,0:27:19.26,0:27:23.97,Default,,0000,0000,0000,,TV had a kind of immunity a cushion for
Dialogue: 0,0:27:23.97,0:27:28.47,Default,,0000,0000,0000,,their senses that made the TV impact
Dialogue: 0,0:27:28.47,0:27:32.91,Default,,0000,0000,0000,,very much less and I think there are
Dialogue: 0,0:27:32.91,0:27:33.81,Default,,0000,0000,0000,,those exact
Dialogue: 0,0:27:33.81,0:27:35.49,Default,,0000,0000,0000,,dates and age groups ought to be
Dialogue: 0,0:27:35.49,0:27:39.56,Default,,0000,0000,0000,,carefully ascertained and studies made
Dialogue: 0,0:27:39.56,0:27:42.27,Default,,0000,0000,0000,,because the whole future programming of
Dialogue: 0,0:27:42.27,0:27:45.20,Default,,0000,0000,0000,,work and education depends on it
Dialogue: 0,0:27:45.20,0:27:49.38,Default,,0000,0000,0000,,again Vietnam is our first TV war that's
Dialogue: 0,0:27:49.38,0:27:52.05,Default,,0000,0000,0000,,why people won't buy it it's into
Dialogue: 0,0:27:52.05,0:27:54.75,Default,,0000,0000,0000,,involving all the previous wars were
Dialogue: 0,0:27:54.75,0:27:58.86,Default,,0000,0000,0000,,fought on hot media like movies pictures
Dialogue: 0,0:27:58.86,0:28:04.67,Default,,0000,0000,0000,,are photographs and press and now people
Dialogue: 0,0:28:04.67,0:28:07.14,Default,,0000,0000,0000,,experience the war as something it
Dialogue: 0,0:28:07.14,0:28:12.36,Default,,0000,0000,0000,,involves them profoundly and they don't
Dialogue: 0,0:28:12.36,0:28:15.06,Default,,0000,0000,0000,,want to have anything to do with it it
Dialogue: 0,0:28:15.06,0:28:16.62,Default,,0000,0000,0000,,isn't a question of a trying to
Dialogue: 0,0:28:16.62,0:28:18.60,Default,,0000,0000,0000,,ascertain the pros and the cons the
Dialogue: 0,0:28:18.60,0:28:21.86,Default,,0000,0000,0000,,rights and the wrongs of the Cong or
Dialogue: 0,0:28:21.86,0:28:24.60,Default,,0000,0000,0000,,whoever that is nothing to do with it
Dialogue: 0,0:28:24.60,0:28:27.39,Default,,0000,0000,0000,,it's just this new phase of total
Dialogue: 0,0:28:27.39,0:28:29.84,Default,,0000,0000,0000,,involvement and participation that is
Dialogue: 0,0:28:29.84,0:28:36.30,Default,,0000,0000,0000,,unthinkable so the new gang coming on
Dialogue: 0,0:28:36.30,0:28:39.81,Default,,0000,0000,0000,,the kids who are really turned on will
Dialogue: 0,0:28:39.81,0:28:43.92,Default,,0000,0000,0000,,find that war much less tolerable or any
Dialogue: 0,0:28:43.92,0:28:46.14,Default,,0000,0000,0000,,other war much less tolerable than the
Dialogue: 0,0:28:46.14,0:28:50.85,Default,,0000,0000,0000,,present generation no comparison here it
Dialogue: 0,0:28:50.85,0:28:53.04,Default,,0000,0000,0000,,seems to me that we do waste an awful
Dialogue: 0,0:28:53.04,0:28:55.59,Default,,0000,0000,0000,,lot of time assigning fanciful reasons
Dialogue: 0,0:28:55.59,0:29:01.25,Default,,0000,0000,0000,,for these events and also in selecting
Dialogue: 0,0:29:01.25,0:29:05.04,Default,,0000,0000,0000,,very unfortunate and wasteful goals for
Dialogue: 0,0:29:05.04,0:29:09.78,Default,,0000,0000,0000,,our energies when we do after all have a
Dialogue: 0,0:29:09.78,0:29:14.06,Default,,0000,0000,0000,,rather deep desire to work out a livable
Dialogue: 0,0:29:14.06,0:29:19.20,Default,,0000,0000,0000,,equilibrium for the human community we
Dialogue: 0,0:29:19.20,0:29:20.99,Default,,0000,0000,0000,,do go to so much trouble to create
Dialogue: 0,0:29:20.99,0:29:25.59,Default,,0000,0000,0000,,violent upsets and disequilibrium I'm
Dialogue: 0,0:29:25.59,0:29:30.45,Default,,0000,0000,0000,,glad I know I'm not sure how successful
Dialogue: 0,0:29:30.45,0:29:34.38,Default,,0000,0000,0000,,a reprogramming could be in our say our
Dialogue: 0,0:29:34.38,0:29:37.58,Default,,0000,0000,0000,,life our lifetime
Dialogue: 0,0:29:38.70,0:29:40.83,Default,,0000,0000,0000,,I'm just going to check whether I have
Dialogue: 0,0:29:40.83,0:29:48.17,Default,,0000,0000,0000,,omitted some crucial funny stories and
Dialogue: 0,0:29:48.20,0:29:58.62,Default,,0000,0000,0000,,then probably not but the no none none
Dialogue: 0,0:29:58.62,0:30:06.75,Default,,0000,0000,0000,,of them repeatable last thing I see are
Dialogue: 0,0:30:06.75,0:30:11.90,Default,,0000,0000,0000,,one hint there Columbus went too far
Dialogue: 0,0:30:14.66,0:30:17.64,Default,,0000,0000,0000,,it's like that similar observation
Dialogue: 0,0:30:17.64,0:30:19.29,Default,,0000,0000,0000,,Plymouth Rock should have landed on the
Dialogue: 0,0:30:19.29,0:30:28.89,Default,,0000,0000,0000,,pilgrims but in our present world there
Dialogue: 0,0:30:28.89,0:30:35.39,Default,,0000,0000,0000,,cannot be a Columbus how X t-rex ternal
Dialogue: 0,0:30:35.39,0:30:39.60,Default,,0000,0000,0000,,exploration has ended and the future of
Dialogue: 0,0:30:39.60,0:30:44.24,Default,,0000,0000,0000,,exploration is necessarily internal
Dialogue: 0,0:30:44.24,0:30:46.86,Default,,0000,0000,0000,,whether in medicine or in entertainment
Dialogue: 0,0:30:46.86,0:30:57.21,Default,,0000,0000,0000,,a film since I feel you are in good
Dialogue: 0,0:30:57.21,0:31:02.49,Default,,0000,0000,0000,,humor at this moment I am I think I will
Dialogue: 0,0:31:02.49,0:31:06.71,Default,,0000,0000,0000,,hold my dents like the arts and quietly
Dialogue: 0,0:31:06.71,0:31:11.63,Default,,0000,0000,0000,,steal off thank you very much
Dialogue: 0,0:31:35.30,0:31:45.24,Default,,0000,0000,0000,,dr. McLuhan you are a seer thank you
Dialogue: 0,0:31:45.24,0:31:47.70,Default,,0000,0000,0000,,very much doctor and dr. Ralph Baldwin
Dialogue: 0,0:31:47.70,0:31:50.07,Default,,0000,0000,0000,,you've added immeasurably to our to to a
Dialogue: 0,0:31:50.07,0:00:00.00,Default,,0000,0000,0000,,seminar and we thank you