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lighten though that the university has

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come through with payment on its own we

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should pause a woman to thank command

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most responsible for carrying through

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father John Culkin father would you

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stand up and take a bow one more thing

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which might make dr. McLuhan slightly

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more understandable he is a Texan by

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marriage his wife is from Fort Worden

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now it gives me pleasure to introduce

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our seeing-eye dog for the day dr. Ralph

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Baldwin who will be followed by dr.

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McLuhan topic open mind surgery dr.

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Malden

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Thank You Ralph Thank You mr. chairman

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mr. Jacobs it's good to be here with all

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of you although I can't profess that

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this is the very moment I've been

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waiting for the young the young I'm very

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indebted to Steve Allen for an

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observation he made long time ago the

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funny man is a man with a grievance I

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tried that one backwards and said all

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right then where there are grievances

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there should be lots of jokes and mostly

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it proves that way in French Canada

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there lots of grievances and remember

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how General de Gaulle offered to free

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French Canada recently he offered to

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free the Scots - that didn't make the

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press quite as excited as it should have

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I didn't dream of freeing the Irish said

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I think there would have been a storm

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but the goal is you know a new

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lalibertĂŠ huh but as a result of paying

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attention to grievances I've discovered

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to play quite a batch of jokes and I pay

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special attention to media jokes like

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the one of the teachers speaking to a

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class and saying now class what does

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this century almost - Thomas Edison and

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the hand went up and said teacher if it

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weren't for Thomas Edison we would be

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watching TV by candlelight

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the French Canadians raveling jokes like

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the one about the president of Canadians

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shell mmm chatting on the phone with the

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president of American shell couple years

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hence and the Canadian present president

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is saying Diamond Lee and we must have a

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big personnel program in Sherbrooke and

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the total reorganization see whole

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sheltered suite was a pause and voice

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from the American end says hey

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well thank you thank you talking to

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white boy

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it was quite it was quite recently that

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I began to pay a little attention to the

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effect of radio on the huntys and as you

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know it brought in the Jazz Age and the

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jazz babies it brought in Hitler that is

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Hitler as a man who played it by ear and

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who will I was a region a retry belies

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man who had a new message to offer to

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the Germans by way of their Ruggeri

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gaining their tribal identity the other

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night the CBS show on Germany was

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terrifying it revealed that the Germans

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are desperately seeking for a new tribal

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identity it was Ray Bradbury who pointed

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out maybe others too but I just happened

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to hear him say this violence is the

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quest for identity and whether you do it

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a lie John Wayne or Ella Negro riots

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whether you do it individually or

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corporately the quest for identity can

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only be satisfied by violence doesn't

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have to be punch in the face it can be

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violence violence one does to one's own

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nature self-discipline asceticism and so

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on it also forms a violent button the

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twenties having them become alienated

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from the visual world of goals and

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simple directions began to live it up

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they got turned on they began to live it

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up in the Jazz Age that turned the negro

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zone it was one of their great moments

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not as great as their TV moment by any

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means I'm glad to

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the coming of this new tribal mentality

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to the 1920s inspired Gertrude Stein to

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point out to her group her age group you

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were all a lost generation this is the

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condition of the twenty ones and over

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right now lost generation because - they

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were too old to tribal eyes to get the

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jazz baby message of involvement in

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tribal form the twenty ones and over

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today are much too old to get the TV

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tribal message of involvement and they

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are we are a lost generation in that

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sense expendable but to come back for a

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moment in the 1920s when those jazz

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babies reached the job plateau and

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fifteen years later they arrived with

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this total involved habit without any

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specialized directions or preferences

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off the old fashioned say John Wayne

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variety and then knew exactly what he

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wanted and when you put the tribal man

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in a decision-making area and he quickly

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reveals his loss of direction and and

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you get a slump literally when the man

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of visual direction and specialism is

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pushed aside by the electronic all round

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turned on swinging prison I got plenty

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of nothing and nothing is plenty for me

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remember porgy and bess that was the

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great message of the twenties when those

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people reached the job plateau we had a

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slump but it's nothing compared to the

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slump that we're just about at my

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five years the slump that's coming from

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the TV generation will be on a much

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greater scale unless we decide to

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operate but the the German world

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recovered direction and and identity by

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violence by war and got into action

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recovered itself and I suppose the same

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war helped us to recover our sense of

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direction in spite of the jazz babies

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but this kind of use of the Airways or

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the total human environment as a

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teaching machine a programmed aging

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machine is what it has become this

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extension of our own nervous system as a

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total infant environment of information

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is in a sense an extension of the

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evolutionary process and instead of it's

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taking place biologically over many

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thousands of years it is now possible in

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fact it has happened to us in the last

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few decades it is not possible to

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traverse many millions of years in

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seconds by putting evolutionary

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extensions of ourselves outside as

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environments as teaching machines the

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man-made environments that are now

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Planetary are in terms of evolutionary

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development a greater step than anything

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that ever happened to our biological

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lives in the whole biological past just

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because they are environments they're

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invisible and this is a peculiarity

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that's one answer the meaning of that

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message to the fish or the we don't know

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who discovered water but we're sure it

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wasn't efficient one thing that is

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always invisible to occupants is the

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environment what stands out loud and

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clear is the

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old environment where view mirror so

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that to the TV operator is the movie

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world is very visible TV is invisible

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the TV TV world is an x-ray world TV is

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an x-ray device the viewer of TV is

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being x-rayed at all times the radiation

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goes right through them the children get

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this message at once and they carry the

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message out into the schoolroom where

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they find no resemblance to TV x-ray

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where subjects are laid out in little

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classified forms algebra and history and

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such no depth no involvement so our

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children are teeny boppers and the

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under-20 ones utterly confused by the

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discrepancy between the environment they

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encounter is entertainment and the

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environment of the schoolroom this

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confusion is on a bigger scale if you

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like repeated in the Vietnam business

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Vietnam is getting a Western treatment

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it's getting a thoroughly massive

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educational program we put our whole

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mechanical industrial environment around

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them as an educational machine this is

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what Julius Caesar did with the Huns

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Alexander the Great did war as an

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educational institution is the most

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powerful because it bill deals with the

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whole environment in action as an

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educational teaching machine and

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somebody or other gets the message but

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what we are doing in Vietnam is using

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the old 19th century machine program for

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the Orient what we're doing to ourselves

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is orientalizing ourselves by our own

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latest technology instead of the Eldar

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trip

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the integer instead of individual

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specialism integral organic involvement

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the TV world and the lake world of

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electric circuitry automatically ensures

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that the orientalizing off the whole of

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the human population exposed to it no

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when the Negro experiences our new

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electric environment he is turned on as

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never before black power just surges up

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as he feels this involvement and

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congenial hospitality of the electronic

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environment and he looks around and he

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sees the old literate mechanical

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environment which had always rejected

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him degraded him alienated him and this

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naturally enrages him he destroys it if

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possible the enemy India and China and

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Africa will do this on a much bigger

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scale as soon as they encounter an

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electronic environment up til now

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they're getting the 19th century not the

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20th the 19th century was the old

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machine age of fragmentation literacy

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and specialism the one that the liberal

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mind has never got beyond it's never

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studied the layered environment its

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literate visual detached non-involved

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the visual man is the only detached

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human being that ever lived on this

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planet all the other senses except sight

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smell hearing touch movement these are

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involving and they are discontinuous and

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unconnected

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only the electronic permits a total

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encounter with the discontinuous the

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disconnected the world of the

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discontinuity came in most vividly with

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the Telegraph in the newspaper the

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stories in the newspaper are completely

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discontinuous because they're

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simultaneous they're all under one

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Dateline but there's no storyline to

242
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connect them TV is like that of course

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it's a it's a an x-ray mosaic screen

244
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with the light charging through the

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screen at the viewer Joyce called it the

246
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charge of the Light barricade in fact

247
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Finnegan's Wake is the greatest guide to

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the media ever devised on this planet

249
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and is a tremendous study of the action

250
00:15:24,820 --> 00:15:28,589
of all media upon the human psyche and

251
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sensorium but it's difficult to read but

252
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it's worth it now as we move our

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evolutionary process out into the

254
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environment itself and instead of

255
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putting something inside the Darwin

256
00:15:46,269 --> 00:15:48,550
thought of man as inside an environment

257
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it never occurred to Darwin that it

258
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would be possible to program the

259
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environment itself as evolutionary

260
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Darwin is a literate 19th century man

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and never he had no information of the

262
00:16:01,060 --> 00:16:04,240
electronic information circuit or in

263
00:16:04,240 --> 00:16:07,680
total human environment of information

264
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so where I are dejardines a little more

265
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aware of the meaning of the electronic

266
00:16:16,120 --> 00:16:20,139
then Darwin could possibly have been but

267
00:16:20,139 --> 00:16:21,880
that's a perfect example of the rear

268
00:16:21,880 --> 00:16:24,069
view mirror this Darwinian obsession

269
00:16:24,069 --> 00:16:28,480
with men's thumbs fingers and appendages

270
00:16:28,480 --> 00:16:33,990
as biological evolution

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this had right in the midst of the great

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evolutionary step into the electronic

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circuitry Darwin has remains obsessed

274
00:16:44,220 --> 00:16:47,389
with this content of this old

275
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environment what we of course saying

276
00:16:54,420 --> 00:16:57,600
here is that if man is now in a position

277
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to program the total human environment

278
00:17:00,540 --> 00:17:01,920
as a teaching machine for the first time

279
00:17:01,920 --> 00:17:06,510
in human history he's also in a position

280
00:17:06,510 --> 00:17:11,608
to exercise some reasonable choice and

281
00:17:11,608 --> 00:17:13,679
preference over the programming of that

282
00:17:13,679 --> 00:17:17,608
environment that rational man may really

283
00:17:17,608 --> 00:17:20,880
get his first innings out of this

284
00:17:20,880 --> 00:17:27,329
computerized university up till now he's

285
00:17:27,329 --> 00:17:29,340
been a kind of little straw blown around

286
00:17:29,340 --> 00:17:34,260
by the technology one of the reasons why

287
00:17:34,260 --> 00:17:36,530
we can now notice these environments

288
00:17:36,530 --> 00:17:38,669
generated by new technologies is that

289
00:17:38,669 --> 00:17:40,350
they yield to one another so rapidly

290
00:17:40,350 --> 00:17:42,540
that it's almost impossible not to

291
00:17:42,540 --> 00:17:45,360
notice the changing of the scene or the

292
00:17:45,360 --> 00:17:50,490
guard or something but no previous human

293
00:17:50,490 --> 00:17:53,460
age ever understood the effect of these

294
00:17:53,460 --> 00:17:55,890
human endeavors on the environment as

295
00:17:55,890 --> 00:17:59,190
they affected that age they always

296
00:17:59,190 --> 00:18:01,470
understood the effect on the previous

297
00:18:01,470 --> 00:18:05,179
age but never the effect on themselves

298
00:18:05,179 --> 00:18:08,660
the history of utopias is the history of

299
00:18:08,660 --> 00:18:14,700
rearview mirrors every utopia is a

300
00:18:14,700 --> 00:18:16,860
picture of the preceding age like

301
00:18:16,860 --> 00:18:23,040
Bonanza land there is never a utopia

302
00:18:23,040 --> 00:18:27,710
that copes with the present any present

303
00:18:28,549 --> 00:18:31,140
man seems to have this built-in device

304
00:18:31,140 --> 00:18:33,799
of rearview mirror ISM because he fears

305
00:18:33,799 --> 00:18:37,470
this confrontation with the total human

306
00:18:37,470 --> 00:18:40,200
environment the only person who seems to

307
00:18:40,200 --> 00:18:43,409
have virtually encounter and report on

308
00:18:43,409 --> 00:18:44,429
the new

309
00:18:44,429 --> 00:18:47,549
present is the artist and whenever he

310
00:18:47,549 --> 00:18:50,159
passes in his report he is at once

311
00:18:50,159 --> 00:18:54,149
branded as a cook because the present is

312
00:18:54,149 --> 00:18:58,230
always unrecognizable because it is not

313
00:18:58,230 --> 00:19:06,509
safe to look at when one understands the

314
00:19:06,509 --> 00:19:08,549
operation of these new environments on

315
00:19:08,549 --> 00:19:11,639
our human equipment it then becomes easy

316
00:19:11,639 --> 00:19:18,119
to predict and to forecast the changes

317
00:19:18,119 --> 00:19:21,799
that will take place in many levels of

318
00:19:21,799 --> 00:19:25,409
programming of even of entertainment the

319
00:19:25,409 --> 00:19:27,480
end of the star system is automatic with

320
00:19:27,480 --> 00:19:31,710
TV the end of baseball it's a star

321
00:19:31,710 --> 00:19:33,809
system you can like prizefighting won't

322
00:19:33,809 --> 00:19:38,850
work for TV it's cool it's involving it

323
00:19:38,850 --> 00:19:41,480
doesn't permit the flashy blazing-hot

324
00:19:41,480 --> 00:19:50,519
star cooperation the young kids today

325
00:19:50,519 --> 00:19:52,919
are not interested in stars less mothers

326
00:19:52,919 --> 00:19:54,749
brothers are not stars in the old sense

327
00:19:54,749 --> 00:19:57,240
at all but the kids are very interested

328
00:19:57,240 --> 00:20:00,119
in the techniques used by the smothered

329
00:20:00,119 --> 00:20:04,159
brothers they're very interested in late

330
00:20:04,159 --> 00:20:11,279
processes how things are done and how

331
00:20:11,279 --> 00:20:14,100
things happened or do happen this

332
00:20:14,100 --> 00:20:18,330
following of complex processes is part

333
00:20:18,330 --> 00:20:20,549
of the involvement need of an electric

334
00:20:20,549 --> 00:20:25,139
agent Expo at in Montreal is a has been

335
00:20:25,139 --> 00:20:27,809
a great success for the simple reason

336
00:20:27,809 --> 00:20:30,029
that pulled the storyline off the whole

337
00:20:30,029 --> 00:20:34,309
show like a Fellini movie no storyline

338
00:20:34,309 --> 00:20:37,200
the storyline hots it up and leaves the

339
00:20:37,200 --> 00:20:39,499
spectator outside looking on helplessly

340
00:20:39,499 --> 00:20:46,440
without involvement Expo is a mosaic

341
00:20:46,440 --> 00:20:49,940
without connections just like page 1

342
00:20:49,940 --> 00:20:53,009
total involvement results everybody

343
00:20:53,009 --> 00:20:55,129
wants to go back again and again to

344
00:20:55,129 --> 00:20:57,059
follow through

345
00:20:57,059 --> 00:21:02,009
that pavilions activities the New York

346
00:21:02,009 --> 00:21:05,009
World Fair relative plot too much

347
00:21:05,009 --> 00:21:10,470
storyline too many connections no room

348
00:21:10,470 --> 00:21:15,360
for involvement or participation you can

349
00:21:15,360 --> 00:21:18,539
fill in from your experience with

350
00:21:18,539 --> 00:21:25,049
countless examples but this happens to

351
00:21:25,049 --> 00:21:30,320
be the reason why the examples occurred

352
00:21:30,320 --> 00:21:34,919
and Expo is exactly like the TV screen

353
00:21:34,919 --> 00:21:37,649
it's a mosaic it's not a picture there

354
00:21:37,649 --> 00:21:41,369
are no pictures on TV even when you put

355
00:21:41,369 --> 00:21:43,289
a movie on TV those are not pictures it

356
00:21:43,289 --> 00:21:45,690
still comes through as a charge of the

357
00:21:45,690 --> 00:21:49,799
Light Brigade it's a an involving mosaic

358
00:21:49,799 --> 00:21:53,129
situation in which the storyline or

359
00:21:53,129 --> 00:21:55,919
connected spaces are not there the

360
00:21:55,919 --> 00:21:57,929
viewer has to supply them that's how he

361
00:21:57,929 --> 00:22:02,879
gets involved however I'm not trying to

362
00:22:02,879 --> 00:22:06,049
present any programs of action or any

363
00:22:06,049 --> 00:22:08,039
directions of action

364
00:22:08,039 --> 00:22:10,169
I'm really trying to suggest ways of

365
00:22:10,169 --> 00:22:13,230
perceiving the situation we have

366
00:22:13,230 --> 00:22:21,749
developed for ourselves I have them as I

367
00:22:21,749 --> 00:22:22,950
listen to Ralph

368
00:22:22,950 --> 00:22:25,799
I was recalled another communication

369
00:22:25,799 --> 00:22:29,009
starting about the two Navajo Indians

370
00:22:29,009 --> 00:22:30,470
who are having a little chat across a

371
00:22:30,470 --> 00:22:35,809
Arizona Valley by smoke signal and

372
00:22:36,710 --> 00:22:39,809
midway through their chat the AEC

373
00:22:39,809 --> 00:22:42,360
released an atomic charger and when the

374
00:22:42,360 --> 00:22:44,279
big mushroom cloud cleared away one of

375
00:22:44,279 --> 00:22:46,159
the Indians sent up little smoke signal

376
00:22:46,159 --> 00:22:50,990
to the effect gee I wish I'd said that

377
00:22:56,309 --> 00:23:00,940
the world of communication stories is

378
00:23:00,940 --> 00:23:04,420
very rich a sort of old-fashioned one is

379
00:23:04,420 --> 00:23:06,510
about the two goats at the back of

380
00:23:06,510 --> 00:23:09,549
Hollywood studio an old MGM studio where

381
00:23:09,549 --> 00:23:11,410
there are masses of old throwaway film

382
00:23:11,410 --> 00:23:13,990
and one of the goats kicked open a can

383
00:23:13,990 --> 00:23:16,630
containing picture of Gone with the Wind

384
00:23:16,630 --> 00:23:21,549
and having nibbled a bit eagerly signal

385
00:23:21,549 --> 00:23:23,890
to its companion to come on got a bite

386
00:23:23,890 --> 00:23:26,590
of this when the companion arrived and

387
00:23:26,590 --> 00:23:28,660
nibbled the other one say how about it

388
00:23:28,660 --> 00:23:31,270
no I don't know I I think I liked the

389
00:23:31,270 --> 00:23:33,450
book better

390
00:23:41,059 --> 00:23:44,249
Media stories can be very useful though

391
00:23:44,249 --> 00:23:48,690
for studying media and I heard one about

392
00:23:48,690 --> 00:23:52,049
the two mice in a nose cone moving

393
00:23:52,049 --> 00:23:54,600
around the planet one says to the other

394
00:23:54,600 --> 00:23:56,690
how do you like this kind of work

395
00:23:56,690 --> 00:23:59,909
another one says all well better than

396
00:23:59,909 --> 00:24:08,789
cancer research you can see the

397
00:24:08,789 --> 00:24:12,840
grievances sticking out a mile but good

398
00:24:12,840 --> 00:24:16,590
old Steve Allen and his observation if

399
00:24:16,590 --> 00:24:19,230
jokes arise from grievances and

400
00:24:19,230 --> 00:24:21,840
irritation then perhaps they serve as a

401
00:24:21,840 --> 00:24:26,070
release or catharsis of the same I'm

402
00:24:26,070 --> 00:24:28,279
rather puzzled I'm sure there's a

403
00:24:28,279 --> 00:24:32,639
reasonable cause I I haven't heard a

404
00:24:32,639 --> 00:24:35,369
story in the last a funny story since I

405
00:24:35,369 --> 00:24:38,450
came to New York two or three weeks ago

406
00:24:38,450 --> 00:24:42,779
don't hear any ah well it isn't

407
00:24:42,779 --> 00:24:47,610
repeatable that's like grievance for the

408
00:24:47,610 --> 00:24:58,889
day but I am have this uneasy feeling

409
00:24:58,889 --> 00:25:00,960
that I've released a number of these

410
00:25:00,960 --> 00:25:04,740
atomic charges and predicting the next

411
00:25:04,740 --> 00:25:07,350
depression is not far off once our TV

412
00:25:07,350 --> 00:25:12,809
kids reach the job plateau they don't

413
00:25:12,809 --> 00:25:15,960
want jobs the next phase is the dropout

414
00:25:15,960 --> 00:25:18,529
executive

415
00:25:21,799 --> 00:25:24,509
all the reason for that is very simple a

416
00:25:24,509 --> 00:25:27,210
big exact doesn't have a job he has 60

417
00:25:27,210 --> 00:25:31,860
jobs that's a role a mother doesn't have

418
00:25:31,860 --> 00:25:34,639
a job she's 40 or 50 jobs that's a role

419
00:25:34,639 --> 00:25:37,139
in the electronic age where everything

420
00:25:37,139 --> 00:25:40,610
becomes associate all activities become

421
00:25:40,610 --> 00:25:43,679
associated and interrelated you can't

422
00:25:43,679 --> 00:25:47,399
have jobs you can only have roles so the

423
00:25:47,399 --> 00:25:50,700
whole job structure is a storyline that

424
00:25:50,700 --> 00:25:52,619
just or an organization chart just has

425
00:25:52,619 --> 00:25:55,950
to be yanked out if business is to

426
00:25:55,950 --> 00:26:01,740
survive now the organization charges is

427
00:26:01,740 --> 00:26:04,590
as a dentist as baseball and for the

428
00:26:04,590 --> 00:26:07,940
same reasons one thing at a time

429
00:26:07,940 --> 00:26:10,529
baseball can't live in a TV age because

430
00:26:10,529 --> 00:26:12,480
there's one play at a time one pitch one

431
00:26:12,480 --> 00:26:17,129
hit one catch won't work in an all at

432
00:26:17,129 --> 00:26:19,590
once world one thing at a time won't

433
00:26:19,590 --> 00:26:21,899
work on the job front or on the sports

434
00:26:21,899 --> 00:26:28,970
player but them or the educational front

435
00:26:28,970 --> 00:26:31,350
I'm trying to be helpful here I'm not

436
00:26:31,350 --> 00:26:35,129
trying to just put on an act I wish

437
00:26:35,129 --> 00:26:36,600
somebody had told me some of these

438
00:26:36,600 --> 00:26:39,119
things a few years ago it's been

439
00:26:39,119 --> 00:26:41,429
exciting to discover them but also feel

440
00:26:41,429 --> 00:26:43,409
I feel is a bit of waste for example in

441
00:26:43,409 --> 00:26:45,509
the PV generation there ought to be

442
00:26:45,509 --> 00:26:47,789
studies made and heaven knows we're

443
00:26:47,789 --> 00:26:50,249
trying to do a few of them this year

444
00:26:50,249 --> 00:26:52,080
there ought to be studies made of the

445
00:26:52,080 --> 00:26:55,369
difference between those who saw TV

446
00:26:55,369 --> 00:26:58,429
after they learn to read and write and

447
00:26:58,429 --> 00:27:02,309
those who first began to watch TV before

448
00:27:02,309 --> 00:27:04,350
they learn to read and write I think

449
00:27:04,350 --> 00:27:07,649
you'll find is a big watershed they're

450
00:27:07,649 --> 00:27:09,899
two totally different kinds of human

451
00:27:09,899 --> 00:27:13,789
beings are coming on oncoming traffic

452
00:27:13,789 --> 00:27:17,279
two totally different kinds the kids who

453
00:27:17,279 --> 00:27:19,259
learn to read and write before they saw

454
00:27:19,259 --> 00:27:23,970
TV had a kind of immunity a cushion for

455
00:27:23,970 --> 00:27:28,470
their senses that made the TV impact

456
00:27:28,470 --> 00:27:32,909
very much less and I think there are

457
00:27:32,909 --> 00:27:33,810
those exact

458
00:27:33,810 --> 00:27:35,490
dates and age groups ought to be

459
00:27:35,490 --> 00:27:39,560
carefully ascertained and studies made

460
00:27:39,560 --> 00:27:42,270
because the whole future programming of

461
00:27:42,270 --> 00:27:45,200
work and education depends on it

462
00:27:45,200 --> 00:27:49,380
again Vietnam is our first TV war that's

463
00:27:49,380 --> 00:27:52,050
why people won't buy it it's into

464
00:27:52,050 --> 00:27:54,750
involving all the previous wars were

465
00:27:54,750 --> 00:27:58,860
fought on hot media like movies pictures

466
00:27:58,860 --> 00:28:04,670
are photographs and press and now people

467
00:28:04,670 --> 00:28:07,140
experience the war as something it

468
00:28:07,140 --> 00:28:12,360
involves them profoundly and they don't

469
00:28:12,360 --> 00:28:15,060
want to have anything to do with it it

470
00:28:15,060 --> 00:28:16,620
isn't a question of a trying to

471
00:28:16,620 --> 00:28:18,600
ascertain the pros and the cons the

472
00:28:18,600 --> 00:28:21,860
rights and the wrongs of the Cong or

473
00:28:21,860 --> 00:28:24,600
whoever that is nothing to do with it

474
00:28:24,600 --> 00:28:27,390
it's just this new phase of total

475
00:28:27,390 --> 00:28:29,840
involvement and participation that is

476
00:28:29,840 --> 00:28:36,300
unthinkable so the new gang coming on

477
00:28:36,300 --> 00:28:39,810
the kids who are really turned on will

478
00:28:39,810 --> 00:28:43,920
find that war much less tolerable or any

479
00:28:43,920 --> 00:28:46,140
other war much less tolerable than the

480
00:28:46,140 --> 00:28:50,850
present generation no comparison here it

481
00:28:50,850 --> 00:28:53,040
seems to me that we do waste an awful

482
00:28:53,040 --> 00:28:55,590
lot of time assigning fanciful reasons

483
00:28:55,590 --> 00:29:01,250
for these events and also in selecting

484
00:29:01,250 --> 00:29:05,040
very unfortunate and wasteful goals for

485
00:29:05,040 --> 00:29:09,780
our energies when we do after all have a

486
00:29:09,780 --> 00:29:14,060
rather deep desire to work out a livable

487
00:29:14,060 --> 00:29:19,200
equilibrium for the human community we

488
00:29:19,200 --> 00:29:20,990
do go to so much trouble to create

489
00:29:20,990 --> 00:29:25,590
violent upsets and disequilibrium I'm

490
00:29:25,590 --> 00:29:30,450
glad I know I'm not sure how successful

491
00:29:30,450 --> 00:29:34,380
a reprogramming could be in our say our

492
00:29:34,380 --> 00:29:37,580
life our lifetime

493
00:29:38,700 --> 00:29:40,830
I'm just going to check whether I have

494
00:29:40,830 --> 00:29:48,170
omitted some crucial funny stories and

495
00:29:48,200 --> 00:29:58,620
then probably not but the no none none

496
00:29:58,620 --> 00:30:06,750
of them repeatable last thing I see are

497
00:30:06,750 --> 00:30:11,900
one hint there Columbus went too far

498
00:30:14,660 --> 00:30:17,640
it's like that similar observation

499
00:30:17,640 --> 00:30:19,290
Plymouth Rock should have landed on the

500
00:30:19,290 --> 00:30:28,890
pilgrims but in our present world there

501
00:30:28,890 --> 00:30:35,390
cannot be a Columbus how X t-rex ternal

502
00:30:35,390 --> 00:30:39,600
exploration has ended and the future of

503
00:30:39,600 --> 00:30:44,240
exploration is necessarily internal

504
00:30:44,240 --> 00:30:46,860
whether in medicine or in entertainment

505
00:30:46,860 --> 00:30:57,210
a film since I feel you are in good

506
00:30:57,210 --> 00:31:02,490
humor at this moment I am I think I will

507
00:31:02,490 --> 00:31:06,710
hold my dents like the arts and quietly

508
00:31:06,710 --> 00:31:11,630
steal off thank you very much

509
00:31:35,299 --> 00:31:45,239
dr. McLuhan you are a seer thank you

510
00:31:45,239 --> 00:31:47,700
very much doctor and dr. Ralph Baldwin

511
00:31:47,700 --> 00:31:50,070
you've added immeasurably to our to to a

512
00:31:50,070 --> 00:00:00,000
seminar and we thank you